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Compare · AFRM vs RKT

AFRM vs RKT

Side-by-side comparison of Affirm Holdings Inc. (AFRM) and Rocket Companies Inc. (RKT): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both AFRM and RKT operate in Finance: Consumer Services (Finance), so they compete in similar markets.
  • RKT is the larger of the two at $36.61B, about 1.6x AFRM ($22.19B).
  • Over the past year, AFRM is up 20.6% and RKT is up 1.9% - AFRM leads by 18.7 points.
  • RKT has been more active in the news (22 items in the past 4 weeks vs 11 for AFRM).
  • Both have 25 recent analyst ratings on file.
PerformanceAFRM+20.61%RKT+1.93%
2025-06-03+0.00%2026-06-03
MetricAFRMRKT
Company
Affirm Holdings Inc.
Rocket Companies Inc.
Price
$66.31-6.59%
$12.94-7.80%
Market cap
$22.19B
$36.61B
1M return
-1.16%
-7.61%
1Y return
+20.61%
+1.93%
Industry
Finance: Consumer Services
Finance: Consumer Services
Exchange
NASDAQ
NYSE
IPO
2021
2020
News (4w)
11
22
Recent ratings
25
25
AFRM

Affirm Holdings Inc.

Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States and Canada. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its payments network and partnership with an originating bank, enables consumers to pay for a purchase over time with terms ranging from one to forty-eight months. As of September 30, 2020, the company had approximately 6,500 merchants integrated on its platform covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies. Its merchants represent a range of industries, including sporting goods and outdoors, furniture and homewares, travel, apparel, accessories, consumer electronics, and jewelry. The company was founded in 2012 and is headquartered in San Francisco, California.

RKT

Rocket Companies Inc.

Rocket Companies, Inc. engages in the tech-driven real estate, mortgage, and eCommerce businesses in the United States and Canada. It operates in two segments, Direct to Consumer and Partner Network. The company's solutions include Rocket Mortgage, a mortgage lender; Amrock that provides title insurance, property valuation, and settlement services; Rocket Homes, a home search platform and real estate agent referral network, which offers technology-enabled services to support the home buying and selling experience; Rocket Auto, an automotive retail marketplace that provides centralized and virtual car sales support to national car rental and online car purchasing platforms; and Rocket Loans, an online-based personal loans business. Its solutions also include Core Digital Media, a digital social and display advertiser in the mortgage, insurance, and education sectors; Nexsys, a fintech company, which offers a suite of essential tech solutions for mortgage origination and closing processes through digitization and automation; Lendesk, a technology services company that provides a point of sale system for mortgage professionals and a loan origination system for private lenders; and Edison Financial, a digital mortgage startup. In addition, the company originates, closes, sells, and services agency-conforming loans. Rocket Companies, Inc. was founded in in 1985 and is headquartered in Detroit, Michigan. Rocket Companies, Inc. is a subsidiary of Rock Holdings, Inc.

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