Perion Network Ltd. delivers advertising solutions to brands, agencies, and publishers in North America, Europe, and internationally. It provides Wildfire, a content monetization platform; search monetization solutions; actionable performance monitoring platform, a cross-channel social software as a service platform that lifts return on ad spend; and Smilebox, which enables people to tell the stories of their lives with customizable eCards, slideshows, invitations, collages, and other solution. The company also offers supply management platform; demand management platform for campaign planning and design; analytics platform, which provides information and performance insights on the results of campaign investment and other campaign metrics; high impact programmatic marketplace, a platform that allows its advertisers to buy from it in an automated fashion; creative rich media platform to create compelling, engaging, dynamic, cross-platform, and high-impact advertisements; data management platform; and AI platform that uses machine learning to bring deep intelligence to the various phases of campaigns. In addition, it provides actionable performance monitoring platform to support the various phases of campaign management; content management platform, which provides tools for content creators to structure their content in a various formats; content web site management system that provides tools for publishers to build dynamic sites; and distribution system, which offers publishers with AI-powered tools to distribute content articles. Further, the company offers publisher management system that provides analytics and performance optimization tools, as well as reports; search demand management system; monetization products; and AI Systems. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Holon, Israel.
IPO Year: 2006
Exchange: NASDAQ
Website: perion.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 7/31/2024 | $10.00 | Hold → Buy | Lake Street |
| 6/10/2024 | Buy → Hold | Needham | |
| 6/10/2024 | Outperform → Perform | Oppenheimer | |
| 4/9/2024 | $35.00 → $13.00 | Buy → Neutral | ROTH MKM |
| 4/8/2024 | $16.00 | Buy → Hold | Lake Street |
| 9/12/2023 | Outperform → Mkt Perform | Raymond James | |
| 4/24/2023 | $36.00 | Buy → Hold | Stifel |
| 2/10/2022 | $31.00 → $29.00 | Outperform | Raymond James |
| 2/1/2022 | $25.00 | Buy | Stifel |
| 12/13/2021 | $31.00 | Outperform | Raymond James |
6-K - Perion Network Ltd. (0001338940) (Filer)
S-8 - Perion Network Ltd. (0001338940) (Filer)
6-K - Perion Network Ltd. (0001338940) (Filer)
6-K - Perion Network Ltd. (0001338940) (Filer)
6-K - Perion Network Ltd. (0001338940) (Filer)
6-K - Perion Network Ltd. (0001338940) (Filer)
6-K - Perion Network Ltd. (0001338940) (Filer)
6-K - Perion Network Ltd. (0001338940) (Filer)
S-8 - Perion Network Ltd. (0001338940) (Filer)
6-K - Perion Network Ltd. (0001338940) (Filer)
SC 13G/A - Perion Network Ltd. (0001338940) (Subject)
SC 13G/A - Perion Network Ltd. (0001338940) (Subject)
SC 13G/A - Perion Network Ltd. (0001338940) (Subject)
SC 13G - Perion Network Ltd. (0001338940) (Subject)
SC 13G/A - Perion Network Ltd. (0001338940) (Subject)
SC 13G/A - Perion Network Ltd. (0001338940) (Subject)
SC 13G/A - Perion Network Ltd. (0001338940) (Subject)
SC 13G - Perion Network Ltd. (0001338940) (Subject)
SC 13G/A - Perion Network Ltd. (0001338940) (Subject)
SC 13G/A - Perion Network Ltd. (0001338940) (Subject)
Growth engines continue to excel: Digital Out of Home (DOOH), Retail media and CTV grew 63%1, 62% and 19% year-over-year, respectively Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, today reported its financial results for the third quarter ended September 30, 2024. "Third-quarter results were in line with our expectations as we continue to capitalize on the strength of DOOH, Retail Media, and CTV," commented Tal Jacobson, Perion's CEO. "All three growth engines delivered strong results in the quarter, signaling that our multi-channel strategy is gaining traction with advertisers who trust us to ac
Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers with consumers across all major digital channels, announced today it plans to release third quarter 2024 results prior to the opening of the financial markets on Wednesday, November 6, 2024. Tal Jacobson, CEO, and Elad Tzubery, CFO, will host a conference call to discuss the results on that day at 8:30 a.m. ET. Earning call registration link: https://perion-q3-earnings-call-2024.open-exchange.net/ A replay of the call and a transcript will be available within approximately 24 hours of the live event on the investors section of Perion's website at www.perion.com/investors. About Perion Network Ltd.
75% YoY growth in Retail Media; 42% YoY growth in CTV Advertising; 41% YoY growth in Digital Out of Home (DOOH) Advertising on a proforma basis Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, today reported its financial results for the second quarter ended June 30, 2024. Tal Jacobson, Perion's CEO, commented: "We are strategically positioned to tackle an almost $700 billion* fundamental problem in the digital advertising industry. Brand advertisers today struggle with a highly complex omnichannel universe. The greatest challenge they face is identifying, connecting, delivering, and measuring compel
Perion Network Ltd. (NASDAQ & TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today it plans to release second quarter 2024 results prior to the opening of the financial markets on Wednesday, July 31, 2024. Tal Jacobson, CEO, and Maoz Sigron, CFO, will host a conference call to discuss the results on that day at 8:30 a.m. ET. Earning Call details Registration link: https://incommconferencing.zoom.us/webinar/register/WN_uv06LiiDSmio6bBBpvveig Toll Free: 877-407-0779 Toll/International: +1 201-389-0914 A replay of the call and a transcript will be available within approximately 24 hours of the live event on the
108% YoY growth in CTV Advertising; 134% YoY growth in Retail Media; 25% YoY growth in Digital Out of Home (DOOH) Advertising on a proforma basis Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, today reported its financial results for the first quarter ended March 31, 2024. "Perion is a resilient and agile company and we are confident in our strategic positioning to overcome challenges, including recent changes in advertising pricing and mechanisms introduced by Microsoft Bing," stated Tal Jacobson, CEO of Perion. "Perion continues to expand its universe of technological advertising solutions, c
Updates Full Year 2024 Guidance and Increases Buyback Program from $50 million to $75 Million Expects to Announce Q1 2024 Financial Results on May 8 Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today preliminary financial results for Q1 2024 and updated its full year 2024 guidance. In the first quarter of 2024, Perion experienced a decline in Search Advertising activity, attributable to changes in advertising pricing and mechanisms implemented by Microsoft Bing in its Search Distribution marketplace. These adjustments led to a reduction in Revenue Per Thousand Impressions (RPM) for bo
Delivers Annual Year-Over-Year Growth of 16% in Revenue, 18% in GAAP Net Income and 28% in Adjusted EBITDA Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, today reported its financial results for the fourth quarter and full year ended December 31, 2023. "Our fourth quarter and annual results showed notable growth in Search, CTV and Retail Media, further demonstrating the positive impact of our business diversification and continued focus on technology and innovation. In 2023, we generated industry-leading adjusted EBITDA to Contribution ex-TAC margins, giving us a solid foundation for 2024," state
Perion Network Ltd. (NASDAQ & TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today it plans to release fourth quarter and full year 2023 results prior to the opening of the financial markets on Wednesday, February 7, 2024. Tal Jacobson, CEO, and Maoz Sigron, CFO, will host a conference call to discuss the results on that day at 8:30 a.m. ET. Earning Call details Registration link: https://incommconferencing.zoom.us/webinar/register/WN_UWvlk6kISBKD8PSKakaDEA Toll Free: 877-407-0779 Toll/International: +1 201-389-0914 A replay of the call and a transcript will be available within approximately 24 hours of the
Transaction allows Perion to be at the forefront of the fast-growing DOOH channel, further diversifying its offering and expanding its global footprint Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it has completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out of home (DOOH) company. The terms of the transaction include US $100 million in cash paid upon closing and a 3-year employee retention and performance-based payment plan of up to US $25 million. DOOH advertising transforms ordinary public spaces into dynamic experiences, engag
The company launches WAVE, a generative AI-powered dynamic audio advertising solution Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels - including search, social, display, and video/CTV, today reported its financial results for the third quarter ended September 30, 2023. "Once again, our business results proved that our strategically diversified model gives us the agility to deliver continued growth," stated Tal Jacobson, Perion's CEO. "Despite macroeconomic headwinds, our third-quarter year-over-year revenue and adjusted EBITDA increased 17% and 29%, respectively. These results were made po
Lake Street upgraded Perion Network from Hold to Buy and set a new price target of $10.00
Needham downgraded Perion Network from Buy to Hold
Oppenheimer downgraded Perion Network from Outperform to Perform
ROTH MKM downgraded Perion Network from Buy to Neutral and set a new price target of $13.00 from $35.00 previously
Lake Street downgraded Perion Network from Buy to Hold and set a new price target of $16.00
Raymond James downgraded Perion Network from Outperform to Mkt Perform
Stifel downgraded Perion Network from Buy to Hold and set a new price target of $36.00
Raymond James reiterated coverage of Perion Network with a rating of Outperform and set a new price target of $29.00 from $31.00 previously
Stifel resumed coverage of Perion Network with a rating of Buy and set a new price target of $25.00
Raymond James initiated coverage of Perion Network with a rating of Outperform and set a new price target of $31.00
Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today that it will participate in the following conferences: 13th Annual ROTH Technology Conference on November 20th in New York UBS Global Media and Communications Conference on December 9th in New York Raymond James TMT and Consumer Conference on December 10th in New York At each of these events, management will host one-on-one meetings with investors. To schedule a meeting with the Company, please contact your representative at the corresponding banks. The company will also participate in a fireside chat at the Raymond James TM
Growth engines continue to excel: Digital Out of Home (DOOH), Retail media and CTV grew 63%1, 62% and 19% year-over-year, respectively Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, today reported its financial results for the third quarter ended September 30, 2024. "Third-quarter results were in line with our expectations as we continue to capitalize on the strength of DOOH, Retail Media, and CTV," commented Tal Jacobson, Perion's CEO. "All three growth engines delivered strong results in the quarter, signaling that our multi-channel strategy is gaining traction with advertisers who trust us to ac
Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers with consumers across all major digital channels, announced today it plans to release third quarter 2024 results prior to the opening of the financial markets on Wednesday, November 6, 2024. Tal Jacobson, CEO, and Elad Tzubery, CFO, will host a conference call to discuss the results on that day at 8:30 a.m. ET. Earning call registration link: https://perion-q3-earnings-call-2024.open-exchange.net/ A replay of the call and a transcript will be available within approximately 24 hours of the live event on the investors section of Perion's website at www.perion.com/investors. About Perion Network Ltd.
Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today that it will participate in the following conferences: Oppenheimer's 27th Annual Technology, Internet & Communications Conference on August 12 (Virtual) Lake Street BIG8 Investor Conference on September 12 in New York At each of these events, management will host one-on-one meetings with investors. To schedule a meeting with the Company, please contact your representative at Oppenheimer and Lake Street. The company will also participate in a fireside chat on August 12 at 9:55am Eastern Time. A live webcast will be available on th
75% YoY growth in Retail Media; 42% YoY growth in CTV Advertising; 41% YoY growth in Digital Out of Home (DOOH) Advertising on a proforma basis Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, today reported its financial results for the second quarter ended June 30, 2024. Tal Jacobson, Perion's CEO, commented: "We are strategically positioned to tackle an almost $700 billion* fundamental problem in the digital advertising industry. Brand advertisers today struggle with a highly complex omnichannel universe. The greatest challenge they face is identifying, connecting, delivering, and measuring compel
Perion Network Ltd. (NASDAQ & TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today it plans to release second quarter 2024 results prior to the opening of the financial markets on Wednesday, July 31, 2024. Tal Jacobson, CEO, and Maoz Sigron, CFO, will host a conference call to discuss the results on that day at 8:30 a.m. ET. Earning Call details Registration link: https://incommconferencing.zoom.us/webinar/register/WN_uv06LiiDSmio6bBBpvveig Toll Free: 877-407-0779 Toll/International: +1 201-389-0914 A replay of the call and a transcript will be available within approximately 24 hours of the live event on the
Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today updated Q2 and full-year 2024 financial guidance. In recent days, Perion was notified by Microsoft Bing of its decision to exclude a number of publishers from its search distribution marketplace. Similar notices were provided to other Microsoft Bing search distribution partners. As a result of these actions, in addition to the changes in advertising pricing and mechanisms implemented by Microsoft Bing during the first quarter of 2024, search revenue from our agreement with Microsoft Bing is expected to represent less than 5% of Perion's
New solution makes it easy for advertisers to find and buy lower carbon emissions inventory for DOOH campaigns Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today the launch of Hivestack's ‘Green Curated Deals' innovative solution for DOOH on a global scale. Powered by Scope3 emissions data, Green Curated Deals give DOOH buyers direct and transparent access to lower carbon ad inventory. Building on momentum from the recent expansion of Scope3's emissions model to include DOOH, and the launch of Hivestack Curate, the company's proprietary DOOH platform for curated deals, Perion reinforc
108% YoY growth in CTV Advertising; 134% YoY growth in Retail Media; 25% YoY growth in Digital Out of Home (DOOH) Advertising on a proforma basis Perion Network Ltd. (NASDAQ and TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, today reported its financial results for the first quarter ended March 31, 2024. "Perion is a resilient and agile company and we are confident in our strategic positioning to overcome challenges, including recent changes in advertising pricing and mechanisms introduced by Microsoft Bing," stated Tal Jacobson, CEO of Perion. "Perion continues to expand its universe of technological advertising solutions, c
Perion Network Ltd. (NASDAQ & TASE: PERI), a technology leader in connecting advertisers to consumers across all major digital channels, announced today the filing of its annual report on Form 20-F for the fiscal year ended December 31, 2023, with the U.S. Securities and Exchange Commission (SEC). The annual report, containing audited consolidated financial statements for the year ended December 31, 2023, as filed with the Securities and Exchange Commission on April 8, 2024, is now accessible on our website at https://www.perion.com/. In addition to online availability, Shareholders and interested parties may receive a hard copy of the report at no additional cost. This press release is
Alphabet Inc’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google reversed its long-standing plan to eliminate cookies in its Chrome browser due to industry and regulatory pushback. Advertisers and publishers use cookies and small text snippets to identify users and target ads. This decision follows objections from digital advertising companies and regulators to Google’s proposed alternative technologies. Ad-tech players protested, accusing Google of attempting to strengthen its monopoly in the space and making it more difficult for advertisers to track their ads’ performance. Instead of eliminating cookies, Google will now prompt Chrome users to decide whether to enable or disable cookies.
U.S. stocks were lower, with the Dow Jones index falling over 250 points on Tuesday. Shares of Shoals Technologies Group, Inc. (NASDAQ:SHLS) rose sharply during Monday's session after the company authorized a share repurchase program of up to $150 million and entered into a $25 million accelerated share repurchase agreement with Jefferies. Shoals Technologies Group shares climbed 10% to $7.49 on Tuesday. Here are some other big stocks recording gains in today’s session. Calavo Growers, Inc. (NASDAQ:CVGW) shares jumped 14.1% to $28.50 after the company reported second-quarter financial results. Olaplex Holdings, Inc. (NASDAQ:OLPX) jumped 8.9% to $1.8350. Corbus Pharmaceutic
Lake Street analyst Eric Martinuzzi maintains Perion Network (NASDAQ:PERI) with a Hold and lowers the price target from $16 to $10.
The CNN Money Fear and Greed index showed some improvement in the overall market sentiment, but the index remained in the “Neutral” zone on Monday. U.S. stocks settled higher on Monday, with the S&P 500 closing at fresh record level. All the three major indices recorded gains last week, with the Dow Jones index gaining 0.29% and the S&P 500 rising around 1.32% during the week. Investors are awaiting the Federal Reserve's interest-rate decision and consumer price index, due on Wednesday. Diamond Offshore Drilling, Inc. (NYSE:DO) shares jumped around 11% on Monday after the company disclosed that it signed a definitive agreement to be acquired by Noble Corporation plc (NYSE:NE) in a s
U.S. stocks traded mixed toward the end of trading, with the Nasdaq Composite edging lower on Monday. The Dow traded up 0.11% to 38,842.27 while the NASDAQ fell 0.04% to 17,125.62. The S&P 500 also rose, gaining, 0.04% to 5,349.38. Check This Out: Wall Street’s Most Accurate Analysts Weigh In On 3 Energy Stocks With Over 7% Dividend Yields Leading and Lagging SectorsUtilities shares climbed by 1.4% on Monday. In trading on Monday, financial shares fell by 0.3%. Top Headline Diamond Offshore Drilling, Inc. (NYSE:DO) disclosed that it signed a definitive agreement to be acquired by Noble Corporation plc (NYSE:NE) in a stock-plus-cash transaction. Equities Trading UP
Shares of Skye Bioscience, Inc. (NASDAQ:SKYE) fell sharply during Monday's session after the company announced its SBI-100 Ophthalmic Emulsion Phase 2a trial did not achieve target product profile and has discontinued the program. Skye Bioscience shares tumbled 18.9% to $8.87 on Monday. Here are some other stocks moving in today’s mid-day session. Gainers Big Tree Cloud Holdings Limited (NASDAQ:DSY) shares jumped 123% to $4.3001 following the completion of the company’s business combination with Plutonian Acquisition Corp. and amid continued volatility following its Nasdaq debut last week. KWESST Micro Systems Inc. (NASDAQ:KWE) gained 79.8% to $0.7082 after the company was aw
Oppenheimer analyst Jason Helfstein downgrades Perion Network (NASDAQ:PERI) from Outperform to Perform.
Needham analyst Laura Martin downgrades Perion Network (NASDAQ:PERI) from Buy to Hold.
U.S. stocks traded mixed midway through trading, with the Dow Jones index falling around 0.1% on Monday. The Dow traded down 0.06% to 38,774.90 while the NASDAQ rose 0.28% to 17,180.62. The S&P 500 also rose, gaining, 0.11% to 5,352.67. Check This Out: Wall Street’s Most Accurate Analysts Weigh In On 3 Energy Stocks With Over 7% Dividend Yields Leading and Lagging SectorsEnergy shares climbed by 1.3% on Monday. In trading on Monday, financial shares fell by 0.6%. Top Headline Diamond Offshore Drilling, Inc. (NYSE:DO) disclosed that it signed a definitive agreement to be acquired by Noble Corporation plc (NYSE:NE) in a stock-plus-cash transaction. Equities Trading UP
U.S. stocks traded mixed this morning, with the Nasdaq Composite falling around 50 points on Monday. Following the market opening Monday, the Dow traded up 0.08% to 38,828.81 while the NASDAQ fell 0.34% to 17,074.08. The S&P 500 also rose, gaining, 0.19% to 5,336.80. Check This Out: Wall Street’s Most Accurate Analysts Weigh In On 3 Energy Stocks With Over 7% Dividend Yields Leading and Lagging SectorsUtilities shares climbed by 0.7% on Monday. In trading on Monday, information technology shares fell by 0.5%. Top Headline GameStop Corp (NYSE:GME) shares fell around 4% during Monday's session. Last Friday, the stock closed lower by 39% after the company reported fiscal f
Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels, including search, social, display, and video/CTV, announced today the appointment of Tal Jacobson, the Company's CEO, to the Board of Directors. Tal is replacing former CEO, Doron Gerstel, following a transition and onboarding period. "I am happy to welcome Tal as a member of the Board," said Eyal Kaplan, Perion's Chairman of the Board. "I would like to thank Doron for his outstanding contribution as CEO and Board member and wish him well in his future endeavors. I look forward to continuing to work with the Board and the company's management i
New position signals intensified commitment to the development of cutting-edge technology products in Commerce Media, CTV, and all AI-based solutions Perion Network Ltd. (NASDAQ and TASE: PERI), a global technology company whose synergistic solutions serve all major digital advertising channels - including search, social, display, and video/CTV – announced today the appointment of Kenny Lau as Chief Product Officer of Perion's Advertiser Solutions. Through his experience in multiple domains of AdTech and large-scale platform development, Lau will expand Perion's technology moat and ability to drive high-growth, high-margin, high-ROI solutions. Lau has held key roles at many of the indus
CodeFuel General Manager to Assume Corporate CEO Role Following Six-Month Transition Period; Gerstel to Remain Active on Board of Directors Perion Network Ltd. (Nasdaq & TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced that it is entering a six-month CEO transition period. Tal Jacobson, currently General Manager of CodeFuel, Perion's search advertising business, will be promoted to CEO of Perion on August 1, 2023. Following Jacobson's promotion, Gerstel will step down from the executive team and remain on the B
/NOT FOR DISTRIBUTION TO US WIRE SERVICES OR FOR DISSEMINATION IN THE UNITED STATES OF AMERICA/ TORONTO, Aug. 17, 2021 /CNW/ - PopReach Corporation (TSXV:POPR) ("PopReach") is pleased to announce that it has entered into a letter of intent ("LOI") dated August 16, 2021 with 2810735 Ontario Inc. d/b/a Federated Foundry, an acquirer and operator of digital technology companies ("Federated" and together with PopReach, the "Parties", and each, a "Party"), pursuant to which PopReach and Federated will combine to form a leading, publicly-listed Canadian technology and media enterprise (the "Transaction"). The LOI outlines the principal terms and conditions for the Transaction, which will result
REHOVOT, Israel, June 23, 2021 /PRNewswire/ --Evogene Ltd. (NASDAQ:EVGN) (TASE: EVGN), a leading computational biology company aiming to revolutionize life-science product development across several market segments, announced today that its Board of Directors has resolved to appoint Ms. Sarit Firon to serve as Chairperson of the Board following, and subject to, her re-election as a Director at Evogene's upcoming Annual General Meeting. Mr. Martin Gerstel, Evogene's current Chairperson, recently informed the Board that after almost two decades as the Chairperson, he does not intend to stand for re-election. Mr. Martin Gerstel said: "I am extremely proud of Evogene's journey from its esta
Prominent advisor, investor, and media contributor joins PopReach TORONTO, April 26, 2021 /CNW/ - PopReach Corporation ("PopReach" or the "Company") (TSXV:POPR) (OTCQX:POPRF), a free-to-play game publisher focused on acquiring and optimizing proven game franchises, today announced the appointment of Mike Vorhaus as an additional independent member of its Board of Directors. "Mike is an excellent addition to our Board with an esteemed career working with many of the world's most successful digital media companies through all stages of their lifecycles," said Chris Schnarr,