National multimedia sports platform OutKick delivered strong growth year over year in August 2024. The platform saw 5.6 million total desktop and mobile unique visitors, up 8% year over year, 26 million total multiplatform views, up 39% year over year, and 23 million total multiplatform minutes, up 19% year over year, according to Comscore.
On Facebook, X (formerly Twitter), and Instagram, OutKick saw over 1.6 million social actions, up 90% versus the prior month and up 204% year over year, and over 11.1 million video views on Facebook, X, and YouTube, according to Shareablee.
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for re