Lowe's Teams Up with NFL Superstars to Launch 'Earn Your Sunday,' Encouraging Fans to Get Projects Done Before Game Day
NFL Stars Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud and Dak Prescott appear in new marketing campaign; Lowe's delivers interactive NFL fan experiences with new Earn Your Sunday Tour
MOORESVILLE, N.C., Sept. 4, 2025 /PRNewswire/ -- Lowe's, the official home improvement partner of the NFL for the 7th consecutive year, today announced the launch of the Lowe's Earn Your Sunday campaign – a new call to motivate NFL fans to power through their home projects during the week, so Sundays can be reserved for football, family and relaxation without interruption. Throughout the season, Lowe's will be reminding fans to earn their Sundays through new advertising creative and an in-person activation at select NFL stadiums and Lowe's stores across the country, where our helpful red vest associates are ready to support fans as they prepare for gameday.
Some of the NFL's most dynamic playmakers headline the campaign, with Super Bowl LIX champion and EA SPORTS™ Madden NFL 26 cover athlete Saquon Barkley and All-Pro Justin Jefferson joining the roster as exciting new additions. They're joined by returning stars Christian McCaffrey, C.J. Stroud and Dak Prescott, inspiring homeowners to connect the pride of a completed home project with the thrill of a hard-fought win on the field. The marketing campaign will debut on national television, digital, and social media platforms beginning Thursday, September 4 and continue airing throughout the NFL season.
Adding to the excitement, Lowe's is hitting the road with the first-ever Earn Your Sunday Tour, an experience exclusive to MyLowe's Rewards members, making stops at Lowe's store locations and stadiums in select markets hosting NBC Sunday Night Football® games throughout the season. The trailer invites fans to immerse themselves in interactive experiences, from testing their skills on EA SPORTS™ Madden NFL 26 to unique photo opportunities, all within a high-energy atmosphere that embodies the excitement of competition and the spirit of gameday. It's designed to remind NFL fans that preparation for game day and home improvement projects are key to a Sunday well spent.
"Rallying behind the shared love and passion fans have for the game and their homes, our continued partnership with the NFL allows us to connect with homeowners of all ages in a way that celebrates both their love of the game and the pride they take in their homes," said Jen Wilson, Lowe's senior vice president and chief marketing officer. "Earn Your Sunday is all about helping fans tackle their projects during the week, so they can kick back and enjoy every moment of NFL Sundays. From quick fixes to major updates, Lowe's has the products, tools and expertise to help fans every step of the way."
This year, Lowe's takes center stage as the presenting sponsor of Football Night in America, connecting with fans each week and extending the Earn Your Sunday campaign's reach well beyond stores and stadiums.
NFL fans can learn more about Lowe's Earn Your Sunday campaign and discover the right products to complete their home improvement projects all season long at Lowes.com/NFL.
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Media Contact
Amanda Caskey
Lowe's Companies, Inc.
[email protected]
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SOURCE Lowe's Companies, Inc.