Capri Sun Unveils 'Hydrate,' One of the First-to-Market Drinks with Electrolytes Designed Just for Kids
Capri Sun Hydrate delivers electrolytes, Vitamin E and 50 percent less sugar than the leading regular sports drinks*
Capri Sun, the iconic brand that helps unleash peak kid with every poke, is expanding its portfolio with Capri Sun Hydrate – one of the first-to-market drinks with electrolytes designed specifically for kids. Rolling out to major retailers nationwide, Capri Sun Hydrate delivers an essential blend of electrolytes and Vitamin E, with 50 percent less sugar than the leading regular sports drinks* and no artificial flavors, colors or preservatives. Available in three thirst-quenching flavors – Fruit Punch, Tropical Punch and all-new Lemon Lime, Capri Sun Hydrate is designed to support kids' hydration from little league sports to outdoor play and fits seamlessly into the everyday rhythms of today's families.
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Capri Sun Hydrate delivers an essential blend of electrolytes and Vitamin E, with 50 percent less sugar than the leading regular sports drinks and no artificial flavors, colors or preservatives
As parents increasingly look for hydrating, lower-sugar beverage options for their kids, current offerings are aimed at adults and either don't taste great to kids, are too high in sugar or contain artificial ingredients. Capri Sun Hydrate is designed to answer those frustrations, bringing together what families have been missing in the aisle: a flavorful, kid-friendly hydration option that delivers the functional benefits parents want without compromising on the taste kids love. Launching just in time for summer, Capri Sun Hydrate arrives at a moment when demand for lower-sugar beverages with benefits is surging.
"Today's parents are looking for beverage options that keep up with their kids' active lifestyles, without the sugar and extra ingredients they don't feel good about serving," said Kristina Hannant, Director, Ready to Drink Marketing. "With Capri Sun Hydrate, we saw an opportunity to bring something brand new to the kids beverage aisle – a beverage made specifically for kids that delivers the fun and flavor kids love with the functional benefits parents are looking for."
With 94 percent of Capri Sun households already purchasing sports drinks,1 and with hydration among the fastest-growing segments in beverages,2 the brand is uniquely positioned to expand into hydration with functional benefits. The launch also builds on the brand's broader portfolio expansion following the first-ever multi-serve format and the subsequent rollout of Capri Sun single-serve bottles, which expanded Capri Sun into convenience and on-the-go channels.
Capri Sun Hydrate also reflects Kraft Heinz's broader commitment to investing in innovation that meets evolving consumer needs. Capri Sun Hydrate underscores how Kraft Heinz is building superior consumer experiences across its portfolio through product innovation grounded in convenience, new occasions and nutrition.
Capri Sun Hydrate will roll out to major retailers nationwide including Walmart, Target, Amazon and more. For more information about Capri Sun Hydrate and where to purchase, follow @CapriSun on Instagram and @CapriSun_USA on TikTok.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (NASDAQ:KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2025 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
*Per 12fl oz of Capri Sun Hydrate 10g total sugars, leading regular sports drink 20g total sugars
1Numerator OmniPanel L52-FMCG 8/26/25
2Mintel, Functional Drinks 2004, Refreshment Category Growth Story, Kids' Impact on HH Decisions – US, 2022, Ipsos Concept Results - January 2025
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