NIQ Announces the 2025 North American Breakthrough Innovation Award Winners
Recognizing Visionary Brands Driving Impact, Growth, and Consumer Connection
NielsenIQ (NYSE:NIQ), a global leader in consumer intelligence, is proud to unveil the North American winners of its 2025 Breakthrough Innovation Awards. These prestigious accolades honor the most impactful new products that have risen above economic uncertainty, shifting consumer priorities, and fierce competition to deliver meaningful innovation and sustained performance.
In a marketplace shaped by inflationary pressures, evolving wellness goals, and heightened demand for convenience and personalization, this year's winners have demonstrated exceptional agility and relevance. All award-winning products launched between 2023 and 2024, proving their ability to thrive in a fast-moving, consumer-first landscape.
The 2025 NIQ Breakthrough Innovation Winners are:
Canada
- Hero Mighty Patch, Hero Cosmetics
- Smucker's Uncrustables Sandwiches, The J.M. Smucker Company
United States
- Athletic Brewing Company Non-Alcoholic Brews, Athletic Brewing Company
- Barebells, Vitamin Well Group
- BODYARMOR Flash I.V., BA SPORTS NUTRITION LLC
- Buchanan's Pineapple, Diageo
- Coca-Cola x OREO, The Coca-Cola Company & Mondelēz International
- Dove x Crumbl, Unilever
- Dr Pepper Creamy Coconut, Keurig Dr Pepper
- Duke Cannon, Duke Cannon Supply Co.
- e.l.f. Glow Reviver Lip Oil , e.l.f. Cosmetics
- good2grow Snackers, good2grow LLC
- Jimmy Dean Griddle Cake Sandwiches, TYSON FOODS INC
- Just Bare Lightly Breaded Chicken, Just Bare Foods
- Legendary Foods Protein Pastries, Legendary Foods
- Lysol Air Sanitizer, Reckitt
- Post Malone OREO Cookies, Mondelēz International
- Rao's Made for Home Brick Oven Crust Pizza, The Campbell's Company
- Real Good Foods Lightly Breaded Chicken, Real Good Foods
- Red Bull Sea Blue Edition, Red Bull
- Taylor Farms Mini Chopped Salad Kits, Taylor Farms
- Topo Chico Sabores, The Coca-Cola Company
- Voodoo Ranger Tropic Force IPA, New Belgium Brewing
These brands have distinguished themselves by responding to emerging consumer needs with bold, relevant solutions—whether it's delivering better-for-you options, elevating indulgence, or enhancing everyday convenience. Their success reflects a growing demand for products that not only perform but also connect meaningfully with consumers' lifestyles and values.
"This year's Breakthrough Innovation winners exemplify the impact of bold thinking and consumer-first design," said Allison Paul, Strategic Analytics & Insights NA Customer Success Leader at NIQ. "In a time marked by rapid change and disruption, these brands have not only adapted—they've thrived. Their ability to deliver meaningful innovation and redefine category expectations makes them true leaders in the industry. We're proud to celebrate their achievements and look forward to seeing how they continue to shape the future."
In 2023, NIQ introduced the "Wavemakers" category—an honor recognizing promising new North American product launches that have demonstrated strong market velocities and potential for long-term success. This cohort of Wavemakers has broken through crowded markets, uncovered new growth avenues, and delivered meaningful impact—cementing their status as leaders poised to shape the future.
- Cheerios™ Protein Cereal, General Mills
- Chobani® 20G Protein Greek Yogurt, Chobani LLC
- Lemme Supplements, Lemme
- Oikos Pro Drinks & Shots, Danone North America
For over a decade, the NIQ Breakthrough Innovation Awards have recognized more than 1,300 products globally that have reshaped categories and driven growth through consumer-centric innovation. The 2025 winners continue this legacy, showcasing the creativity, agility, and insight that define the future of consumer goods.
For more information about the award winners, please visit NIQ's Breakthrough Innovation Awards website.
About NielsenIQ
NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
For more information, please visit www.niq.com.
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