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    SEC Form SC 13D/A filed by Criteo S.A. (Amendment)

    5/29/24 4:05:03 PM ET
    $CRTO
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    SC 13D/A 1 ea0207007-13da4petrus_crit.htm AMENDMENT NO. 4 TO SCHEDULE 13D

     

     

    UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549

     

    SCHEDULE 13D

     

    Under the Securities Exchange Act of 1934
    (Amendment No. 4)*

     

      Criteo S.A.  
      (Name of Issuer)  
         
      American Depositary Shares, each representing one
    Ordinary Share, nominal value €0.025 per share
     
      (Title of Class of Securities)  
         
      226718104  
      (CUSIP Number)  
         
     

    Connie Neumann

    Office and compliance manager

    Petrus Advisers Ltd

    Eighth Floor, 6 New Street Square, New Fetter Lane

    London EC4A 3AQ, United Kingdom

    +44 20 7933 8831

     
      (Name, Address and Telephone Number of Person Authorized to  
      Receive Notices and Communications)  
         
      May 24, 2024  
      (Date of Event which Requires Filing of this Statement)  

     

    If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Sections 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box. ☒

     

    Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Section 240.13d-7 for other parties to whom copies are to be sent.

     

    * The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

     

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

     

     

     

     

     

    CUSIP No. 226718104 13D Page 2 of 8 pages

     

    1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
      Petrus Advisers Ltd.
       
    2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
      (see instructions) (a) ☐
        (b) ☐
    3 SEC USE ONLY    
           
           
    4 SOURCE OF FUNDS* (see instructions)    
      OO    
           
    5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
      PURSUANT TO ITEMS 2(d) OR 2(e)   ☐
           
    6 CITIZENSHIP OR PLACE OF ORGANIZATION    
      United Kingdom    

     

      7 SOLE VOTING POWER

    NUMBER OF

    SHARES

    BENEFICIALLY

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH:

      0
       
    8 SHARED VOTING POWER
      4,581,581
       
    9 SOLE DISPOSITIVE POWER
      0
       
    10 SHARED DISPOSITIVE POWER
      5,008,418

     

    11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
      5,008,418  
           
    12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      (see instructions)   ☐
           
    13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
      8.84%1    
           
    14 TYPE OF REPORTING PERSON* (see instructions)    
      FI    
           

     

    1Based on 56,687,497 Shares (as defined herein) outstanding as of April 30, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on May 2, 2024.

     

     

     

    CUSIP No. 226718104 13D Page 3 of 8 pages

     

    1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
      Klaus Umek
       
    2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
      (see instructions) (a) ☐
        (b) ☐
    3 SEC USE ONLY    
           
           
    4 SOURCE OF FUNDS* (see instructions)    
      OO, PF    
           
    5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
      PURSUANT TO ITEMS 2(d) OR 2(e)   ☐
           
    6 CITIZENSHIP OR PLACE OF ORGANIZATION    
      Austrian    

     

      7 SOLE VOTING POWER

    NUMBER OF

    SHARES

    BENEFICIALLY

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH:

      85,132
       
    8 SHARED VOTING POWER
      4,581,581
       
    9 SOLE DISPOSITIVE POWER
      85,132
       
    10 SHARED DISPOSITIVE POWER
      5,008,418

     

    11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
      5,093,550  
           
    12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      (see instructions)   ☐
           
    13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
      8.99%2    
           
    14 TYPE OF REPORTING PERSON* (see instructions)    
      IN, HC    
           

     

    2Based on 56,687,497 Shares outstanding as of April 30, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on May 2, 2024.

     

     

     

    CUSIP No. 226718104 13D Page 4 of 8 pages

     

    1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
      Till Hufnagel
       
    2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
      (see instructions) (a) ☐
        (b) ☐
    3 SEC USE ONLY    
           
           
    4 SOURCE OF FUNDS* (see instructions)    
      OO, PF    
           
    5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
      PURSUANT TO ITEMS 2(d) OR 2(e)   ☐
           
    6 CITIZENSHIP OR PLACE OF ORGANIZATION    
      German    

     

      7 SOLE VOTING POWER

    NUMBER OF

    SHARES

    BENEFICIALLY

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH:

      185,561
       
    8 SHARED VOTING POWER
      4,581,581
       
    9 SOLE DISPOSITIVE POWER
      185,561
       
    10 SHARED DISPOSITIVE POWER
      5,008,418

     

    11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
      5,193,979  
           
    12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      (see instructions)   ☐
           
    13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
      9.16%3    
           
    14 TYPE OF REPORTING PERSON* (see instructions)    
      IN, HC    
           

     

    3Based on 56,687,497 Shares outstanding as of April 30, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on May 2, 2024.

     

     

     

    CUSIP No. 226718104 13D Page 5 of 8 pages

     

    EXPLANATORY NOTE

     

    Pursuant to Rule 13d-2 under the Act, this Amendment No. 4 to the Schedule 13D (“Amendment No. 4”) amends certain items of the Schedule 13D filed by the Reporting Persons with the Securities and Exchange Commission (the “Commission”) on February 27, 2024, as amended by Amendment No. 1 filed with the Commission on April 18, 2024, Amendment No. 2 filed with the Commission on April 24, 2024, and Amendment No. 3 filed with the Commission on May 15, 2024 (collectively, the “Schedule 13D”), relating to the American Depository Shares (the “ADS”), each representing one ordinary share, nominal value €0.025 per share (the “Shares”) of Criteo S.A., a French société anonyme whose headquarters are located at 32 rue Blanche, 75009 Paris, France (the “Issuer”). All capitalized terms contained herein but not otherwise defined shall have the meanings ascribed to such terms in the Schedule 13D.

     

     

     

    CUSIP No. 226718104 13D Page 6 of 8 pages

     

    Item 3. Source and Amount of Funds or Other Consideration.

     

    Item 3 of the Schedule 13D is hereby amended and supplemented as follows:   

     

    Because the Reporting Persons have generated more proceeds from sales of ADS than they have spent on acquiring ADS and options to acquire ADS since the filing of Amendment No. 3 on May 15, 2024, the Reporting Persons have not had to source additional funds to acquire the ADS and options to acquire ADS purchased since the filing of Amendment No. 3 on May 15, 2024.

     

    Item 5. Interest in Securities of the Issuer

     

    Item 5(a)-(c) of the Schedule 13D is hereby amended and supplemented as follows:

     

    (a)

    See rows (11) and (13) of pages 2, 3 and 4 of this Amendment No. 4 for the aggregate number of ADS and percentage of ADS beneficially owned by the Reporting Persons. These amounts include (i) an aggregate 3,795,000 ADS that the Reporting Persons have the right to acquire within 60 days upon exercise of long standardized call options, and (ii) 310,000 ADS that the Reporting Persons have the right to recall at any time at a price of $29.7930, and 200,000 ADS that the Reporting Persons have the right to recall at any time at a price of $29.036, both pursuant to a repurchase agreement with RBC Bank that terminates on July 11, 2024. The aggregate percentage of ADS reported beneficially owned by the Reporting Persons is based upon 56,687,497 Shares outstanding as of April 30, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed by the Issuer with the Commission on May 2, 2024.

     

    (b)See rows (7) through (10) of pages 2, 3 and 4 of this Amendment No. 4 for the ADS as to which the Reporting Persons have the sole or shared power to vote or direct the vote and sole or shared power to dispose or direct the disposition. Each of Petrus, Mr. Hufnagel and Mr. Umek may be deemed to share voting power and share dispositive power over the ADS and options to acquire ADS held directly by the investment vehicles and managed accounts for which Petrus serves as investment manager or portfolio adviser and the private individuals who have signed powers of attorney in favor of Petrus.

     

    (c)The transactions in the ADS effected by the Reporting Persons since the filing of Amendment No. 3 on May 15, 2024 are set forth on Schedule 5 attached hereto.

     

     

     

    CUSIP No. 226718104 13D Page 7 of 8 pages

     

    SIGNATURE

     

    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

     

        Petrus Advisers Ltd.
         
    By: /s/ Suraj Shah
        Suraj Shah
        (Name)
         
        Director
        (Title)
         
        May 29, 2024
        (Date)

     

    By: /s/ Klaus Umek
        Klaus Umek
        (Name)
         
        May 29, 2024
        (Date)

     

    By: /s/ Till Hufnagel
        Till Hufnagel
        (Name)
         
        May 29, 2024
        (Date)

     

     

     

    CUSIP No. 226718104 13D Page 8 of 8 pages

     

    SCHEDULE 5

     

    Transactions in the ADS of the Issuer by the Reporting Persons since the filing of Amendment No. 3

     

    The following table sets forth all transactions in the ADS effected since the filing of Amendment No. 3 on May 15, 2024 by the Reporting Persons. Except as noted below, all such transactions were effected in the open market through brokers and the price per share excludes commissions.

     

    Reporting Person   Type   Quantity4   Name of Security   Price5   Trade Date6
    Petrus Advisers LTD   Sell   -13,900   CRTO US Equity   37.745000   20240514
    Petrus Advisers LTD   Buy   6,000   CRTO US Equity   37.667442   20240514
    Petrus Advisers LTD   Sell   -200   CRTO US Equity   37.800000   20240514
    Petrus Advisers LTD   Sell   -1,305   CRTO US Equity   37.812720   20240514
    Petrus Advisers LTD   Sell   -1,205   CRTO US Equity   37.479270   20240515
    Petrus Advisers LTD   Sell   -550   CRTO US 05/17/24 C35 Equity   1.750000   20240516
    Petrus Advisers LTD   Sell   -1,540   CRTO US Equity   37.072078   20240516
    Petrus Advisers LTD   Sell   -72,000   CRTO US Equity   36.297805   20240517
    Petrus Advisers LTD   Sell   -20,000   CRTO US Equity   36.400000   20240517
    Petrus Advisers LTD   Sell   -85,000   CRTO US Equity   36.400000   20240517
    Petrus Advisers LTD   Sell   -4,450   CRTO US 05/17/24 C35 Equity   1.400000   20240517
    Petrus Advisers LTD   Buy   2,500   CRTO US 06/21/24 C40 Equity   0.600000   20240517
    Petrus Advisers LTD   Buy   2,500   CRTO US 06/21/24 C42.5 Equity   0.400000   20240517
    Petrus Advisers LTD   Buy   2,500   CRTO US 07/19/24 C35 Equity   3.200000   20240517
    Petrus Advisers LTD   Buy   4,450   CRTO US 07/19/24 C35 Equity   3.200000   20240517
    Petrus Advisers LTD   Sell   -3,000   CRTO US 10/18/24 C30 Equity   7.700000   20240517
    Petrus Advisers LTD   Buy   3,000   CRTO US 10/18/24 C35 Equity   4.600000   20240517
    Petrus Advisers LTD   Buy   3,000   CRTO US 10/18/24 C35 Equity   4.600000   20240517
    Petrus Advisers LTD   Sell   -3,000   CRTO US 10/18/24 C40 Equity   2.250000   20240517
    Petrus Advisers LTD   Sell   -12,000   CRTO US Equity   36.780000   20240517
    Petrus Advisers LTD   Sell   -20,000   CRTO US Equity   37.202739   20240520
    Petrus Advisers LTD   Sell   -43,015   CRTO US Equity   37.306298   20240520
    Petrus Advisers LTD   Sell   -4,945   CRTO US Equity   37.253764   20240521
    Petrus Advisers LTD   Buy   1,000   CRTO US Equity   37.141000   20240521
    Petrus Advisers LTD   Buy   69,000   CRTO US Equity   36.870757   20240521
    Petrus Advisers LTD   Sell   -50,000   CRTO US Equity   37.165663   20240522
    Petrus Advisers LTD   Sell   -50,000   CRTO US Equity   37.055000   20240522
    Petrus Advisers LTD   Sell   -50,000   CRTO US Equity   37.135000   20240522
    Petrus Advisers LTD   Sell   -16,493   CRTO US Equity   37.522552   20240523
    Petrus Advisers LTD   Sell   -250   CRTO US Equity   39.000000   20240524
    Petrus Advisers LTD   Sell   -29,343   CRTO US Equity   38.931082   20240524
    Petrus Advisers LTD   Sell   -24,908   CRTO US Equity   39.005271   20240524
    Petrus Advisers LTD   Sell   -20,657   CRTO US Equity   39.014589   20240524
    Petrus Advisers LTD   Sell   -2,200   CRTO US Equity   39.000227   20240524
    Petrus Advisers LTD   Sell   -39,605   CRTO US Equity   39.024861   20240524
    Petrus Advisers LTD   Sell   -26,249   CRTO US Equity   39.023589   20240524
    Petrus Advisers LTD   Sell   -24,100   CRTO US Equity   39.017523   20240524
    Petrus Advisers LTD   Sell   -25,092   CRTO US Equity   39.011361   20240524

     

    4Quantity of options reflects number of contracts, with each contract representing 100 ADS.
    5Price per share in US dollars.
    6Trade dates are following the format YYYYMMDD.

     

     

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    Advertisers can now manage Criteo campaigns alongside Amazon, Walmart, and other leading retail networks within a single platform Xnurta, the award-winning agentic AI-powered advertising platform, today announced its Criteo Retail Media API integration, enabling advertisers to seamlessly create, manage, and optimize campaigns across Criteo's 225 retail networks all in one place. As retail media has grown, the number of networks has ballooned and fragmented. There are now over 275 retail media networks competing for advertiser dollars according to Mimbi. 55% of respondents to a recent eMarketer survey cited the lack of standardization across platforms as being the biggest challenge they

    11/3/25 9:00:00 AM ET
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    Criteo Names Amazon Veteran Edouard Dinichert as Chief Customer Officer

    Dinichert joins Criteo's leadership team to lead global sales for Performance Media and oversee global business operations NEW YORK, Oct. 29, 2025 /PRNewswire/ -- Criteo (NASDAQ:CRTO), the global platform connecting the commerce ecosystem, today announced the appointment of Edouard Dinichert as Chief Customer Officer, effective December 1, 2025. In this role based in New York City, Dinichert will report directly to Chief Executive Officer Michael Komasinski and will lead global sales and operations for Criteo's Performance Media business. He will focus on accelerating growth and strengthening commercial excellence, while ensuring that client success remains central to Criteo's approach. His

    10/29/25 7:02:00 AM ET
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    Criteo Announces Intention to Redomicile to Luxembourg and List Ordinary Shares on Nasdaq

    Move expected to simplify corporate structure and increase capital management flexibility while remaining anchored in the French Technology ecosystem Direct listing to replace current ADS structure, enabling potential inclusion in U.S. stock indices NEW YORK, Oct. 29, 2025 /PRNewswire/ -- Criteo S.A. (NASDAQ:CRTO) ("Criteo" or the "Company"), the global platform connecting the commerce ecosystem, today announced its intention to pursue a transfer of its legal domicile from France to Luxembourg via a cross-border conversion (the "Conversion") and replace its American Depositary Shares ("ADSs") structure with ordinary shares to be directly listed on Nasdaq. The Conversion is expected to be co

    10/29/25 7:01:00 AM ET
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    Criteo Announces Intention to Redomicile to Luxembourg and List Ordinary Shares on Nasdaq

    Move expected to simplify corporate structure and increase capital management flexibility while remaining anchored in the French Technology ecosystem Direct listing to replace current ADS structure, enabling potential inclusion in U.S. stock indices NEW YORK, Oct. 29, 2025 /PRNewswire/ -- Criteo S.A. (NASDAQ:CRTO) ("Criteo" or the "Company"), the global platform connecting the commerce ecosystem, today announced its intention to pursue a transfer of its legal domicile from France to Luxembourg via a cross-border conversion (the "Conversion") and replace its American Depositary Shares ("ADSs") structure with ordinary shares to be directly listed on Nasdaq. The Conversion is expected to be co

    10/29/25 7:01:00 AM ET
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    CRITEO REPORTS STRONG THIRD QUARTER 2025 RESULTS

    Raises Full Year 2025 Margin Outlook Announces Intention to Redomicile to Luxembourg and List Ordinary Shares on Nasdaq Names Amazon Veteran Edouard Dinichert as Chief Customer Officer NEW YORK, Oct. 29, 2025 /PRNewswire/ -- Criteo S.A. (NASDAQ:CRTO) ("Criteo" or the "Company"), the global platform connecting the commerce ecosystem, today announced financial results for the third quarter ended September 30, 2025. Third Quarter 2025 Financial Highlights: The following table summarizes our consolidated financial results for the three months and nine months ended September 30, 2025: Three Months Ended Nine Months Ended September 30, September 30, 2025 2024 YoY Change 2025 2024 YoY Change (in m

    10/29/25 7:00:00 AM ET
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    CRITEO TO ANNOUNCE THIRD QUARTER 2025 FINANCIAL RESULTS ON OCTOBER 29, 2025

    NEW YORK, Oct. 15, 2025 /PRNewswire/ -- Criteo S.A. (NASDAQ:CRTO), the global platform connecting the commerce ecosystem, will announce its financial results for the third quarter ended September 30, 2025, on Wednesday, October 29, 2025. On that day, Michael Komasinski, Chief Executive Officer, and Sarah Glickman, Chief Financial Officer, will host a conference call at 8:00 AM ET, 1:00 PM CET to discuss these results. To access the conference call, please use the following dial-in numbers and ask to be joined into the "Criteo" call: United States: +1 800 836 8184International: +1 646 357 8785France: 080-094-5120The conference call will be webcast live on the Company's website https://criteo

    10/15/25 7:00:00 AM ET
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