MediaCo's EstrellaTV Delivers Record Year-Over-Year Prime-Time Ratings Growth in November
MediaCo Holding Inc. (NASDAQ:MDIA), today announced a landmark ratings milestone for EstrellaTV, which delivered the highest year-over-year prime-time P18–49 growth in the network's history. The network surged +92% in November P18–49 prime-time delivery, solidifying EstrellaTV as one of the fastest-rising Spanish-language broadcasters in the U.S.
This record-breaking month was fueled by strong momentum across the entire lineup and standout gains from key tentpole franchises:
- Tengo Talento Kids – November's top performer, a powerful +65% jump from October.
- Alarma TV – November's #2 program, up +5% month-to-month.
- 100 Latinos Dijeron – Continued its upward trajectory with a +26% MTM lift.
- Liga MX – November matches outperformed this season's pre-November average by +45%.
November wasn't just about big individual wins, it delivered consistency. Every weekly P18–49 prime-time average ranked within EstrellaTV's top 10 weeks of 2025, underscoring the network's sustained growth.
Quarter-to-date, EstrellaTV is outperforming last year across the board, with higher P18–49 prime-time averages year-over-year every night, Monday through Saturday, a clear reflection of rising engagement and loyalty among Hispanic audiences nationwide.
"EstrellaTV's record November results underscore the strength of our programming strategy and the deepening connection we're building with Hispanic viewers across the country," said Brian Fisher, Chief Revenue Officer, MediaCo Holding Inc. "We're incredibly proud of this momentum and energized for what's ahead."
Sources: Nielsen National TV View (NNTV) Program Report; Updated Big Data Plus Panel, Live+Same Day P18-49 (units); Mon-Sun 7p-11p Strict Daypart (Span), Nov 2025 (10/27-11/30) vs. Nov 2024 (10/28-11/24). Series program gains are Nov 2025 vs. Oct 2025 (9/29-10/26), Liga MX gain is Nov 2025 average vs. pre-November Apertura season average (7/05/25-10/26/25). 2025 Calendar year to-date is 12/30/24-11/30/25. Quarter-to-date averages are for 4Q25 (9/22-11/30) vs. 4Q24 (9/23-11/24).
About MediaCo Holding Inc.
MediaCo Holding Inc. is a leading media and entertainment company serving diverse audiences across broadcast, audio, and digital platforms. MediaCo owns and operates EstrellaTV, one of the nation's fastest-growing Spanish-language networks, delivering compelling news, entertainment, sports, and cultural programming to millions of viewers.
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