MediaCo Announces Historic Audience Growth for EstrellaTV in 2025
MediaCo Holding Inc. (NASDAQ:MDIA) today announced that EstrellaTV delivered historic audience growth in 2025, marking a major inflection point for the network and its strongest performance in more than a decade among Adults 18–49 in prime time.
In 2025, EstrellaTV posted a +14% year-over-year increase in P18–49 Mon–Sun prime, representing the network's first annual prime-time growth since 2018. Based on Panel Only Data across 16 years of January–December tracking (since 2011), this performance more than doubles the network's previous record annual gain of +6%, making 2025 the strongest growth year in EstrellaTV's history.
"This is a true turning point for EstrellaTV," said Albert Rodriguez, CEO of MediaCo Holding Inc. "We made a deliberate commitment to invest in the content, talent, and strategy needed to better serve today's U.S. Hispanic audience and the results speak for themselves. 2025 proved that when you deliver culturally relevant, high-impact programming, audiences respond."
The network's breakout year was fueled by sustained momentum throughout the year, with three consecutive quarterly year-over-year increases among P18–49 in Mon–Sun prime:
- 2Q25: +23% vs. 2Q24
- 3Q25: +0.3% vs. 3Q24
- 4Q25: +57% vs. 4Q24 - the largest quarterly YoY gain in network history
EstrellaTV's growth has also been reflected in consistent monthly performance, delivering year-over-year gains in 9 of the last 13 months among P18–49 in Mon–Sun prime. December has been particularly strong, with the network posting year-over-year growth for two consecutive Decembers.
Late-night programming further accelerated the momentum in December. EstrellaTV's flagship evening newscast, Noticiero Cierre de Edición (10:00 p.m.), delivered its highest P18–49 monthly average of the quarter (35.2k). The network also achieved its strongest monthly P18–49 delivery of the quarter in late fringe (11:00 p.m.–1:00 a.m.), led by Alarma TV and Tengo Talento, Mucho Talento.
"What we're seeing is a powerful validation of both the product and the strategy," said Brian Fisher, Chief Revenue Officer of MediaCo Holding Inc. "EstrellaTV is building real, sustainable momentum with younger adult audiences, and that's exactly what advertisers are looking for. This kind of growth—especially at this scale—changes the conversation in the marketplace."
With historic gains across quarters, months, and key dayparts, EstrellaTV enters 2026 with strong momentum and a clear runway for continued growth.
Source: Nielsen National TV View Program Report; National Sample; NTI Calendar for Annual, Quarterly and Monthly YoY comparisons; P18-49 AA (units) Program Based Dayparts (Strict Daypart) Mon-Sun 7p-11p (span). Updated Big Data Plus Panel data source was used for monthly comparisons beginning with Sep 2025 and for quarterly beginning with 4Q25; for all other monthly and quarterly YoY comparisons as well as annual comparisons the data source is Panel Only.
About MediaCo
MediaCo Holding Inc. (NASDAQ:MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Learn more at https://mediaco.now.
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