Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
IPO Year:
Exchange: NYSE
Website: harley-davidson.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 1/23/2025 | $34.00 → $31.00 | Neutral | Citigroup |
| 1/21/2025 | $40.00 → $33.00 | Overweight → Equal-Weight | Morgan Stanley |
| 12/31/2024 | $40.00 → $36.00 | Neutral | Robert W. Baird |
| 10/2/2024 | $44.00 → $40.00 | Outperform → Neutral | Robert W. Baird |
| 4/23/2024 | $50.00 | Overweight | Morgan Stanley |
| 7/21/2023 | $38.00 → $47.00 | Neutral → Buy | DA Davidson |
| 7/13/2023 | $49.00 → $40.00 | Neutral | UBS |
| 4/19/2023 | Sector Weight | KeyBanc Capital Markets | |
| 3/21/2023 | $50.00 | Equal-Weight → Overweight | Morgan Stanley |
| 3/15/2023 | $39.00 | Underperform → Hold | Jefferies |
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MILWAUKEE, Wis., Aug. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE:HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025. Artie joins Harley-Davidson from Topgolf Callaway Brands, where he served as CEO of the Topgolf International, Inc. ("Topgolf") subsidiary. "Artie is an accomplished business leader who brings extensive experience managing strong brands and global operations," said Troy Alstead, Presiding Director. "His track record of delivering top and bottom-line growth, combined with his experience in franchise driven industries, are both h
MILWAUKEE, July 30, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported second quarter 2025 results and announced a transaction entered into by its subsidiary, Harley-Davidson Financial Services. "While our second quarter results continue to be impacted by a challenging commercial environment for discretionary products and an uncertain tariff situation, we are extremely pleased to announce a strategic partnership for HDFS with KKR and PIMCO that generates significant value for Harley-Davidson on all levels," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. "Our strategic partners have valued the HDFS business at a
Unlocks ~$1.25 billion of discretionary cash for Harley-Davidson and transforms Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that will continue to originate and service both new and existing retail loans Transaction monetizes HDFS through sale of 4.9% common equity interests to each partner and includes the sale of more than $5 billion of retail loan receivables at a premium to par HDFS has agreed to sell approximately two-thirds of retail loans originated by HDFS annually for a minimum period of five years Values HDFS at ~1.75x price to post-transaction book value and reinforces strategic and financial value of HDFS to Harley-Davidson customers, dea
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, July 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) will release its second quarter 2025 financial results before market hours Wednesday, July 30, 2025. The public is invited to attend an audio webcast from 8-9 a.m. CT. Harley-Davidson, Inc. senior management will discuss financial results, developments in the business, and updates to the Company's outlook. A slide presentation supporting the discussion will be available prior to the audio webcast.Webcast participants should log-on and register at least 10 minutes prior to the start time and can access the slide presentation here: https://investor.harley-davidson.com/event
MILWAUKEE, May 19, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today issued the following statement in connection with the release of the certified voting results of its 2025 Annual Meeting of Shareholders (the "Annual Meeting") confirming that all nine of Harley-Davidson's Director nominees were elected at the Annual Meeting. Additionally, the Harley-Davidson Board of Directors confirmed that the rigorous search process for Harley-Davidson's next CEO continues at pace, led by the search committee. Harley-Davidson Chairman, Presid
Highlights that H Partners' Campaign Compelled Harley's Board to Make Commitments to Numerous Shareholders, Effectively Acquiescing to H Partners' Demands That 1) Mr. Zeitz, Mr. Linebarger, and Ms. Levinson Resign from the Board, 2) a New, External CEO be Appointed, and 3) Any Consideration of Mr. Zeitz Remaining on as Executive Chair be Eliminated Calls on the Board to Follow Through on the Commitments Made to Numerous Shareholders Nearly Half of the Overall Shares Voted Withhold on the Three Targeted Directors, and Almost 90% of the Non-Passive Institutional Shares Voted Withhold, Making Clear That Shareholders Want New Leadership H Partners Management, LLC ("H Partners" or "we"), one
MILWAUKEE, May 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE:HOG) Board of Directors has approved a cash dividend of $0.18 per share for the second quarter of 2025. The dividend is payable June 18, 2025 to the shareholders of record of the Company's common stock as of June 2, 2025. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. ### (HOG-DIVIDEND) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-declares-dividend-302455880.html SOURCE Harley-Davidson, Inc.
MILWAUKEE, May 14, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today announced that the preliminary results of its 2025 Annual Meeting of Shareholders (the "Annual Meeting") indicate that Harley-Davidson shareholders have elected all of Harley-Davidson's Director nominees. Based on preliminary results, the elected Directors are: Jochen Zeitz, Chairman, President and CEONorman Thomas Linebarger, Presiding DirectorTroy Alstead, DirectorJames Duncan Farley, Jr., DirectorLori Flees, DirectorAllan Golston, DirectorSara Levinson, Direc
Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card MILWAUKEE, May 12, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today urged shareholders to vote their shares ahead of the Company's 2025 Annual Meeting of Shareholders, which is scheduled to be held on May 14, 2025. Time is short, and shareholders should cast their vote NOW by telephone or online "FOR ALL" the Company's highly qualified and experienced director nominees on the Company's WHITE proxy card. Harley-Davidson sent a letter to
New Harley-Davidson championship series will race at six MotoGP weekends, pairing one of theworld's most iconic brands with the most exciting sport on Earth. MLWAUKEE and LE MANS, FRANCE, May 10, 2025 /PRNewswire/ -- Harley-Davidson® (NYSE:HOG) and MotoGP are launching a new global racing championship featuring Harley-Davidson bagger motorcycles, debuting in 2026. The twelve-race series will race at six Grands Prix across Europe and North America, with riders battling it out on race-prepared Harley-Davidson Road Glide® motorcycles in two races per round. The machines – engineered by Harley-Davidson Factory® Racing and built for head-to-head competition – weigh approximately 280 kilograms (61
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Citigroup reiterated coverage of Harley-Davidson with a rating of Neutral and set a new price target of $31.00 from $34.00 previously
Morgan Stanley downgraded Harley-Davidson from Overweight to Equal-Weight and set a new price target of $33.00 from $40.00 previously
Robert W. Baird reiterated coverage of Harley-Davidson with a rating of Neutral and set a new price target of $36.00 from $40.00 previously
Robert W. Baird downgraded Harley-Davidson from Outperform to Neutral and set a new price target of $40.00 from $44.00 previously
Morgan Stanley resumed coverage of Harley-Davidson with a rating of Overweight and set a new price target of $50.00
DA Davidson upgraded Harley-Davidson from Neutral to Buy and set a new price target of $47.00 from $38.00 previously
UBS reiterated coverage of Harley-Davidson with a rating of Neutral and set a new price target of $40.00 from $49.00 previously
KeyBanc Capital Markets initiated coverage of Harley-Davidson with a rating of Sector Weight
Morgan Stanley upgraded Harley-Davidson from Equal-Weight to Overweight and set a new price target of $50.00
Jefferies upgraded Harley-Davidson from Underperform to Hold and set a new price target of $39.00
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Live finance-specific insights
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, July 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) will release its second quarter 2025 financial results before market hours Wednesday, July 30, 2025. The public is invited to attend an audio webcast from 8-9 a.m. CT. Harley-Davidson, Inc. senior management will discuss financial results, developments in the business, and updates to the Company's outlook. A slide presentation supporting the discussion will be available prior to the audio webcast.Webcast participants should log-on and register at least 10 minutes prior to the start time and can access the slide presentation here: https://investor.harley-davidson.com/event
MILWAUKEE, May 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE:HOG) Board of Directors has approved a cash dividend of $0.18 per share for the second quarter of 2025. The dividend is payable June 18, 2025 to the shareholders of record of the Company's common stock as of June 2, 2025. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. ### (HOG-DIVIDEND) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-declares-dividend-302455880.html SOURCE Harley-Davidson, Inc.
MILWAUKEE, May 1, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported first quarter 2025 results. "Our first quarter results were ahead of our expectations in many areas, while retail sales in the U.S. came in softer than anticipated. We remain focused on navigating the challenging economic and tariff environment, through diligent execution of our cost productivity measures, supply chain mitigation, tight operating expense control and reducing dealer inventory. In addition, we remain committed to driving retail sales through increased marketing initiatives as we enter the riding season," said Jochen Zeitz, Chairman, President and
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, April 17, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) will release its first quarter 2025 financial results before market hours Thursday, May 1, 2025. The public is invited to attend an audio webcast from 8-9 a.m. CT. Harley-Davidson, Inc. senior management will discuss financial results, developments in the business, and updates to the Company's outlook. A slide presentation supporting the discussion will be available prior to the audio webcast.Webcast participants should log-on and register at least 10 minutes prior to the start time and can access the slide presentation here: https://investor.harley-davidson.com/events-a
MILWAUKEE, Feb. 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE:HOG) Board of Directors has approved a cash dividend of $0.18 per share for the first quarter of 2025. The dividend is payable March 14, 2025 to the shareholders of record of the Company's common stock as of February 28, 2025. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. ### (HOG-DIVIDEND) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-declares-dividend-302377264.html SOURCE Harley-Davidson, Inc.
MILWAUKEE, Feb. 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported fourth quarter and full year 2024 results and provided 2025 Outlook. "In 2024, we saw our performance being significantly impacted by the continued cyclical headwinds for discretionary products, including the high-interest rate environment affecting consumer confidence," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. "The launch of our new Street Glide and Road Glide touring motorcycles contributed to nearly 5% growth in the U.S. Touring segment and drove H-D's market share to 74.5% in '24. The decisions we have made and the bold actions we ha
Webcast Conference Call Scheduled for 8 a.m. CST MILWAUKEE, Jan. 15, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) will release its fourth quarter and year-end 2024 financial results before market hours Wednesday, February 5, 2025. The public is invited to attend an audio webcast from 8-9 a.m. CST. Harley-Davidson, Inc. senior management will discuss financial results, developments in the business, and updates to the Company's outlook. A slide presentation supporting the discussion will be available prior to the audio webcast. Webcast participants should log-on and register at least 10 minutes prior to the start time and can access the slide presentation here: https://investor.harley
MILWAUKEE, Nov. 27, 2024 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE:HOG) Board of Directors has approved a cash dividend of $0.1725 per share for the fourth quarter of 2024. The dividend is payable December 23, 2024 to the shareholders of record of the Company's common stock as of December 10, 2024. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. ### (HOG-DIVIDEND) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-declares-dividend-302317850.html SOURCE Harley-Davidson, Inc.
MILWAUKEE, Oct. 24, 2024 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported third quarter 2024 results. "We have worked diligently through the quarter to mitigate the impact of high interest rates, and macroeconomic and political uncertainty, that continue to put pressure on our industry and customers, especially in our core markets," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. "We are very pleased with the reception of our touring launch with customers and dealers alike and are working hard to set
Webcast Conference Call Scheduled for 8 a.m. CDT MILWAUKEE, Oct. 3, 2024 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) will release its third quarter 2024 financial results before market hours Thursday, October 24, 2024. The public is invited to attend an audio webcast from 8-9 a.m. CDT. Harley-Davidson, Inc. senior management will discuss financial results, developments in the business, and updates to the Company's outlook. A slide presentation supporting the discussion will be available prior to the audio webcast. Webcast participants should log-on and register at least 10 minutes prior to the start time and can access the slide presentation here: https://investor.harley-davidson.com/ev
Live Leadership Updates
MILWAUKEE, Wis., Aug. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE:HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025. Artie joins Harley-Davidson from Topgolf Callaway Brands, where he served as CEO of the Topgolf International, Inc. ("Topgolf") subsidiary. "Artie is an accomplished business leader who brings extensive experience managing strong brands and global operations," said Troy Alstead, Presiding Director. "His track record of delivering top and bottom-line growth, combined with his experience in franchise driven industries, are both h
MILWAUKEE, July 30, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported second quarter 2025 results and announced a transaction entered into by its subsidiary, Harley-Davidson Financial Services. "While our second quarter results continue to be impacted by a challenging commercial environment for discretionary products and an uncertain tariff situation, we are extremely pleased to announce a strategic partnership for HDFS with KKR and PIMCO that generates significant value for Harley-Davidson on all levels," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. "Our strategic partners have valued the HDFS business at a
Unlocks ~$1.25 billion of discretionary cash for Harley-Davidson and transforms Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that will continue to originate and service both new and existing retail loans Transaction monetizes HDFS through sale of 4.9% common equity interests to each partner and includes the sale of more than $5 billion of retail loan receivables at a premium to par HDFS has agreed to sell approximately two-thirds of retail loans originated by HDFS annually for a minimum period of five years Values HDFS at ~1.75x price to post-transaction book value and reinforces strategic and financial value of HDFS to Harley-Davidson customers, dea
New Harley-Davidson championship series will race at six MotoGP weekends, pairing one of theworld's most iconic brands with the most exciting sport on Earth. MLWAUKEE and LE MANS, FRANCE, May 10, 2025 /PRNewswire/ -- Harley-Davidson® (NYSE:HOG) and MotoGP are launching a new global racing championship featuring Harley-Davidson bagger motorcycles, debuting in 2026. The twelve-race series will race at six Grands Prix across Europe and North America, with riders battling it out on race-prepared Harley-Davidson Road Glide® motorcycles in two races per round. The machines – engineered by Harley-Davidson Factory® Racing and built for head-to-head competition – weigh approximately 280 kilograms (61
Reports Follow Separate Recommendation from Leading Independent Proxy Advisory Firm ISS to Vote "FOR ALL" Harley-Davidson Nominees Glass Lewis and Egan-Jones Reports Fail to Recognize Harley-Davidson's Progress Under Hardwire Strategic Plan and the Board's Strong Governance and Effective Oversight Glass Lewis Report Says H Partners' Campaign "Introduces Incremental Uncertainty" and Lacks "Any Substantive Course of Action" Harley-Davidson Urges Shareholders to Vote "FOR ALL" Director Nominees Using the WHITE Proxy Card TODAY MILWAUKEE, May 7, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today issued the following statement in response to the Glass
ISS Recommendation Does Not Reflect Supportive Feedback Received by H Partners from Fellow Shareholders Reiterates that Under Director Tenures of Jochen Zeitz, Thomas Linebarger, and Sara Levinson, the Company's Shares Underperformed the S&P 400 Consumer Discretionary Index by -335%, -403%, and -816%, Respectively Urges Shareholders to Vote WITHHOLD on the BLUE Proxy Card to Unseat CEO & Long-Tenured, Entrenched Directors H Partners Reminds Shareholders to Visit www.FreeTheEagle.com for Further Campaign Information and Details on How to Vote H Partners Management, LLC ("H Partners" or "we"), one of the largest shareholders of Harley-Davidson, Inc. (NYSE:HOG) ("Harley-Davidson" or the "C
ISS Concludes That H Partners "Has Not Presented a Compelling Case for Change;" Notes that its "Campaign Has Almost Certainly Set the CEO Search Process Back" Highlights Progress Made Under CEO Jochen Zeitz and the Hardwire Strategic Plan Harley-Davidson Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card TODAY MILWAUKEE, May 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today announced that Institutional Shareholder Services Inc. ("ISS"), a leading independent proxy advisory firm, has recommended that shareholders vote "FOR ALL" of Harley-Davidson's highly qualified Director nominees in connection wit
Highlights the Board's Critical Skills and Experience Needed to Choose the Company's Next CEO and Drive Future Growth Details How H Partners' Disingenuous Attacks on the Company's Strategy and Governance are Putting Shareholder Value at Risk Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card TODAY Visit www.VoteHarleyDavidson.com to Learn More MILWAUKEE, May 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) Monday sent a letter to shareholders in connection with the Company's 2025 Annual Meeting of Shareholders scheduled to be held on May 14, 2025.
Highlights the Highly Qualified Board's Strong Governance and Effective Oversight of the Hardwire Strategic Plan, which is Delivering Results Details the Facts Regarding H Partners' Profound Disregard for Good Corporate Governance and Their Attempt to Disenfranchise Shareholders Urges Shareholders to Vote "FOR ALL" Harley-Davidson Nominees using the WHITE Proxy Card Presentations and Other Information Available at VoteHarleyDavidson.com MILWAUKEE, April 29, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) has released two presentations detailing Harley-Davidson's execution of its strategic plan as well as its fit-for-purpose Board of Directors' stron
MILWAUKEE, April 8, 2025 /PRNewswire/ -- The Board of Directors of Harley-Davidson, Inc. (the "Company") (NYSE:HOG) today confirmed that it is engaged in an on-going CEO search process, as part of the Board's succession planning responsibilities. The search process was initiated in Q4 2024 with the retention of a leading executive search firm after Jochen Zeitz, the current CEO, expressed his interest in retiring from the Company in 2025 after five years in the CEO position, and subject to the appointment of a suitable successor. Mr. Zeitz will remain as CEO until such successor is identified to ensure an orderly leadership transition. The Board is grateful to Mr. Zeitz for his many signific