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    SEC Form SC 13D/A filed by Criteo S.A. (Amendment)

    5/15/24 5:12:15 PM ET
    $CRTO
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    SC 13D/A 1 ea0206173-13da3petrus_crit.htm AMENDMENT NO. 3 TO SCHEDULE 13D

     

     

    UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549

     

    SCHEDULE 13D

     

    Under the Securities Exchange Act of 1934
    (Amendment No. 3)*

     

      Criteo S.A.  
      (Name of Issuer)  
         
      American Depositary Shares, each representing one
    Ordinary Share, nominal value €0.025 per share
     
      (Title of Class of Securities)  
         
      226718104  
      (CUSIP Number)  
         
     

    Connie Neumann

    Office and compliance manager

    Petrus Advisers Ltd

    Eighth Floor, 6 New Street Square, New Fetter Lane

    London EC4A 3AQ, United Kingdom

    +44 20 7933 8831

     
      (Name, Address and Telephone Number of Person Authorized to  
      Receive Notices and Communications)  
         
      May 13, 2024  
      (Date of Event which Requires Filing of this Statement)  

     

    If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of Sections 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box. ☒

     

    Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Section 240.13d-7 for other parties to whom copies are to be sent.

     

    * The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

     

    The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

     

     

     

     

     

    CUSIP No. 226718104 13D Page 2 of 8 pages

     

    1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
      Petrus Advisers Ltd.
       
    2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
      (see instructions) (a) ☐
        (b) ☐
    3 SEC USE ONLY    
           
    4 SOURCE OF FUNDS* (see instructions)    
      OO    
           
    5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
      PURSUANT TO ITEMS 2(d) OR 2(e)   ☐
           
    6 CITIZENSHIP OR PLACE OF ORGANIZATION    
      United Kingdom    

     

      7 SOLE VOTING POWER

    NUMBER OF

    SHARES

    BENEFICIALLY

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH:

      0
       
    8 SHARED VOTING POWER
      5,182,338
       
    9 SOLE DISPOSITIVE POWER
      0
       
    10 SHARED DISPOSITIVE POWER
      5,621,425

     

    11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
      5,621,425  
           
    12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      (see instructions)   ☐
           
    13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
      9.92%1    
           
    14 TYPE OF REPORTING PERSON* (see instructions)    
      FI    
           

     

    1Based on 56,687,497 Shares (as defined herein) outstanding as of April 30, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on May 2, 2024.

     

     

     

    CUSIP No. 226718104 13D Page 3 of 8 pages

     

    1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
      Klaus Umek
       
    2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
      (see instructions) (a) ☐
        (b) ☐
    3 SEC USE ONLY    
           
    4 SOURCE OF FUNDS* (see instructions)    
      OO, PF    
           
    5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
      PURSUANT TO ITEMS 2(d) OR 2(e)   ☐
           
    6 CITIZENSHIP OR PLACE OF ORGANIZATION    
      Austrian    

     

      7 SOLE VOTING POWER

    NUMBER OF

    SHARES

    BENEFICIALLY

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH:

      85,132
       
    8 SHARED VOTING POWER
      5,182,338
       
    9 SOLE DISPOSITIVE POWER
      85,132
       
    10 SHARED DISPOSITIVE POWER
      5,621,425

     

    11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
      5,706,557  
           
    12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      (see instructions)   ☐
           
    13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
      10.07%2    
           
    14 TYPE OF REPORTING PERSON* (see instructions)    
      IN, HC    
           

     

    2Based on 56,687,497 Shares outstanding as of April 30, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on May 2, 2024.

     

     

     

    CUSIP No. 226718104 13D Page 4 of 8 pages

     

    1 NAMES OF REPORTING PERSONS I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
      Till Hufnagel
       
    2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*    
      (see instructions) (a) ☐
        (b) ☐
    3 SEC USE ONLY    
           
    4 SOURCE OF FUNDS* (see instructions)    
      OO, PF    
           
    5 CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED    
      PURSUANT TO ITEMS 2(d) OR 2(e)   ☐
           
    6 CITIZENSHIP OR PLACE OF ORGANIZATION    
      German    

     

      7 SOLE VOTING POWER

    NUMBER OF

    SHARES

    BENEFICIALLY

    OWNED BY

    EACH

    REPORTING

    PERSON

    WITH:

      185,561
       
    8 SHARED VOTING POWER
      5,182,338
       
    9 SOLE DISPOSITIVE POWER
      185,561
       
    10 SHARED DISPOSITIVE POWER
      5,621,425

     

    11 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON  
      5,806,986  
           
    12 CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*
      (see instructions)   ☐
           
    13 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)    
      10.24%3    
           
    14 TYPE OF REPORTING PERSON* (see instructions)    
      IN, HC    
           

     

    3Based on 56,687,497 Shares outstanding as of April 30, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed on May 2, 2024.

     

     

     

    CUSIP No. 226718104 13D Page 5 of 8 pages

     

    EXPLANATORY NOTE

     

    Pursuant to Rule 13d-2 under the Act, this Amendment No. 3 to the Schedule 13D (“Amendment No. 3”) amends certain items of the Schedule 13D filed by the Reporting Persons with the Securities and Exchange Commission (the “Commission”) on February 27, 2024, as amended by Amendment No. 1 filed with the Commission on April 18, 2024 and Amendment No. 2 filed with the Commission on April 24, 2024 (collectively, the “Schedule 13D”), relating to the American Depository Shares (the “ADS”), each representing one ordinary share, nominal value €0.025 per share (the “Shares”) of Criteo S.A., a French société anonyme whose headquarters are located at 32 rue Blanche, 75009 Paris, France (the “Issuer”). All capitalized terms contained herein but not otherwise defined shall have the meanings ascribed to such terms in the Schedule 13D.

     

     

     

    CUSIP No. 226718104 13D Page 6 of 8 pages

     

    Item 3. Source and Amount of Funds or Other Consideration.

     

    Item 3 of the Schedule 13D is hereby amended and supplemented as follows:   

     

    Because the Reporting Persons have generated more proceeds from sales of ADS than they have spent on acquiring ADS and options to acquire ADS since the filing of Amendment No. 2 on April 24, 2024, the Reporting Persons have not had to source additional funds to acquire the ADS and options to acquire ADS purchased since the filing of Amendment No. 2 on April 24, 2024.

     

    Item 5. Interest in Securities of the Issuer

     

    Item 5(a)-(c) of the Schedule 13D is hereby amended and supplemented as follows:

     

    (a)See rows (11) and (13) of pages 2, 3 and 4 of this Amendment No. 3 for the aggregate number of ADS and percentage of ADS beneficially owned by the Reporting Persons. These amounts include (i) an aggregate 3,850,000 ADS that the Reporting Persons have the right to acquire within 60 days upon exercise of long standardized call options, and (ii) 310,000 ADS that the Reporting Persons have the right to recall at any time at a price of $29.7930, and 200,000 ADS that the Reporting Persons have the right to recall at any time at a price of $29.036, both pursuant to a repurchase agreement with RBC Bank that terminates on July 11, 2024. The aggregate percentage of ADS reported beneficially owned by the Reporting Persons is based upon 56,687,497 Shares outstanding as of April 30, 2024, as disclosed in the Issuer’s quarterly report on Form 10-Q filed by the Issuer with the Commission on May 2, 2024.

     

    (b)See rows (7) through (10) of pages 2, 3 and 4 of this Amendment No. 3 for the ADS as to which the Reporting Persons have the sole or shared power to vote or direct the vote and sole or shared power to dispose or direct the disposition. Each of Petrus, Mr. Hufnagel and Mr. Umek may be deemed to share voting power and share dispositive power over the ADS and options to acquire ADS held directly by the investment vehicles and managed accounts for which Petrus serves as investment manager or portfolio adviser and the private individuals who have signed powers of attorney in favor of Petrus.

     

    (c)The transactions in the ADS effected by the Reporting Persons since the filing of Amendment No. 2 on April 24, 2024 are set forth on Schedule 4 attached hereto.

     

     

     

    CUSIP No. 226718104 13D Page 7 of 8 pages

     

    SIGNATURE

     

    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

     

        Petrus Advisers Ltd.
         
    By: /s/ Suraj Shah
        Suraj Shah
        (Name)
         
        Director
        (Title)
         
        May 15, 2024
        (Date)

     

    By: /s/ Klaus Umek
        Klaus Umek
        (Name)
         
        May 15, 2024
        (Date)

     

    By: /s/ Till Hufnagel
        Till Hufnagel
        (Name)
         
        May 15, 2024
        (Date)

     

     

     

    CUSIP No. 226718104 13D Page 8 of 8 pages

     

    SCHEDULE 4

     

    Transactions in the ADS of the Issuer by the Reporting Persons since the filing of Amendment No. 2

     

    The following table sets forth all transactions in the ADS effected since the filing of Amendment No. 2 on April 24, 2024 by the Reporting Persons. Except as noted below, all such transactions were effected in the open market through brokers and the price per share excludes commissions.

     

    Reporting Person   Type   Quantity4   Name of Security   Price5   Trade Date6
    Petrus Advisers LTD   Buy   3,750   CRTO US Equity   35.635101   20240423
    Petrus Advisers LTD   Buy   11,250   CRTO US Equity   35.681660   20240423
    Petrus Advisers LTD   Sell   -11,700   CRTO US Equity   36.692906   20240424
    Petrus Advisers LTD   Sell   -250   CRTO US Equity   36.600000   20240424
    Petrus Advisers LTD   Buy   10,000   CRTO US Equity   36.386932   20240424
    Petrus Advisers LTD   Buy   2,500   CRTO US Equity   36.572800   20240425
    Petrus Advisers LTD   Buy   5,000   CRTO US Equity   36.627960   20240425
    Petrus Advisers LTD   Buy   1,500   CRTO US Equity   36.710800   20240425
    Petrus Advisers LTD   Buy   2,500   CRTO US Equity   36.321400   20240425
    Petrus Advisers LTD   Sell   -14,300   CRTO US Equity   36.836748   20240426
    Petrus Advisers LTD   Buy   14,250   CRTO US Equity   36.693665   20240426
    Petrus Advisers LTD   Buy   14,000   CRTO US Equity   36.303426   20240429
    Petrus Advisers LTD   Buy   2,500   CRTO US Equity   35.913604   20240430
    Petrus Advisers LTD   Buy   7,641   CRTO US Equity   35.466097   20240430
    Petrus Advisers LTD   Buy   1,500   CRTO US Equity   35.799467   20240430
    Petrus Advisers LTD   Buy   12,359   CRTO US Equity   35.248459   20240430
    Petrus Advisers LTD   Buy   1,000   CRTO US Equity   36.069480   20240501
    Petrus Advisers LTD   Sell   -9,465   CRTO US Equity   38.017779   20240502
    Petrus Advisers LTD   Buy   20,562   CRTO US Equity   37.785238   20240502
    Petrus Advisers LTD   Buy   4,438   CRTO US Equity   37.468936   20240502
    Petrus Advisers LTD   Buy   2,000   CRTO US Equity   37.767510   20240502
    Petrus Advisers LTD   Sell   -38,000   CRTO US Equity   37.469132   20240503
    Petrus Advisers LTD   Buy   500   CRTO US Equity   38.371600   20240503
    Petrus Advisers LTD   Buy   34,000   CRTO US Equity   37.473754   20240506
    Petrus Advisers LTD   Buy   12,251   CRTO US Equity   37.112020   20240506
    Petrus Advisers LTD   Buy   3,500   CRTO US Equity   37.264794   20240506
    Petrus Advisers LTD   Buy   5,249   CRTO US Equity   37.195456   20240506
    Petrus Advisers LTD   Buy   11,380   CRTO US Equity   37.331257   20240508
    Petrus Advisers LTD   Buy   5,735   CRTO US Equity   37.626179   20240509
    Petrus Advisers LTD   Buy   19,265   CRTO US Equity   37.515230   20240509
    Petrus Advisers LTD   Buy   65,000   CRTO US Equity   37.150000   20240510
    Petrus Advisers LTD   Buy   23,500   CRTO US Equity   37.349797   20240510
    Petrus Advisers LTD   Buy   4,272   CRTO US Equity   37.328087   20240510
    Petrus Advisers LTD   Buy   11,976   CRTO US Equity   37.430874   20240510
    Petrus Advisers LTD   Sell   -5,000   CRTO US 07/19/24 C25 Equity   12.500000   20240510
    Petrus Advisers LTD   Buy   8,000   CRTO US 07/19/24 C37.5 Equity   2.406300   20240510
    Petrus Advisers LTD   Sell   -1,145   CRTO US Equity   37.834786   20240513
    Petrus Advisers LTD   Sell   -6,122   CRTO US Equity   37.817016   20240513
    Petrus Advisers LTD   Sell   -4,414   CRTO US Equity   37.807941   20240513
    Petrus Advisers LTD   Sell   -575,000   CRTO US Equity   37.500000   20240513
    Petrus Advisers LTD   Buy   5,000   CRTO US 06/21/24 C37.5 Equity   2.200000   20240513
    Petrus Advisers LTD   Sell   -5,000   CRTO US 06/21/24 C42.5 Equity   0.250000   20240513
    Petrus Advisers LTD   Buy   5,000   CRTO US 07/19/24 C37.5 Equity   2.300000   20240513
    Petrus Advisers LTD   Sell   -5,000   CRTO US 07/19/24 C45 Equity   0.250000   20240513
    Petrus Advisers LTD   Buy   5,000   CRTO US 10/18/24 C37.5 Equity   4.000000   20240513
    Petrus Advisers LTD   Sell   -5,000   CRTO US 10/18/24 C45 Equity   1.450000   20240513

     

    4Quantity of options reflects number of contracts, with each contract representing 100 ADS.
    5Price per share in US dollars.
    6Trade dates are following the format YYYYMMDD.

     

     

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    As SVP, Head of Product, Performance Media, Schobeiri will help shape Criteo's future as a platform-first business and unlock greater value for brands and agencies NEW YORK, July 24, 2025 /PRNewswire/ -- Criteo (NASDAQ:CRTO), the global platform connecting the commerce ecosystem, today announced the appointment of Wilfried Schobeiri as Senior Vice President, Head of Product, Performance Media, reporting to Chief Product Officer Todd Parsons. Schobeiri will lead Criteo's global efforts to accelerate the evolution of its performance media offerings into a full-funnel, cross-channel, self-service platform for the world's leading marketers.

    7/24/25 8:00:00 AM ET
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    Criteo Announces Changes to its Board of Directors

    Independent Director and Microsoft Veteran Frederik van der Kooi Named Chair of the Board Stefanie Jay, Former Senior Leader at eBay and Walmart, Nominated for Election to Board  NEW YORK, April 11, 2025 /PRNewswire/ -- Criteo S.A. (NASDAQ:CRTO) (the "Company" or "Criteo"), the commerce media company, today named Frederik ("Rik") van der Kooi Chairperson of the Board of Directors (the "Board"). Van der Kooi has served as a member of Criteo's Board since June 2023. He succeeds Rachel Picard, who has served as Chairperson for the past five years and will continue service as a director.

    4/11/25 7:00:00 AM ET
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    CRITEO REPORTS STRONG SECOND QUARTER 2025 RESULTS

    Raises Full Year 2025 OutlookDeployed $104 Million to Repurchase Shares in the First Half of 2025 NEW YORK, July 30, 2025 /PRNewswire/ -- Criteo S.A. (NASDAQ:CRTO) ("Criteo" or the "Company"), the global platform connecting the commerce ecosystem, today announced financial results for the second quarter ended June 30, 2025. Second Quarter 2025 Financial Highlights: The following table summarizes our consolidated financial results for the three months and six months ended June 30, 2025: Three Months Ended Six Months Ended June 30, June 30, 2025 2024 YoY Change 2025 2024 YoY Change (in millions, except EPS data) GAAP Results Revenue $483 $471 2 % $934 $921 1 % Gross Profit $259 $233 11 % $495

    7/30/25 7:00:00 AM ET
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    CRITEO TO ANNOUNCE SECOND QUARTER 2025 FINANCIAL RESULTS ON JULY 30, 2025

    NEW YORK, July 16, 2025 /PRNewswire/ -- Criteo S.A. (NASDAQ:CRTO), the global platform connecting the commerce ecosystem, will announce its financial results for the second quarter ended June 30, 2025, on Wednesday, July 30, 2025. On that day, Michael Komasinski, Chief Executive Officer, and Sarah Glickman, Chief Financial Officer, will host a conference call at 8:00 AM ET, 2:00 PM CET to discuss these results. They will be joined by Todd Parsons, Chief Product Officer, for the Q&A session. To access the conference call, please use the following dial-in numbers and ask to be joined into the "Criteo" call: • United States: +1 800 836 8184 • International: +1 646 357 8785 • France: 080-094-51

    7/16/25 7:00:00 AM ET
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    CRITEO REPORTS RECORD FIRST QUARTER 2025 RESULTS

    Deployed $56 Million to Repurchase Shares in Q1 2025 NEW YORK, May 2, 2025 /PRNewswire/ -- Criteo S.A. (NASDAQ:CRTO) ("Criteo" or the "Company"), the commerce media company, today announced financial results for the first quarter ended March 31, 2025. First Quarter 2025 Financial Highlights: The following table summarizes our consolidated financial results for the three months ended March 31, 2025: Three Months Ended March 31, 2025 2024 YoY Change (in millions, except EPS data) GAAP Results Revenue $451 $450 0.3 % Gross Profit $237 $217 9 % Net Income (loss) $40 $9 367 % Gross Profit margin 52 % 48 % 4 ppt Diluted EPS $0.66 $0.12 450 % Cash from operating activities           $62 $14 345 %

    5/2/25 7:00:00 AM ET
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    SEC Form SC 13G filed by Criteo S.A.

    SC 13G - Criteo S.A. (0001576427) (Subject)

    11/14/24 12:45:03 PM ET
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    Amendment: SEC Form SC 13G/A filed by Criteo S.A.

    SC 13G/A - Criteo S.A. (0001576427) (Subject)

    11/13/24 7:21:58 PM ET
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    Amendment: SEC Form SC 13D/A filed by Criteo S.A.

    SC 13D/A - Criteo S.A. (0001576427) (Subject)

    9/24/24 4:15:26 PM ET
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