Baozun Inc. provides e-commerce solutions to brand partners in the People's Republic of China. The company's integrated end-to-end brand e-commerce capabilities encompass various aspects of the e-commerce value chain, including IT solutions, online store operations, digital marketing, customer services, warehousing, and fulfillment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and insurance and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
IPO Year: 2015
Exchange: NASDAQ
Website: baozun.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 8/30/2024 | Outperform → Hold | CLSA | |
| 3/26/2024 | Buy → Hold | China Renaissance | |
| 2/8/2024 | Outperform → Buy | Daiwa Securities | |
| 2/27/2023 | $4.40 → $7.00 | Underperform → Outperform | CLSA |
| 1/30/2023 | Overweight | JP Morgan | |
| 1/11/2023 | $9.00 → $10.00 | Neutral → Overweight | JP Morgan |
| 5/16/2022 | $5.00 → $8.00 | Underweight → Neutral | JP Morgan |
| 3/14/2022 | $5.00 | Overweight → Underweight | JP Morgan |
| 3/11/2022 | $8.30 | Underperform → Neutral | Credit Suisse |
| 3/11/2022 | $14.50 → $8.00 | Hold | HSBC |
6-K - Baozun Inc. (0001625414) (Filer)
20-F - Baozun Inc. (0001625414) (Filer)
6-K - Baozun Inc. (0001625414) (Filer)
6-K - Baozun Inc. (0001625414) (Filer)
6-K - Baozun Inc. (0001625414) (Filer)
6-K - Baozun Inc. (0001625414) (Filer)
6-K - Baozun Inc. (0001625414) (Filer)
6-K - Baozun Inc. (0001625414) (Filer)
6-K - Baozun Inc. (0001625414) (Filer)
6-K - Baozun Inc. (0001625414) (Filer)
SHANGHAI, March 20, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2024. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "I am pleased that Baozun's three-year transformation continues with strong momentum, as both BEC and BBM segments return to topline growth alongside bottom-line improvements. In the fourth quarter of 2024, we achieved 8% year-over-year revenue growth and remarkable growth in operating profit. With technology as our
SHANGHAI, March 6, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2024 on Thursday, March 20, 2025, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 7:30 a.m. Eastern Time on Thursday, March 20, 2025 (7:30 p.m. Beijing time on the same day). Dial-in details for the earnings conference call are as follows: United States: 1-888-317-6003 Hong Kong: 800-963-976 Singapore: 800-120-5863 Mainland
SHANGHAI, Nov. 21, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the third quarter ended September 30, 2024. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "I'm pleased that Baozun is advancing our strategic vision, with robust topline growth driven by transformative initiatives. In the third quarter of 2024, Baozun Group achieved a 12.8% year-over-year revenue increase, powered by solid performances from both Baozun E-Commerce (BEC) and Baozun Brand Management (BBM). For the first time
SHANGHAI, Nov. 7, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the third quarter ended September 30, 2024 on Thursday, November 21, 2024, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 6:30 a.m. Eastern Time on Thursday, November 21, 2024 (7:30 p.m. Beijing time on the same day). Dial-in details for the earnings conference call are as follows: United States: 1-888-317-6003 Hong Kong: 800-963-976 Singapore: 800-120-5863 Mainland China: 4001-2
SHANGHAI, Aug. 28, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the second quarter ended June 30, 2024. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "I'm pleased that in the second quarter, E-Commerce revenue returned to growth after ten quarters of contraction, highlighting our effective revitalization efforts in both services and product sales. Additionally, we smoothly integrated Location, a top Douyin partner, into Baozun's livestreaming business unit. This integration strengthen
SHANGHAI, Aug. 14, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the second quarter ended June 30, 2024 and its unaudited interim financial results for the half year ended June 30, 2024 on Wednesday, August 28, 2024, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 7:30 a.m. Eastern Time on Wednesday, August 28, 2024 (7:30 p.m. Beijing time on the same day). Dial-in details for the earnings conference call are as follows: United States:
SHANGHAI, May 28, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the first quarter ended March 31, 2024. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "I'm pleased with our solid execution of transformation in the first quarter of 2024. E-Commerce has made progress in growing service revenue and introducing high-quality exclusive distribution models. Brand Management continues to advance in transforming Gap China, launching several China-for-China products and merchandising programs, wh
SHANGHAI, May 14, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the first quarter ended March 31, 2024 on Tuesday, May 28, 2024, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 7:30 a.m. Eastern Time on Tuesday, May 28, 2024 (7:30 p.m. Beijing time on the same day). Dial-in details for the earnings conference call are as follows: United States: 1-888-317-6003 Hong Kong: 800-963-976 Singapore: 800-120-5863 Mainland China: 4001-206-115
SHANGHAI, March 21, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2023. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, stated, "In 2023, we started our transformation journey, expanding into three business divisions. Throughout the year, we solidified our leadership in the digital commerce industry, and further enhanced operational efficiency. I am grateful for the resilience and adaptability demonstrated by the Baozun team amid the ever-changi
SHANGHAI, March 7, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2023 on Thursday, March 21, 2024, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 7:30 a.m. Eastern Time on Thursday, March 21, 2024 (7:30 p.m. Beijing time on the same day). Dial-in details for the earnings conference call are as follows: United States: 1-888-317-6003 Hong Kong: 800-963-976 Singapore: 800-120
SHANGHAI, April 19, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun," the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the appointment of Ms. Catherine Zhu as Chief Financial Officer, effective immediately. Mr. Arthur Yu, who has served as the Company's Chief Financial Officer since 2020 and President of Baozun E-commerce ("BEC") at its initiation last year, will retain and focus on his role as President of BEC. Mr. Vincent Qiu, the Founder, Chairman and Chief Executive Officer of Baozun, commented, "We are delighted to welcome Catherine to our senior management team. Catherine's proven track record in
SHANGHAI, China, June 27, 2022 (GLOBE NEWSWIRE) -- Baozun Inc. (NASDAQ:BZUN) ("Baozun" or the "Company"), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, announced today that the following shareholder resolutions were adopted and passed at its annual general meeting of shareholders held on June 27, 2022 in Singapore: BY WAY OF AN ORDINARY RESOLUTION, that the appointment of Deloitte Touche Tohmatsu Certified Public Accountants LLP and Deloitte Touche Tohmatsu as the Company's independent registered public accounting firm and the Company's independent auditor, respectively, to audit the Company's consolidated financial statements
SHANGHAI, China, May 07, 2021 (GLOBE NEWSWIRE) -- Baozun Inc. (NASDAQ:BZUN) ("Baozun" or the "Company"), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, announced today that the following shareholder resolutions were adopted and passed at its annual general meeting of shareholders held on May 7, 2021 in Shanghai, China: BY WAY OF A SPECIAL RESOLUTION, that the Fourth Amended and Restated Memorandum and Articles of Association currently in effect be amended and restated by the deletion in their entirety and the substitution in their place of the Fifth Amended and Restated Memorandum and Articles of Association of the Company in t
CLSA downgraded Baozun from Outperform to Hold
China Renaissance downgraded Baozun from Buy to Hold
Daiwa Securities upgraded Baozun from Outperform to Buy
CLSA upgraded Baozun from Underperform to Outperform and set a new price target of $7.00 from $4.40 previously
JP Morgan initiated coverage of Baozun with a rating of Overweight
JP Morgan upgraded Baozun from Neutral to Overweight and set a new price target of $10.00 from $9.00 previously
JP Morgan upgraded Baozun from Underweight to Neutral and set a new price target of $8.00 from $5.00 previously
JP Morgan downgraded Baozun from Overweight to Underweight and set a new price target of $5.00
Credit Suisse upgraded Baozun from Underperform to Neutral and set a new price target of $8.30
HSBC reiterated coverage of Baozun with a rating of Hold and set a new price target of $8.00 from $14.50 previously
SHANGHAI, April 23, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", "we" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the release of its 2024 Annual Sustainability Report (the "Sustainability Report"), highlighting the Company's achievements in environmental sustainability, social responsibility, and corporate governance. Baozun integrates sustainability into both daily operations and long-term strategic planning, consistently fostering a low-carbon ecosystem, advancing AI-driven innovation, and cultivating a caring and inclusive workplace. Baozun's Founder, Chairman and CEO, Mr. Vincent Qiu, remarked, "Guid
SHANGHAI, April 23, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun," the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2024 with the U.S. Securities and Exchange Commission (the "SEC"). The annual report can be accessed on the Company's investor relations website at http://ir.baozun.com as well as the SEC's website at http://www.sec.gov. The Company has also published its annual report in Hong Kong pursuant to the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the "HKEX"), which ca
SHANGHAI, April 23, 2025 /PRNewswire/ -- Dear Shareholders: On behalf of the Board of Directors and the management team at Baozun, I would like to express our deepest appreciation for your continued support and trust — especially during a year marked by global volatility and uncertainty across capital markets. Adapting to a Changing Environment In response to a rapidly shifting macroeconomic and digital landscape, Baozun continued its strategic transformation in 2024 to stay agile, competitive, and future-ready. Our evolution is more than a vision — it's a deliberate strategy to align with changing consumer behavior, market dynamics, and emerging technologies. 2024: A Year of Strategic Pro
SHANGHAI, March 20, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2024. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "I am pleased that Baozun's three-year transformation continues with strong momentum, as both BEC and BBM segments return to topline growth alongside bottom-line improvements. In the fourth quarter of 2024, we achieved 8% year-over-year revenue growth and remarkable growth in operating profit. With technology as our
SHANGHAI, March 6, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2024 on Thursday, March 20, 2025, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 7:30 a.m. Eastern Time on Thursday, March 20, 2025 (7:30 p.m. Beijing time on the same day). Dial-in details for the earnings conference call are as follows: United States: 1-888-317-6003 Hong Kong: 800-963-976 Singapore: 800-120-5863 Mainland
SHANGHAI, Nov. 21, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the third quarter ended September 30, 2024. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "I'm pleased that Baozun is advancing our strategic vision, with robust topline growth driven by transformative initiatives. In the third quarter of 2024, Baozun Group achieved a 12.8% year-over-year revenue increase, powered by solid performances from both Baozun E-Commerce (BEC) and Baozun Brand Management (BBM). For the first time
SHANGHAI, Nov. 7, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the third quarter ended September 30, 2024 on Thursday, November 21, 2024, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 6:30 a.m. Eastern Time on Thursday, November 21, 2024 (7:30 p.m. Beijing time on the same day). Dial-in details for the earnings conference call are as follows: United States: 1-888-317-6003 Hong Kong: 800-963-976 Singapore: 800-120-5863 Mainland China: 4001-2
SHANGHAI, Aug. 28, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the second quarter ended June 30, 2024. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "I'm pleased that in the second quarter, E-Commerce revenue returned to growth after ten quarters of contraction, highlighting our effective revitalization efforts in both services and product sales. Additionally, we smoothly integrated Location, a top Douyin partner, into Baozun's livestreaming business unit. This integration strengthen
SHANGHAI, Aug. 14, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the second quarter ended June 30, 2024 and its unaudited interim financial results for the half year ended June 30, 2024 on Wednesday, August 28, 2024, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 7:30 a.m. Eastern Time on Wednesday, August 28, 2024 (7:30 p.m. Beijing time on the same day). Dial-in details for the earnings conference call are as follows: United States:
SHANGHAI, June 12, 2024 /PRNewswire/ -- Baozun Inc. (NASDAQ:BZUN) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, announced today that its annual general meeting of shareholders (the "AGM") was held in Hong Kong on Wednesday, June 12, 2024 at 2:00 p.m., Hong Kong time (or 2:00 a.m. on Wednesday, June 12, 2024, New York time), and all the proposed resolutions set out in the notice and circular of AGM were duly passed at the AGM. About Baozun Inc. Founded in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. It serves more than 450 brands from various industries and sectors
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