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    Amendment: SEC Form SC 13G/A filed by Educational Development Corporation

    11/13/24 6:05:06 PM ET
    $EDUC
    Consumer Specialties
    Consumer Discretionary
    Get the next $EDUC alert in real time by email
    SC 13G/A 1 d11527699_13g-a.htm

     

    UNITED STATES

    SECURITIES AND EXCHANGE COMMISSION

    WASHINGTON, DC 20549

     

    SCHEDULE 13G

     

    Under the Securities Exchange Act of 1934

    (Amendment No. 2)*

     

     

    Educational Development Corp.
    (Name of Issuer)

     

     

    Common Stock, par value $0.20 per share
    (Title of Class of Securities)

     

     

    281479105
    (CUSIP Number)

     

     

    September 30, 2024
    (Date of Event Which Requires Filing of this Statement)

     

     

    Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

    [_] Rule 13d-1(b)

    [X] Rule 13d-1(c)

    [_] Rule 13d-1(d)

    __________

    * The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.

    The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 (the “Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

     
     

     

     

    CUSIP No 281479105    

     

    1. NAME OF REPORTING PERSONS  
         
      Needham Investment Management L.L.C.  
         
    2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
        (a)  [_]
        (b)  [X]
         
    3. SEC USE ONLY  
         
         
    4. CITIZENSHIP OR PLACE OF ORGANIZATION  
         
      Delaware  
         
    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
         
    5. SOLE VOTING POWER  
         
      0  
         
    6. SHARED VOTING POWER  
         
      805,000  
         
    7. SOLE DISPOSITIVE POWER  
         
      0  
         
    8. SHARED DISPOSITIVE POWER  
         
      805,000  
         
    9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         
      805,000  
         
    10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)  
        [_]
         
    11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)  
         
      9.38%  
         
    12. TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)  
         
      IA, OO  

     

     
     

     

     

    CUSIP No 281479105    

     

    1. NAME OF REPORTING PERSONS  
         
      Needham Asset Management, LLC  
         
    2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
        (a)  [_]
        (b)  [X]
         
    3. SEC USE ONLY  
         
         
    4. CITIZENSHIP OR PLACE OF ORGANIZATION  
         
      Delaware  
         
    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
         
    5. SOLE VOTING POWER  
         
      0  
         
    6. SHARED VOTING POWER  
         
      805,000  
         
    7. SOLE DISPOSITIVE POWER  
         
      0  
         
    8. SHARED DISPOSITIVE POWER  
         
      805,000  
         
    9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         
      805,000  
         
    10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)  
        [_]
         
    11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)  
         
      9.38%  
         
    12. TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)  
         
      HC, OO  

     

     
     

     

     

    CUSIP No 281479105    

     

    1. NAME OF REPORTING PERSONS  
         
      Needham Aggressive Growth Fund  
         
    2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
        (a)  [_]
        (b)  [X]
         
    3. SEC USE ONLY  
         
         
    4. CITIZENSHIP OR PLACE OF ORGANIZATION  
         
      Delaware  
         
    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
         
    5. SOLE VOTING POWER  
         
      0  
         
    6. SHARED VOTING POWER  
         
      805,000  
         
    7. SOLE DISPOSITIVE POWER  
         
      0  
         
    8. SHARED DISPOSITIVE POWER  
         
      805,000  
         
    9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         
      805,000  
         
    10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)  
        [_]
         
    11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)  
         
      9.38%  
         
    12. TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)  
         
      IV, OO  

     

     
     

     

     

     

    CUSIP No 281479105    

     

    1. NAME OF REPORTING PERSONS  
         
      George A. Needham  
         
    2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
        (a)  [_]
        (b)  [X]
         
    3. SEC USE ONLY  
         
         
    4. CITIZENSHIP OR PLACE OF ORGANIZATION  
         
      United States of America  
         
    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
         
    5. SOLE VOTING POWER  
         
      0  
         
    6. SHARED VOTING POWER  
         
      805,000  
         
    7. SOLE DISPOSITIVE POWER  
         
      0  
         
    8. SHARED DISPOSITIVE POWER  
         
      805,000  
         
    9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
         
      805,000  
         
    10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)  
        [_]
         
    11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)  
         
      9.38%  
         
    12. TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)  
         
      HC, IN  

     

     
     

     

     

    CUSIP No 281479105    

     

    Item 1. (a). Name of Issuer:  
           
        Educational Development Corp.  
           
      (b). Address of Issuer's Principal Executive Offices:  
           
       

    5402 South 122nd East Avenue

    Tulsa, OK 74146

    United States of America

     
           
    Item 2. (a). Name of Person Filing:  
           
       

    Needham Investment Management L.L.C.

    Needham Asset Management, LLC

    Needham Aggressive Growth Fund

    George A. Needham

     
           
      (b). Address of Principal Business Office, or if None, Residence:  
           
       

    Needham Investment Management L.L.C.

    250 Park Avenue, 10th Floor

    New York, New York 10117-1099
    United States of America

    Needham Asset Management, LLC

    c/o Needham Investment Management L.L.C.

    250 Park Avenue, 10th Floor

    New York, New York 10117-1099

    United States of America

     

    Needham Aggressive Growth Fund

    c/o Needham Investment Management L.L.C.

    250 Park Avenue, 10th Floor

    New York, New York 10117-1099

    United States of America

    George A Needham

    c/o Needham Investment Management L.L.C.

    250 Park Avenue, 10th Floor

    New York, New York 10117-1099

    United States of America

     

     

      (c). Citizenship:  
           
       

    Needham Investment Management L.L.C. – Delaware

    Needham Asset Management, LLC – Delaware

    Needham Aggressive Growth Fund – Maryland

    George A Needham – United States of America

     
       

     

     

     
      (d). Title of Class of Securities:  
           
        Common Stock, par value $0.20 per share  
           
      (e). CUSIP Number:  
           
        281479105  

     

     
     

     

     

       

     

     


    Item 3.
      If This Statement is filed pursuant to ss.240.13d-1(b) or 240.13d-2(b), or (c), check whether the person filing is a
         
      (a) [_] Broker or dealer registered under Section 15 of the Act (15 U.S.C. 78c).
           
      (b) [_] Bank as defined in Section 3(a)(6) of the Act (15 U.S.C. 78c).
           
      (c) [_] Insurance company as defined in Section 3(a)(19) of the Act (15 U.S.C. 78c).
           
      (d) [_] Investment company registered under Section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8).
           
      (e) [_] An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
           
      (f) [_] An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
           
      (g) [_] A parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G);
           
      (h) [_] A savings association as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C.1813);
           
      (i) [_] A church plan that is excluded from the definition of an investment company under Section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
           
      (j) [_]

    A non-U.S. institution in accordance with s.240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with s.240.13d-1(b)(1)(ii)(J), please specify the type of institution: ____

     

      (k) [_]

    Group, in accordance with s.240.13d-1(b)(1)(ii)(K).

     

     

     

     

     

    Item 4. Ownership.
       
      Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.
       
      (a) Amount beneficially owned:
         
       

    Needham Investment Management L.L.C. – 805,000

    Needham Asset Management, LLC – 805,000

    Needham Aggressive Growth Fund - 805,000

    George A Needham – 805,000

       

     

     

      (b) Percent of class:
         
       

    Needham Investment Management L.L.C. – 9.38%

    Needham Asset Management, LLC – 9.38%

    Needham Aggressive Growth Fund – 9.38%

    George A Needham – 9.38%

         
      (c) Number of shares as to which the person has:
         
        (i) Sole power to vote or to direct the vote
         

     

    Needham Investment Management L.L.C. – 0

    Needham Asset Management, LLC – 0

    Needham Aggressive Growth Fund - 0

    George A Needham – 0

           
        (ii) Shared power to vote or to direct the vote
         

     

    Needham Investment Management L.L.C. – 805,000

    Needham Asset Management, LLC – 805,000

    Needham Aggressive Growth Fund - 805,000

    George A Needham – 805,000

           
        (iii) Sole power to dispose or to direct the disposition of
         

     

    Needham Investment Management L.L.C. – 0

    Needham Asset Management, LLC – 0

    Needham Aggressive Growth Fund - 0

    George A Needham – 0

     

           
        (iv) Shared power to dispose or to direct the disposition of
         

     

    Needham Investment Management L.L.C. – 805,000

    Needham Asset Management, LLC – 805,000

    Needham Aggressive Growth Fund - 805,000

    George A Needham – 805,000

     

     

    Item 5. Ownership of 5 Percent or Less of a Class.
       
      If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than 5 percent of the class of securities, check the following [_].
     
      N/A

     

     

     
    Item 6. Ownership of More Than 5 Percent on Behalf of Another Person.
       
      If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified.  A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required.
     
      N/A  
     
     

     

     

     

     
    Item 7. Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
       
     

    If a parent holding company or control person has filed this schedule, pursuant to Rule 13d-1(b)(1)(ii)(G), so indicate under Item 3(g) and attach an exhibit stating the identity and the Item 3 classification of the relevant subsidiary. If a parent holding company or control person has filed this schedule pursuant to Rule 13d-1(c) or Rule 13d-1(d), attach an exhibit stating the identification of the relevant subsidiary.

     

    Please see Exhibit B attached hereto.

     

     

     

    Item 8.
    Identification and Classification of Members of the Group.
       
      If a group has filed this schedule pursuant to §240.13d-1(b)(1)(ii)(J), so indicate under Item 3(j) and attach an exhibit stating the identity and Item 3 classification of each member of the group.  If a group has filed this schedule pursuant to §240.13d-1(c) or §240.13d-1(d), attach an exhibit stating the identity of each member of the group.
       
      N/A

     

     

     
    Item 9. Notice of Dissolution of Group.
       
      Notice of dissolution of a group may be furnished as an exhibit stating the date of the dissolution and that all further filings with respect to transactions in the security reported on will be filed, if required, by members of the group, in their individual capacity.  See Item 5.
       
      N/A

     

    Item 10. Certification.
     
        By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.
         

     

     
     

     

     

    SIGNATURE

    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

      November 13, 2024
     

    (Date)

     

     

      Needham Investment Management L.L.C.*
         
      By: /s/ James W. Giangrasso
        Name: James W. Giangrasso
        Title: Chief Financial Officer
         
         
      Needham Asset Management, LLC*
         
      By: /s/ James W. Giangrasso
        Name: James W. Giangrasso
     

     

     

     

     

    Title: Authorized Person

     

     

     

      Needham Aggressive Growth Fund*
         
      By: /s/ James W. Giangrasso
        Name: James W. Giangrasso
     

     

     

     

     

    Title: Chief Financial Officer
       
      George A. Needham*
         
      By: /s/ George A. Needham

     

     

     

       

    * This Reporting Person disclaims beneficial ownership of the reported securities except to the extent of his or its pecuniary interest therein, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of the securities for purposes of Section 16 of the Act, or for any other purpose.

     

     
     

     

    Exhibit A

    AGREEMENT

    The undersigned agree that this Amendment No. 2 to Schedule 13G dated November 13, 2024 relating to the Common Stock, par value $0.20 per share, of Educational Development Corp. shall be filed on behalf of the undersigned.

     

      Needham Investment Management L.L.C.
         
      By: /s/ James W. Giangrasso
        Name: James W. Giangrasso
        Title: Chief Financial Officer
         
         
      Needham Asset Management, LLC
         
      By: /s/ James W. Giangrasso
        Name: James W. Giangrasso
       

    Title: Authorized Person

     

         
      Needham Aggressive Growth Fund
         
      By: /s/ James W. Giangrasso
        Name: James W. Giangrasso
       

    Title: Chief Financial Officer

     

         
         
      George A. Needham
         
      By: /s/ George A. Needham

     

     

     

       
     
     

     

    Exhibit B

    Needham Investment Management L.L.C. is the relevant entity for which each of Needham Asset Management, LLC and George A. Needham may be considered a control person.

     

     

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      Tulsa, Oklahoma--(Newsfile Corp. - May 11, 2023) - Educational Development Corporation (NASDAQ:EDUC) ("EDC", or the "Company"), a publishing company specializing in books and educational products for children, today reports financial results for the fiscal fourth quarter and fiscal year ended February 28, 2023.Year-to-Date Summary Compared to the Prior YearNet revenues of $87.8 million, a decrease of $54.4 million, or 38.3%, compared to $142.2 million.Average active PaperPie Brand Partners totaled 28,000 compared to 44,900.Earnings (loss) before income taxes were $(3.4) million, a decrease of $14.6 million, compared to $11.2 million.Net earnings (loss) totaled $(2.5) million, compared to $8.

      5/11/23 5:04:00 PM ET
      $EDUC
      Consumer Specialties
      Consumer Discretionary
    • Educational Development Corporation Announces Fiscal Third Quarter and Fiscal 2023 Year-To-Date Results

      Tulsa, Oklahoma--(Newsfile Corp. - January 5, 2023) - Educational Development Corporation (NASDAQ:EDUC) ("EDC", or the "Company"), a publishing company specializing in books and educational products for children, today reports financial results for the third quarter and year-to-date ended November 30, 2022.Third Quarter Highlights Compared to the Prior Year Third QuarterNet revenues were $30.3 million, a decrease of $14.8 million, or 32.8%, compared to $45.1 million.Average active direct-sales consultants totaled 27,100 compared to 41,500.Earnings before income taxes were $0.0 million, a decrease of $3.6 million, compared to $3.6 million.Net earnings totaled $0.0 million, compared to $2.6 mi

      1/5/23 4:17:00 PM ET
      $EDUC
      Consumer Specialties
      Consumer Discretionary
    • Educational Development Corporation Announces Updated Third Quarter Conference Call Information

      Tulsa, Oklahoma--(Newsfile Corp. - December 22, 2022) - Educational Development Corporation (NASDAQ:EDUC) ("EDC", or the "Company") (http://www.edcpub.com) provides updated Conference call ID information for upcoming earnings call.EDC will host its Third Quarter Fiscal 2023 Earnings Call, including a live Q&A webcast, on Thursday, January 5, 2023 at 3:30 PM CT (4:30 PM ET). Craig White, Chief Executive Officer and President, Heather Cobb, Chief Sales and Marketing Officer, Dan O'Keefe, Chief Financial Officer and Secretary, and Randall White, Executive Chairman, will present the Company's third quarter results and be available for questions following the presentation. Phone lines for partici

      12/22/22 11:45:00 AM ET
      $EDUC
      Consumer Specialties
      Consumer Discretionary

    $EDUC
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    • Amendment: SEC Form SC 13G/A filed by Educational Development Corporation

      SC 13G/A - EDUCATIONAL DEVELOPMENT CORP (0000031667) (Subject)

      11/13/24 6:05:06 PM ET
      $EDUC
      Consumer Specialties
      Consumer Discretionary
    • SEC Form SC 13G/A filed by Educational Development Corporation (Amendment)

      SC 13G/A - EDUCATIONAL DEVELOPMENT CORP (0000031667) (Subject)

      2/14/24 11:02:55 AM ET
      $EDUC
      Consumer Specialties
      Consumer Discretionary
    • SEC Form SC 13G filed by Educational Development Corporation

      SC 13G - EDUCATIONAL DEVELOPMENT CORP (0000031667) (Subject)

      3/3/23 11:05:25 AM ET
      $EDUC
      Consumer Specialties
      Consumer Discretionary