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    Purple Innovation Reports First Quarter 2024 Results

    5/7/24 4:05:00 PM ET
    $PRPL
    Home Furnishings
    Consumer Discretionary
    Get the next $PRPL alert in real time by email

    LEHI, Utah, May 7, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL), a comfort innovation company known for creating the "World's First No Pressure ™ Mattress," today announced results for the first quarter ended March 31, 2024, which were in line with guidance.

    Purple (PRNewsfoto/Purple Innovation, Inc.)

    First Quarter Financial Summary (Comparisons versus First Quarter 2023)1

    • Net revenue increased 12.5% to $120.0 million compared to $106.7 million.
      • Wholesale revenue increased 33.1% and Direct-to-Consumer (DTC) revenue was consistent with the year ago period.
    • Gross margin was 34.8% compared to 38.0%.
    • Operating expenses were $64.9 million, or 54.0% of net revenue compared to $65.2 million, or 61.1% of net revenue.
    • Operating loss was $(23.1) million compared to an operating loss of $(24.6) million.
    • In connection with refinancing our credit agreement in January, we recognized a loss of $23.6 million related to the change in fair value of our newly issued warrants, a $3.4 million loss on debt extinguishment and $4.5 million of interest expense.
    • Net loss was $(50.2) million as compared to $(25.9) million.
      • Adjusted net loss was $(20.4) million, or $(0.19) per diluted share as compared to $(14.0) million, or $(0.14) per diluted share.
    • EBITDA was $(43.7) million compared to $(19.0) million.
      • Adjusted EBITDA was $(13.2) million compared to $(7.1) million.
    • Cash and cash equivalents were $34.5 million at March 31, 2024.

    Chief Executive Officer, Rob DeMartini, said "We are encouraged by our start to the year as our first quarter performance was in-line with our guidance despite continued industry softness. Momentum in our business has been accelerating since the mid-2023 launch of our new product portfolio and brand repositioning, leading to market share gains and a return to growth. We are making important progress executing the key initiatives that we believe will deliver sequential top-line improvement as 2024 unfolds and allow us to generate positive adjusted EBITDA in the second half of the year. Longer-term, we are confident that Purple's innovative and differentiated sleep technology combined with the team and strategies that we have in place will fuel profitable growth and increased shareholder value."

    ____________________________

    1 Reconciliations for non-GAAP financial measures to the most directly comparable GAAP financial measures are included in the "RECONCILIATION OF GAAP TO NON-GAAP MEASURES" tables at the end of this press release.

    First Quarter 2024 Review

    First quarter 2024 net revenue increased 12.5% to $120.0 million, compared to $106.7 million in the first quarter of 2023. This increase was driven by the positive response to the Company's new product lineup and an increase in wholesale floor slots, partially offset by soft industry-wide demand for home-related products in the current operating environment. By channel, wholesale revenue increased 33.1% and DTC revenue was consistent with the year ago period. Within DTC, lower e-commerce revenue was offset by growth in Purple retail showroom revenue driven by a shift in sales towards higher ticket mattresses and the net addition of five showrooms over the previous 12 months.

    Gross margin for the first quarter 2024 decreased to 34.8% compared to 38.0% in the year ago period. The decrease was primarily attributable to a shift in revenue to the Company's wholesale channel, which carries a lower margin profile than its DTC channel, the use of airfreight in the first part of the quarter, the liquidation of discontinued products, and costs associated with product shipped early in the second quarter.

    Operating expenses were $64.9 million, or 54.0% of net revenue for the first quarter of 2024 compared to $65.2 million, or 61.1% of net revenue in the year ago period. The reduction in operating expenses was largely driven by a $3.9 million decrease in general and administrative costs reflecting the non-recurrence of $5.9 million in legal and professional fees incurred by the Board's Special Committee in the first quarter of 2023, partially offset by a $3.3 million increase in marketing and sales expense. Advertising spend as a percentage of net revenues was 10.8% in the first quarter of 2024 compared to 11.0% in the first quarter of 2023.

    Operating loss was $(23.1) million for the first quarter 2024 compared to $(24.6) million in the prior year period.

    Net loss was $(50.2) million for the first quarter 2024 compared to $(25.9) million in the year ago period. Adjusted net loss, which excludes adjustments for certain non-cash items and other items the Company does not consider in the evaluation of ongoing operational performance, including a $23.6 million loss on the change in fair value of the warrant liability, $3.4 million of losses associated with the extinguishment of debt and a $4.3 million gain from an insurance settlement, was $(20.4) million, or $(0.19) per diluted share, compared to $(14.0) million, or $(0.14) per diluted share in the prior year period. Adjusted net income has also been adjusted to reflect an estimated effective income tax rate of 25.9% for the current and comparable prior year period.

    EBITDA for the first quarter 2024 was $(43.7) million compared to $(19.0) million in the first quarter 2023. Adjusted EBITDA was $(13.2) million compared to Adjusted EBITDA of $(7.1) million in the prior year period.

    Balance Sheet

    As of March 31, 2024, the Company had cash and cash equivalents, of $34.5 million compared to $26.9 million as of December 31, 2023. In January 2024, Purple amended and restated its two primary debt facilities into a new $61 million term loan, thereby adding an additional $22 million of liquidity.

    Inventories as of March 31, 2024 totaled $72.0 million, representing a decrease of 17.9% compared with March 31, 2023, and an increase of 7.7% compared with December 31, 2023.

    2024 Outlook

    The Company is reiterating its 2024 outlook for full year net revenue to be in the range of $540 to $560 million and Adjusted EBITDA between $(20) million and $(10) million. The Company still expects its quarterly revenue and adjusted EBITDA performance to improve sequentially as it progresses through the year with adjusted EBITDA projected to be positive for the second half of 2024.

    Conference Call and Webcast Information

    Purple Innovation, Inc. will host a live conference call to discuss financial results on May 7, 2024 at 4:30 p.m. Eastern Time. To access the call dial (8880 396-8049 (domestic) or (416) 764-8646 (international).  The call is also being webcast and can be accessed on the investor relations section of the Company's website, investors.purple.com. After the conference call, a webcast replay will remain available on the investor relations section of the Company's website for 30 days.

    About Purple 

    Purple, the leading premium mattress company with the #1 Gel Grid technology in the world, the GelFlex® Grid, thoughtfully engineers products that make restorative sleep effortless for every kind of sleeper. The result of over 30 years of innovation and in comfort technologies, Purple's GelFlex Grid is the most significant advancement in mattresses in decades and is proven to reduce aches and pains. It instantly adapts as you move, balances temperature, relieves pressure and offers support in all the right places. Purple products, including mattresses, pillows, cushions, frames, sheets, and more, can be found online at Purple.com, in 60 Purple stores and over 3,000 retailers nationwide. Sleep Better. Live Purple.

    Forward Looking Statements

    Certain statements made in this release that are not historical facts are "forward looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Statements based on historical data are not intended and should not be understood to indicate the Company's expectations regarding future events. Forward-looking statements provide current expectations or forecasts of future events or determinations. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the Company's control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Factors that could influence the realization of forward-looking statements include, among others: changes in economic, financial and end-market conditions in the markets in which we operate; fluctuations in raw material prices and cost of labor; the financial condition of our customers and suppliers; competitive pressures, including the need for technology improvement, successful new product development and introduction; changes in consumer demand, including pullbacks in consumer spending; disruptions to our manufacturing processes; and the risk factors outlined in the "Risk Factors" section of our Annual Report on Form 10-K filed with the Securities and Exchange Commission on March 12, 2024, and in our other filings made with the SEC. The Company does not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

    Non-GAAP Financial Measures

    EBITDA, adjusted EBITDA, adjusted net income, and adjusted net income per diluted share are non-GAAP financial measures that remove the impact of certain non-cash and non-recurring costs. Management believes that the use of such non-GAAP financial measures provides investors with additional useful information with respect to the impact of various adjustments, which we view as a better measure of our operating performance. Refer to the attached table for the reconciliation of such non-GAAP financial measures to the most comparable GAAP financial measure.

    With respect to the Company's Adjusted EBITDA outlook for the second quarter and full year 2024, a quantitative reconciliation to the corresponding GAAP information cannot be provided without unreasonable effort because of the inherent difficulty of accurately forecasting the occurrence and financial impact of the various adjusting items necessary for such reconciliation that have not yet occurred, are out of our control, or cannot be reasonably predicted, including but not limited to warrant liabilities and stock based compensation. For the same reasons, the Company is unable to assess the probable significance of the unavailable information, which could have a material impact on its future GAAP financial results.

    Investor Contact:

    Brendon Frey, ICR

    [email protected]

    203-682-8200

     

    PURPLE INNOVATION, INC.

    Condensed Consolidated Balance Sheets

    (in thousands, except par value)

    (unaudited)







    March 31,

    2024





    December 31,

    2023



    Assets













      Current assets:













         Cash and cash equivalents



    $

    34,477





    $

    26,857



         Accounts receivable, net





    27,742







    37,802



         Inventories





    72,028







    66,878



         Prepaid expenses





    8,480







    8,536



         Other current assets





    1,069







    1,737



    Total current assets





    143,796







    141,810



    Property and equipment, net





    122,468







    128,661



    Operating lease right-of-use assets





    92,643







    95,767



    Intangible assets, net





    21,206







    22,196



    Other long-term assets





    2,015







    2,191



    Total assets



    $

    382,128





    $

    390,625





















    Liabilities and Stockholders' Equity

















    Current liabilities:

















          Accounts payable



    $

    39,948





    $

    49,831



          Accrued compensation





    9,788







    5,064



          Customer prepayments





    3,994







    5,718



          Accrued rebates and allowances





    8,526







    13,243



          Accrued warranty liabilities – current portion





    8,644







    9,793



          Operating lease obligations – current portion





    14,986







    14,843



          Other current liabilities





    10,020







    12,490



    Total current liabilities





    95,906







    110,982



    Debt, net of current portion





    41,941







    26,909



    Accrued warranty liabilities, net of current portion





    27,315







    25,798



    Operating lease obligations, net of current portion





    105,618







    109,094



    Warrant liabilities





    43,170







    —



    Other long-term liabilities





    2,462







    2,235



    Total liabilities





    316,412







    275,018



    Commitments and contingencies (Note 13)

















    Stockholders' equity:

















          Class A common stock; $0.0001 par value, 210,000 shares authorized; 107,480

            issued and outstanding at March 31, 2024 and 105,507 issued and outstanding at

            December 31, 2023





    11







    11



          Class B common stock; $0.0001 par value, 90,000 shares authorized; 205 issued and

            outstanding at March 31, 2024 and at December 31, 2023





    —







    —



          Additional paid-in capital





    591,724







    591,380



          Accumulated deficit





    (526,186)







    (475,969)



    Total stockholders' equity attributable to Purple Innovation, Inc.





    65,549







    115,422



          Noncontrolling interest





    167







    185



    Total stockholders' equity





    65,716







    115,607



    Total liabilities and stockholders' equity



    $

    382,128





    $

    390,625



     

    PURPLE INNOVATION, INC.

    Condensed Consolidated Statements of Income 

    (in thousands, except per share amounts)

    (unaudited)







    Three Months Ended

    March 31,







    2024





    2023

















    Revenues, net



    $

    120,033





    $

    106,727



    Cost of revenues





    78,313







    66,149



    Gross profit





    41,720







    40,578



    Operating expenses:

















    Marketing and sales





    41,462







    38,173



    General and administrative





    19,728







    23,667



    Research and development





    3,666







    3,372



    Total operating expenses





    64,856







    65,212



    Operating loss





    (23,136)







    (24,634)



    Other income (expense):

















    Interest expense





    (4,474)







    (202)



    Other income, net





    4,394







    73



    Loss on extinguishment of debt





    (3,394)







    (1,217)



    Change in fair value – warrant liabilities





    (23,599)







    —



    Total other expense, net





    (27,073)







    (1,346)



    Net loss before income taxes





    (50,209)







    (25,980)



    Income tax benefit (expense)





    (59)







    (72)



    Net loss





    (50,268)







    (26,052)



    Net loss attributable to noncontrolling interest





    (51)







    (119)



    Net loss attributable to Purple Innovation, Inc.



    $

    (50,217)





    $

    (25,933)





















    Net loss per share:

















    Basic



    $

    (0.47)





    $

    (0.26)



    Diluted



    $

    (0.47)





    $

    (0.26)



    Weighted average common shares outstanding:

















    Basic





    106,022







    98,404



    Diluted





    106,022







    98,852



     

    PURPLE INNOVATION, INC.

    Condensed Consolidated Statements of Cash Flows

    (in thousands)

    (unaudited)







    Three Months Ended

    March 31,







    2024





    2023



    Cash flows from operating activities:













    Net loss



    $

    (50,268)





    $

    (26,052)



    Adjustments to reconcile net loss to net cash used in operating activities:

















    Depreciation and amortization





    6,382







    6,883



    Non-cash interest





    1,563







    270



    Paid-in-kind interest





    1,850







    —



    Change in fair value – warrant liabilities





    23,599







    —



    Loss on extinguishment of debt





    3,394







    1,217



    Stock-based compensation





    492







    1,192



    Loss on disposal of property and equipment





    112







    —



    Changes in operating assets and liabilities:

















    Accounts receivable





    10,060







    20,124



    Inventories





    (5,150)







    (14,484)



    Prepaid expenses and other assets





    66







    903



    Operating leases, net





    (209)







    1,076



    Accounts payable





    (7,043)







    1,223



    Accrued compensation





    4,724







    2,889



    Customer prepayments





    (1,724)







    (1,599)



    Accrued rebates and allowances





    (4,717)







    (6,822)



    Accrued warranty liabilities





    368







    1,898



    Other accrued liabilities





    (313)







    (2,221)



    Net cash used in operating activities





    (16,814)







    (13,503)





















    Cash flows from investing activities:

















           Purchase of property and equipment





    (3,038)







    (2,943)



           Investment in intangible assets





    (62)







    (155)



    Net cash used in investing activities





    (3,100)







    (3,098)





















    Cash flows from financing activities:

















          Payments on term loan





    (25,000)







    (24,656)



          Payments on revolving line of credit





    (5,000)







    —



          Proceeds from related party loan





    61,000







    —



          Payments for debt issuance costs





    (3,466)







    (2,898)



          Proceeds from stock offering





    —







    60,300



          Payments for public offering costs





    —







    (3,100)



          Tax receivable agreement payments





    —







    (269)



    Net cash provided by financing activities





    27,534







    29,377





















    Net increase (decrease) in cash





    7,620







    12,776



          Cash, cash equivalents and restricted cash, beginning of the year





    26,857







    41,754



          Cash, cash equivalents and restricted cash, end of the period



    $

    34,477





    $

    54,530



    PURPLE INNOVATION, INC.

    RECONCILIATION OF GAAP TO NON-GAAP MEASURES

    (in thousands, except per share amounts)(unaudited)

    Management believes that the use of the following non-GAAP financial measures provides investors with additional useful information with respect to the impact of various adjustments, which we view as a better measure of our operating performance. These non-GAAP financial measures are EBITDA and adjusted EBITDA. Other companies may calculate these non-GAAP measures differently than we do. These non-GAAP measures have limitations as analytical tools, and you should not consider them in isolation or as a substitute for our financial results prepared in accordance with GAAP.

    Reconciliation of GAAP Net Income (Loss) to Non-GAAP EBITDA and Adjusted EBITDA

    A reconciliation of GAAP net income (loss) to the non-GAAP measures of EBITDA and adjusted EBITDA is provided below. EBITDA represents net income (loss) before interest expense, income tax expense, net other income and depreciation and amortization.  Adjusted EBITDA represents EBITDA excluding costs incurred due to changes in the fair value of the warrant liability, debt extinguishment, stock-based compensation, vendor separation fees, certain nonrecurring legal fees, Board special committee costs, executive interim and search costs, severance costs and showroom opening costs. We believe EBITDA and Adjusted EBITDA provide additional useful information with respect to the impact of various adjustments and provide meaningful measures of our operating performance.





    Three Months Ended

     March 31,







    2024





    2023

















    GAAP net loss



    $

    (50,268)







    (26,052)



    Interest expense





    4,474







    202



    Income tax (benefit) expense





    59







    72



    Other (income) expense, net





    (4,394)







    (73)



    Depreciation and amortization





    6,382







    6,883



    EBITDA





    (43,747)







    (18,968)



    Adjustments:

















    Change in fair value - warrant liability





    23,599







    —



    Loss on extinguishment of debt





    3,394







    1,217



    Stock-based compensation expense





    492







    1,192



    Vendor separation fee





    —







    1,050



    Legal fees





    837







    1,350



    Board special committee fees





    —







    5,862



    Executive interim and search costs





    1,448







    789



    Severance costs





    780







    319



    Showroom opening costs





    1







    57



    Adjusted EBITDA



    $

    (13,196)





    $

    (7,132)



    Reconciliation of GAAP Net Income to non-GAAP Adjusted Net Income and Adjusted Net Income per Diluted Share

    Our presentation of adjusted net income assumes that all net income is attributable to Purple Innovation, Inc. (i.e. there is no allocation of net income or loss to noncontrolling interests), which assumes the full exchange at the beginning of the period of all outstanding Paired Securities for shares of Class A common stock of Purple Innovation, Inc., adjusted for certain nonrecurring items that we do not believe directly reflect our core operations. Adjusted net income per share, diluted, is calculated by dividing adjusted net income by the total shares of Class A common stock outstanding plus any dilutive warrants, options and restricted stock as calculated in accordance with GAAP and assuming the full exchange of all outstanding Paired Securities as of the beginning of each period presented. Adjusted net income and adjusted net income per diluted share, are supplemental measures of operating performance that do not represent, and should not be considered, alternatives to net income and earnings per share, as calculated in accordance with GAAP. We believe adjusted net income and adjusted net income per diluted share, supplement GAAP measures and enable us to more effectively evaluate our performance period-over-period. A reconciliation of net income (loss), the most directly comparable GAAP measure, to adjusted net income and the computation of adjusted net income per diluted share, are set forth below:





    Three Months Ended

    March 31,









    2024





    2023



    Net loss



    $

    (50,268)





    $

    (26,052)



    Income tax (benefit) expense, as reported





    59







    72



    Change in fair value – warrant liabilities





    23,599







    —



    Loss on extinguishment of debt





    3,394







    1,217



    Proceeds from insurance settlement





    (4,300)







    —



    Board special committee fees





    —







    5,862



    Adjusted net loss before income taxes





    (27,516)







    (18,901)



    Adjusted income taxes(1)





    7,127







    4,895



    Adjusted net loss



    $

    (20,389)





    $

    (14,006)





















    Adjusted net income per share, diluted



    $

    (0.19)





    $

    (0.14)





















    Adjusted weighted-average shares outstanding, diluted(2)





    106,227







    98,852

















    (1) Represents the estimated effective tax rate of 25.9% for the three months ended March 31, 2024 and 2023, respectively, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company's blended state tax rates, assuming no valuation allowance.



    (2) Assumes dilutive warrants, options and restricted stock calculated in accordance with GAAP and the full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period.

    A reconciliation of net loss per share, diluted, to adjusted net loss per share, diluted is set forth below for the three months ended March 31, 2024 and 2023:





    For the Three Months Ended







    March 31, 2024





    March 31, 2023







    Net

    Income





    Weighted

    Average

     Shares,

     Diluted





    Net Loss

    per

    Share,

    Diluted





    Net

    Income





    Weighted

    Average

    Shares,

    Diluted





    Net Loss

    per Share,

    Diluted



    Net loss attributable to Purple

          Innovation Inc.(1)



    $

    (50,217)







    106,022





    $

    (0.47)





    $

    (25,933)







    98,852





    $

    (0.26)



    Assumed exchange of shares(2)





    (51)







    205















    (119)







    —











    Net loss





    (50,268)























    (26,052)



















    Adjustments to arrive at adjusted

          income before taxes(3)





    22,752























    7,151



















    Adjusted loss before taxes





    (27,516)























    (18,901)



















    Adjusted income taxes(4)





    7,127























    4,895



















    Adjusted net loss



    $

    (20,389)







    106,227





    $

    (0.19)





    $

    (14,006)







    98,852





    $

    (0.14)





    (1)  Represents net income attributable to Purple Innovation, Inc. and the associated weighted average dilutive shares, of Class A common stock outstanding.



    (2) Assumes the addition of net income attributable to noncontrolling interests corresponding with the assumed exchange of the Paired Securities for shares of Class A common stock.  For the three months ended March 31, 2023, the assumed full exchange of all outstanding Paired Securities for shares of Class A common stock as of the beginning of the period was included in the calculation of the Weighted Average Shares, Diluted on the previous line as the effect was dilutive.



    (3) Represents the total impact of all adjustments identified in the adjusted net income table above to arrive at adjusted income before income taxes. Also assumes the dilutive warrants, options and restricted stock as calculated in accordance with GAAP.



    (4) Represents the estimated effective tax rate of 25.9% for the three months ended March 31, 2024 and 2023, applied to adjusted net income before income taxes. The estimated effective tax rates are what the Company would be subject to and consist of the combined federal statutory tax rate and the Company's blended state tax rates, assuming no valuation allowance.

     

    Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/purple-innovation-reports-first-quarter-2024-results-302138622.html

    SOURCE Purple Innovation, Inc.

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    4 - Purple Innovation, Inc. (0001643953) (Issuer)

    3/26/24 8:00:18 AM ET
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    Purple Innovation Inc. filed SEC Form 8-K: Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing

    8-K - Purple Innovation, Inc. (0001643953) (Filer)

    11/6/25 4:06:58 PM ET
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    Purple Innovation Inc. filed SEC Form 8-K: Results of Operations and Financial Condition, Financial Statements and Exhibits

    8-K - Purple Innovation, Inc. (0001643953) (Filer)

    11/4/25 4:02:45 PM ET
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    SEC Form 10-Q filed by Purple Innovation Inc.

    10-Q - Purple Innovation, Inc. (0001643953) (Filer)

    11/4/25 4:01:02 PM ET
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    Analyst Ratings

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    Purple Innovation downgraded by Wedbush with a new price target

    Wedbush downgraded Purple Innovation from Outperform to Neutral and set a new price target of $1.10 from $1.75 previously

    9/4/24 8:28:13 AM ET
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    Purple Innovation upgraded by ROTH MKM with a new price target

    ROTH MKM upgraded Purple Innovation from Neutral to Buy and set a new price target of $2.50 from $2.00 previously

    3/13/24 8:17:19 AM ET
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    Purple Innovation upgraded by Craig Hallum with a new price target

    Craig Hallum upgraded Purple Innovation from Hold to Buy and set a new price target of $6.00 from $4.00 previously

    11/10/22 7:26:08 AM ET
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    Insider Trading

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    SEC Form 3 filed by new insider Fiske Mcneil S. Jr

    3 - Purple Innovation, Inc. (0001643953) (Issuer)

    6/17/25 4:00:19 PM ET
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    Chief Operating Officer Haynor Eric Scott converted options into 12,572 shares, increasing direct ownership by 6% to 225,607 units (SEC Form 4)

    4 - Purple Innovation, Inc. (0001643953) (Issuer)

    6/6/25 4:01:28 PM ET
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    Chief Innovation Officer Hutchings Jeffrey Layne converted options into 9,827 shares, increasing direct ownership by 17% to 68,831 units (SEC Form 4)

    4 - Purple Innovation, Inc. (0001643953) (Issuer)

    5/12/25 4:00:16 PM ET
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    Press Releases

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    /C O R R E C T I O N -- Purple/

    In the news release, Independent studies show Purple Innovations® Essential and Restore mattresses, with GelFlex Grid® technology, show self-reported pain dropping by 63-68% and sleep quality and comfort significantly improving, issued 15-Dec-2025 by Purple over PR Newswire, we are advised by the company that the boiler plate for Purple should include text/hyperlink to the company's website at the end of the boiler plate and read as "Learn more at www.purple.com" as originally issued inadvertently. The complete, corrected release follows: Independent studies show Purple Innovations® Essential and Restore mattresses, with GelFlex Grid® technology, show self-reported pain dropping by 63-68% a

    12/15/25 9:00:00 AM ET
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    Independent studies show Purple Innovations® Essential and Restore mattresses, with GelFlex Grid® technology, show self-reported pain dropping by 63-68% and sleep quality and comfort significantly improving

    Purple's GelFlex Grid® Mattresses Reduce Self-Reported Pain and Improves Sleep in Independent Studies by SleepScore Labs SALT LAKE CITY, Dec. 15, 2025 /PRNewswire/ -- Purple Innovation, Inc. ("Purple") (NASDAQ:PRPL), the inventor of the GelFlex Grid and a leader in sleep innovation, today announced results from two independent validation studies conducted by SleepScore Labs, Sleep.ai's research organization specializing in validated, real-world sleep measurement. The evaluation confirms that Purple mattresses meaningfully reduce self-reported pain-related sleep disruptions and improve multiple dimensions of objectively measured sleep.

    12/15/25 9:00:00 AM ET
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    Purple Innovation Reports Third Quarter 2025 Results

    Purple Achieves Improved Net Loss and Positive Adjusted EBITDA, Advancing Its Profitability Turnaround Rejuvenate 2.0 Drives Continued Product and Brand Momentum Mattress Firm Rollout Remains on Track, Supporting Growth in Premium Segment LEHI, Utah, Nov. 4, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," today announced results for the third quarter ended September 30, 2025. "Our third quarter results reflect the continued progress we're making in strengthening

    11/4/25 4:05:00 PM ET
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    Purple Innovation Reports Third Quarter 2025 Results

    Purple Achieves Improved Net Loss and Positive Adjusted EBITDA, Advancing Its Profitability Turnaround Rejuvenate 2.0 Drives Continued Product and Brand Momentum Mattress Firm Rollout Remains on Track, Supporting Growth in Premium Segment LEHI, Utah, Nov. 4, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," today announced results for the third quarter ended September 30, 2025. "Our third quarter results reflect the continued progress we're making in strengthening

    11/4/25 4:05:00 PM ET
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    Purple Innovation to Report Third Quarter 2025 Results on November 4, 2025

    LEHI, Utah, Oct. 29, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," will report third quarter 2025 financial results on Tuesday, November 4, 2025 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results. Investors and analysts interested in participating in the call are invited to dial 800-715-9871 (domestic) or 646-307-1963 (international) with Conference ID 7609054. The conference call will

    10/29/25 4:05:00 PM ET
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    Purple Innovation Reports Second Quarter 2025 Results; Reaffirms 2025 Guidance

    Net Loss Exceeded Expectations; Adjusted EBITDA Margin Improved 120 Basis Points versus Last Year Strong Rejuvenate 2.0 Demand More than Double the Rejuvenate 1.0 Launch in DTC Mattress Firm Rollout Progressing on Schedule  LEHI, Utah, July 29, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," today announced results for the second quarter ended June 30, 2025. "We are pleased with our second quarter performance, which reflects our disciplined execution and continue

    7/29/25 4:05:00 PM ET
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    Casper Sleep Inc. Appoints Joe Megibow as CEO

    Megibow's Business Leadership and Extensive Industry Experience Will Propel Casper To Next Growth Phase Casper Sleep Inc., the award-winning sleep company, appoints Joe Megibow as CEO to lead the company into its next chapter of growth. Effective immediately, Megibow will succeed outgoing CEO Emilie Arel, who will be integral in the transition until March 1, 2024. "No other mattress brand has cultivated the level of customer trust and love that Casper has, and it's our time to leverage this unique position," said Joe Megibow, CEO of Casper. "This is the sleep brand pioneer that disrupted the industry, creating unmatched brand awareness in a sleepy category with a strong focus on innovat

    1/19/24 5:00:00 PM ET
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    PURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICER

    McDermott Brings a Successful Track Record of Leading Legal Departments and Driving Intellectual Property Transactions at Several Multibillion Dollar Retail Brands LEHI, Utah, Sept. 27, 2023 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), the world leader in sleep innovation and inventor of GelFlex® Grid Technology, today announced the appointment of Tricia McDermott as its Chief Legal Officer, effective October 23, 2023. McDermott replaces Casey McGarvey who has served as Chief Legal Officer since the company was founded. McGarvey plans to take a step back f

    9/27/23 4:05:00 PM ET
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    PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER

    Vogensen Brings a Successful Track Record Driving Results at Multi-Billion Dollar Retailers LEHI, Utah, Sept. 21, 2023 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), the world leader in sleep innovation and inventor of GelFlex® Grid Technology, today announced the appointment of Todd Vogensen as its Chief Financial officer, effective October 16, 2023. Vogensen replaces Bennett Nussbaum who has been serving as interim CFO since August 2021. CEO Rob DeMartini thanked Nussbaum "We are truly grateful for the tireless work Bennett has contributed to Purple over t

    9/21/23 4:05:00 PM ET
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    Large Ownership Changes

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    Amendment: SEC Form SC 13G/A filed by Purple Innovation Inc.

    SC 13G/A - Purple Innovation, Inc. (0001643953) (Subject)

    11/12/24 10:34:15 AM ET
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    SEC Form SC 13D/A filed by Purple Innovation Inc. (Amendment)

    SC 13D/A - Purple Innovation, Inc. (0001643953) (Subject)

    1/23/24 4:36:57 PM ET
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    SEC Form SC 13G/A filed by Purple Innovation Inc. (Amendment)

    SC 13G/A - Purple Innovation, Inc. (0001643953) (Subject)

    1/10/24 8:53:27 AM ET
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