Dollar General Selects Criteo To Enhance Its Retail Media Offering, Criteo's Demand-Side Advertising Offering Will Drive Omnichannel Advertising
NEW YORK, May 31, 2024 /PRNewswire/ -- Criteo (NASDAQ:CRTO), the commerce media company, today announced a new partnership with Dollar General Media Network (DGMN), the retail media arm of retail giant Dollar General (NYSE:DG). The partnership supports Dollar General's onsite sponsored ad offerings, with plans to extend access to newer ad formats later this year.