Criteo S.A., a technology company, provides marketing and monetization services on the open Internet in North and South America, Europe, the Middle East, and Africa, and the Asia-Pacific. The company's Criteo Shopper Graph, which derives clients' proprietary commerce data, such as transaction activity on their digital properties. Its Criteo AI Engine solutions include lookalike finder, recommendation, and predictive bidding algorithms; bidding engine that executes campaigns based on certain objectives set by its clients; dynamic creative optimization+, which assembles customized creative advertising content by optimizing each individual creative component in the advertisement; software systems and processes, which enable data synchronization, storage, and analysis of distributed computing infrastructure in various geographies; and experimentation platform, an offline/online testing platform to enhance the capabilities and effectiveness of prediction models. The company also provides Criteo Marketing Solutions that allow commerce companies to address various marketing goals by engaging their consumers with personalized ads across the web, mobile, and offline store environments; and Criteo Retail Media solutions, which allows retailers to generate advertising revenues from consumer brands, and/or to drive sales for themselves, by monetizing their data and audiences through personalized ads, either on their own digital property or on the open Internet. In addition, it offers real-time access to advertising inventory through its publisher partners; consulting services to companies in distance sales; and business intelligence and analytics services. It serves companies in digital retail, travel, and classifieds industries. The company was incorporated in 2005 and is headquartered in Paris, France.
IPO Year: 2013
Exchange: NASDAQ
Website: criteo.com
Date | Price Target | Rating | Analyst |
---|---|---|---|
10/29/2024 | $70.00 | Overweight | Wells Fargo |
8/6/2024 | $43.00 → $58.00 | Neutral → Buy | DA Davidson |
7/30/2024 | Overweight → Sector Weight | KeyBanc Capital Markets | |
5/24/2024 | $31.00 → $45.00 | Market Perform → Outperform | BMO Capital Markets |
2/8/2024 | $28.00 → $41.00 | Equal Weight → Overweight | Wells Fargo |
1/9/2024 | $28.00 | Market Perform | BMO Capital Markets |
10/24/2023 | $40.00 | Overweight | KeyBanc Capital Markets |
6/27/2023 | $37.00 | Equal Weight | Wells Fargo |
12/13/2022 | $36.00 | Buy | Citigroup |
3/1/2022 | $45.00 | Buy | Benchmark |
Wells Fargo initiated coverage of Criteo with a rating of Overweight and set a new price target of $70.00
DA Davidson upgraded Criteo from Neutral to Buy and set a new price target of $58.00 from $43.00 previously
KeyBanc Capital Markets downgraded Criteo from Overweight to Sector Weight
BMO Capital Markets upgraded Criteo from Market Perform to Outperform and set a new price target of $45.00 from $31.00 previously
Wells Fargo upgraded Criteo from Equal Weight to Overweight and set a new price target of $41.00 from $28.00 previously
BMO Capital Markets initiated coverage of Criteo with a rating of Market Perform and set a new price target of $28.00
KeyBanc Capital Markets initiated coverage of Criteo with a rating of Overweight and set a new price target of $40.00
Wells Fargo initiated coverage of Criteo with a rating of Equal Weight and set a new price target of $37.00
Citigroup initiated coverage of Criteo with a rating of Buy and set a new price target of $36.00
Benchmark initiated coverage of Criteo with a rating of Buy and set a new price target of $45.00