E*TRADE from Morgan Stanley Raises the Bar for Active Trader Experience with New Desktop Platform: Power E*TRADE Pro
Power E*TRADE Pro delivers industry-leading customization features for multi-monitor traders, boasting robust views of market depth, over 120 technical studies, and window linking to analyze symbols across multiple charts at once.
The new desktop platform adds to E*TRADE's suite of web and mobile-based trading platforms, including etrade.com, Power E*TRADE web, and the E*TRADE and Power E*TRADE mobile apps.
E*TRADE from Morgan Stanley today announced the launch of Power E*TRADE Pro. The new desktop platform is designed to meet the discerning needs of active traders, offering a high level of customization, along with sophisticated tools powered by an advanced modern architecture.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250718176322/en/
Key features of Power E*TRADE Pro:
- Industry-leading Customization with Multi-Monitor Support: Traders can create up to six custom workspaces, each with up to 20 tools, allowing for a total of 120 charts across multiple monitors and a highly configurable trading setup.
- Sophisticated Trading Tools: Streamlined tools for complex equity, options and futures traders including customizable options chains, market screeners and scanners, and trading futures using multiple ladders. With deep market intelligence, traders get a robust view of market depth with Level II quotes on stocks, options, and ETFs.
- Advanced Charting and Technical Analysis: Arrange countless charts to easily compare data across multiple time frames, asset classes, and markets. 120+ technical studies and 30+ drawing tools are available, plus automatically identify and draw technical patterns.
- Link tool windows. With linking, traders can seamlessly display the same symbol across tools and views all with the click of a mouse.
"With a long tradition of being the home for active traders, we understand deeply that setup and speed are high priorities when executing complex trading strategies," said Chad Turner, Head of Morgan Stanley Wealth Management Platforms. "Power E*TRADE Pro was built from the ground up to be best in class, leveraging continuous client feedback, modern architecture, and the most advanced trading tools available for retail traders."
Power E*TRADE Pro builds on E*TRADE's legacy of industry-leading capabilities and rounds out its active trader offerings with its #1 ranked web-trading platform—Power E*TRADE—and best in class companion mobile app1. The launch comes on the heels of pronounced retail investor engagement—Morgan Stanley reported a 26% year-over-year increase in self-directed daily average revenue trades as of June 30, 20252. E*TRADE serves as one of three core client channels within Morgan Stanley Wealth Management, spanning Advisor-led, workplace, and retail investing and trading, enabling the business to serve clients across all segments and life stages.
"We continue to add to our suite of innovative digital and advice-based solutions to meet investors wherever they are in their financial journey," said Vince Lumia, Head of Wealth Management Client Segments at Morgan Stanley. "E*TRADE has a storied history in delivering industry-leading digital experiences and is a core channel in our wealth management universe. The launch of this platform underscores the power of our offering where the sum is greater than its parts."
E*TRADE from Morgan Stanley's mission is to enhance the financial independence of traders and investors through a powerful digital offering and education.
To learn more about Power E*TRADE Pro, visit etrade.com and watch the new ad here.
- In the StockBrokers.com 2025 Annual Awards, which evaluated 16 firms across more than 200 variables, E*TRADE was named #1 Web Trading Platform and Best in Class for Mobile Trading Apps. Read the StockBrokers.com 2025 Annual Awards announcement
- Morgan Stanley 2Q 2025 Financials Supplements
About Morgan Stanley Wealth Management
Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement and trust services.
About Morgan Stanley
Morgan Stanley (NYSE:MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. With offices in 42 countries, the Firm's employees serve clients worldwide including corporations, governments, institutions and individuals. For further information about Morgan Stanley, please visit www.morganstanley.com.
About E*TRADE from Morgan Stanley and Important Notices
E*TRADE from Morgan Stanley provides financial services to retail customers. Securities products and services offered by Morgan Stanley Smith Barney LLC, Member SIPC. Investment advisory services offered by Morgan Stanley Smith Barney LLC, a Registered Investment Adviser. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All separate but affiliated subsidiaries of Morgan Stanley.
More information is available at www.etrade.com.
Important Note: Futures and options transactions are intended for sophisticated investors and are complex, carry a high degree of risk, and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options and the Risk Disclosure Statement for Futures and Options prior to applying for an account. You can also view the E*TRADE Futures LLC Financial Information and Disclosure Documents.
Investing in securities involves risk, including possible loss of principal.
The tools available on E*TRADE are not designed to yield variable results specific to your individual financial situation, risk tolerance, or investment goals, and none of the tools should be relied upon in any way to determine the suitability of an investment for you. Before buying or selling any security, you should carefully consider your individual financial situation, investment objectives, risk tolerance, and liquidity needs to determine for yourself whether the investment is suitable for you.
The material provided by E*TRADE from Morgan Stanley or its affiliates is for educational purposes only and is not an individualized recommendation. This information neither is, nor should be construed as, an offer or a solicitation of an offer to buy, sell, or hold any security, financial product, or instrument discussed herein or to engage in any specific investment strategy by E*TRADE from Morgan Stanley.
E*TRADE from Morgan Stanley, E*TRADE, and the E*TRADE logo are registered trademarks of Morgan Stanley or its affiliates.
© 2025 E*TRADE from Morgan Stanley. All rights reserved.
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