FORR vs PEGA

Forrester Research Inc.

Forrester Research, Inc. operates as an independent research and advisory services company in the United States and internationally. The company operates through Research, Consulting, and Events segments. Its primary subscription research product is Research, which offers clients with access to its research designed to inform their strategic decision-making. The company also provides Playbooks, a set of integrated reports and tools to tackle critical business initiatives; SiriusDecisions Research that delivers operational intelligence and fact-based insight to functional marketing, sales, and product leaders of business-to-business (B2B) organizations and their teams; and SiriusDecisions Command Center to offer performance benchmarking metrics in a self-service platform to aid sales, marketing, and product leaders in planning, uncovering new opportunities, and making business cases. In addition, it offers leadership boards that are peer groups for executives and other senior leaders at large organizations; executive programs with a trusted partner who help the executives and their teams establish and tackle their initiatives; and certification courses for leaders and their teams. Further, the company's analytics products and services include Customer Experience Index, a framework for assessing and measuring customer experience quality; Consumer Technographics, a quantitative research program; Business Technographics to provide assessments of what motivates businesses to choose certain technologies and vendors, as well as measures and reports on the current information consumption patterns of key influencers for technology purchases; and FeedbackNow, a customer experience cloud solution. Additionally, it offers advisory and project consulting services; and hosts various events. The company was incorporated in 1983 and is headquartered in Cambridge, Massachusetts.

Pegasystems Inc.

Pegasystems Inc. develops, markets, licenses, hosts, and supports enterprise software applications in the United States, rest of the Americas, the United Kingdom, rest of Europe, the Middle East, Africa, and the Asia-Pacific. It provides Pega Platform, an application development product for clients; and Pega Infinity, a software platform that unifies customer engagement and digital process automation. The company offers customer engagement applications, including Pega Customer Decision Hub that enable enterprises to enhance customer acquisition and experiences across inbound, outbound, and paid media channels; Pega Sales Automation to automate and manage the sales process; and Pega Customer Service to anticipate customer needs, connect customers to people and systems, and automate customer interactions to evolve the customer service experience, as well as to allow enterprises to deliver interactions across channels and enhance employee productivity. It also provides intelligent automation software; Pega Cloud that allows clients to develop, test, and deploy applications and the Pega Platform using an Internet-based infrastructure; and guidance and implementation, technical support, and instructor-led and online training services. It primarily markets its software and services to financial services, life sciences, healthcare, communications and media, government, insurance, manufacturing and high tech, and consumer services markets through a direct sales force, as well as partnerships with technology providers and application developers. Pegasystems Inc. was incorporated in 1983 and is headquartered in Cambridge, Massachusetts.