Chief Financial Officer O'Hare Robert exercised 932 shares at a strike of $41.80 and sold $210,791 worth of shares (3,227 units at $65.32), decreasing direct ownership by 77% to 668 units (SEC Form 4)

$AFRM
Finance: Consumer Services
Finance
Get the next $AFRM alert in real time by email
SEC FORM 4 SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
  
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
O'Hare Robert

(Last) (First) (Middle)
650 CALIFORNIA STREET

(Street)
SAN FRANCISCO CA 94108

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Affirm Holdings, Inc. [ AFRM ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Financial Officer
3. Date of Earliest Transaction (Month/Day/Year)
01/03/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 01/03/2025 M 932(1) A $41.8 3,895 D
Class A Common Stock 01/03/2025 S 300(1) D $63.83(2) 3,595 D
Class A Common Stock 01/03/2025 S 2,128(1) D $65.19(3) 1,467 D
Class A Common Stock 01/03/2025 S 799(1) D $66.23(4) 668 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $41.8 01/03/2025 M 932(1) (5) 03/02/2032 Class A Common Stock 932 $0 13,057 D
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 14, 2024.
2. Represents the weighted average sale price of the shares sold from $63.69 to $64.00 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. Represents the weighted average sale price of the shares sold from $64.88 to $65.62 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
4. Represents the weighted average sale price of the shares sold from $65.91 to $66.53 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
Remarks:
/s/ Josh Samples, Attorney-in-Fact 01/07/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
Get the next $AFRM alert in real time by email

Chat with this insight

Save time and jump to the most important pieces.

Recent Analyst Ratings for
$AFRM

DatePrice TargetRatingAnalyst
1/28/2025$20.00 → $61.00Sell → Neutral
Compass Point
1/21/2025$57.00Positive → Neutral
Susquehanna
1/15/2025Outperform
William Blair
12/20/2024$78.00Mkt Perform → Mkt Outperform
JMP Securities
12/19/2024$70.00 → $82.00Hold → Buy
Jefferies
10/14/2024$45.00Underperform → Neutral
Wedbush
10/11/2024$40.00 → $52.00Equal Weight → Overweight
Wells Fargo
10/9/2024$22.00 → $37.00Underweight → Equal-Weight
Morgan Stanley
More analyst ratings

$AFRM
Press Releases

Fastest customizable press release news feed in the world

See more
  • Affirm and Shopify Take Multi-Year Partnership Global

    Affirm to continue as exclusive provider of Shop Pay Installments in US, will become exclusive provider in Canada Expanded agreement enables partnership to continue growing to new markets worldwide, with plans to enter the UK Affirm (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants drive growth, and Shopify, a provider of essential internet infrastructure for commerce, today announced an expanded global agreement. The renewed multi-year partnership cements Affirm's position as the exclusive pay-over-time provider for Shop Pay Installments in the U.S. It also extends this exclusivity into Shopify's home market of Canada and enables the partnership to continue g

    $AFRM
    Finance: Consumer Services
    Finance
  • FIS Partners with Affirm to Bring Integrated Pay-Over-Time Capabilities Directly to Debit Issuing Banking Clients and Their Cardholders

    Key Facts Upon launch of the program, FIS debit processing bank clients will be able to integrate Affirm's pay-over-time solution directly into their existing debit card program via their digital banking and mobile app platforms. Affirm delivers real-time underwriting technology, a wide-range of flexible payment options – including ‘buy now, pay later' (BNPL) and monthly payment plans – and no late or hidden fees. It also provides access to a network of over 335,000 merchants. FIS' clients can continue to meet the growing demand for payment flexibility, while increasing customer engagement and accelerating growth for their business, by incorporating Affirm's offering into their deb

    $AFRM
    $FIS
    Finance: Consumer Services
    Finance
    Business Services
    Consumer Discretionary
  • Coast Dental Partners with Affirm to Offer a Smarter Way to Pay for Dental Services

    New partnership brings Affirm's biweekly and monthly payment plans to approved patients Launch further adds to Affirm's over 90% year-over-year growth of active healthcare providers Coast Dental, a prominent leader in dental healthcare, today announced that it has partnered with Affirm (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants drive growth. This collaboration brings Affirm's flexible, transparent pay-over-time options to approved Coast Dental patients purchasing general and specialty dental services, including exams, cleanings, veneers, and CoastClear Aligners. Now patients across Coast Dental's 100 locations in Florida, Georgia, and Texas can choose

    $AFRM
    Finance: Consumer Services
    Finance

$AFRM
Analyst Ratings

Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

See more

$AFRM
Insider Trading

Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

See more

$AFRM
SEC Filings

See more

$AFRM
Leadership Updates

Live Leadership Updates

See more
  • FICO and Affirm Unveil Industry-Leading Analysis of 'Buy Now, Pay Later' Loans

    First-of-its-kind analysis finds Affirm customers with multiple BNPL loans would be most likely to experience score increases with FICO's innovative treatment of that data FICO (NYSE:FICO), global analytics software leader, today released key guidance and takeaways from a study that analyzed the impact of including ‘Buy Now, Pay Later' (BNPL) loans in a consumer's FICO® Score. FICO conducted the 12-month study in partnership with Affirm (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants drive growth. The research compared the FICO® Scores of more than 500,000 consumers who opened at least one new Affirm BNPL loan against a benchmark population of consumers wi

    $AFRM
    $FICO
    Finance: Consumer Services
    Finance
    Business Services
    Consumer Discretionary

$AFRM
Financials

Live finance-specific insights

See more
  • Affirm Reports Second Fiscal Quarter 2025 Results

    Affirm Holdings, Inc. (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants drive growth, today reported financial results for its fiscal 2025 second quarter ended December 31, 2024. The results, which include a shareholder letter furnished to the U.S. Securities and Exchange Commission on Form 8-K, can be found in the "Events and Presentations" section of the Company's investor relations website at https://investors.affirm.com/. Affirm will host a conference call and webcast to discuss its financial results today at 5:00pm ET. Hosting the call will be Max Levchin, Founder and Chief Executive Officer, Michael Linford, Chief Operating Officer, and Rob O'Hare, Chief

    $AFRM
    Finance: Consumer Services
    Finance
  • Affirm to Announce Second Quarter Fiscal Year 2025 Results on February 6, 2025

    Affirm Holdings, Inc. (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced that it will publish its second quarter fiscal year 2025 shareholder letter, including its financial results, on its investor relations website at https://investors.affirm.com/ on Thursday, February 6, 2025, after market close. The Company will host a conference call and webcast at 5:00pm ET that same day. Hosting the call will be Max Levchin (Founder and Chief Executive Officer), Michael Linford (Chief Operating Officer), and Rob O'Hare (Chief Financial Officer). A replay will be available on the investor relations website following the call. About Affirm A

    $AFRM
    Finance: Consumer Services
    Finance
  • Affirm Reports First Fiscal Quarter 2025 Results

    Affirm Holdings, Inc. (NASDAQ:AFRM), the payment network that empowers consumers and helps merchants drive growth, today reported financial results for its fiscal 2025 first quarter ended September 30, 2024. The results, which include a shareholder letter furnished to the U.S. Securities and Exchange Commission on Form 8-K, can be found in the "Events and Presentations" section of the Company's investor relations website at https://investors.affirm.com/. Affirm will host a conference call and webcast to discuss its financial results today at 5:00pm ET. Hosting the call will be Max Levchin, Founder and Chief Executive Officer, Michael Linford, Chief Operating Officer and Chief Financial Off

    $AFRM
    Finance: Consumer Services
    Finance

$AFRM
Large Ownership Changes

This live feed shows all institutional transactions in real time.

See more