Mattel, Inc., a children's entertainment company, designs and produces toys and consumer products worldwide. The company operates through North America, International, and American Girl segments. It offers dolls and accessories, as well as content, gaming, and lifestyle products for children under the Barbie, American Girl, Polly Pocket, Spirit, and Enchantimals brands; dolls and books under the American Girl brand name; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Matchbox, CARS, and Mario Kart brand names; and infant, toddler, and preschool products comprising content, toys, live events, and other lifestyle products under the Fisher-Price and Thomas & Friends, Power wheels, and Fireman Sam brands. The company also provides action figures, building sets, and games under the Masters of the Universe, MEGA, UNO, Toy Story, Jurassic World, WWE, and Star Wars brands; and licensor partner brands, including Disney, NBCUniversal, WWE, Microsoft, Nickelodeon, Warner Bros, and Sanrio. It sells its products directly to consumers through its catalog, website, and proprietary retail stores; retailers, including discount and free-standing toy stores, chain stores, department stores, and other retail outlets; and wholesalers, as well as through agents and distributors. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.
IPO Year:
Exchange: NASDAQ
Website: mattel.com
| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 2/11/2026 | $14.00 | Neutral → Underweight | Analyst |
| 2/11/2026 | $16.00 | Buy → Neutral | Citigroup |
| 1/9/2026 | $21.00 | Buy → Neutral | Goldman |
| 11/10/2025 | Neutral | Seaport Research Partners | |
| 5/15/2025 | $30.00 | Buy | DA Davidson |
| 2/5/2025 | $20.00 → $28.00 | Hold → Buy | Jefferies |
| 2/5/2024 | $24.00 → $19.00 | Overweight → Neutral | JP Morgan |
| 1/17/2024 | $25.00 → $19.00 | Overweight → Equal-Weight | Morgan Stanley |
| 1/4/2024 | $24.00 → $20.00 | Buy → Neutral | ROTH MKM |
| 10/20/2023 | $26.00 | Buy | Citigroup |
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Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.
Analyst downgraded Mattel from Neutral to Underweight and set a new price target of $14.00
Citigroup downgraded Mattel from Buy to Neutral and set a new price target of $16.00
Goldman downgraded Mattel from Buy to Neutral and set a new price target of $21.00
Seaport Research Partners initiated coverage of Mattel with a rating of Neutral
DA Davidson resumed coverage of Mattel with a rating of Buy and set a new price target of $30.00
Jefferies upgraded Mattel from Hold to Buy and set a new price target of $28.00 from $20.00 previously
JP Morgan downgraded Mattel from Overweight to Neutral and set a new price target of $19.00 from $24.00 previously
Morgan Stanley downgraded Mattel from Overweight to Equal-Weight and set a new price target of $19.00 from $25.00 previously
ROTH MKM downgraded Mattel from Buy to Neutral and set a new price target of $20.00 from $24.00 previously
Citigroup initiated coverage of Mattel with a rating of Buy and set a new price target of $26.00
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The multi-format slate, which is timed to the global theatrical release of Masters of the Universe from Amazon MGM Studios and Mattel Studios, spans a film-adjacent novel, original middle-grade stories, comics, and art books for fans of all ages Link to Images for Download Here Mattel, Inc. (NASDAQ:MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a bold Masters of the Universe publishing program launching throughout 2026 from Mattel Press, the company's own publishing platform, and partners. Part of a broader strategic plan to expand the franchise to new and diverse audiences worldwide across
The world's number one selling toy* builds on eight consecutive years of consecutive growth by turning speed, stunts and storytelling into next-level play Mattel, Inc. (NASDAQ:MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Hot Wheels® will debut new product innovation at New York Toy Fair. Hot Wheels as a brand has always blazed the way in play and fan engagement and 2026 is no exception. Built on a legacy of authentic automotive design, legendary performance, and relentless drive, this spirit comes to life through Formula 1® partnerships, Hot Wheels playsets, and more. This press releas
The iconic Little People figures are reimagined by the celebrated French artist, blending nostalgic design with contemporary street art flair Today, Mattel Creations, Mattel's design-driven direct-to-consumer platform for collectible collaborations, launched the Fisher-Price® Little People® x André Saraiva set, a bold reimagining of one of the world's most beloved toy lines through the creative vision of André Saraiva. Available exclusively on Mattel Creations, this set transforms nostalgia into artistry, merging the timeless charm of Little People with André's bold, recognizable graffiti style. This press release features multimedia. View the full release here: https://www.businesswire.
The brand debuts the American Girl Modern Era™ Collection, bringing classic characters into today's world, and announces new publishing projects. Mattel, Inc. (NASDAQ:MAT) announced today that American Girl is celebrating its 40th anniversary, marking four decades of storytelling, community, and empowerment with its American Girl Modern Era Collection and announcing the brand's first novel for adults, Samantha: The Next Chapter. The novel featuring American Girl Historical Character Samantha Parkington as an adult, written by New York Times Bestselling author Fiona Davis, will be released by American Girl Publishing in the U.S. and Canada on Oct. 13, 2026. The brand is also introducing an
Download Assets Here LOS ANGELES and EL SEGUNDO, Calif., Feb. 10, 2026 /PRNewswire/ -- Paramount, a Skydance Corporation (NASDAQ:PSKY), a leading next generation global media and entertainment company, and Mattel, Inc. (NASDAQ:MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced a global, multiyear licensing agreement to develop and market a wide range of products for the iconic Teenage Mutant Ninja Turtles brand. Beginning in 2027, action figures, playsets and accessories, vehicles, games, collectibles, role play and more are set to roll out across retailers. Through the agreement, Mattel will also p
Fourth Quarter 2025 Highlights Versus Prior Year Net Sales of $1,766 million, up 7% as reported, and 5% in constant currency Gross Margin of 45.9%, a decrease of 480 basis points; Adjusted Gross Margin of 46.0%, a decrease of 480 basis points Operating Income of $141 million, a decrease of $17 million; Adjusted Operating Income of $160 million, a decrease of $1 million Net Income of $106 million, a decrease of $35 million Earnings per Share of $0.34 compared to $0.42 per share; Adjusted Earnings per Share of $0.39 compared to $0.35 per share Full Year 2025 Highlights Versus Prior Year Net Sales of $5,348 million, down 1% as reported and in constant currency Gross Mar
Mattel163 has released four games based on Mattel IP with approximately 20 million monthly active users and over 550 million downloads worldwide Mattel, Inc. (NASDAQ:MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced an agreement with its joint venture partner, NetEase, a leading internet and game services provider, to acquire full ownership of the Mattel163 mobile games studio. The transaction is expected to be completed by the end of Q1, subject to customary closing conditions. Mattel163 develops digital games based on Mattel's iconic brands. Since its inception in 2018, Mattel163 has released
Highlights Include All-New Toys and the Celebration of Beloved Barbie Specials Download Images Here Mattel, Inc. (NASDAQ:MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Barbie® is kicking off a year-long celebration to mark the 25th anniversary of the iconic Barbie™ in the Nutcracker - the special that launched the brand's animated legacy and became a holiday classic for generations. Barbie is setting the stage for a year filled with new dolls, consumer products, and the official return of nostalgic Barbie specials from the past 25 years. This press release features multimedia. View the
Mattel, Inc. (NASDAQ:MAT), a leading global toy and family entertainment company and owner of one of the world's most iconic brand portfolios, today unveiled its latest automotive collaboration at Toy Fair® in New York City. Mattel Brick Shop™ is expanding its successful Hot Wheels® line with Aston Martin to create an authentic 1:16 scale Aston Martin Vantage GT3 building set. Collectors can pre-order the new building set starting now at Walmart.com. The product will also be available at select retailers worldwide, including Amazon, Target, and Mattel Creations, starting this summer. The new Aston Martin Vantage GT3 will be included in the Mattel Brick Shop Hot Wheels Elite Series™ for the
The new system introduces Easy Connect track, refreshed engines, and authentic train play designed to help kids build stories, confidence and connection Today, Mattel, Inc. (NASDAQ:MAT) unveiled, for the first time, an all-new Thomas & Friends™ system of play, Easy Connect. The beloved franchise is introducing a reimagined track system, a wide assortment of newly designed die-cast engines with magnetic connectors, and new motorized engines—together creating the easiest and most immersive Thomas play experience yet for preschoolers. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260210325198/en/Mattel unveiled, for the first ti
Live finance-specific insights
Fourth Quarter 2025 Highlights Versus Prior Year Net Sales of $1,766 million, up 7% as reported, and 5% in constant currency Gross Margin of 45.9%, a decrease of 480 basis points; Adjusted Gross Margin of 46.0%, a decrease of 480 basis points Operating Income of $141 million, a decrease of $17 million; Adjusted Operating Income of $160 million, a decrease of $1 million Net Income of $106 million, a decrease of $35 million Earnings per Share of $0.34 compared to $0.42 per share; Adjusted Earnings per Share of $0.39 compared to $0.35 per share Full Year 2025 Highlights Versus Prior Year Net Sales of $5,348 million, down 1% as reported and in constant currency Gross Mar
Mattel, Inc. (NASDAQ:MAT) today announced that it plans to release its fourth quarter and full year 2025 financial results on Tuesday, February 10, 2026, at approximately 4:05 p.m. Eastern Time. Following this, Mattel will host a webcast conference call at 5:00 p.m. Eastern Time. The webcast and accompanying slides will be available under the Events and Presentations section of Mattel's Investor Relations website, https://investors.mattel.com. To listen to the webcast, log on to the website at least 10 minutes early to register, download and install any necessary audio software. An archive of the webcast will be available on the Company's website for 12 months following the event. Certa
Third Quarter 2025 Highlights Versus Prior Year Net Sales of $1,736 million, down 6% as reported, and 7% in constant currency Gross Margin of 50.0%, a decrease of 310 basis points; Adjusted Gross Margin of 50.2%, a decrease of 290 basis points Operating Income of $380 million, a decrease of $108 million; Adjusted Operating Income of $387 million, a decrease of $117 million Net Income of $278 million, a decrease of $94 million Earnings per Share of $0.88 compared to $1.09 per share; Adjusted Earnings per Share of $0.89 compared to $1.14 per share Repurchased $202 million of shares, bringing year-to-date total to $412 million Company reiterates 2025 guidance; reaffirms 20
Mattel, Inc. (NASDAQ:MAT) today announced that it plans to release its third quarter 2025 financial results on Tuesday, October 21, 2025, at approximately 4:05 p.m. Eastern Time. Following this, Mattel will host a webcast conference call at 5:00 p.m. Eastern Time. The webcast and accompanying slides will be available under the Events and Presentations section of Mattel's Investor Relations website, https://investors.mattel.com. To listen to the webcast, log on to the website at least 10 minutes early to register, download and install any necessary audio software. An archive of the webcast will be available on the Company's website for 12 months following the event. Certain financial and
Second Quarter 2025 Highlights Versus Prior Year Net Sales of $1,019 million, down 6% as reported and in constant currency Gross Margin of 50.9%, an increase of 170 basis points; Adjusted Gross Margin of 51.2%, an increase of 200 basis points Operating Income of $78 million, a decrease of $5 million; Adjusted Operating Income of $88 million, a decrease of $8 million Net Income of $53 million, a decrease of $4 million Earnings per Share of $0.16 compared to $0.17 per share; Adjusted Earnings per Share of $0.19, no change versus the prior year Repurchased $50 million of shares, bringing first half total to $210 million Company resumes guidance with updated 2025 outlook, a
Mattel, Inc. (NASDAQ:MAT) today announced that it plans to release its second quarter 2025 financial results on Wednesday, July 23, 2025, at approximately 4:05 p.m. Eastern Time. Following this, Mattel will host a webcast conference call at 5:00 p.m. Eastern Time. The webcast and accompanying slides will be available under the Events and Presentations section of Mattel's Investor Relations website, https://investors.mattel.com. To listen to the webcast, log on to the website at least 10 minutes early to register, download and install any necessary audio software. An archive of the webcast will be available on the Company's website for 12 months following the event. Certain financial and
First Quarter 2025 Highlights Versus Prior Year Net Sales of $827 million, up 2% as reported, and 4% in constant currency Gross Margin of 49.4%, an increase of 140 basis points; Adjusted Gross Margin of 49.6%, an increase of 130 basis points Operating Loss of $53 million, an increase of $17 million; Adjusted Operating Loss of $16 million, an improvement of $7 million Net Loss of $40 million, an increase of $12 million Loss per Share of $0.12 compared to a Loss of $0.08 per share; Adjusted Loss per Share of $0.03 compared to an Adjusted Loss of $0.05 per share Adjusted EBITDA of $57 million, an improvement of $4 million Repurchased $160 million of shares Pausing full-year 202
Mattel, Inc. (NASDAQ:MAT) today announced that it plans to release its first quarter 2025 financial results on Monday, May 5, 2025, at approximately 4:05 p.m. Eastern Time. Following this, Mattel will host a webcast conference call at 5:00 p.m. Eastern Time. The webcast and accompanying slides will be available under the Events and Presentations section of Mattel's Investor Relations website, https://investors.mattel.com. To listen to the webcast, log on to the website at least 10 minutes early to register, download and install any necessary audio software. An archive of the webcast will be available on the Company's website for 12 months following the event. Certain financial and statist
Fourth Quarter 2024 Highlights Versus Prior Year Net Sales of $1,646 million, up 2% as reported, and 3% in constant currency Gross Margin of 50.7%, an increase of 190 basis points; Adjusted Gross Margin of 50.8%, an increase of 200 basis points Operating Income of $158 million, an increase of $18 million; Adjusted Operating Income of $161 million, an increase of $14 million Net Income of $141 million, a decrease of $6 million Earnings per Share comparable at $0.42 per share; Adjusted Earnings per Share of $0.35 compared to $0.29 per share Adjusted EBITDA of $249 million, an improvement of $15 million Full Year 2024 Highlights Versus Prior Year Net Sales of $5,380 mil
Mattel, Inc. (NASDAQ:MAT) today announced that it plans to release its fourth quarter and full year 2024 financial results on Tuesday, February 4, 2025, at approximately 4:05 p.m. Eastern Time. Following this, Mattel will host a webcast conference call at 5:00 p.m. Eastern Time. The webcast and accompanying slides will be available under the Events and Presentations section of Mattel's Investor Relations website, https://investors.mattel.com. To listen to the webcast, log on to the website at least 10 minutes early to register, download and install any necessary audio software. An archive of the webcast will be available on the Company's website for 12 months following the event. Certai
Live Leadership Updates
Mattel, Inc. (NASDAQ:MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that Natalia Premovic has been appointed Chief Consumer Products and Experiences Officer for the company, effective January 5, 2026. In this role, Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. She will report to Mattel Chairman and CEO Ynon Kreiz. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251218031703/en/Natalia Premovic Kreiz said: "We welcome Natalia to Mattel at an exciting time for the com
Zurich, Oct. 15, 2025 (GLOBE NEWSWIRE) -- In just three years, AirConsole has grown from a Swiss startup into the automotive industry's fastest-scaling in-car gaming platform, launched across BMW, MINI, Volkswagen, Audi, and Porsche vehicles, with more brands to follow. Today, KPIT Technologies (KPIT), a global leader in software-defined vehicle development, announced it has acquired a majority stake in N-Dream AG, the company behind AirConsole. KPIT, which previously held a 26 percent share, will increase its ownership to nearly 90 percent. This is pursuant to the disclosures to Securities and Exchanges Board of India made by KPIT Technologies. The acquisition marks a major milestone for
Zurich, Aug. 28, 2025 (GLOBE NEWSWIRE) -- AirConsole, the pioneering in-car gaming platform that transforms car rides into shared entertainment experiences, is arriving in the new Porsche Macan later this year. This collaboration will bring a curated library of casual, multiplayer games into Porsche's entertainment environment, offering new ways for passengers to stay connected, engaged, and entertained either while parked or on the go, all controlled by their smartphones. "Our collaboration with Porsche is a powerful signal of how quickly AirConsole is scaling in the automotive industry. In just two years since launching our in-car platform, we've partnered with some of the world's most
Zurich, June 26, 2025 (GLOBE NEWSWIRE) -- AirConsole and Audi mark a new milestone in in-car entertainment with the official launch of AirConsole's interactive gaming platform in selected Audi vehicles - bringing fun, social games that everyone in the car can play together using their smartphones. Starting today, Audi owners can access a rich selection of games, including Mattel's Pictionary™ Car Party, directly through their in-car infotainment system. Passenger playing AirConsole while vehicle is in motion — front-seat display experience. In models equipped with a passenger display, Audi's Active Privacy Mode—a unique digital curtain that blocks the screen from the driver to prevent
The iconic train franchise releases a never-before-seen pilot episode voiced by legendary musician Ringo Starr The brand continues celebrations with charitable auction including signed items from Olivia Colman, Eddie Redmayne & Hugh Bonneville, benefiting The National Autistic Society in the U.K. New podcast episodes centered around key themes from Thomas & Friends' 80-year history featuring special guests including the Awdry family Thomas & Friends, the beloved children's franchise that has captured hearts for generations, announced today its kickoff to celebrate the 80th anniversary and to honor over eight decades of timeless stories about friendship, adventure and teamwork. Since
Mattel, Inc. (NASDAQ:MAT) today announced the appointment of Paul Ruh as Chief Financial Officer, effective May 19, 2025. Ruh succeeds Mattel's current CFO Anthony DiSilvestro, who announced his retirement in January. DiSilvestro will continue to serve as an advisor to the company through August 15, 2025, to ensure a seamless transition of responsibilities. Ruh will report to Ynon Kreiz, Chairman and Chief Executive Officer of Mattel. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250508945651/en/Paul Ruh Kreiz said: "Paul brings to Mattel an exceptional track record as a global finance leader for some of the world's largest cons
The world's largest traveling car show will travel to 16 countries with 24 total stops on a mission to select the next Hot Wheels die-cast model The eighth annual Hot Wheels Legends Tour begins April 26 at a Tampa, Fla. area Walmart location New for 2025, the Tour will feature three regional finals, including Europe and the Middle East, Latin America and the United States, concluding with a virtual Global Grand Finale Vehicle submissions are now open for the 2025 Hot Wheels Legends Tour at HotWheelsLegends.com Submissions for the 2025 Hot Wheels Legends Tour presented by Mobil 1 are officially open to custom car builders around the world who want a chance to have their car made
Barbie is highlighting legendary global role model best friends, introducing lifestyle products fostering friendship, working with a friendship expert to help girls maintain lasting friendships, and teaming up with Barbie Dream Gap Project partners Girl Talk, Inc. and Inspiring Girls International to create friendship-based programming. Mattel, Inc. (NASDAQ:MAT) announced today that Barbie is celebrating International Women's Day by honoring four powerful friendship duos whose strong bonds inspire and empower each other's success with one-of-a-kind Barbie Role Model dolls made in their likeness. The brand is showcasing the collective strength of women empowering women and spotlighting rea
Mattel, Inc. (NASDAQ:MAT) today announced that Jennifer Kettnich has joined the company as Vice President, Investor Relations. Kettnich reports to Mattel Chief Financial Officer Anthony DiSilvestro. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240912401039/en/Jennifer Kettnich (Photo: Business Wire) Kettnich is responsible for leading Mattel's Investor Relations function, engaging with investors and analysts and communicating the company's value proposition, investment thesis, financial performance, and long-term strategy. DiSilvestro said: "Mattel welcomes Jenn as our new head of Investor Relations to further our engagement w
Mattel, Inc. (NASDAQ:MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Ken Wee has joined the Company as Executive Vice President and Chief Strategy Officer. Wee reports to Ynon Kreiz, Chairman and CEO of Mattel. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240910784205/en/Ken Wee (Photo: Business Wire) Kreiz said: "We welcome Ken to our leadership team at an exciting point in the execution of our strategy to grow Mattel's IP-driven toy business and expand our entertainment offering. Ken brings extensive experience in strategic pla
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