Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
IPO Year:
Exchange: NYSE
Website: harley-davidson.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 1/23/2025 | $34.00 → $31.00 | Neutral | Citigroup |
| 1/21/2025 | $40.00 → $33.00 | Overweight → Equal-Weight | Morgan Stanley |
| 12/31/2024 | $40.00 → $36.00 | Neutral | Robert W. Baird |
| 10/2/2024 | $44.00 → $40.00 | Outperform → Neutral | Robert W. Baird |
| 4/23/2024 | $50.00 | Overweight | Morgan Stanley |
| 7/21/2023 | $38.00 → $47.00 | Neutral → Buy | DA Davidson |
| 7/13/2023 | $49.00 → $40.00 | Neutral | UBS |
| 4/19/2023 | Sector Weight | KeyBanc Capital Markets | |
| 3/21/2023 | $50.00 | Equal-Weight → Overweight | Morgan Stanley |
| 3/15/2023 | $39.00 | Underperform → Hold | Jefferies |