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    Amendment: SEC Form SCHEDULE 13D/A filed by Fluent Inc.

    1/22/25 4:02:51 PM ET
    $FLNT
    Advertising
    Consumer Discretionary
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    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549


    SCHEDULE 13D

    Under the Securities Exchange Act of 1934

    (Amendment No. 4)


    Fluent, Inc.

    (Name of Issuer)


    Common Stock, $0.0005 par value per share

    (Title of Class of Securities)


    34380C201

    (CUSIP Number)


    Global Value Investment Corp.
    1433 N. Water Street, Suite 400,
    Milwaukee, WI, 53202
    (262) 478-0640

    (Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)
    01/17/2025

    (Date of Event Which Requires Filing of This Statement)


    If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box. Checkbox not checked

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).






    SCHEDULE 13D

    CUSIP No.
    34380C201


    1 Name of reporting person

    Global Value Investment Corporation
    2Check the appropriate box if a member of a Group (See Instructions)

    Checkbox checked  (a)
    Checkbox not checked  (b)
    3SEC use only
    4 Source of funds (See Instructions)

    WC, OO
    5 Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

    Checkbox not checked
    6Citizenship or place of organization

    DELAWARE
    Number of Shares Beneficially Owned by Each Reporting Person With:
    7Sole Voting Power

    0.00
    8Shared Voting Power

    3,075,788.00
    9Sole Dispositive Power

    0.00
    10Shared Dispositive Power

    3,075,788.00
    11Aggregate amount beneficially owned by each reporting person

    3,075,788.00
    12Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

    Checkbox not checked
    13Percent of class represented by amount in Row (11)

    14.97 %
    14Type of Reporting Person (See Instructions)

    CO, IA

    Comment for Type of Reporting Person:
    * Percentage calculated is based on 20,548,162 shares of Common Stock (upon full exercise of pre-funded warrants), $0.0005 par value per share outstanding as of December 2, 2024, as reported in the Form 10-Q for the fiscal quarter ended September 30, 2024, and the Form 8-K filed December 2, 2024, of Fluent, Inc.


    SCHEDULE 13D

    CUSIP No.
    34380C201


    1 Name of reporting person

    Jeffrey R. Geygan
    2Check the appropriate box if a member of a Group (See Instructions)

    Checkbox checked  (a)
    Checkbox not checked  (b)
    3SEC use only
    4 Source of funds (See Instructions)

    PF, OO
    5 Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

    Checkbox not checked
    6Citizenship or place of organization

    UNITED STATES
    Number of Shares Beneficially Owned by Each Reporting Person With:
    7Sole Voting Power

    0.00
    8Shared Voting Power

    3,075,788.00
    9Sole Dispositive Power

    0.00
    10Shared Dispositive Power

    3,075,788.00
    11Aggregate amount beneficially owned by each reporting person

    3,075,788.00
    12Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

    Checkbox not checked
    13Percent of class represented by amount in Row (11)

    14.97 %
    14Type of Reporting Person (See Instructions)

    IN

    Comment for Type of Reporting Person:
    * Percentage calculated is based on 20,548,162 shares of Common Stock (upon full exercise of pre-funded warrants), $0.0005 par value per share outstanding as of December 2, 2024, as reported in the Form 10-Q for the fiscal quarter ended September 30, 2024, and the Form 8-K filed December 2, 2024, of Fluent, Inc.


    SCHEDULE 13D

    CUSIP No.
    34380C201


    1 Name of reporting person

    James P. Geygan
    2Check the appropriate box if a member of a Group (See Instructions)

    Checkbox checked  (a)
    Checkbox not checked  (b)
    3SEC use only
    4 Source of funds (See Instructions)

    PF, OO
    5 Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

    Checkbox not checked
    6Citizenship or place of organization

    UNITED STATES
    Number of Shares Beneficially Owned by Each Reporting Person With:
    7Sole Voting Power

    0.00
    8Shared Voting Power

    3,075,788.00
    9Sole Dispositive Power

    0.00
    10Shared Dispositive Power

    3,075,788.00
    11Aggregate amount beneficially owned by each reporting person

    3,075,788.00
    12Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

    Checkbox not checked
    13Percent of class represented by amount in Row (11)

    14.97 %
    14Type of Reporting Person (See Instructions)

    IN

    Comment for Type of Reporting Person:
    * Percentage calculated is based on 20,548,162 shares of Common Stock (upon full exercise of pre-funded warrants), $0.0005 par value per share outstanding as of December 2, 2024, as reported in the Form 10-Q for the fiscal quarter ended September 30, 2024, and the Form 8-K filed December 2, 2024, of Fluent, Inc.


    SCHEDULE 13D

    CUSIP No.
    34380C201


    1 Name of reporting person

    Stacy A. Wilke
    2Check the appropriate box if a member of a Group (See Instructions)

    Checkbox checked  (a)
    Checkbox not checked  (b)
    3SEC use only
    4 Source of funds (See Instructions)

    PF, OO
    5 Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

    Checkbox not checked
    6Citizenship or place of organization

    UNITED STATES
    Number of Shares Beneficially Owned by Each Reporting Person With:
    7Sole Voting Power

    0.00
    8Shared Voting Power

    3,075,788.00
    9Sole Dispositive Power

    0.00
    10Shared Dispositive Power

    3,075,788.00
    11Aggregate amount beneficially owned by each reporting person

    3,075,788.00
    12Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

    Checkbox not checked
    13Percent of class represented by amount in Row (11)

    14.97 %
    14Type of Reporting Person (See Instructions)

    IN

    Comment for Type of Reporting Person:
    * Percentage calculated is based on 20,548,162 shares of Common Stock (upon full exercise of pre-funded warrants), $0.0005 par value per share outstanding as of December 2, 2024, as reported in the Form 10-Q for the fiscal quarter ended September 30, 2024, and the Form 8-K filed December 2, 2024, of Fluent, Inc.


    SCHEDULE 13D

    CUSIP No.
    34380C201


    1 Name of reporting person

    Kathleen M. Geygan
    2Check the appropriate box if a member of a Group (See Instructions)

    Checkbox checked  (a)
    Checkbox not checked  (b)
    3SEC use only
    4 Source of funds (See Instructions)

    PF, OO
    5 Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

    Checkbox not checked
    6Citizenship or place of organization

    UNITED STATES
    Number of Shares Beneficially Owned by Each Reporting Person With:
    7Sole Voting Power

    0.00
    8Shared Voting Power

    3,075,788.00
    9Sole Dispositive Power

    0.00
    10Shared Dispositive Power

    3,075,788.00
    11Aggregate amount beneficially owned by each reporting person

    3,075,788.00
    12Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

    Checkbox not checked
    13Percent of class represented by amount in Row (11)

    14.97 %
    14Type of Reporting Person (See Instructions)

    IN

    Comment for Type of Reporting Person:
    * Percentage calculated is based on 20,548,162 shares of Common Stock (upon full exercise of pre-funded warrants), $0.0005 par value per share outstanding as of December 2, 2024, as reported in the Form 10-Q for the fiscal quarter ended September 30, 2024, and the Form 8-K filed December 2, 2024, of Fluent, Inc.


    SCHEDULE 13D

    CUSIP No.
    34380C201


    1 Name of reporting person

    Shawn G. Rice
    2Check the appropriate box if a member of a Group (See Instructions)

    Checkbox checked  (a)
    Checkbox not checked  (b)
    3SEC use only
    4 Source of funds (See Instructions)

    PF, OO
    5 Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

    Checkbox not checked
    6Citizenship or place of organization

    UNITED STATES
    Number of Shares Beneficially Owned by Each Reporting Person With:
    7Sole Voting Power

    0.00
    8Shared Voting Power

    3,075,788.00
    9Sole Dispositive Power

    0.00
    10Shared Dispositive Power

    3,075,788.00
    11Aggregate amount beneficially owned by each reporting person

    3,075,788.00
    12Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

    Checkbox not checked
    13Percent of class represented by amount in Row (11)

    14.97 %
    14Type of Reporting Person (See Instructions)

    IN

    Comment for Type of Reporting Person:
    * Percentage calculated is based on 20,548,162 shares of Common Stock (upon full exercise of pre-funded warrants), $0.0005 par value per share outstanding as of December 2, 2024, as reported in the Form 10-Q for the fiscal quarter ended September 30, 2024, and the Form 8-K filed December 2, 2024, of Fluent, Inc.


    SCHEDULE 13D

    Item 1.Security and Issuer
    (a)Title of Class of Securities:

    Common Stock, $0.0005 par value per share
    (b)Name of Issuer:

    Fluent, Inc.
    (c)Address of Issuer's Principal Executive Offices:

    300 VESEY STREET, 9TH FLOOR, NEW YORK, NEW YORK , 10282.
    Item 1 Comment:
    This Amendment No. 4 (this "Amendment") amends and supplements the Schedule 13D filed on November 16, 2023, as amended on December 28, 2023, June 7, 2024, and December 3, 2024 (as amended, the "Schedule 13D"), by the Reporting Persons relating to the Common Stock of the Issuer. Information reported in the Schedule 13D remains in effect except to the extent that it is amended, restated, or superseded by information contained in this Amendment. Capitalized terms used but not defined in this Amendment have the respective meanings set forth in the Schedule 13D.
    Item 2.Identity and Background
    (a)
    Item 2 is amended and restated as follows: This Statement is filed by: (i) Global Value Investment Corporation, a Delaware corporation ("GVIC"); (ii) Jeffrey R. Geygan, who serves as a director of GVIC, and is the controlling person of GVIC; (iii) James P. Geygan, who serves as the interim chief executive officer and a director of GVIC; (iv) Stacy A. Wilke, who serves as the chief financial officer of GVIC; (v) Kathleen M. Geygan, who serves as a director of GVIC; and (vi) Shawn G. Rice, who serves as a director of GVIC. Each of the foregoing is referred to as a "Reporting Person" and collectively as the "Reporting Persons." GVIC serves as investment adviser to managed accounts (collectively, the "Accounts"), and may be deemed to have beneficial ownership over the Common Stock held for the Accounts. GVIC owns 9,385 shares of Common Stock in its corporate capacity. Mr. Jeffrey Geygan, Mr. James Geygan, Ms. Wilke, Ms. Geygan, and Mr. Rice each own shares of Common Stock in their individual capacities. These shares may be deemed to be indirectly beneficial owned by GVIC. Mr. Jeffrey Geygan owns 54,584 shares in his individual capacity. Mr. James Geygan owns 8,599 shares in his individual capacity. Ms. Wilke owns 3,869 shares in her individual capacity. Ms. Geygan owns 9,875 shares in her individual capacity. Mr. Rice owns 13,459 shares in his individual capacity. Mr. Jeffrey Geygan, Mr. James Geygan, Ms. Geygan, and Mr. Rice are the directors of GVIC. Mr. James Geygan and Ms. Wilke are the executive officers of GVIC. As a result of his ownership interest in GVIC, Mr. Jeffrey Geygan is the controlling person of GVIC. As each of the Reporting Persons, directly or indirectly, share the power to vote, or direct the voting of, the Common Stock held for the Accounts, and the power to dispose, or to direct the disposition of, the Common Stock held for the Accounts, each may be deemed to have beneficial ownership over the Common Stock held for the Accounts.
    (b)
    The address of the principal business and principal office of each of the Reporting Persons is 1433 N. Water Street, Suite 400, Milwaukee, WI 53202.
    (c)
    The principal business of GVIC is acting as an investment manager. The principal occupation of Jeffrey R. Geygan is acting as a director of GVIC. The principal occupation of James P. Geygan is acting as the interim chief executive officer of GVIC. The principal occupation of Stacy A. Wilke is acting as the chief financial officer of GVIC. The principal occupation of Kathleen M. Geygan is acting as a director of GVIC. The principal occupation of Shawn G. Rice is acting as an attorney.
    (d)
    During the past five years, none of the Reporting Persons has been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors).
    (e)
    During the past five years, none of the Reporting Persons has been a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding such person was or is subject to a judgment, decree or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws or finding any violation with respect to such laws.
    (f)
    Mr. Jeffrey Geygan, Mr. James Geygan, Ms. Wilke, Ms. Geygan, and Mr. Rice are citizens of the United States of America. GVIC is a Delaware corporation.
    Item 3.Source and Amount of Funds or Other Consideration
     
    Item 3 is amended and restated as follows: All of the shares of Common Stock to which this Statement relates were purchased on behalf of the Reporting Persons using the investment capital of the Reporting Persons. Such shares of Common Stock are or may be held from time to time in margin accounts established with their respective brokers or banks, and a portion of the purchase price for the Common Stock may have been obtained through margin borrowing. Common Stock positions held in margin accounts may be pledged as collateral security for the repayment of debit balances in the margin accounts. The aggregate purchase price of the 3,075,788 shares of Common Stock acquired was approximately $11,499,838.59 (excluding commissions).
    Item 4.Purpose of Transaction
     
    Item 4 is amended and restated as follows: The Reporting Persons purchased the shares of Common Stock for investment purposes, and such purchases have been made in the ordinary course of business of the Reporting Persons. In pursuing such investment purposes, the Reporting Persons may further purchase, hold, vote, trade, dispose, or otherwise deal in the Common Stock at times, and in such manner, as they deem advisable to benefit from, among other things, (1) changes in the market prices of the shares of Common Stock; (2) changes in the Issuer's operations, business strategy, or prospects; or (3) from the sale or merger of the Issuer. To evaluate such alternatives, the Reporting Persons will closely monitor the Issuer's operations, prospects, business development, management, competitive and strategic matters, capital structure, and prevailing market conditions, as well as other economic, securities markets, and investment considerations. Consistent with their investment research methods and evaluation criteria, the Reporting Persons have in the past discussed, and may in the future discuss, such matters with the management or Board of Directors of the Issuer (the "Board"), other stockholders, industry analysts, existing or potential strategic partners or competitors, investment and financing professionals, sources of credit, and other investors. Such evaluations and discussions may materially affect, and result in, among other things, the Reporting Persons (1) modifying their ownership of the Common Stock; (2) exchanging information with the Issuer pursuant to appropriate confidentiality or similar agreements; (3) proposing changes in the Issuer's operations, governance, or capitalization; or (4) pursuing one or more of the other actions described in subsections (a) through (j) of Item 4 of Schedule 13D. In addition to the information disclosed in this Statement, the Reporting Persons reserve the right to (1) formulate other plans and proposals; (2) take any actions with respect to their investment in the Issuer, including any or all of the actions set forth in subsections (a) through (j) of Item 4 of Schedule 13D; and (3) acquire additional shares of Common Stock or dispose of some or all of the shares of Common Stock beneficially owned by them, in each case in the open market, through privately negotiated transactions, or otherwise. On January 17, 2025, the Issuer announced the appointment of Mr. James Geygan to its Board of Directors. On January 17, 2025, GVIC issued a press release concerning the appointment of Mr. James Geygan to the Issuer's Board of Directors. The press release is attached as Exhibit 3 and is incorporated into this Item 4 by reference.
    Item 5.Interest in Securities of the Issuer
    (a)
    Item 5 is amended and restated as follows: (a) and (b) The responses of the Reporting Persons to rows 7, 8, 9, 10, 11 and 13 on the cover pages of this Statement are incorporated herein by reference. As of 4:00 p.m., Eastern time, on January 22, 2025, the Reporting Persons beneficially owned 3,075,788 shares of Common Stock, representing approximately 14.97% of the outstanding shares of Common Stock. The percentage in this paragraph relating to beneficial ownership of Common Stock is based on 20,548,162 shares of Common Stock (upon full exercise of pre-funded warrants), $0.0005 par value per share outstanding as of December 2, 2024, as reported in the Form 10-Q for the fiscal quarter ended September 30, 2024, and the Form 8-K filed December 2, 2024, of the Issuer.
    (c)
    Except as set forth in Schedule A, none of the Reporting Persons has effected any transactions in the Common Stock in the 60 days prior to the date of this Statement.
    (d)
    No other person is known to the Reporting Persons to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the shares of Common Stock covered by this Statement.
    (e)
    Not applicable.
    Item 7.Material to be Filed as Exhibits.
     
    Exhibit 2 - Schedule A Exhibit 3 - Press Release, dated January 17, 2025

        SIGNATURE 
     
    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

     
    Global Value Investment Corporation
     
    Signature:/s/ James P. Geygan
    Name/Title:Interim Chief Executive Officer and President
    Date:01/22/2025
     
    Jeffrey R. Geygan
     
    Signature:/s/ Jeffrey R. Geygan
    Name/Title:Jeffrey R. Geygan
    Date:01/22/2025
     
    James P. Geygan
     
    Signature:/s/ James P. Geygan
    Name/Title:James P. Geygan
    Date:01/22/2025
     
    Stacy A. Wilke
     
    Signature:/s/ Stacy A. Wilke
    Name/Title:Stacy A. Wilke
    Date:01/22/2025
     
    Kathleen M. Geygan
     
    Signature:/s/ Kathleen M. Geygan
    Name/Title:Kathleen M. Geygan
    Date:01/22/2025
     
    Shawn G. Rice
     
    Signature:/s/ Shawn G. Rice
    Name/Title:Shawn G. Rice
    Date:01/22/2025
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    SEC Filings

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    • Fluent, Inc. Appoints Adrian Stack as Chief Product Officer; Accelerates AI-Powered Innovation in Commerce Media

      NEW YORK, Feb. 19, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ:FLNT), a leading commerce media solutions company, today announced the appointment of Adrian Stack as Chief Product Officer. Stack will lead the Company's product vision and strategy, advancing Fluent's AI-powered Commerce Media Solutions to elevate consumer engagement and enhance partner and advertiser success. With over 15 years of experience in product development leadership, Stack has a proven track record of driving growth through AI-driven technologies. Most recently, he led Data Engineering (Data Science & AI) at Zillow. Previously, as SVP of Product at Rokt, he played a key role in scaling the company's commerce medi

      2/19/25 8:30:00 AM ET
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    • Ryan Perfit Appointed Chief Financial Officer of Fluent, Inc.

      NEW YORK, Sept. 10, 2024 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ:FLNT), a partner monetization and customer acquisition solutions leader, has announced Ryan Perfit's appointment as Chief Financial Officer (CFO). Perfit has served as interim CFO since February 1, 2023, and his appointment as CFO reflects his valuable contributions as the Company has evolved its business and financial strategies. This appointment is a homecoming for Perfit, who, from 2012 to 2019, demonstrated exceptional leadership at Fluent by spearheading company-wide strategic planning initiatives, cash flow planning, and capital structure design as Senior Vice President. His proficiency in financial controls, investor

      9/10/24 10:00:00 AM ET
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    • Fluent, Inc. Appoints David A. Graff and Richard C. Pfenniger, Jr. to Board of Directors

      NEW YORK, Oct. 11, 2022 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ:FLNT), a leading data-driven performance marketing company, today announced that the Board of Directors has appointed David A. Graff and Richard C. Pfenniger, Jr. as Directors of the Company. "Given Richard's experience in successfully growing revenue and shareholder value in public companies of similar size to Fluent, along with David's background in our performance marketing industry – including a track record of driving high-quality, consumer experience initiatives – we are augmenting our Board with unique perspectives and expertise that is quite complementary to the current members," said Ryan Schulke, Chairman & Chief S

      10/11/22 8:30:00 AM ET
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    • SEC Form DEFA14A filed by Fluent Inc.

      DEFA14A - Fluent, Inc. (0001460329) (Filer)

      4/25/25 4:56:21 PM ET
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    • SEC Form DEF 14A filed by Fluent Inc.

      DEF 14A - Fluent, Inc. (0001460329) (Filer)

      4/25/25 4:55:00 PM ET
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    • SEC Form PRE 14A filed by Fluent Inc.

      PRE 14A - Fluent, Inc. (0001460329) (Filer)

      4/11/25 5:15:25 PM ET
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    $FLNT
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

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    • Fluent upgraded by Barrington Research with a new price target

      Barrington Research upgraded Fluent from Mkt Perform to Outperform and set a new price target of $2.50

      5/10/22 9:22:55 AM ET
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    • Canaccord Genuity reiterated coverage on Fluent with a new price target

      Canaccord Genuity reiterated coverage of Fluent with a rating of Buy and set a new price target of $5.00 from $7.00 previously

      5/11/21 10:07:41 AM ET
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    • Fluent downgraded by Barrington Research

      Barrington Research downgraded Fluent from Outperform to Mkt Perform

      3/17/21 8:11:03 AM ET
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