E*TRADE from Morgan Stanley Recognized as #1 Web Trading Platform by StockBrokers.com
E*TRADE from Morgan Stanley also earns 15 "Best in Class" distinctions, including mobile trading apps, research, education, and platforms & tools.
E*TRADE from Morgan Stanley today announced multiple top honors from the StockBrokers.com 2025 Annual Awards. E*TRADE earned 5 out of 5 stars overall and was ranked the #1 Web Trading Platform for the 13th year in a row. E*TRADE also received "Best in Class" distinctions in 15 categories:
- Overall: Best in Class 15 years running
- Mobile Trading Apps: Best in Class 13 years running
- Platforms & Tools: Best in Class three years running
- Range of Investments: Best in Class five years running
- Options Trading: Best in Class nine years running1
- Research: Best in Class three years running
- Beginners: Best in Class eight years running
- Education: Best in Class four years running
- Ease of Use: Best in Class four years running
- Futures Trading: Best in Class six years running
- Retirement Accounts: Best in Class six years running
- High Net Worth Investors: Best in Class two years running
- Active Traders (first year)
- Passive Investors (first year)
- Casual Investors (first year)
StockBrokers.com highlighted E*TRADE from Morgan Stanley's professional-grade research, innovative tools, and seamless trading experience.
"My hands-on experience with E*TRADE's platforms and trading tools left me confident that it offers something valuable for every type of investor," said reviewer Jessica Inskip, Director of Investor Research and lead writer at StockBrokers.com. "E*TRADE strikes a solid balance between functionality and accessibility, making it a strong contender for self-directed investors across experience levels. Backed by Morgan Stanley, E*TRADE offers superb tools, diverse investment options, and comprehensive research."
The StockBrokers.com 2025 Annual Awards evaluated 16 online brokers on more than 200 variables across seven key categories.
"By integrating market-leading research, intuitive technology, and a comprehensive suite of investment options, our platform is designed to give investors the resources they need to achieve their goals," said Chris Larkin, Head of Trading and Investing at E*TRADE from Morgan Stanley. "By combining professional-grade tools with access to Morgan Stanley capabilities, we have a proven ability to meet clients wherever they are on their financial journey."
Notable enhancements from the past year include:
- Enhanced charting on the flagship website (www.etrade.com), including: customizable tools with built-in definitions and education, new technical analysis studies, drawing tools, and chart types, and new display choices that allow traders to visualize market information from multiple vantage points.
- An expanded Bond Resource Center that provides one-stop-shopping for all fixed-income clients, from new investors to experienced traders. New features include an enhanced Taxable Equivalent Yield Calculator, an updated Bond Detail Page that provides a more streamlined user experience, along with dedicated space for offering documents and integrated watchlists.
- Access to all Education and Events content directly through the Power E*TRADE mobile app, allowing clients to sign up for events, read articles, or watch demo videos on the go.
- Power E*TRADE added new customizable table views that give traders additional ways to analyze market data.
- The Power E*TRADE mobile app now includes Behind the Move, powered by Benzinga, which provides brief contextual explanations of significant price moves, including other symbols that may be impacted.
E*TRADE from Morgan Stanley's mission is to enhance the financial independence of traders and investors through a powerful digital offering and professional guidance. To learn more about our trading and investing platforms and tools, visit etrade.com.
About Morgan Stanley Wealth Management
Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement and trust services.
About Morgan Stanley
Morgan Stanley (NYSE:MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. With offices in 42 countries, the Firm's employees serve clients worldwide including corporations, governments, institutions and individuals. For further information about Morgan Stanley, please visit www.morganstanley.com.
1 OptionsHouse secured: Best in Class Distinction for Options Trading seven years in a row before being acquired by E*TRADE in 2016.
In the StockBrokers.com 2025 Annual Awards, which evaluated 16 firms across more than 200 variables, E*TRADE was recognized as the #1 Web Trading Platform. In addition, E*TRADE received 15 "Best in Class" distinctions: Overall, Mobile Trading Apps, Platforms & Tools, Range of Investments, Options Trading, Research, Beginners, Education, Ease of Use, Futures Trading, Retirement Accounts, High Net Worth Investors, Active Traders, Passive Investors, and Casual Investors. E*TRADE's star ratings for all category rankings: Overall (5/5), Mobile Trading Apps (5/5), Ease of Use (5/5), Range of Investments (4.5/5), Platforms & Tools (4/5), Education (5/5), Research (5/5). Read the StockBrokers.com review of E*TRADE.
About StockBrokers.com
StockBrokers.com is wholly owned by Reink Media Group, LLC (RMG) a privately held Michigan based company founded in February 2009. RMG's mission is to provide financial education and advice that puts people first before profits. As a Certified B Corporation, we adhere to the high, independently verified standards of social and environmental performance and public transparency. Primary holdings include: StockBrokers.com, ForexBrokers.com, UK.StockBrokers.com, and BrokerNotes.co. For more information, visit ReinkMedia.com.
NOT ALL PRODUCTS AND SERVICES ARE AVAILABLE IN ALL JURISDICTIONS OR COUNTRIES.
The tools available on Power E*TRADE are not designed to yield variable results specific to your individual financial situation, risk tolerance, or investment goals, and none of the tools should be relied upon in any way to determine the suitability of an investment for you. Before buying or selling any investment, you should carefully consider your individual financial situation, investment objectives, risk tolerance, and liquidity needs, and consult licensed financial and tax professionals to determine for yourself whether the investment is suitable for you.
Options involve risk and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options before you begin trading options. Because of the importance of tax considerations to all options transactions, the investor considering options should consult their tax advisor as to how taxes affect the outcome of each options strategy. Commissions and other costs may be a significant factor. An options investor may lose the entire amount of their investment in a relatively short period of time.
About E*TRADE from Morgan Stanley and Important Notices
E*TRADE from Morgan Stanley provides financial services to retail customers. Securities products and services offered by Morgan Stanley Smith Barney LLC, Member SIPC. Investment advisory services offered by Morgan Stanley Smith Barney LLC, a Registered Investment Adviser. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All separate but affiliated subsidiaries of Morgan Stanley.
More information is available at www.etrade.com.
The material provided by E*TRADE from Morgan Stanley or its affiliates is for educational purposes only and is not an individualized recommendation. This information neither is, nor should be construed as, an offer or a solicitation of an offer to buy, sell, or hold any security, financial product, or instrument discussed herein or to engage in any specific investment strategy by E*TRADE from Morgan Stanley.
E*TRADE from Morgan Stanley, E*TRADE, and the E*TRADE logo are registered trademarks of Morgan Stanley or its affiliates.
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