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Compare · AFRM vs SYF

AFRM vs SYF

Side-by-side comparison of Affirm Holdings Inc. (AFRM) and Synchrony Financial (SYF): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both AFRM and SYF operate in Finance: Consumer Services (Finance), so they compete in similar markets.
  • SYF is the larger of the two at $23.83B, about 1.1x AFRM ($21.30B).
  • Over the past year, AFRM is up 3.7% and SYF is up 16.4% - SYF leads by 12.8 points.
  • SYF has been more active in the news (28 items in the past 4 weeks vs 7 for AFRM).
  • Both have 25 recent analyst ratings on file.
PerformanceAFRM+3.68%SYF+16.43%
2025-06-09+0.00%2026-06-05
MetricAFRMSYF
Company
Affirm Holdings Inc.
Synchrony Financial
Price
$63.60-7.42%
$70.83+0.09%
Market cap
$21.30B
$23.83B
1M return
-2.91%
-5.74%
1Y return
+3.68%
+16.43%
Industry
Finance: Consumer Services
Finance: Consumer Services
Exchange
NASDAQ
NYSE
IPO
2021
2014
News (4w)
7
28
Recent ratings
25
25
AFRM

Affirm Holdings Inc.

Affirm Holdings, Inc. operates a platform for digital and mobile-first commerce in the United States and Canada. The company's platform includes point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. Its payments network and partnership with an originating bank, enables consumers to pay for a purchase over time with terms ranging from one to forty-eight months. As of September 30, 2020, the company had approximately 6,500 merchants integrated on its platform covering small businesses, large enterprises, direct-to-consumer brands, brick-and-mortar stores, and companies. Its merchants represent a range of industries, including sporting goods and outdoors, furniture and homewares, travel, apparel, accessories, consumer electronics, and jewelry. The company was founded in 2012 and is headquartered in San Francisco, California.

SYF

Synchrony Financial

Synchrony Financial operates as a consumer financial services company in the United States. It provides a range of specialized financing programs and consumer banking products to digital, retail, home, auto, travel, health, and pet industries. The company also offers private label credit cards, dual cards, general purpose co-branded credit cards, and small and medium-sized business credit products; and promotional financing for consumer purchases, such as private label credit cards, dual cards, and installment loans. In addition, it provides promotional financing to consumers for health, veterinary and personal care procedures, and services and products, such as dental, vision, audiology, and cosmetic; debt cancellation products; and deposit products, including certificates of deposit, individual retirement accounts, money market accounts, and savings accounts to retail and commercial customers, as well as accepts deposits through third-party securities brokerage firms. The company offers its credit products through programs established with a group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers; and deposit products through various channels, such as digital and print. Synchrony Financial was incorporated in 2003 and is headquartered in Stamford, Connecticut.

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