Texas-based Balcones Distilling, a leader in the newly official American Single Malt category, once again partners with The Other Art Fair in Los Angeles and Brooklyn to celebrate emerging art and artists' unique perspectives WACO, Texas, Feb. 5, 2025 /PRNewswire/ -- Award-winning distillery Balcones Distilling and renowned global art fair, The Other Art Fair, two pioneering forces reshaping the worlds of art and whisky, announce the second iteration of their creative partnership set to unfold during the upcoming series of spring fairs. Balcones, the 2024 World Whiskies Awards

Inspired by the game Johnnie Walker has been associated with for over a century and timed to WM Phoenix Open, the partnership's largest drop to date celebrates the next generation of golfers and whisky drinkers NEW YORK, Feb. 5, 2025 /PRNewswire/ -- For almost 100 years, Johnnie Walker has been committed to expanding the traditions for both golf and Scotch occasions. In 1926, Johnnie Walker introduced its 'hole-in-one' program, offering a bottle to any player who had a verified shot – the beginning of the brand becoming the go-to Scotch for celebrations big and small. Experience the full interactive Multichannel News Release here: https://www.multivu.com/johnniewalker/9316951-en-johnnie-wal

A Lucky Winner will Have the Chance to Play a Round of 18 Holes & Enjoy a 19th Hole Celebration with the Golf Legend LOUISVILLE, Ky., Feb. 3, 2025 /PRNewswire/ -- Today, Blade and Bow Kentucky Straight Bourbon launched a sweepstakes offering the ultimate golf outing with pro golfer and bourbon-lover Wyndham Clark, including a post-game social hour with Clark at The 19th Hole. One lucky winner and up to three of their friends (25+) will be flown to a premier U.S. golf destination for an unforgettable two-night trip, including a round of 18 holes at a prestigious course, played with Clark himself. The day will be filled with incredible course views and special moments on the green, including t

New Johnnie Walker Blue Label limited edition design for Year of the Snake is second design created by influential visual artist TORONTO, Feb. 3, 2025 /CNW/ - Johnnie Walker, the world's number one Scotch Whisky1, today unveils a vibrant new Lunar New Year Limited Edition design for Johnnie Walker Blue Label, crafted by acclaimed Asian-American visual artist James Jean, one of the most influential in the world. The vivid design for the Year of the Snake features an innovative and dynamic interpretation of 2025's Zodiac animal and marks an extension of the collaboration between

Significant investment to bring approximately 100 jobs to the City of Montgomery when facility is operational, and an additional 750 jobs during construction As part of its efforts to build an increasingly resilient and efficient supply network, premium drinks company Diageo North America announced plans to open a new manufacturing and warehousing facility in Montgomery, Alabama. The 360,000 square foot facility will have a multi-million case annual production capacity for Diageo's leading beverage alcohol brands. This site will enhance the company's North America supply chain operations and support future growth for the company's export business. This press release features multimedia.

Johnnie Walker continues its tradition with a limited edition Blue Label Lunar New Year bottle designed by James Jean, inviting whisky lovers to gift, savor and celebrate the Year of the Snake NEW YORK, Jan. 30, 2025 /PRNewswire/ -- Johnnie Walker, the world's number one blended Scotch whisky, is celebrating the occasion by bringing a touch of humor and heart to the holiday in partnership with Emmy-winning correspondent from The Daily Show and actor/comedian from Interior Chinatown Ronny Chieng. With the arrival of the Year of the Snake – symbolizing wisdom and transformation – Johnnie Walker and Ronny are embracing the evolving customs that reflect the dynamic spirit of the season, honoring

The Official Whisky Sponsor of the NFL taps New Orleans Legends Juvenile and Mannie Fresh and more to drive generosity and pay homage to the city ahead of the Big Game NEW ORLEANS, Jan. 29, 2025 /PRNewswire/ -- All NFL season long, Crown Royal has brought its spirit of generosity to NFL stadiums and cities nationwide with the first ever Crown Royal Rig Tour. Now, the Official Whisky Sponsor of the NFL is headed to New Orleans for Super Bowl LIX, where Crown Royal will debut its partnership with one of the most iconic sports apparel companies in the world, Starter. The collaboration will showcase the shared legacy of the two brands, commemorating Super Bowl LIX in the vibrant city of New Orle

Two Game Day Icons Unite for an Unforgettable Collaboration in Celebration of Football's Big Game, Serving Up a First-of-its-Kind Culinary Experience and NOLA Celebrations in Popeyes Hometown NEW ORLEANS, Jan. 28, 2025 /PRNewswire/ -- Popeyes®, the Official Wing of Watching Football, and Tequila Don Julio, the Official Tequila of the Big Game, are serving up a one-of-a-kind culinary mashup leading up to this year's Big Game in New Orleans, home of Popeyes, with the release of the exclusive Popeyes x Tequila Don Julio Championship Lineup menu. Available for a limited time only, while supplies last, in six select restaurants for customers 21+, the menu combines the rich heritage of Popeyes' Lo

CÎROC has opened applications for ambitious creatives to join Erika Alexander and Woody McClain as part of the inaugural class of the Blue Dot Creative Residency, and bring their passion project into production NEW YORK, Jan. 27, 2025 /PRNewswire/ -- CÎROC Ultra-Premium Vodka is proud to announce that applications to the Blue Dot Creative Residency (BDCR) have been opened to the public. Following the program launch in December, the brand selected two storytellers looking to bring to life new and groundbreaking projects as the first members of the BDCR – Actor Woody McClain and actress and writer Erika Alexander! These established creators will soon be joined by carefully selected applicants

The Official Spiced Rum Sponsor of the NFL is Serving Up More than Delicious Cocktails for Football Fans in New Orleans and at Home NEW ORLEANS, Jan. 23, 2025 /PRNewswire/ -- When you think of New Orleans, you think Bourbon Street — renowned the the world over for its enduring one-of-a-kind spirit, electric energy, and of course, legendary cocktails. Bourbon Street's most iconic cocktails have one thing in common – rum. So then, why is it called Bourbon Street? In its fourth year as the Official Spiced Rum Sponsor of the NFL, Captain Morgan is upping the ante when it comes to celebrating the Big Game in the Big Easy in true Captain fashion. Welcome to Rum Street: the unofficial official most

Texas-based Balcones Distilling, a leader in the newly official American Single Malt category, once again partners with The Other Art Fair in Los Angeles and Brooklyn to celebrate emerging art and artists' unique perspectives WACO, Texas, Feb. 5, 2025 /PRNewswire/ -- Award-winning distillery Balcones Distilling and renowned global art fair, The Other Art Fair, two pioneering forces reshaping the worlds of art and whisky, announce the second iteration of their creative partnership set to unfold during the upcoming series of spring fairs. Balcones, the 2024 World Whiskies Awards

Two Game Day Icons Unite for an Unforgettable Collaboration in Celebration of Football's Big Game, Serving Up a First-of-its-Kind Culinary Experience and NOLA Celebrations in Popeyes Hometown NEW ORLEANS, Jan. 28, 2025 /PRNewswire/ -- Popeyes®, the Official Wing of Watching Football, and Tequila Don Julio, the Official Tequila of the Big Game, are serving up a one-of-a-kind culinary mashup leading up to this year's Big Game in New Orleans, home of Popeyes, with the release of the exclusive Popeyes x Tequila Don Julio Championship Lineup menu. Available for a limited time only, while supplies last, in six select restaurants for customers 21+, the menu combines the rich heritage of Popeyes' Lo

CÎROC has opened applications for ambitious creatives to join Erika Alexander and Woody McClain as part of the inaugural class of the Blue Dot Creative Residency, and bring their passion project into production NEW YORK, Jan. 27, 2025 /PRNewswire/ -- CÎROC Ultra-Premium Vodka is proud to announce that applications to the Blue Dot Creative Residency (BDCR) have been opened to the public. Following the program launch in December, the brand selected two storytellers looking to bring to life new and groundbreaking projects as the first members of the BDCR – Actor Woody McClain and actress and writer Erika Alexander! These established creators will soon be joined by carefully selected applicants

The Official Spiced Rum Sponsor of the NFL is Serving Up More than Delicious Cocktails for Football Fans in New Orleans and at Home NEW ORLEANS, Jan. 23, 2025 /PRNewswire/ -- When you think of New Orleans, you think Bourbon Street — renowned the the world over for its enduring one-of-a-kind spirit, electric energy, and of course, legendary cocktails. Bourbon Street's most iconic cocktails have one thing in common – rum. So then, why is it called Bourbon Street? In its fourth year as the Official Spiced Rum Sponsor of the NFL, Captain Morgan is upping the ante when it comes to celebrating the Big Game in the Big Easy in true Captain fashion. Welcome to Rum Street: the unofficial official most

Crown Royal Paints Nashville Purple During "The 58th Annual CMA Awards" Week from launch of Crown Royal 31 Year Old in Partnership with Daniel Diamond to Generous Moment on CMA Awards Stage NASHVILLE, Tenn., Nov. 21, 2024 /PRNewswire/ -- In its seventh year as the exclusive whisky partner of the CMA Awards, Crown Royal spread generosity through Music City across the week, culminating in a special announcement on Country Music's Biggest Night. Woven into the fabric of country music, Crown Royal brings people together through shared values and experiences that define the genre. This year, the brand raised the bar and 'painted the town purple' like never before with a packed presence in Nashvi

Joined by Puerto Rican Chef Manolo López and a collective of 200% visual artists, together they're honoring and displaying the many ways 200%ers pronounce Buchanan's through vibrant art across five cities NEW YORK, Oct. 3, 2024 /PRNewswire/ -- Buchanan's Scotch Whisky is proud to announce the launch of the #ComoLoDigas campaign, celebrating and displaying the many ways 200%ers (those 100% American and 100% Hispanic) pronounce Buchanan's. From Boo-cha-nas to Bucána', Buchanan's is showing how what matters most is making room for the differences that unite us in our 200% lived experience and our love for the brand, however you say it. Experience the full interactive Multichannel News Release

The esteemed bartending competition is accepting applications for only a few more weeks! NEW YORK, Sept. 19, 2024 /PRNewswire/ -- Attention all bartenders and mixologists nationwide - there is less than one month remaining to submit applications for the 2025 U.S. Bartender Of The Year competition! Applications are open to mixologists who believe they have what it takes to be the next champion and are encouraged to apply by October 15, 2024. Entering its thirteenth season, the United States Bartenders' Guild (USBG) Presents World Class Sponsored By DIAGEO is searching for innovative and ambitious bartenders to claim the title of 2025 U.S Bartender of the Year. The esteemed program is an educa

All season long, rally the crew for legendary adventures (on land and sea) that only start when you Follow the Captain NEW YORK, Sept. 10, 2024 /PRNewswire/ -- Captain Morgan, the Official Spiced Rum Sponsor of the NFL, is setting sail with the return of 'Follow the Captain,' inviting crews across America to join in on the most epic scavenger hunt – with even more legendary adventures and prizes up for grabs all season long. From the ultimate tailgate at sea (dare we say a sailgate?), to fire sets from Aminé and other next-level talent, to the crown jewel of gameday experiences at Super Bowl LIX – Captain Morgan is spicing up this NFL season and beyond, and the spoils are as unforgettable as

Crown Royal Invites NFL Fans to Join Legendary Tailgate Tour and Announces Sweepstakes for a Chance to Win Super Bowl LIX Tickets NEW YORK, Sept. 4, 2024 /PRNewswire/ -- Award-winning Canadian whisky brand, Crown Royal, proudly returns for a fourth year as the Official Whisky Sponsor of the NFL with its 'Kick Off with Crown' (KOWC) program to launch the Crown Royal Rig. This season, the Crown Royal Rig, a larger-than-life 18-wheeler, will tour NFL stadiums and American cities to spread generosity with an epic tailgate. For KOWC year four, the Crown Royal Rig will go where the fans are, inviting them to join in on the generosity by raising a glass and packing a purple bag in support of milita

In Celebration of National Pickleball Day (August 8), makers of the World's No. 1 Vodka and its Latest Ready-To-Drink Look to Bring Local Celebrity and Fan Fun to Several Markets this Fall NEW YORK, Aug. 9, 2024 /PRNewswire/ -- Legends know legends…that's why Smirnoff SMASH Vodka Soda is teaming up with Drew Brees, legendary quarterback & champion, and his foundation, the Brees Dream Foundation, at NOLA Pickle Fest. Bringing bold flavors and combinations to the Crescent City courts, Smirnoff SMASH Vodka Soda is serving up more than just pickleball throughout the weekend.  As