Roku Reaches Out To Nielsen To Track Viewership As More Consumers Shift To Streaming
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Consumer Discretionary
- Nielsen N.V. (NYSE:NLSN) announced that Roku, Inc (NASDAQ:ROKU) will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings.
- Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.
- OneView, Roku's ad platform built for TV streaming, is directly integrated with Nielsen's measurement solution, enabling person-level measurement of ad campaigns on the Roku platform.
- Nielsen Four-Screen Ad Deduplication will enable a consistent, comparable, and deduplicated view of the channels and platforms audiences consume across screens.
- As consumers spend more time streaming, marketers diversify their media investments and continue shifting more dollars to TV streaming than ever before.
- Recently, Roku roped in Fox Corp (NASDAQ:FOX) Fox Entertainment CEO As Roku Media President.
- The streaming companies ranging from Netflix Inc (NASDAQ:NFLX) to Roku, battled subscriber losses on pandemic recovery and macro headwinds.
- Price Action: ROKU shares traded lower by 9.08% at $55.56 on the last check Thursday.