Mattel and Rizzoli Unveil "The Mattel Archive" to Celebrate Eight Decades of Iconic Toys, Imagination, and Innovation – Publishes October 2025
Mattel, Inc. (NASDAQ:MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Rizzoli today announced the release of The Mattel Archive, a stunning and definitive illustrated history capturing eight decades of imagination and innovation from Mattel, set to be published Tuesday, October 14, 2025.
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This hardcover, created in celebration of Mattel's 80th anniversary, features full-page renditions of original printed Mattel catalogs—each a design masterpiece showcasing the shifting typography and visual style through the decades. It chronicles Mattel's transformation from its founding in 1945 in a California garage to its present-day status as a global leader in toys and family entertainment. With spotlights on the company's iconic franchises such as Barbie®, Hot Wheels®, Matchbox®, Masters of the Universe®, American Girl®, Fisher-Price®, Thomas & Friends™, UNO®, and more, the book is brought to life through archival images and is a rich visual guide of Mattel's history, making it perfect for toy enthusiasts, collectors, and anyone with a sense of wonder for whom every toy tells a story.
"The Mattel Archive is the ultimate celebration of our eight-decade legacy, capturing the creativity, imagination, and play that have defined Mattel since the very beginning," said Ryan Ferguson, Global Head of Publishing at Mattel. "From beloved classics to groundbreaking innovations, Rizzoli has helped us create a definitive visual history that invites fans of all ages to rediscover the stories, designs, and cultural impact of our most iconic brands."
ABOUT THE AUTHOR OF THE FOREWORD: Ynon Kreiz, Chairman and Chief Executive Officer of Mattel, pens the foreword, lending a personal and authoritative perspective on the company's storied legacy.
Credit line for the book must read: The Mattel Archive with foreword by Ynon Kreiz, Rizzoli New York, 2025. All images to be credited on a case-by-case basis, but no images may be used—in print or digitally—without written consent from the publisher and exclusively in conjunction with book reviews and features. Cover image Courtesy Rizzoli New York. Serial rights are available, contact Ron Longe ([email protected]).
THE MATTEL ARCHIVE
Foreword by Ynon Kreiz
Rizzoli New York / ISBN: 9780847875894 / Hardcover / 352 pages / 9.25" x 12"
PRICE: $75.00 US / $100.00 CANADIAN
www.rizzoliusa.com
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com
About Rizzoli New York:
Rizzoli New York has been publishing exquisite, illustrated books since 1974 and is a leader in the fashion, interior design, culinary, art, architecture, and photography fields. The Universe imprint—rebranded as Rizzoli Universe—was added in 1990, marking Rizzoli's entrée into the pop-culture worlds of humor, beauty, sports, performing arts, and gay and alternative lifestyles, as well as a highly successful calendar program. Rizzoli produces its museum and exhibitions publishing under our imprint Rizzoli Electa, in collaboration with leading Italian book publisher and sister company Mondadori Electa. Our corporate entity Rizzoli International Publications also distributes books from Flammarion, Batsford/Pitkin, Smith Street Books, Gagosian, and Aquavella Galleries. In addition to our publishing house, the company maintains the Rizzoli Bookstore—widely considered one of the foremost independent booksellers in America—which specializes in literature, photography, architecture, interior design, culinary, and the fine and applied arts.
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Press Contacts
Mattel
Kristina Quintos
[email protected]
Rizzoli New York
Ron Longe, Associate Director of Publicity
[email protected]