Compare · HOG vs LVWR
HOG vs LVWR
Side-by-side comparison of Harley-Davidson Inc. (HOG) and LiveWire Group Inc. (LVWR): market cap, price performance, sector, and recent activity on the wire.
Summary
- Both HOG and LVWR operate in Motor Vehicles (Consumer Discretionary), so they compete in similar markets.
- HOG is the larger of the two at $2.58B, about 10.5x LVWR ($245.7M).
- Over the past year, HOG is up 0.5% and LVWR is down 80.6% - HOG leads by 81.1 points.
- HOG has been more active in the news (20 items in the past 4 weeks vs 9 for LVWR).
- HOG has more recent analyst coverage (25 ratings vs 0 for LVWR).
- Company
- Harley-Davidson Inc.
- LiveWire Group Inc.
- Price
- $25.12+2.49%
- $1.17-2.50%
- Market cap
- $2.58B
- $245.7M
- 1M return
- +6.31%
- -30.36%
- 1Y return
- +0.50%
- -80.61%
- Industry
- Motor Vehicles
- Motor Vehicles
- Exchange
- NYSE
- NYSE
- IPO
- 2022
- News (4w)
- 20
- 9
- Recent ratings
- 25
- 0
Harley-Davidson Inc.
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Latest HOG
- CFO and CCO Root Jonathan R sold $37,094 worth of shares (1,554 units at $23.87) as part of a pre-agreed trading plan, decreasing direct ownership by 5% to 30,954 units (SEC Form 4)
- Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference
- SEC Form SD filed by Harley-Davidson Inc.
- Harley-Davidson Inc. filed SEC Form 8-K: Leadership Update, Submission of Matters to a Vote of Security Holders
- SEC Form 4 filed by Director Sylvester Maryrose
- Director Reintjes Matthew J was granted 2,479 shares (SEC Form 4)
- Director Nova Daniel J was granted 4,742 shares, increasing direct ownership by 166% to 7,605 units (SEC Form 4)
- SEC Form 4 filed by Director Masood Rafeh
- SEC Form 4 filed by Director Golston Allan C.
- SEC Form 4 filed by Director Flees Lori Ann
Latest LVWR
- SEC Form SD filed by LiveWire Group Inc.
- Director Mizuno Hiromichi was granted 88,029 shares, increasing direct ownership by 46% to 281,369 units (SEC Form 4)
- Director Cornog William L was granted 88,029 shares, increasing direct ownership by 45% to 284,768 units (SEC Form 4)
- Director Gruner Kjell was granted 88,029 shares, increasing direct ownership by 73% to 209,389 units (SEC Form 4)
- LiveWire Group Inc. filed SEC Form 8-K: Entry into a Material Definitive Agreement, Unregistered Sales of Equity Securities
- LiveWire Group Inc. filed SEC Form 8-K: Regulation FD Disclosure, Entry into a Material Definitive Agreement, Financial Statements and Exhibits
- LiveWire Group, Inc. Acquires Dust Moto
- New insider Lehrbaum Dan claimed ownership of 72,583 shares (SEC Form 3)
- New insider Nienhuis Jeremiah claimed ownership of 121,340 shares (SEC Form 3)
- SEC Form 10-Q filed by LiveWire Group Inc.