New Book Offers CRE Owners a Blueprint to Boost NOI, Deploy AI, and Reclaim Digital Control
Fast Company Press announces the publishing of the step-by-step guide to harnessing the power of digital strategies and AI in your CRE operations
Commercial real estate owners face data reckoning. Fragmented systems, vendor lock-in, rising OpEx, and an AI-powered future demand a new kind of leadership. In their groundbreaking new book, Peak Property Performance: Game-Changing AI and Digital Strategies for Commercial Real Estate (Fast Company Press, June 24, 2025, $26.95), technology entrepreneur Bill Douglas and systems architect Drew Hall deliver a bold, step-by-step framework to help CRE leaders take control of their digital infrastructure, unlock hidden asset value, and build future-proof portfolios.
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Peak Property Performance is available anywhere books are sold.
The authors introduce their proprietary 5C™ Framework, a five-step roadmap to transform any property into a data-powered, AI-ready asset:
- Clarify – Audit every digital asset and data source to uncover opportunities.
- Connect – Unify fragmented systems into a seamless digital nervous system.
- Collect – Build a culture where the right people, data, and tools align.
- Coordinate – Ensure intelligent, real-time systems coordination and apply AI.
- Control – Act on the insights that drive NOI and competitive advantage.
Drawing from decades of work with office, multifamily, and mixed-use portfolios, Peak Property Performance speaks directly to owners, developers, and capital partners navigating a rapidly digitizing CRE market. The authors expose how most portfolios leak value through fragmented systems and untapped data—and show how to reclaim that power, safely and profitably.
"Data ownership is the new location," says Douglas. "And if you're not monetizing your building's data and digital infrastructure, someone else is." Peak Property Performance is available on Amazon and major retailers today. Learn more at www.peakpropertyperformance.com.
Praise from Industry Leaders
"Control of data and digital directly impacts NOI—creating immediate returns and competitive advantages. Bill's insights aren't theoretical—they're a strategic blueprint."
—Thomas Noonan, lead director, Intercontinental Exchange (NYSE:ICE)
"This isn't just another tech book – it's a masterclass in creating value through data and digital infrastructure."
—Chad J. Stafford, president, Occidental Management, Inc.
"Finally, a blueprint that speaks to builders and developers about digital infrastructure without the tech jargon."
—Vinny English, real estate developer
About the Authors
Bill Douglas is the CEO of OpticWise, a serial entrepreneur, and a leading expert in using technology for business transformation.
Drew Hall is the founder and CTO at OpticWise and a world-renown digital architect.
More about Greenleaf Book Group
Greenleaf Book Group is a publisher and distributor best known for its innovative business model, distribution power, and award-winning designs. Named one of the fastest-growing companies in the United States by Inc. Magazine, Greenleaf has represented more than 3,800 titles, including more than 55 New York Times, Wall Street Journal, and USA Today bestsellers. Learn more at www.greenleafbookgroup.com.
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Gwen Cunningham
Greenleaf Book Group
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