Elastic Eliminates Per-Endpoint Pricing for XDR
Elastic Security ends the "endpoint tax" to deliver world-class XDR protection without per-endpoint fees
Elastic (NYSE:ESTC), the Search AI Company, today announced it is eliminating per-endpoint pricing for Elastic Security XDR, the platform rated at 100% protection by AV-Comparatives in its 2025 Business Security evaluation. By ending the "endpoint tax", the agentic security operations platform is enabling organizations to achieve world-class protection across their environments while also helping them achieve full endpoint coverage, all while reducing total cost of ownership by up to 70% compared to other platforms.
Per-endpoint pricing discourages teams from fully defending all systems by forcing them to decide which assets are worth protecting and which are not. In an era where AI enables attacks to move at machine speed, leaving parts of an environment unprotected is a risk organizations can no longer afford to take. By removing per-endpoint pricing entirely, Elastic Security enables full ecosystem protection and visibility across every asset without incremental costs.
"Organizations continue to face growing attack complexity, fragmented toolsets, and increasing operational overhead," said Jan Brilke, CEO at AV-Comparatives. "At the same time, completeness and efficacy of cybersecurity offerings and their ease-of-use can influence how broadly protections are deployed, potentially creating visibility gaps. A high score in our Business Security Test and Endpoint Prevention and Response Reports indicates that it is possible to achieve high levels of efficacy while simplifying coverage and reducing these trade-offs."
"How do I sleep at night?" said Jack Simpson, security operations lead at Thought Machine. "We ran an incident simulation to test the proactive capabilities of Elastic Defend—a critical component in securing our organization. We created reverse shells in various formats to see how Elastic would perform when our analysts weren't watching. It was fantastic at triggering, defending, and categorizing the attacks. I sleep well knowing Elastic Defend is protecting our organization."
Elastic Security XDR is built into the Elastic Security open, agentic SOC platform, giving teams unified detection, investigation, and response across their full environment without per-device charges or a separate cost model to manage, and without manually stitching together data from multiple tools. Elastic is also expanding its focus beyond prevention and deep endpoint visibility into Digital Forensics and Incident Response (DFIR) to bring an end to these compromises and help teams move from detection to investigation faster while critical evidence is still available.
"Organizations shouldn't have to decide which systems are worth protecting, and with AI drastically evolving the threat landscape, they can't afford to," said Mike Nichols, general manager of Security at Elastic. "Per-endpoint pricing turns coverage into a budget decision. We don't believe in that at Elastic. We've built the highest-rated XDR in the industry and are making it available without that tax, so security teams don't have to choose between full coverage of world-class protection and manageable costs."
Availability
Elastic Security XDR is available now as part of Elastic Security. Sign up for a free trial here.
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About Elastic
Elastic (NYSE:ESTC), the Search AI Company, integrates its deep expertise in search technology with artificial intelligence to help everyone transform all of their data into answers, actions, and outcomes. Elastic's Search AI Platform — the foundation for its search, observability, and security solutions — is used by thousands of companies, including more than 50% of the Fortune 500. Learn more at elastic.co.
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