OUTFRONT Media and AdQuick Form Exclusive Commercial Partnership and Strategic Equity Investment to Accelerate How IRL Media Campaigns are Built, Measured, and Executed
NEW YORK, Feb. 25, 2026 /PRNewswire/ -- OUTFRONT Media (NYSE:OUT), one of the largest and most-trusted IRL media companies in the U.S., today announced an exclusive multi-year partnership with AdQuick, Inc., a leading platform for out-of-home (OOH) advertising planning, buying, and measurement. The partnership provides that AdQuick will license its OOH sales cloud product to OUTFRONT for an initial three-year period, including an exclusivity period, and OUTFRONT will invest up to $20.0 million in AdQuick, at agreed milestones. The collaboration brings together OUTFRONT's premium national footprint and AdQuick's technology platform to accelerate innovation and performance across IRL media.
The partnership will deliver a more streamlined, end-to-end workflow for planning, executing, and measuring campaigns. The integration will unify data-driven planning and inventory workflows across roadside, transit, and digital out-of-home, helping advertisers and agencies move from plan to launch faster while improving transparency and reporting.
What this partnership will enable:
- Smarter planning: standardized audience and market insights to build and compare plans across formats
- Faster execution: simplified packaging and workflow handoffs from planning into activation
- Better measurement: unified reporting that connects plan inputs to delivery and measurement outputs, including support for OOH measurement alongside other channels
"We're excited to deepen our collaboration with one of the industry's most innovative and respected media companies," said Chris Gadek, CEO of AdQuick. "This partnership amplifies what AdQuick does best: giving advertisers a unified way to plan, buy, and measure OOH media across channels, while unlocking speed, precision, and performance."
AdQuick's platform will help OUTFRONT streamline sales operations, accelerate go-to-market efforts, and deliver integrated reporting that closes the loop from planning to execution to measurement. Importantly, the partnership will not alter AdQuick's core marketplace dynamics: AdQuick will continue to operate its marketplace on an open basis, maintaining consistent access and standard commercial terms for all participating media owners.
"By partnering with AdQuick, we can simplify how advertisers and agencies build plans around OUTFRONT's premium assets and get to measurable outcomes faster, with clearer reporting from planning through post-campaign analysis," said Premesh Purayil, Chief Technology Officer of OUTFRONT Media. "This partnership reflects our commitment to investing in innovation that helps advertisers drive stronger business outcomes and build lasting brand value."
Together, AdQuick and OUTFRONT are helping shape the future of OOH and IRL Media by unifying the tools needed for smarter planning, streamlined execution, and measurable results.
About AdQuick
AdQuick is the all–in–one AI-powered technology platform that makes out–of–home advertising easy to plan, purchase, and measure. By connecting advertisers to an unrivaled marketplace of media owners and layering proprietary data and automation, AdQuick enables marketers to launch targeted, measurable OOH campaigns in minutes—not months. Headquartered in New York, AdQuick supports out-of-home advertisers, agencies, and publishers in more than 40 countries.
About OUTFRONT Media
OUTFRONT is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it's defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems, and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, OUTFRONT STUDIOS, and award-winning innovation team, XLabs, deliver standout storytelling, supported by advanced technology and data tools that can drive measurable impact.
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We have made statements in this document that are forward-looking statements within the meaning of the federal securities laws, including the Private Securities Litigation Reform Act of 1995. You can identify forward-looking statements by the use of forward-looking terminology such as "will," or "can" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. You can also identify forward-looking statements by discussions of strategy, plans or intentions related to our capital resources, portfolio performance and results of operations. Forward-looking statements involve numerous risks and uncertainties and you should not rely on them as predictions of future events. Forward-looking statements depend on assumptions, data or methods that may be incorrect or imprecise and may not be able to be realized. We do not guarantee that the transactions and events described will happen as described (or that they will happen at all). The following factors, among others, could cause actual results and future events to differ materially from those set forth or contemplated in the forward-looking statements: declines in advertising and general economic conditions; competition; government regulation; our ability to operate our digital display platform; losses and costs resulting from recalls and product liability, warranty and intellectual property claims; our ability to obtain and renew key municipal contracts on favorable terms; content-based restrictions on outdoor advertising; seasonal variations; acquisitions and other strategic transactions that we may pursue could have a negative effect on our results of operations; dependence on our management team and other key employees; experiencing a cybersecurity incident; changes in regulations and consumer concerns regarding privacy, information security and data, or any failure or perceived failure to comply with these regulations or our internal policies; our substantial indebtedness; restrictions in the agreements governing our indebtedness; our failure to remain qualified to be taxed as a real estate investment trust; and other factors described in our filings with the Securities and Exchange Commission (the "SEC"), including but not limited to the section entitled "Risk Factors" in our Annual Report on Form 10-K for the year ended December 31, 2024, filed with the SEC on February 28, 2025. All forward-looking statements in this document apply as of the date of this document or as of the date they were made and, except as required by applicable law, we disclaim any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors, of new information, data or methods, future events or other changes.
CONTACTS
OUTFRONT
Public Relations:
Courtney Richards
OUTFRONT Media
646-876-9404
[email protected]
Matt Biscuiti
The Lippin Group for OUTFRONT Media
212-986-7080
[email protected]
Investor Relations:
Stephan Bisson
OUTFRONT Media
212-297-6573
[email protected]
AdQuick
Public Relations:
5WPR
[email protected]
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SOURCE OUTFRONT Media Inc.