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    SEC Form SC 13D/A filed by Criteo S.A. (Amendment)

    4/24/24 5:25:56 PM ET
    $CRTO
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    Consumer Discretionary
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    SC 13D/A 1 ea0204600-13da2petrus_crit.htm AMENDMENT NO. 2 TO SCHEDULE 13D
     

     

    UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549

     

    SCHEDULE 13D

     

    Under the Securities Exchange Act of 1934
    (Amendment No. 2)*

     

      Criteo S.A.  
      (Name of Issuer)  
         
     

    American Depositary Shares, each representing one

    Ordinary Share, nominal value €0.025 per share

     
      (Title of Class of Securities)  
         
      226718104  
      (CUSIP Number)  
         
     

    Connie Neumann

    Office and compliance manager

    Petrus Advisers Ltd

    Eighth Floor, 6 New Street Square, New Fetter Lane

    London EC4A 3AQ, United Kingdom

    +44 20 7933 8831

     
      (Name, Address and Telephone Number of Person Authorized to  
      Receive Notices and Communications)  
         
      April 22, 2024  
      (Date of Event which Requires Filing of this Statement)  

     

    If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Sections 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box. ☒

     

    Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Section 240.13d-7 for other parties to whom copies are to be sent.

     

    *The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

     

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

     

     

     

     

     

     

    CUSIP No. 226718104 13D Page 2 of 8 pages

     

    1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
      Petrus Advisers Ltd.
       
    2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
      (see instructions) (a) ☐
        (b) ☐
    3 SEC USE ONLY    
           
           
    4 SOURCE OF FUNDS* (see instructions)    
      OO    
           
    5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
      PURSUANT TO ITEMS 2(d) OR 2(e)   ☐
           
           
    6 CITIZENSHIP OR PLACE OF ORGANIZATION    
      United Kingdom    
           
      7 SOLE VOTING POWER

    NUMBER OF

    SHARES

    BENEFICIALLY

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH:

      0
       
    8 SHARED VOTING POWER
      3,690,591
       
    9 SOLE DISPOSITIVE POWER
      0
       
    10 SHARED DISPOSITIVE POWER
      4,168,443
       

    11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
      4,168,443  
           
    12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      (see instructions)   ☐
           
    13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
      7.42%1    
           
    14 TYPE OF REPORTING PERSON* (see instructions)    
      FI    
           

     

     

    1Based on 56,142,643 Shares (as defined herein) outstanding as of March 31, 2024, as disclosed in the Issuer’s proxy statement on Schedule 14A filed on April 16, 2024.

     

     

     

     

    CUSIP No. 226718104 13D Page 3 of 8 pages

     

    1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
      Klaus Umek
       
    2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
      (see instructions) (a) ☐
        (b) ☐
    3 SEC USE ONLY    
           
           
    4 SOURCE OF FUNDS* (see instructions)    
      OO, PF    
           
    5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
      PURSUANT TO ITEMS 2(d) OR 2(e)   ☐
           
           
    6 CITIZENSHIP OR PLACE OF ORGANIZATION    
      Austrian    
           
      7 SOLE VOTING POWER

    NUMBER OF

    SHARES

    BENEFICIALLY

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH:

      85,132
       
    8 SHARED VOTING POWER
      3,690,591
       
    9 SOLE DISPOSITIVE POWER
      85,132
       
    10 SHARED DISPOSITIVE POWER
      4,168,443
       
    11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
      4,253,575  
           
    12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      (see instructions)   ☐
           
    13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
      7.58%2    
           
    14 TYPE OF REPORTING PERSON* (see instructions)    
      IN, HC    
           

     

     

    2Based on 56,142,643 Shares outstanding as of March 31, 2024, as disclosed in the Issuer’s proxy statement on Schedule 14A filed on April 16, 2024.

     

     

     

     

    CUSIP No. 226718104 13D Page 4 of 8 pages

     

    1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
      Till Hufnagel
       
    2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
      (see instructions) (a) ☐
        (b) ☐
    3 SEC USE ONLY    
           
           
    4 SOURCE OF FUNDS* (see instructions)    
      OO, PF    
           
    5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
      PURSUANT TO ITEMS 2(d) OR 2(e)   ☐
           
           
    6 CITIZENSHIP OR PLACE OF ORGANIZATION    
      German    
           
      7 SOLE VOTING POWER

    NUMBER OF

    SHARES

    BENEFICIALLY

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH:

      185,561
       
    8 SHARED VOTING POWER
      3,690,591
       
    9 SOLE DISPOSITIVE POWER
      185,561
       
    10 SHARED DISPOSITIVE POWER
      4,168,443
       
    11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
      4,354,004  
           
    12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      (see instructions)   ☐
           
    13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
      7.76%3    
           
    14 TYPE OF REPORTING PERSON* (see instructions)    
      IN, HC    
           

     

     

    3Based on 56,142,643 Shares outstanding as of March 31, 2024, as disclosed in the Issuer’s proxy statement on Schedule 14A filed on April 16, 2024.

     

     

     

     

    CUSIP No. 226718104 13D Page 5 of 8 pages

     

    EXPLANATORY NOTE

     

    Pursuant to Rule 13d-2 under the Act, this Amendment No. 2 to the Schedule 13D (“Amendment No. 2”) amends certain items of the Schedule 13D filed by the Reporting Persons with the Securities and Exchange Commission (the “Commission”) on February 27, 2024, as amended by Amendment No. 1 filed with the Commission on April 18, 2024 (collectively, the “Schedule 13D”), relating to the American Depository Shares (the “ADS”), each representing one ordinary share, nominal value €0.025 per share (the “Shares”) of Criteo S.A., a French société anonyme whose headquarters are located at 32 rue Blanche, 75009 Paris, France (the “Issuer”). All capitalized terms contained herein but not otherwise defined shall have the meanings ascribed to such terms in the Schedule 13D.

     

     

     

    CUSIP No. 226718104 13D Page 6 of 8 pages

     

    Item 3. Source and Amount of Funds or Other Consideration.  

     

    Item 3 of the Schedule 13D is hereby amended and supplemented as follows:

     

    A total of approximately $5.8 million, excluding commissions, was paid to acquire the ADS, including options to acquire ADS, purchased since the filing of Amendment No. 1 on April 18, 2024. The ADS reported herein were purchased using the working capital of the investment vehicles and managed accounts that own the ADS directly, for which Petrus serves as investment manager or portfolio adviser, as well as the personal funds of the private individuals who have signed powers of attorney in favor of Petrus, Mr. Hufnagel and Mr. Umek.

     

    Item 5. Interest in Securities of the Issuer.    

     

    Item 5 (a)-(c) of the Schedule 13D is hereby amended and supplemented as follows:

     

    (a) See rows (11) and (13) of pages 2, 3 and 4 of this Amendment No. 2 for the aggregate number of ADS and percentage of ADS beneficially owned by the Reporting Persons. These amounts include (i) an aggregate 2,050,000 ADS that the Reporting Persons have the right to acquire within 60 days upon exercise of long standardized call options, and (ii) 310,000 ADS that the Reporting Persons have the right to recall at any time at a price of $29.7930, and 200,000 ADS that the Reporting Persons have the right to recall at any time at a price of $29.036, both pursuant to a repurchase agreement with RBC Bank that terminates on July 11, 2024. The aggregate percentage of ADS reported beneficially owned by the Reporting Persons is based upon 56,142,643 Shares outstanding as of March 31, 2024, as disclosed in the Issuer’s proxy statement on Schedule 14A, filed by the Issuer with the Securities and Exchange Commission on April 16, 2024.
       
    (b) See rows (7) through (10) of pages 2, 3 and 4 of this Amendment No. 2 for the ADS as to which the Reporting Persons have the sole or shared power to vote or direct the vote and sole or shared power to dispose or direct the disposition. Each of Petrus, Mr. Hufnagel and Mr. Umek may be deemed to share voting power and share dispositive power over the ADS and options to acquire ADS held directly by the investment vehicles and managed accounts for which Petrus serves as investment manager or portfolio adviser and the private individuals who have signed powers of attorney in favor of Petrus.
           
    (c) The transactions in the ADS effected by the Reporting Persons since the filing of Amendment No. 1 on April 18, 2024 are set forth on Schedule 3 attached hereto.

     

     

     

     

    CUSIP No. 226718104 13D Page 7 of 8 pages

     

    SIGNATURE

     

    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

     

        Petrus Advisers Ltd.
         
      By: /s/ Suraj Shah
        Suraj Shah
        (Name)
         
        Director
        (Title)
         
        April 24, 2024
        (Date)

     

      By: /s/ Klaus Umek
        Klaus Umek
        (Name)
         
        April 24, 2024
        (Date)

     

      By: /s/ Till Hufnagel
        Till Hufnagel
        (Name)
         
        April 24, 2024
        (Date)

     

     

     

     

    CUSIP No. 226718104 13D Page 8 of 8 pages

     

    SCHEDULE 3

     

    Transactions in the ADS of the Issuer by the Reporting Persons since the filing of Amendment No. 1

     

    The following table sets forth all transactions in the ADS effected since the filing of Amendment No. 1 on April 18, 2024 by the Reporting Persons. Except as noted below, all such transactions were effected in the open market through brokers and the price per share excludes commissions.

     

    Reporting Person   Type   Quantity4   Name of Security   Price5   Trade Date6
    Petrus Advisers LTD   Buy   59,500   CRTO US Equity   34.532925   20240417
    Petrus Advisers LTD   Buy   25,000   CRTO US Equity   34.569060   20240417
    Petrus Advisers LTD   Buy   750   CRTO US Equity   34.100000   20240417
    Klaus Umek   Sell (directly to Petrus Advisers LTD)   -1,578   CRTO US Equity   34.050000   20240418
    Petrus Advisers LTD   Buy (directly from Klaus Umek)   1,578   CRTO US Equity   34.050000   20240418
    Petrus Advisers LTD   Buy   95,850   CRTO US Equity   35.062439   20240418
    Petrus Advisers LTD   Buy   28,864   CRTO US Equity   35.057683   20240418
    Petrus Advisers LTD   Buy   10,150   CRTO US Equity   35.152371   20240418
    Petrus Advisers LTD   Buy   2,000   CRTO US Equity   35.232205   20240418
    Petrus Advisers LTD   Buy   20,728   CRTO US Equity   34.625723   20240418
    Petrus Advisers LTD   Exercise   -5,000 500,000   CRTO US 04/19/24 C25
    Equity CRTO US Equity
      0.000000 25.000000   20240419
    Petrus Advisers LTD   Assignment  

    4,500

    -450,000

     

    CRTO US 04/19/24 C35 Equity

    CRTO US Equity

     

    0.000000

    35.000000

      20240419
    Petrus Advisers LTD   Buy   29,250   CRTO US Equity   35.277410   20240419
    Petrus Advisers LTD   Buy   41,000   CRTO US Equity   35.134180   20240419
    Petrus Advisers LTD   Buy   32,750   CRTO US Equity   35.383256   20240419
    Petrus Advisers LTD   Buy   128,000   CRTO US Equity   35.222421   20240419
    Petrus Advisers LTD   Buy   19,000   CRTO US Equity   35.477114   20240419
    Petrus Advisers LTD   Buy   5,000   CRTO US 05/17/24 C35 Equity   2.400000   20240422
    Petrus Advisers LTD   Sell   -5,000   CRTO US 05/17/24 C40 Equity   0.550000   20240422
    Petrus Advisers LTD   Buy   5,000   CRTO US 06/21/24 C35 Equity   3.100000   20240422
    Petrus Advisers LTD   Sell   -5,000   CRTO US 06/21/24 C40 Equity   1.000000   20240422
    Petrus Advisers LTD   Sell   -18,700   CRTO US Equity   35.137834   20240422
    Petrus Advisers LTD   Sell   -325,000   CRTO US Equity   35.500000   20240422
    Petrus Advisers LTD   Buy   13,075   CRTO US Equity   34.986558   20240422
    Petrus Advisers LTD   Buy   21,400   CRTO US Equity   35.502671   20240422
    Petrus Advisers LTD   Buy   9,225   CRTO US Equity   35.050000   20240422
    Petrus Advisers LTD   Sell   -2,127   CRTO US Equity   35.805882   20240422
    Petrus Advisers LTD   Buy   11,500   CRTO US Equity   35.706093   20240422
    Petrus Advisers LTD   Buy   3,500   CRTO US Equity   35.555526   20240422

       

     

    4Quantity of options reflects number of contracts, with each contract representing 100 ADS.
    5Price per share in US dollars.
    6Trade dates are following the format YYYYMMDD.

     

     

     

     

     

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    CRITEO REPORTS STRONG THIRD QUARTER 2025 RESULTS

    Raises Full Year 2025 Margin Outlook Announces Intention to Redomicile to Luxembourg and List Ordinary Shares on Nasdaq Names Amazon Veteran Edouard Dinichert as Chief Customer Officer NEW YORK, Oct. 29, 2025 /PRNewswire/ -- Criteo S.A. (NASDAQ:CRTO) ("Criteo" or the "Company"), the global platform connecting the commerce ecosystem, today announced financial results for the third quarter ended September 30, 2025. Third Quarter 2025 Financial Highlights: The following table summarizes our consolidated financial results for the three months and nine months ended September 30, 2025: Three Months Ended Nine Months Ended September 30, September 30, 2025 2024 YoY Change 2025 2024 YoY Change (in m

    10/29/25 7:00:00 AM ET
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    CRITEO TO ANNOUNCE THIRD QUARTER 2025 FINANCIAL RESULTS ON OCTOBER 29, 2025

    NEW YORK, Oct. 15, 2025 /PRNewswire/ -- Criteo S.A. (NASDAQ:CRTO), the global platform connecting the commerce ecosystem, will announce its financial results for the third quarter ended September 30, 2025, on Wednesday, October 29, 2025. On that day, Michael Komasinski, Chief Executive Officer, and Sarah Glickman, Chief Financial Officer, will host a conference call at 8:00 AM ET, 1:00 PM CET to discuss these results. To access the conference call, please use the following dial-in numbers and ask to be joined into the "Criteo" call: United States: +1 800 836 8184International: +1 646 357 8785France: 080-094-5120The conference call will be webcast live on the Company's website https://criteo

    10/15/25 7:00:00 AM ET
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    Criteo Names Amazon Veteran Edouard Dinichert as Chief Customer Officer

    Dinichert joins Criteo's leadership team to lead global sales for Performance Media and oversee global business operations NEW YORK, Oct. 29, 2025 /PRNewswire/ -- Criteo (NASDAQ:CRTO), the global platform connecting the commerce ecosystem, today announced the appointment of Edouard Dinichert as Chief Customer Officer, effective December 1, 2025. In this role based in New York City, Dinichert will report directly to Chief Executive Officer Michael Komasinski and will lead global sales and operations for Criteo's Performance Media business. He will focus on accelerating growth and strengthening commercial excellence, while ensuring that client success remains central to Criteo's approach. His

    10/29/25 7:02:00 AM ET
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    Criteo Announces Strategic Leadership Appointments to Accelerate Growth and Innovation

    NEW YORK, July 30, 2025 /PRNewswire/ -- Criteo (NASDAQ:CRTO), the global platform connecting the commerce ecosystem, today announced the appointment of two seasoned leaders to expanded executive roles to advance its strategic priorities, effective immediately. The Company's new structure consolidates product, R&D, and commercial strategy under these leaders – one overseeing Performance Media and the other Retail Media. This streamlined organization is designed to sharpen focus, align execution with opportunity, and accelerate its next phase of growth. Todd Parsons, who joined Criteo in August 2020 as Chief Product Officer, will assume the expanded role of Chief Product Officer and President

    7/30/25 7:01:00 AM ET
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    Criteo Strengthens Product Leadership Team with Appointment of Wilfried Schobeiri

    As SVP, Head of Product, Performance Media, Schobeiri will help shape Criteo's future as a platform-first business and unlock greater value for brands and agencies NEW YORK, July 24, 2025 /PRNewswire/ -- Criteo (NASDAQ:CRTO), the global platform connecting the commerce ecosystem, today announced the appointment of Wilfried Schobeiri as Senior Vice President, Head of Product, Performance Media, reporting to Chief Product Officer Todd Parsons. Schobeiri will lead Criteo's global efforts to accelerate the evolution of its performance media offerings into a full-funnel, cross-channel, self-service platform for the world's leading marketers.

    7/24/25 8:00:00 AM ET
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