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    The Simply Good Foods Company

    Subscribe to $SMPL
    $SMPL
    Packaged Foods
    Consumer Staples

    The Simply Good Foods Company operates as a consumer packaged food and beverage company in North America and internationally. The company develops, markets, and sells snacks and meal replacements. It offers primarily nutrition bars, ready-to-drink (RTD) shakes, sweet and salty snacks, protein bars, cookies, pizza, protein chips, recipes, and confectionery products, as well as licensed frozen meals under the Atkins, Atkins Endulge, and Quest brand names. The company distributes its products to various retail channels, such as mass merchandise, grocery and drug channels, club stores, convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including atkins.com, questnutrition.com, and amazon.com. The Simply Good Foods Company is headquartered in Denver, Colorado.

    IPO Year:

    Exchange: NASDAQ

    Website: thesimplygoodfoodscompany.com

    Recent Analyst Ratings for The Simply Good Foods Company

    DatePrice TargetRatingAnalyst
    4/23/2025$41.00Neutral
    UBS
    3/24/2025$36.00Equal-Weight
    Morgan Stanley
    4/22/2024$34.00Hold
    TD Cowen
    1/2/2024$41.00 → $42.00Buy → Hold
    Deutsche Bank
    12/8/2023$42.00Neutral
    DA Davidson
    9/18/2023$37.00 → $40.00Equal-Weight → Overweight
    Morgan Stanley
    4/14/2023$41.00Buy
    Stifel
    12/14/2022$42.00Buy
    Needham
    6/27/2022$44.00 → $45.00Equal-Weight → Overweight
    Stephens
    3/30/2022$44.00Buy
    UBS
    See more ratings

    The Simply Good Foods Company Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    See more
    • UBS initiated coverage on Simply Good Foods with a new price target

      UBS initiated coverage of Simply Good Foods with a rating of Neutral and set a new price target of $41.00

      4/23/25 8:18:06 AM ET
      $SMPL
      Packaged Foods
      Consumer Staples
    • Morgan Stanley initiated coverage on Simply Good Foods with a new price target

      Morgan Stanley initiated coverage of Simply Good Foods with a rating of Equal-Weight and set a new price target of $36.00

      3/24/25 8:40:42 AM ET
      $SMPL
      Packaged Foods
      Consumer Staples
    • TD Cowen initiated coverage on Simply Good Foods with a new price target

      TD Cowen initiated coverage of Simply Good Foods with a rating of Hold and set a new price target of $34.00

      4/22/24 7:44:54 AM ET
      $SMPL
      Packaged Foods
      Consumer Staples
    • Simply Good Foods downgraded by Deutsche Bank with a new price target

      Deutsche Bank downgraded Simply Good Foods from Buy to Hold and set a new price target of $42.00 from $41.00 previously

      1/2/24 8:09:40 AM ET
      $SMPL
      Packaged Foods
      Consumer Staples
    • DA Davidson initiated coverage on Simply Good Foods with a new price target

      DA Davidson initiated coverage of Simply Good Foods with a rating of Neutral and set a new price target of $42.00

      12/8/23 8:00:12 AM ET
      $SMPL
      Packaged Foods
      Consumer Staples
    • Simply Good Foods upgraded by Morgan Stanley with a new price target

      Morgan Stanley upgraded Simply Good Foods from Equal-Weight to Overweight and set a new price target of $40.00 from $37.00 previously

      9/18/23 7:24:56 AM ET
      $SMPL
      Packaged Foods
      Consumer Staples
    • Stifel resumed coverage on Simply Good Foods with a new price target

      Stifel resumed coverage of Simply Good Foods with a rating of Buy and set a new price target of $41.00

      4/14/23 7:46:45 AM ET
      $SMPL
      Packaged Foods
      Consumer Staples
    • Needham initiated coverage on Simply Good Foods with a new price target

      Needham initiated coverage of Simply Good Foods with a rating of Buy and set a new price target of $42.00

      12/14/22 8:12:03 AM ET
      $SMPL
      Packaged Foods
      Consumer Staples
    • Simply Good Foods upgraded by Stephens with a new price target

      Stephens upgraded Simply Good Foods from Equal-Weight to Overweight and set a new price target of $45.00 from $44.00 previously

      6/27/22 7:55:17 AM ET
      $SMPL
      Packaged Foods
      Consumer Staples
    • UBS initiated coverage on Simply Good Foods with a new price target

      UBS initiated coverage of Simply Good Foods with a rating of Buy and set a new price target of $44.00

      3/30/22 7:27:28 AM ET
      $SMPL
      Packaged Foods
      Consumer Staples