PORTLAND, Ore., April 17, 2025 /PRNewswire/ -- The 8 Seconds Rodeo returns for its third and most electrifying year, expanding to two major cities and celebrating today's Black cowboys on a national stage. On June 15th in Portland, OR (Veterans Memorial Coliseum), and October 11th in Philadelphia, PA (Liacouras Center), this groundbreaking rodeo will bring together 8,000 fans per event for a night of high-stakes competition, Black culture, and world-class entertainment. This year's rodeo will feature an intense lineup of events, including Bull Riding, Bareback Bronco Riding, Barrel Racing, and Mutton Bustin', with top Black rodeo athletes from around the country competing for $60,000 in pri

The Crown Royal Rig took over Nashville for a weekend of country music, generosity and to raise a glass to the nation's heroes NEW YORK, April 16, 2025 /PRNewswire/ -- Award-winning whisky Crown Royal partnered with multi-platinum country music artist Kane Brown for a second year, returning as the Official Whisky Sponsor of the North American leg of the superstar's The High Road Tour. This past weekend, The Crown Royal Rig touched down in Nashville timed to Kane Brown's tour stop in the Music City! The brand toasted to the partnership and brought the spirit of generosity to li

New Creative Highlights Lagavulin's Legacy and Invites Drinkers to Experience Its Versatility Across Occasions and Drinks Formats ISLAY, Scotland, April 16, 2025 /PRNewswire/ -- Lagavulin Single Malt Scotch Whisky, the definitive Islay Single Malt, is unveiling its new Beyond the Smoke marketing campaign designed to redefine perceptions of Scotch and inspire discerning whisky drinkers to explore the many dimensions that make the spirit legendary. While known for its iconic peaty character, Lagavulin transcends its signature smokiness, revealing layers of complexity beyond the taste profile for which it is known. Lagavulin 16 Year Old, the brand's renowned signature marque recognized with a P

Craving a fiery kick or something smooth and sweet? No Need to Choose with New Sweet vs Heat Variety Pack – Now Available Nationwide NEW YORK, April 8, 2025 /PRNewswire/ -- Whether you're Team Sweet, Team Spicy or somewhere in between, Captain Morgan Sliced has you covered. Introducing Captain Morgan Sliced: Sweet vs. Heat, your new go-to variety pack for flavor-packed, cocktail-inspired cans that serve the best of both worlds – because when it comes to flavor, Captain Morgan doesn't believe you should have to choose. Spicy, sweet and seriously good, just crack one open and settle the flavor face-off with a sip. Things are heating up—in the forecast and in the c

The Learning Skills for Life program aims to empower participants with essential skills that can be utilized in Kentucky's thriving tourism, lifestyle, and hospitality sectors. Goodwill Industries of Kentucky and Diageo North America have partnered to provide free job readiness skills and training to Kentucky residents to support employment in the fast-growing hospitality sector across the Commonwealth. To ensure participants' skills are aligned with the needs of hospitality employers in the area, the program offers training in all aspects of the hospitality industry, including customer service and food safety. Learning Skills for Life is a program that creates a comprehensive support s

The Canadian winner will represent Canada at the Diageo WORLD CLASS Global competition in Toronto this coming September. TORONTO, March 27, 2025 /CNW/ - Over the years, WORLD CLASS CANADA has supported, mentored, and celebrated the artistry of bartenders across the country, driving innovation and excellence in the industry. Yesterday, in Collingwood, Ontario, WORLD CLASS CANADA crowned Kate Chernoff as the WORLD CLASS Canada Bartender of the Year 2025. After demonstrating her bartending expertise in seven unique challenges across a three-day competition, Kate Chernoff from Keefer Bar in Vancouver proved that her style of creativity behind the bar set her apart in the final stages of the com

Revamping timeless cocktails with a fresh modern twist – from Raspberry Mule to Fruit Martini, Smirnoff's latest innovations offer vibrant flavours to welcome the season. TORONTO, March 26, 2025 /CNW/ - Smirnoff vodka is shaking up the Canadian ready-to-drink market with the launch of three exciting new cocktails: Raspberry Mule, Cosmo Bellini, and Passion Fruit Martini. Crafted with premium quality and packed with bold, vibrant flavours, these expertly crafted drinks deliver an elevated cocktail experience anytime, anywhere. Whether you're relaxing with friends or toasting to a special moment, new creations from Smirnoff offer the perfect blend of convenience and a refreshing taste.

Perfect Moment Ltd. (NYSE:PMNT), the high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, has booked $12.7 million in wholesale preorders for its upcoming Autumn/Winter (AW) 2025 collection. The level of orders already exceeds all of the wholesale orders the company generated for last year's AW collection by 30% and represents the largest wholesale book in the company's history (excluding collaborations). Wholesale revenue comprised about 58% of the total net revenue in the company's previous fiscal year ended March 31, 2024. The newly booked wholesale orders are from both new and existing wholesale customers, with most existing cu

Through its Bold Spirits, Rise platform, DELEÓN is supporting creatives by providing mentorship, studio time and performance opportunities for emerging DJs NEW YORK, March 18, 2025 /PRNewswire/ -- DELEÓN Tequila is proud to launch the DELEÓN Tequila Opening Acts Pledge, a bold initiative designed to uplift rising DJs by providing mentorship, exposure and resources to help them succeed. Building on its Bold Spirits, Rise platform launched last year to champion those who embrace their creative drive and inspire others, DELEÓN is teaming up with cultural leaders, including BET Media Group, to create opportunities for emerging talent. As part of this initiative, one exceptional DJ will earn the

During a multi-stop tour spanning Winnipeg to the home of the Crown Royal distillery in Gimli, Canada's no.1 whisky1 celebrates its Canadian roots and rallies communities to pack boxes for Harvest Manitoba. TORONTO, March 18, 2025 /CNW/ - Crown Royal is raising a glass to the Manitoba community with an unforgettable road trip across the province. From March 25 to 27, the Crown Royal Rig — a larger-than-life, whisky barrel-inspired purple 18-wheeler — will roll through iconic locations, giving back to the communities that fuel its legacy of craftmanship and community. With each stop, Crown Royal will spread its message of generosity, celebrating the people who make it Canada's no. 1 whisky.2

Berenberg initiated coverage of Diageo plc with a rating of Buy

Deutsche Bank upgraded Diageo plc from Sell to Hold

UBS upgraded Diageo plc from Sell to Buy

Jefferies upgraded Diageo plc from Hold to Buy

BofA Securities upgraded Diageo plc from Neutral to Buy

RBC Capital Mkts upgraded Diageo plc from Underperform to Sector Perform

Goldman downgraded Diageo plc from Neutral to Sell

Citigroup upgraded Diageo plc from Neutral to Buy

Exane BNP Paribas downgraded Diageo plc from Neutral to Underperform

Argus downgraded Diageo plc from Buy to Hold

During a multi-stop tour spanning Winnipeg to the home of the Crown Royal distillery in Gimli, Canada's no.1 whisky1 celebrates its Canadian roots and rallies communities to pack boxes for Harvest Manitoba. TORONTO, March 18, 2025 /CNW/ - Crown Royal is raising a glass to the Manitoba community with an unforgettable road trip across the province. From March 25 to 27, the Crown Royal Rig — a larger-than-life, whisky barrel-inspired purple 18-wheeler — will roll through iconic locations, giving back to the communities that fuel its legacy of craftmanship and community. With each stop, Crown Royal will spread its message of generosity, celebrating the people who make it Canada's no. 1 whisky.2

Texas-based Balcones Distilling, a leader in the newly official American Single Malt category, once again partners with The Other Art Fair in Los Angeles and Brooklyn to celebrate emerging art and artists' unique perspectives WACO, Texas, Feb. 5, 2025 /PRNewswire/ -- Award-winning distillery Balcones Distilling and renowned global art fair, The Other Art Fair, two pioneering forces reshaping the worlds of art and whisky, announce the second iteration of their creative partnership set to unfold during the upcoming series of spring fairs. Balcones, the 2024 World Whiskies Awards

Two Game Day Icons Unite for an Unforgettable Collaboration in Celebration of Football's Big Game, Serving Up a First-of-its-Kind Culinary Experience and NOLA Celebrations in Popeyes Hometown NEW ORLEANS, Jan. 28, 2025 /PRNewswire/ -- Popeyes®, the Official Wing of Watching Football, and Tequila Don Julio, the Official Tequila of the Big Game, are serving up a one-of-a-kind culinary mashup leading up to this year's Big Game in New Orleans, home of Popeyes, with the release of the exclusive Popeyes x Tequila Don Julio Championship Lineup menu. Available for a limited time only, while supplies last, in six select restaurants for customers 21+, the menu combines the rich heritage of Popeyes' Lo

CÎROC has opened applications for ambitious creatives to join Erika Alexander and Woody McClain as part of the inaugural class of the Blue Dot Creative Residency, and bring their passion project into production NEW YORK, Jan. 27, 2025 /PRNewswire/ -- CÎROC Ultra-Premium Vodka is proud to announce that applications to the Blue Dot Creative Residency (BDCR) have been opened to the public. Following the program launch in December, the brand selected two storytellers looking to bring to life new and groundbreaking projects as the first members of the BDCR – Actor Woody McClain and actress and writer Erika Alexander! These established creators will soon be joined by carefully selected applicants

The Official Spiced Rum Sponsor of the NFL is Serving Up More than Delicious Cocktails for Football Fans in New Orleans and at Home NEW ORLEANS, Jan. 23, 2025 /PRNewswire/ -- When you think of New Orleans, you think Bourbon Street — renowned the the world over for its enduring one-of-a-kind spirit, electric energy, and of course, legendary cocktails. Bourbon Street's most iconic cocktails have one thing in common – rum. So then, why is it called Bourbon Street? In its fourth year as the Official Spiced Rum Sponsor of the NFL, Captain Morgan is upping the ante when it comes to celebrating the Big Game in the Big Easy in true Captain fashion. Welcome to Rum Street: the unofficial official most

Crown Royal Paints Nashville Purple During "The 58th Annual CMA Awards" Week from launch of Crown Royal 31 Year Old in Partnership with Daniel Diamond to Generous Moment on CMA Awards Stage NASHVILLE, Tenn., Nov. 21, 2024 /PRNewswire/ -- In its seventh year as the exclusive whisky partner of the CMA Awards, Crown Royal spread generosity through Music City across the week, culminating in a special announcement on Country Music's Biggest Night. Woven into the fabric of country music, Crown Royal brings people together through shared values and experiences that define the genre. This year, the brand raised the bar and 'painted the town purple' like never before with a packed presence in Nashvi

Joined by Puerto Rican Chef Manolo López and a collective of 200% visual artists, together they're honoring and displaying the many ways 200%ers pronounce Buchanan's through vibrant art across five cities NEW YORK, Oct. 3, 2024 /PRNewswire/ -- Buchanan's Scotch Whisky is proud to announce the launch of the #ComoLoDigas campaign, celebrating and displaying the many ways 200%ers (those 100% American and 100% Hispanic) pronounce Buchanan's. From Boo-cha-nas to Bucána', Buchanan's is showing how what matters most is making room for the differences that unite us in our 200% lived experience and our love for the brand, however you say it. Experience the full interactive Multichannel News Release

The esteemed bartending competition is accepting applications for only a few more weeks! NEW YORK, Sept. 19, 2024 /PRNewswire/ -- Attention all bartenders and mixologists nationwide - there is less than one month remaining to submit applications for the 2025 U.S. Bartender Of The Year competition! Applications are open to mixologists who believe they have what it takes to be the next champion and are encouraged to apply by October 15, 2024. Entering its thirteenth season, the United States Bartenders' Guild (USBG) Presents World Class Sponsored By DIAGEO is searching for innovative and ambitious bartenders to claim the title of 2025 U.S Bartender of the Year. The esteemed program is an educa

All season long, rally the crew for legendary adventures (on land and sea) that only start when you Follow the Captain NEW YORK, Sept. 10, 2024 /PRNewswire/ -- Captain Morgan, the Official Spiced Rum Sponsor of the NFL, is setting sail with the return of 'Follow the Captain,' inviting crews across America to join in on the most epic scavenger hunt – with even more legendary adventures and prizes up for grabs all season long. From the ultimate tailgate at sea (dare we say a sailgate?), to fire sets from Aminé and other next-level talent, to the crown jewel of gameday experiences at Super Bowl LIX – Captain Morgan is spicing up this NFL season and beyond, and the spoils are as unforgettable as

Crown Royal Invites NFL Fans to Join Legendary Tailgate Tour and Announces Sweepstakes for a Chance to Win Super Bowl LIX Tickets NEW YORK, Sept. 4, 2024 /PRNewswire/ -- Award-winning Canadian whisky brand, Crown Royal, proudly returns for a fourth year as the Official Whisky Sponsor of the NFL with its 'Kick Off with Crown' (KOWC) program to launch the Crown Royal Rig. This season, the Crown Royal Rig, a larger-than-life 18-wheeler, will tour NFL stadiums and American cities to spread generosity with an epic tailgate. For KOWC year four, the Crown Royal Rig will go where the fans are, inviting them to join in on the generosity by raising a glass and packing a purple bag in support of milita

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Through partnerships with nonprofit organization Women In Film, Los Angeles (WIF) and streaming platform MUBI, the Johnnie Walker brand aims to inspire future generations of women storytellers and provide greater access to women-told stories NEW YORK, March 10, 2023 /PRNewswire/ -- Women filmmakers make up only 24%* of the top filmmaking roles in the industry, so as a brand with a longstanding commitment to progressing gender equity, this awards season, Johnnie Walker is celebrating women trailblazers who changed the fabric of film, and enabling future generations of women filmmakers, by leaning into one of Hollywood's most iconic symbols – the red carpet. Experience the full interactive Mul

VANCOUVER, BC, Nov. 23, 2021 /PRNewswire/ - Hollister Biosciences Inc. (CSE:HOLL) (OTC:HSTRF) (FRANKFURT: HOB) (the "Company" or "Hollister Biosciences") today announced results of its 2021 Annual General and Special Shareholder Meeting (the "Meeting") held on November 22, 2021. All of the matters put forward before the Company's shareholders for consideration and approval, as listed in the management information circular of the Company dated October 18, 2021 (the "Circular"), were approved by the requisite majority of votes cast at the Meeting. This includes the election of all six (6) Board of Director nominees listed in the Circular: Jakob Ripshtein, Jacob Cohen, Eula Adams, Lily Dash,