Reed's Inc. filed SEC Form 8-K: Regulation FD Disclosure
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| Item 5.02 | Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. |
On December 29, 2025, Reed’s, Inc. (the “Company”) announced the appointment of Neal Cohane as the Company’s Chief Operating Officer, effective January 5, 2026 (the “Effective Date”).
Mr. Cohane, 65, most recently served as Chief Sales Officer at Eastroc Beverages from March 2025 to December 2025. Previously, he served as the founder of Rootstock Brands, Inc. from January 2023 to February 2025. Before founding Rootstock, Mr. Cohane served as the Chief Sales Officer for the Company from August 2007 to December 2022. Previous to his prior employment with the Company, Mr. Cohane served in a number of roles at PepsiCo, SoBe and Coca-Cola. Mr. Cohane earned a B.S. in Business Administration from Merrimack College.
Pursuant to the terms of Mr. Cohane’s offer letter (the “Cohane Offer Letter”) effective as of the Effective Date, Mr. Cohane will receive a base salary of $320,000 per year and be eligible for an annual discretionary bonus of up to 80% of his base salary based on the achievement of certain corporate and/or individual objectives and milestones that are determined by the Board of Directors of the Company (the “Board”) in its sole discretion. He will also be eligible for a $1,000 per month stipend, which includes a car allowance. Subject to his employment on the grant date and subject to such performance, service and other conditions as the Compensation Committee of the Board (the “Compensation Committee”) deems appropriate each fiscal year, Mr. Cohane will be entitled to receive an equity incentive award with a target grant date value of $500,000 (which may be subject to adjustment in the sole discretion of the Compensation Committee).
A copy of the Cohane Offer Letter is attached as Exhibit 10.1 to this Current Report on Form 8-K. The foregoing description of the Cohane Offer Letter does not purport to be complete and is qualified in its entirety by reference to the full text of the Cohane Offer Letter.
| Item 7.01 | Regulation FD Disclosure. |
On December 29, 2025, the Company issued a press release announcing Mr. Cohane’s appointment. The press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and incorporated herein by reference.
The information contained in this Item 7.01 of this Current Report on Form 8-K, including Exhibit 99.1 attached hereto, is furnished pursuant to Item 7.01 of Form 8-K and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or subject to the liabilities of that section or Sections 11 and 12(a)(2) of the Securities Act of 1933, as amended. The information shall not be deemed incorporated by reference into any other filing with the SEC made by the Company regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.
| Item 9.01 | Financial Statements and Exhibits. |
(d) Exhibits
Exhibit |
Description | |
| 10.1 | Offer Letter, dated December 17, 2025, between the Company and Neal Cohane. | |
| 99.1 | Press Release, dated December 29, 2025. | |
| 104 | Cover Page Interactive Date File (embedded within the Inline XBRL document). |
| 1 |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
| Reed’s, Inc. | ||
| Date: December 29, 2025 | By: | /s/ Douglas W. McCurdy |
| Douglas W. McCurdy | ||
| Chief Financial Officer | ||
| 2 |