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    SEC Form SC 13D/A filed by Leaf Group Ltd. (Amendment)

    5/27/21 4:49:39 PM ET
    $LEAF
    EDP Services
    Technology
    Get the next $LEAF alert in real time by email
    SC 13D/A 1 leafgrp13da1-052721.htm

    UNITED STATES
    SECURITIES AND EXCHANGE COMMISSION
    Washington, D.C. 20549

    SCHEDULE 13D
    (RULE 13D - 101)
    INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO 13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2(a)

    (Amendment No. 1)*


    Leaf Group Ltd.
    (Name of Issuer)
     
    Common Stock, par value $0.0001 per share
    (Title of Class of Securities)
     
    52177G102
    (CUSIP Number)
     
    Jason Grunfeld
    Kleinberg, Kaplan, Wolff & Cohen P.C.
    500 Fifth Avenue
    New York, NY 10110
    (212) 986-6000
    (Name, Address and Telephone Number of Person
    Authorized to Receive Notices and Communications)
     
    May 25, 2021
    (Date of Event which Requires Filing of this Statement)

    If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box [ ].

    Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See §240.13d-7 for other parties to whom copies are to be sent.

    * The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

    The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).





    1
    NAMES OF REPORTING PERSONS
       
    Madison Avenue International LP
       
       
    2
    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
    (a)
    ☐
     
    (b)
    ☐
       
    3
    SEC USE ONLY
       
         
       
    4
    SOURCE OF FUNDS (SEE INSTRUCTIONS)
       
    WC
       
       
    5
    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(D) OR 2(E)
     
    ☐
         
       
    6
    CITIZENSHIP OR PLACE OF ORGANIZATION
       
    Cayman Islands
       
       
    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
    7
    SOLE VOTING POWER
       
    0
       
       
    8
    SHARED VOTING POWER
       
    1,767,193
       
       
    9
    SOLE DISPOSITIVE POWER
       
    0
       
       
    10
    SHARED DISPOSITIVE POWER
       
    1,767,193
       
       
    11
    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
       
    1,767,193
       
       
    12
    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
     
    ☐
         
       
    13
    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
       
    4.9%
       
       
    14
    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
       
    OO
       
       

    1
    NAMES OF REPORTING PERSONS
       
    Madison Avenue Partners, LP
       
       
    2
    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
    (a)
    ☐
     
    (b)
    ☐
       
    3
    SEC USE ONLY
       
         
       
    4
    SOURCE OF FUNDS (SEE INSTRUCTIONS)
       
    AF
       
       
    5
    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(D) OR 2(E)
     
    ☐
         
       
    6
    CITIZENSHIP OR PLACE OF ORGANIZATION
       
    Delaware
       
       
    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
    7
    SOLE VOTING POWER
       
    0
       
       
    8
    SHARED VOTING POWER
       
    1,767,193
       
       
    9
    SOLE DISPOSITIVE POWER
       
    0
       
       
    10
    SHARED DISPOSITIVE POWER
       
    1,767,193
       
       
    11
    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
       
    1,767,193
       
       
    12
    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
     
    ☐
         
       
    13
    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
       
    4.9%
       
       
    14
    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
       
    OO
       
       



    1
    NAMES OF REPORTING PERSONS
       
    EMAI Management, LLC
       
       
    2
    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
    (a)
    ☐
     
    (b)
    ☐
       
    3
    SEC USE ONLY
       
         
       
    4
    SOURCE OF FUNDS (SEE INSTRUCTIONS)
       
    AF
       
       
    5
    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(D) OR 2(E)
     
    ☐
         
       
    6
    CITIZENSHIP OR PLACE OF ORGANIZATION
       
    Delaware
       
       
    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
    7
    SOLE VOTING POWER
       
    0
       
       
    8
    SHARED VOTING POWER
       
    1,767,193
       
       
    9
    SOLE DISPOSITIVE POWER
       
    0
       
       
    10
    SHARED DISPOSITIVE POWER
       
    1,767,193
       
       
    11
    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
       
    1,767,193
       
       
    12
    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
     
    ☐
         
       
    13
    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
       
    4.9%
       
       
    14
    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
       
    OO
       
       


    1
    NAMES OF REPORTING PERSONS
       
    Madison Avenue GP, LLC
       
       
    2
    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
    (a)
    ☐
     
    (b)
    ☐
       
    3
    SEC USE ONLY
       
         
       
    4
    SOURCE OF FUNDS (SEE INSTRUCTIONS)
       
    AF
       
       
    5
    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(D) OR 2(E)
     
    ☐
         
       
    6
    CITIZENSHIP OR PLACE OF ORGANIZATION
       
    Delaware
       
       
    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
    7
    SOLE VOTING POWER
       
    0
       
       
    8
    SHARED VOTING POWER
       
    1,767,193
       
       
    9
    SOLE DISPOSITIVE POWER
       
    0
       
       
    10
    SHARED DISPOSITIVE POWER
       
    1,767,193
       
       
    11
    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
       
    1,767,193
       
       
    12
    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
     
    ☐
         
       
    13
    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
       
    4.9%
       
       
    14
    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
       
    OO
       
       


    1
    NAMES OF REPORTING PERSONS
       
    Caraway Jackson Investments LLC
       
       
    2
    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
    (a)
    ☐
     
    (b)
    ☐
       
    3
    SEC USE ONLY
       
         
       
    4
    SOURCE OF FUNDS (SEE INSTRUCTIONS)
       
    AF
       
       
    5
    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(D) OR 2(E)
     
    ☐
         
       
    6
    CITIZENSHIP OR PLACE OF ORGANIZATION
       
    Delaware
       
       
    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
    7
    SOLE VOTING POWER
       
    0
       
       
    8
    SHARED VOTING POWER
       
    1,767,193
       
       
    9
    SOLE DISPOSITIVE POWER
       
    0
       
       
    10
    SHARED DISPOSITIVE POWER
       
    1,767,193
       
       
    11
    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
       
    1,767,193
       
       
    12
    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
     
    ☐
         
       
    13
    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
       
    4.9%
       
       
    14
    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
       
    OO
       
       



    1
    NAMES OF REPORTING PERSONS
       
    Eli Samaha
       
       
    2
    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
    (a)
    ☐
     
    (b)
    ☐
       
    3
    SEC USE ONLY
       
         
       
    4
    SOURCE OF FUNDS (SEE INSTRUCTIONS)
       
    AF
       
       
    5
    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEM 2(D) OR 2(E)
     
    ☐
         
       
    6
    CITIZENSHIP OR PLACE OF ORGANIZATION
       
    United States
       
       
    NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON WITH
    7
    SOLE VOTING POWER
       
    0
       
       
    8
    SHARED VOTING POWER
       
    1,767,193
       
       
    9
    SOLE DISPOSITIVE POWER
       
    0
       
       
    10
    SHARED DISPOSITIVE POWER
       
    1,767,193
       
       
    11
    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
       
    1,767,193
       
       
    12
    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES (SEE INSTRUCTIONS)
     
    ☐
         
       
    13
    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
       
    4.9%
       
       
    14
    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)
       
    IN
       
       


    The following constitutes Amendment No. 1 (“Amendment No. 1”) to the Schedule 13D filed by the undersigned with the Securities and Exchange Commission on March 12, 2021 (the “Schedule 13D”). This Amendment No. 1 amends the Schedule 13D as specifically set forth herein.
    Item 3.
    Source and Amount of Funds or Other Consideration.
    Item 3 to the Schedule 13D is amended and restated in its entirety to read as follows:
    All of the Shares to which this Statement relates were purchased on behalf of the Reporting Persons using the investment capital of the respective Reporting Person. The aggregate amount of funds used for the purchase of the securities held by the Reporting Persons was approximately $10,135,263, including commissions.
    Item 5.
    Interest in Securities of the Issuer.
    Item 5 to the Schedule 13D is amended and restated in its entirety to read as follows:
    (a) – (b)                          The aggregate percentage of Common Stock reported owned by the Reporting Persons is based upon 36,032,095 Shares of Common Stock outstanding as of May 3, 2021, which is the total number of shares of Common Stock outstanding as reported in the Issuer’s Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on May 6, 2021.
    As of the date hereof, International beneficially owned 1,767,193 Shares, constituting 4.9% of the Shares outstanding. By virtue of their relationship with International discussed in further detail in Item 2, each of Partners and GP may be deemed to be the beneficial owner of the Shares owned directly by International. By virtue of its relationship with Partners discussed in further detail in Item 2, Management may be deemed to be the beneficial owner of the Shares owned directly by International. By virtue of its relationship with Partners discussed in further detail in Item 2, Caraway may be deemed to be the beneficial owner of the Shares owned directly by International. By virtue of his relationship with each of Management, GP and Caraway discussed in further detail in Item 2, Mr. Samaha may be deemed to beneficially own the Shares owned by International. International and Mr. Samaha have shared voting and dispositive power over the Shares of Common Stock directly held by International.
    As of the date hereof, the Reporting Persons beneficially own an aggregate of 1,767,193 Shares, constituting approximately 4.9% of the outstanding Shares. Each Reporting Person, as a member of a “group” with the other Reporting Persons for the purposes of Section 13(d)(3) of the Securities Exchange Act of 1934, as amended, may be deemed the beneficial owner of the Shares directly owned by the other Reporting Persons. Pursuant to Rule 13d-4 of the Exchange Act, each Reporting Person disclaims beneficial ownership of such Shares except to the extent of his or its pecuniary interest therein.
    (c)            The Reporting Persons have not entered into any transactions in the Common Stock during the past sixty days, except (i) as set forth on Schedule A hereto.
    (d)            No Person is known to the Reporting Persons to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, any Shares that may be beneficially owned by the Reporting Persons.
    (e)            The Reporting Persons ceased to beneficially own more than five percent (5%) of the Common Stock May 27, 2021.





    SIGNATURE

    After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
     
    Dated: May 27, 2021
    Madison Avenue International LP
    By: Madison Avenue GP, LLC, its general partner


    By: /s/ Eli Samaha
          Eli Samaha, as Manager


    Madison Avenue Partners, LP
    By: EMAI Management, LLC, its general partner


    By: /s/ Eli Samaha
           Eli Samaha, as Managing Member


    EMAI Management, LLC


    By: /s/ Eli Samaha
          Eli Samaha, as Managing Member


    Madison Avenue GP, LLC


    By: /s/ Eli Samaha
        Eli Samaha, as Manager


    Caraway Jackson Investments, LLC


    By: /s/ Eli Samaha
           Eli Samaha, as Member


    /s/ Eli Samaha
    Eli Samaha, a natural person



    SCHEDULE A
    Transactions in the Common Stock of the Issuer by Reporting Persons During the Past 60 Days
    Date
    Buy/Sell
    Security
    Approximate
    Price Per Share1
    Amount of Shares Bought/(Sold)
     
    Madison Avenue International LP
     
    5/17/2021
    SELL
    Common Stock
    $8.38
     (45,183)
    5/18/2021
    SELL
    Common Stock
    $8.38
     (100,000)
    5/18/2021
    SELL
    Common Stock
    $8.41
    (22,100)
    5/19/2021
    SELL
    Common Stock
    $8.42
    (13,825)
    5/20/2021
    SELL
    Common Stock
    $8.45
    (1,603)
    5/21/2021
    SELL
    Common Stock
    $8.42
     (50,000)
    5/25/2021
    SELL
    Common Stock
    $8.42
     (24,800)
    5/26/2021
    SELL
    Common Stock
    $8.44
    (37,888)
    5/27/2021
    SELL
    Common Stock
    $8.43
    (100,000)
    5/27/2021
    SELL
    Common Stock
    $8.45
    (8,563)






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      SANTA MONICA, Calif., May 06, 2021 (GLOBE NEWSWIRE) -- Leaf Group Ltd. (NYSE:LEAF), a diversified consumer internet company, today reported financial results for the first quarter ended March 31, 2021.  Unaudited Financial Summary(In thousands, except per share amounts)  Three months ended March 31,  2021    2020Segment Revenue:     Society6 Group$32,878  $15,993 Saatchi Art Group 5,110   2,748 Media Group 13,889   14,124 Total revenue$51,877  $32,865       Net loss$(6,295) $(10,676)      EPS—basic and diluted$(0.18) $(0.40)      Segment Operating Contribution:     Society6 Group$1,739  $(445)Saatchi Art Group (341)  (1,347)Media Group 4,824   3,744 Deduct:     Strategic shared services an

      5/6/21 4:15:00 PM ET
      $LEAF
      EDP Services
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    • Graham Holdings Company Reports First Quarter Earnings

      Graham Holdings Company (NYSE:GHC) today reported net income attributable to common shares of $112.5 million ($22.44 per share) for the first quarter of 2021, compared to a loss of $33.2 million ($6.32 per share) for the first quarter of 2020. The COVID-19 pandemic and measures taken to prevent its spread, such as travel restrictions, shelter in place orders and mandatory closures, significantly impacted the Company's results for 2020 and the first three months of 2021, largely from reduced demand for the Company's products and services. This significant adverse impact is expected to continue for several of the Company's businesses for the remainder of 2021. The Company's management has ta

      5/5/21 8:30:00 AM ET
      $LEAF
      $GHC
      EDP Services
      Technology
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    • Leaf Group Ltd. Reports Fourth Quarter and Full Year 2020 Results

      SANTA MONICA, Calif., Feb. 25, 2021 (GLOBE NEWSWIRE) -- Leaf Group Ltd. (NYSE: LEAF), a diversified consumer internet company, today reported financial results for the fourth quarter and fiscal year ended December 31, 2020. Financial Summary(In thousands, except per share amounts)   (unaudited)        Three months ended Year ended   December 31,  December 31,   2020 2019 2020 2019Segment Revenue:            Society6 Group $43,711  $22,446  $138,000  $73,852 Saatchi Art Group  5,665   3,825   17,063   15,773 Media Group  15,597   18,828   56,998   65,331 Total revenue $64,973  $45,099  $212,061  $154,956              Net loss $(2,673) $(5,305) $(8,860) $(26,838)             EPS—basic and

      2/25/21 4:05:00 PM ET
      $LEAF
      EDP Services
      Technology

    $LEAF
    SEC Filings

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    • SEC Form 15-12B filed by Leaf Group Ltd.

      15-12B - LEAF GROUP LTD. (0001365038) (Filer)

      6/24/21 9:25:23 AM ET
      $LEAF
      EDP Services
      Technology
    • SEC Form EFFECT filed by Leaf Group Ltd.

      EFFECT - LEAF GROUP LTD. (0001365038) (Filer)

      6/15/21 12:15:16 AM ET
      $LEAF
      EDP Services
      Technology
    • SEC Form EFFECT filed by Leaf Group Ltd.

      EFFECT - LEAF GROUP LTD. (0001365038) (Filer)

      6/15/21 12:15:50 AM ET
      $LEAF
      EDP Services
      Technology