lululemon Strengthens Presence in Mexico with E-Commerce Launch and Store Expansion Plan
Integrated retail and digital capabilities to support guest engagement in the region
lululemon (NASDAQ:LULU) today announced it has launched its e-commerce channel in Mexico as it scales its integrated retail and digital presence and omnichannel capabilities in the market. The new e-commerce site enhances its guest experience and is complemented by lululemon's plans to increase its store footprint in Mexico in fiscal year 2026, underscoring the company's continued growth opportunity in the region.
With the launch of lululemon.mx, local guests now have the ability to purchase lululemon's technical performance apparel, footwear, and accessories online. lululemon's product assortment features a wide range of premium men's and women's offerings for yoga, pilates, running, training, tennis, golf, and everyday movement.
"Across our North America business, we are continuing to strategically invest in the growth and evolution of our omnichannel guest experience through a combination of new and elevated stores and enhanced digital capabilities," said Carla Anderson, Senior Vice President and General Manager, North America, lululemon. "The launch of lululemon.mx, alongside our planned store expansion in Mexico, highlights an exciting next chapter in our North America growth journey. The momentum we are driving in Mexico reflects the strength and relevance of our brand within the community and signals the continued opportunity ahead as we build connected, engaging, and consistent experiences for our guests."
In fiscal year 2026, lululemon plans to open approximately 15 stores across North America, including eight in Mexico. These new locations represent the continued runway for growth the company sees in the market and support the brand's disciplined approach to regional expansion. By the end of lululemon's fiscal year, the company expects to operate more than 30 stores in Mexico.
lululemon recently hosted two brand activations in Mexico that showcase the company's longstanding strategy of creating exceptional retail destinations and building deep community connections. On March 29th, the company hosted the lululemon 10K CDMX 2026 race that drew nearly 8,000 participants into the heart of Mexico City, building community around running. And earlier this year, lululemon brought together more than 100 Mexico-based Ambassadors for a multi-day summit, strengthening brand affinity and supporting continued growth in the market. The company's Ambassador network, which includes partnerships with local athletes and instructors, is a core component of how lululemon drives authentic local connection and builds brand loyalty.
With a brand presence in more than 30 markets, lululemon continues to grow its community around the world and enhance its guest experience through high performance product, unique brand activations, and best-in-class omnichannel offerings.
About lululemon
lululemon (NASDAQ:LULU) is a technical athletic apparel, footwear, and accessories company for yoga, running, training, tennis, golf, and most other activities, creating transformational products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all. Setting the bar in fabric innovation and functional design, lululemon works with yogis and athletes in local communities around the world for continuous research and product feedback. For more information, visit lululemon.com.
Forward-looking statements
This press release contains forward-looking statements, which reflect lululemon's current expectations and plans. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied. Factors that could affect future performance are included in the company's filings with the Securities and Exchange Commission. lululemon undertakes no obligation to update any forward-looking statements following their release.
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