- "Steel Stories" by U. S. Steel features Rebecca Lindland to kick off a new mini-series dedicated entirely to the future of mobility
- Topics covered include car buyer priorities, automotive design trends, and the benefits of steel
"Steel Stories" by U. S. Steel shifts gears with a dynamic new episode featuring renowned automotive analyst and trend expert Rebecca Lindland, Managing Director, Automotive at Stagwell. With decades of experience tracking the evolution of the auto industry, Lindland joins host David Kirkpatrick for a fast-paced conversation on the technologies transforming today's vehicles — and the role American steel continues to play in driving safety, efficiency, and innovation.
Listeners will get an inside look at how consumer demand for larger, safer, and more efficient vehicles is reshaping the automotive landscape. Lindland shares how the American steel industry is responding with next-generation materials like lightweight, high-strength steel paving the way for safer electric vehicles (EVs), hybrids, over-the-air updates and emerging autonomous technologies.
"Durability, reliability, and safety — those are the table stakes," Lindland said. "Steel is the literal and figurative frame around it all."
The curated episode is available now on your favorite podcast platform. For those who want even more, an extended Director's Cut is available on U. S. Steel's YouTube channel, featuring deeper conversations on EV infrastructure, future mobility trends, evolving consumer habits, and the enduring role of steel in modern vehicle design.
The conversation marks the beginning of the podcast's deeper dive into the automotive world. Lindland will return as a guest host for an upcoming Steel Stories mini-series dedicated entirely to the future of mobility. The series will explore what's next for consumers, manufacturers, and materials – focusing on how design, innovation, and safety come together, with steel enabling it all.
U. S. Steel plays a critical role in the automotive sector, delivering a broad portfolio of advanced steel products designed to meet the industry's rapidly evolving needs. Through close collaboration with automotive manufacturers, the company supports key priorities such as lightweighting, sustainability, and enhanced vehicle safety. U. S. Steel is also the only domestic steelmaker to operate an Automotive Research & Design Center in Troy, Michigan—strategically located near major auto manufacturers to foster innovation and accelerate development.
About U. S. Steel
Founded in 1901, U. S. Steel delivers profitable and sustainable steel solutions. Propelled by its talented employees and an unwavering focus on safety, U. S. Steel serves the automotive, construction, appliance, energy, containers, and packaging industries with high value-added steel products. Steel production begins with our competitively advantaged iron ore production capabilities which fuel our integrated steelmaking facilities and investments in electric arc furnaces. To help our customers create the best products with the fewest emissions, we are committed to reaching net-zero greenhouse gas emissions by 2050. U. S. Steel is at the forefront of creating steels that are stronger, lighter, and better for the environment. This includes our proprietary XG3® advanced high-strength steel, verdeX® steel produced with 70-80% lower CO2 emissions with a recycled content of up to 90%, and ultra-thin lightweight InduX™ steel for electric vehicles, generators, and transformers. U. S. Steel maintains operations across the United States and in Central Europe and is headquartered in Pittsburgh, Pennsylvania. For more information, please visit www.ussteel.com and follow U. S. Steel on LinkedIn, Instagram, Facebook, and X.
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