Join

Compare · DEO vs SAM

DEO vs SAM

Side-by-side comparison of Diageo plc (DEO) and Boston Beer Company Inc. (SAM): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both DEO and SAM operate in Beverages (Production/Distribution) (Consumer Staples), so they compete in similar markets.
  • DEO is the larger of the two at $117.25B, about 22.4x SAM ($5.23B).
  • Over the past year, DEO is down 28.8% and SAM is down 1.2% - SAM leads by 27.6 points.
  • SAM has been more active in the news (4 items in the past 4 weeks vs 3 for DEO).
  • Both have 25 recent analyst ratings on file.
PerformanceDEO-28.79%SAM-1.18%
2025-04-28+0.00%2026-04-24
MetricDEOSAM
Company
Diageo plc
Boston Beer Company Inc.
Price
$79.27-0.10%
$235.31-1.98%
Market cap
$117.25B
$5.23B
1M return
+7.09%
+5.04%
1Y return
-28.79%
-1.18%
Industry
Beverages (Production/Distribution)
Beverages (Production/Distribution)
Exchange
NYSE
NYSE
IPO
News (4w)
3
4
Recent ratings
25
25
DEO

Diageo plc

Diageo plc, together with its subsidiaries, produces, markets, and sells alcoholic beverages. The company offers scotch, whisky, gin, vodka, rum, ready to drink products, Irish cream liqueur, raki, liqueur, wine, tequila, Canadian whisky, American whiskey, adult beverages, cachaça, spirits, and brandy, as well as beer, including cider and non-alcoholic products. Diageo plc provides its products primarily under the Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness brands. The company also offers its products under the Crown Royal, Yenì Raki, Shui Jing Fang, Johnnie Walker Blue Label, Bulleit Bourbon, Don Julio, Buchanan's, J?B, Old Parr, Tanqueray No. TEN, Ron Zacapa Centenario XO, Casamigos, Bundaberg, McDowell's No. 1, Ypióca, Lagavulin, The Singleton of Glen Ord, Johnnie Walker Gold Label Reserve, Windsor, Black&White, Cîroc, Ketel One vodka, and Talisker brands. It has operations in North America, Europe, Turkey, Africa, Latin America, the Caribbean, the Asia Pacific, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.

SAM

Boston Beer Company Inc.

The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. The company's flagship beer is Samuel Adams Boston Lager. It offers various beers, hard ciders, and hard seltzers under the Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, Dogfish Head, Angel City, Coney Island, Concrete Beach brand names. The company markets and sells its products to a network of approximately 400 wholesalers in the United States, as well as international wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other retail outlets. It also sells in products in Canada, Europe, Israel, Australia, New Zealand, the Caribbean, the Pacific Rim, Mexico, and Central and South America. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.

Latest DEO

Latest SAM