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Compare · FOXF vs HOG

FOXF vs HOG

Side-by-side comparison of Fox Factory Holding Corp. (FOXF) and Harley-Davidson Inc. (HOG): market cap, price performance, sector, and recent activity on the wire.

Summary

  • Both FOXF and HOG operate in Motor Vehicles (Consumer Discretionary), so they compete in similar markets.
  • HOG is the larger of the two at $2.58B, about 3.5x FOXF ($730.1M).
  • Over the past year, FOXF is down 36.2% and HOG is down 1.9% - HOG leads by 34.3 points.
  • HOG has been more active in the news (20 items in the past 4 weeks vs 1 for FOXF).
  • HOG has more recent analyst coverage (25 ratings vs 9 for FOXF).
PerformanceFOXF-36.23%HOG-1.94%
2025-06-09+0.00%2026-06-05
MetricFOXFHOG
Company
Fox Factory Holding Corp.
Harley-Davidson Inc.
Price
$17.41-1.92%
$24.51+0.60%
Market cap
$730.1M
$2.58B
1M return
-4.31%
+2.85%
1Y return
-36.23%
-1.94%
Industry
Motor Vehicles
Motor Vehicles
Exchange
NASDAQ
NYSE
IPO
2013
News (4w)
1
20
Recent ratings
9
25
FOXF

Fox Factory Holding Corp.

Fox Factory Holding Corp. designs, engineers, manufactures, and markets ride dynamics products worldwide. The company offers mid-end and high-end front fork and rear suspension products for mountain bikes, road bikes, and e-bikes; and powered vehicle products for side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, and specialty vehicles and applications, such as military, motorcycles, and commercial trucks. It also provides mountain and road bike wheels, and other performance cycling components, including cranks, chain rings, pedals, bars, stems, and seat posts, as well as sells aftermarket products to retailers and distributors. The company offers powered vehicles under the FOX, BDS Suspension, Zone Offroad, JKS Manufacturing, RT Pro UTV, 4x4 Posi-Lok, Ridetech, Tuscany, and SCA brands; and mountain bikes and road bikes under the FOX, Race Face, Easton Cycling, and Marzocchi brands. Fox Factory Holding Corp. was incorporated in 2007 and is headquartered in Braselton, Georgia.

HOG

Harley-Davidson Inc.

Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

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