NuORDER by Lightspeed Introduces "Order Trends"; A Powerful New Tool Designed to Bring Insights to Wholesale Buying

Early adopters of the advanced insights functionality saw approximately 10% increase in average order value

NuORDER by Lightspeed, a leading global commerce platform that enables retailers and brands to connect, collaborate, and make smarter buying decisions, today announced the launch of Order Trends, a cutting-edge feature that delivers visibility into top-performing products, categories, colors, and size curves—right within the NuORDER shopping experience. This innovation empowers retailers and buyers to make smarter assortment decisions, while helping brands drive product visibility, conversion, and revenue.

By surfacing aggregated data from submitted USD orders across the platform, the new features reveal what top-performing products other retailers are buying—including details like category, size, and color—making it easier for buyers to stock confidently, discover new styles, and reduce risk. This gives buyers a competitive advantage: the ability to back purchases with real-world performance insights rather than relying on gut instinct alone.

Early results already demonstrate its value: in 76 days, participating brands saw approximately a 10% increase in average order value (AOV)¹. These results reinforce NuORDER's leadership in ushering in a new era of insight-led commerce, where decisions are powered by data, not guesswork.

"Order Trends brings the ‘science' to the art of buying," said Chris Akrimi, General Manager of B2B at NuORDER by Lightspeed. "By giving both brands and retailers insight into what's selling across our B2B platform, we're making wholesale buying more intelligent, more efficient, and more profitable."

The launch of Order Trends reflects NuORDER's continued commitment to wholesale technology innovation—and comes at a time when retailers are actively seeking better ways to work, sell, and grow. According to Lightspeed's recent Retail Sentiment Survey², 49.6% of retailers say they want to reduce the manual work required to access reports and insights. Meanwhile, 48.8% are looking for better visibility into what areas of their business can be optimized. Retailers currently spend an average of 20 hours per week ordering and restocking products, making the need for time-saving tools and intelligent workflows more urgent than ever. According to NuORDER's recent Buyer preference survey³, 68% of retailers use intuition/past experience to plan what inventory to buy, where Order Trends can now give them data-driven insights allowing them to optimize and make purchasing decisions more confidently.

In fact, the Lightspeed Retail Sentiment Survey further revealed that 36.6% of retailers want to improve how they discover and add new types of products they don't currently stock—underscoring the demand for more data-informed, exploratory buying.

"It's not just about smarter buying—it's about faster buying too," said Akrimi. "As retailers navigate crowded marketplaces, Order Trends helps reduce decision fatigue and streamline workflows. High-performing products are highlighted during the shopping journey, allowing buyers to quickly identify what's working and curate assortments in less time. That confidence translates into action, accelerating sell-in, driving higher sell-through and saving retailers valuable hours each week."

For wholesaling brands, the benefits are equally powerful. Order Trends automatically amplifies top-selling SKUs, driving greater exposure and reducing time spent on product education or back-and-forth communication. As buyers make faster, more confident decisions, brands benefit from quicker conversions and stronger alignment with market demand. They also gain access to rich, actionable trend insights that can inform product strategy, marketing, and sales conversations.

And the value doesn't stop at the individual brand or buyer level. 47.7% of retailers surveyed² say they want to expand their customer reach and discover new growth opportunities as a long-term goal. Order Trends helps facilitate those connections—giving retailers confidence to explore new merchandising possibilities, and brands the visibility they need to reach high-intent buyers at scale.

Order Trends is currently available to NuORDER buyers submitting orders in USD, with expansion to other currencies planned in future updates.

Methodology

¹ *Based on an internal A/B test by NuORDER by Lightspeed (April–June 2025) with ~65,000 buyers. 80% of buyers were given access to Order Trends, while 20% were observed as a control group. Buyers with access placed orders, resulting in a ~10.9% increase in average order value across the test group.

² Lightspeed initiated a consumer survey throughout July 2024 using third party survey vendor Medallia. Over 2,000 responses were collected amongst North America, South America, Asia, Europe, Africa, the United Kingdom and the Middle East. Respondents were required to be using point of sale software to sell retail goods.

³ Lightspeed initiated a consumer survey throughout May-June 2025 using third party survey vendor Medallia. Over 3,200 responses were collected in the United States and Canada. Respondents were required to be using point of sale software to sell retail goods.

About NuORDER by Lightspeed

NuORDER by Lightspeed is a leading B2B commerce platform powering wholesale buying and selling. NuORDER offers a full suite of commerce solutions engineered to streamline the way brands sell their products all around the world while providing retailers with the insights they need to make better buying and assortment planning decisions. Today, more than 4,000 brands and more than 100,000 vetted retailers use NuORDER to transform their wholesale operations. Lightspeed acquired NuORDER in 2021.

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About Lightspeed

Lightspeed is the POS and payments platform powering businesses at the heart of communities in over 100 countries. As the partner of choice for ambitious retail and hospitality entrepreneurs, Lightspeed helps businesses accelerate growth, deliver exceptional customer experiences and run smarter across all channels and locations.

With fast, flexible omnichannel technology, Lightspeed brings together point of sale, ecommerce, embedded payments, inventory, reporting, staff and supplier management, financial services and an exclusive wholesale retail network. Backed by insights, and expert support, Lightspeed helps businesses run more efficiently and focus on what they do best.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE:LSPD) (TSX:LSPD), with teams across North America, Europe, and Asia Pacific.

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Forward-Looking Statements

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Lightspeed Investor Relations: Gus Papageorgiou, [email protected]