• Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
Quantisnow Logo
  • Live Feeds
    • Press Releases
    • Insider Trading
    • FDA Approvals
    • Analyst Ratings
    • Insider Trading
    • SEC filings
    • Market insights
  • Analyst Ratings
  • Alerts
  • Subscriptions
  • Settings
  • RSS Feeds
PublishDashboard
    Quantisnow Logo

    © 2025 quantisnow.com
    Democratizing insights since 2022

    Services
    Live news feedsRSS FeedsAlertsPublish with Us
    Company
    AboutQuantisnow PlusContactJobsAI employees
    Legal
    Terms of usePrivacy policyCookie policy

    SEC Form SD filed by Purple Innovation Inc.

    5/16/25 4:01:31 PM ET
    $PRPL
    Home Furnishings
    Consumer Discretionary
    Get the next $PRPL alert in real time by email
    SD 1 ea0242505-sd_purple.htm SPECIALIZED DISCLOSURE REPORT

     

     

    UNITED STATES

    SECURITIES AND EXCHANGE COMMISSION

    Washington, D.C. 20549

     

    FORM SD

    Specialized Disclosure Report

     

    PURPLE INNOVATION, INC.
    (Exact name of the registrant as specified in its charter)
     
    Delaware   001-37523
    (State or other jurisdiction of incorporation)   (Commission file number)
         
    4100 North Chapel Ridge Rd., Suite 200
    Lehi, UT
      84043
    (Address of principal executive offices)   (Zip code)
         

    Todd Vogensen, Chief Financial Officer

    (801) 756-2600

    (Name and telephone number, including area code, of the person to contact in connection with this report.)

     

    Check the appropriate box to indicate the rule pursuant to which this form is being filed:

     

      ☒ Rule 13p-1 under the Securities Exchange Act (17 CFR 240.13p-1) for the reporting period from January 1 to December 31, 2024.

     

      ☐ Rule 13q-1 under the Securities Exchange Act (17 CFR 240.13q-1) for the fiscal year ended _______.

     

     

     

     

     

    Section 1 – Conflict Minerals Disclosure

     

    Item 1.01 Conflict Minerals Disclosure and Report

     

    Introduction

     

    This Specialized Disclosure Report on Form SD for the year ended December 31, 2024, is presented by Purple Innovation, Inc. (“Purple”) to comply with Rule 13p-1 under the Securities Exchange Act of 1934, as amended (the “Rule”). The Rule was adopted by the Securities and Exchange Commission (“SEC”) to implement reporting and disclosure requirements related to “conflict minerals” in the form of columbite-tantalite, cassiterite, gold, wolframite or their derivatives, which are limited to tantalum, tin and tungsten (“3TG”), as directed by the Dodd-Frank Wall Street Reform and Consumer Protection Act. The Rule imposes certain reporting obligations on SEC registrants for which 3TG are necessary to the functionality or production of products manufactured by the registrant or contracted to be manufactured by the registrant. If a registrant is subject to the Rule, the registrant must generally investigate the origin of the 3TG in its products. If it appears the registrant’s 3TG may have originated in the Democratic Republic of the Congo or an adjoining country (the “Covered Countries”) and is not from scrap or recycled sources, the registrant must then exercise due diligence over the source and chain of custody of such 3TG and disclose certain information about its due diligence efforts in this Specialized Disclosure Report on Form SD.

     

    Purple began as a digitally-native vertical brand founded on comfort product innovation with premium offerings, and has since expanded into brick and mortar stores in a true omni-channel brand. Purple offers a variety of innovative, branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and more. Purple markets and sells its products through direct-to-consumer e-commerce and Purple showrooms and wholesale partners.

     

    Conflict Minerals Disclosure

     

    Based on an assessment conducted in coordination with a third-party service provider, Purple determined that certain products it manufactured, or for which it contracted for manufacture, during the year ended December 31, 2024, contained 3TG (principally, tin).

     

    Through its third-party service provider, Purple then conducted a reasonable country of origin inquiry by surveying the suppliers of components and materials supplied to Purple containing 3TG. This inquiry was reasonably designed to determine whether any of such 3TG originated in a Covered Country or was from recycled or scrap sources.

     

    Based on its suppliers’ responses, Purple has determined that the 3TG in its products manufactured, or contracted to be manufactured, during the year ended December 31, 2024, did not originate in a Covered Country or came from recycled or scrap sources, and Purple has no reason to believe that the 3TG in its products originated in a Covered Country. In addition, all suppliers who supply Purple with any 3TG for the manufacture of products containing such 3TG have confirmed that such suppliers source 3TG through smelters or refiners verified as conformant with the Responsible Minerals Initiative’s Responsible Minerals Assurance Process, a widely recognized standard that uses independent, third-party audit assessment of smelter and refiner management systems and sourcing practices for responsible mineral procurement.

     

    This Specialized Disclosure Report on Form SD is available on Purple’s publicly available internet website at https://investors.purple.com/sec-filings/default.aspx.

     

    Item 1.02 Exhibit

     

    Not applicable.

     

    Section 2 – Resource Extraction Issuer Disclosure

     

    Item 2.01 Resource Extraction Issuer Disclosure and Report

     

    Not applicable.

     

    Section 3 – Exhibits

     

    Item 3.01 Exhibits

     

    Not applicable.

     

    1

     

     

    SIGNATURES

     

    Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the duly authorized undersigned.

     

      Purple Innovation, Inc.
      (Registrant)
         
    Date: May 16, 2025 By: /s/ Todd Vogensen
        Todd Vogensen
        Chief Financial Officer

     

     

    2

     

     

     

    Get the next $PRPL alert in real time by email

    Chat with this insight

    Save time and jump to the most important pieces.

    Recent Analyst Ratings for
    $PRPL

    DatePrice TargetRatingAnalyst
    9/4/2024$1.75 → $1.10Outperform → Neutral
    Wedbush
    3/13/2024$2.00 → $2.50Neutral → Buy
    ROTH MKM
    11/10/2022$4.00 → $6.00Hold → Buy
    Craig Hallum
    3/2/2022$5.50 → $4.50Underperform
    BofA Securities
    3/2/2022$10.00 → $5.00Hold
    Truist
    3/2/2022$9.00 → $6.00Neutral
    B. Riley Securities
    3/2/2022$10.00 → $6.50Neutral
    UBS
    3/2/2022$10.00 → $6.00Buy → Neutral
    ROTH Capital
    More analyst ratings

    $PRPL
    Financials

    Live finance-specific insights

    See more
    • Purple Innovation Reports First Quarter 2025 Results; Reaffirms 2025 Guidance

      Exceeded Q1 Adjusted EBITDA Target; Delivered Q1 Sales Consistent with Guidance GAAP Gross Margin of 39.4% in Q1; Adjusted Gross Margin Above 40% for Fourth Consecutive Quarter LEHI, Utah, May 6, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the first quarter ended March 31, 2025. "Our first quarter performance reflects continued progress against our strategic priorities to stabilize and strengthen the business, and position Purple fo

      5/6/25 4:05:00 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • Purple Innovation to Report First Quarter 2025 Results on May 6, 2025

      LEHI, Utah, May 2, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report first quarter 2025 financial results on Tuesday, May 6, 2025 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results. Investors and analysts interested in participating in the call are invited to dial 800-715-9871 (domestic) or 646-307-1963 (international) with Conference ID 7609054. The conference call will also be

      5/2/25 4:07:00 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • Purple Innovation Reports Fourth Quarter and Full Year 2024 Results

      Returned to Positive Adjusted EBITDA and Cash Flow in Fourth QuarterGAAP Gross Margin of 42.9% in Q4; Adjusted Gross Margin improved Over 810bps in Q4 Versus Last YearGenerated Incremental Liquidity with New $19.0 Million Term Loan Increase to Support Continued Investments in Innovation and Advertising LEHI, Utah, March 13, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple" or the "Company"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the fourth quarter and full year ended December 31, 2024.

      3/13/25 4:05:00 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary

    $PRPL
    Analyst Ratings

    Analyst ratings in real time. Analyst ratings have a very high impact on the underlying stock. See them live in this feed.

    See more
    • Purple Innovation downgraded by Wedbush with a new price target

      Wedbush downgraded Purple Innovation from Outperform to Neutral and set a new price target of $1.10 from $1.75 previously

      9/4/24 8:28:13 AM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • Purple Innovation upgraded by ROTH MKM with a new price target

      ROTH MKM upgraded Purple Innovation from Neutral to Buy and set a new price target of $2.50 from $2.00 previously

      3/13/24 8:17:19 AM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • Purple Innovation upgraded by Craig Hallum with a new price target

      Craig Hallum upgraded Purple Innovation from Hold to Buy and set a new price target of $6.00 from $4.00 previously

      11/10/22 7:26:08 AM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary

    $PRPL
    Press Releases

    Fastest customizable press release news feed in the world

    See more
    • Purple Innovation Reports First Quarter 2025 Results; Reaffirms 2025 Guidance

      Exceeded Q1 Adjusted EBITDA Target; Delivered Q1 Sales Consistent with Guidance GAAP Gross Margin of 39.4% in Q1; Adjusted Gross Margin Above 40% for Fourth Consecutive Quarter LEHI, Utah, May 6, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the first quarter ended March 31, 2025. "Our first quarter performance reflects continued progress against our strategic priorities to stabilize and strengthen the business, and position Purple fo

      5/6/25 4:05:00 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • Purple Announces Significant Expansion of Commercial Relationship with Somnigroup

      Agreements meaningfully increase Purple's footprint in Mattress Firm stores nationwide and provide Purple with strategic supply support from Tempur Sherwood Bolsters Mattress Firm's position as a multi-branded retailer offering customers more choice and value, while enabling Somnigroup to participate in Purple's future success Purple secures substantial new debt financing to support expansion with Mattress Firm and continued investments in innovation and advertising LEHI, Utah, May 6, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced that it has entered into an agr

      5/6/25 4:00:00 PM ET
      $PRPL
      $SGI
      Home Furnishings
      Consumer Discretionary
    • Purple Innovation to Report First Quarter 2025 Results on May 6, 2025

      LEHI, Utah, May 2, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report first quarter 2025 financial results on Tuesday, May 6, 2025 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. ET to review the financial results. Investors and analysts interested in participating in the call are invited to dial 800-715-9871 (domestic) or 646-307-1963 (international) with Conference ID 7609054. The conference call will also be

      5/2/25 4:07:00 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary

    $PRPL
    Leadership Updates

    Live Leadership Updates

    See more
    • Casper Sleep Inc. Appoints Joe Megibow as CEO

      Megibow's Business Leadership and Extensive Industry Experience Will Propel Casper To Next Growth Phase Casper Sleep Inc., the award-winning sleep company, appoints Joe Megibow as CEO to lead the company into its next chapter of growth. Effective immediately, Megibow will succeed outgoing CEO Emilie Arel, who will be integral in the transition until March 1, 2024. "No other mattress brand has cultivated the level of customer trust and love that Casper has, and it's our time to leverage this unique position," said Joe Megibow, CEO of Casper. "This is the sleep brand pioneer that disrupted the industry, creating unmatched brand awareness in a sleepy category with a strong focus on innovat

      1/19/24 5:00:00 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • PURPLE APPOINTS TRICIA MCDERMOTT AS CHIEF LEGAL OFFICER

      McDermott Brings a Successful Track Record of Leading Legal Departments and Driving Intellectual Property Transactions at Several Multibillion Dollar Retail Brands LEHI, Utah, Sept. 27, 2023 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), the world leader in sleep innovation and inventor of GelFlex® Grid Technology, today announced the appointment of Tricia McDermott as its Chief Legal Officer, effective October 23, 2023. McDermott replaces Casey McGarvey who has served as Chief Legal Officer since the company was founded. McGarvey plans to take a step back f

      9/27/23 4:05:00 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • PURPLE APPOINTS TODD VOGENSEN AS CHIEF FINANCIAL OFFICER

      Vogensen Brings a Successful Track Record Driving Results at Multi-Billion Dollar Retailers LEHI, Utah, Sept. 21, 2023 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ:PRPL) ("Purple"), the world leader in sleep innovation and inventor of GelFlex® Grid Technology, today announced the appointment of Todd Vogensen as its Chief Financial officer, effective October 16, 2023. Vogensen replaces Bennett Nussbaum who has been serving as interim CFO since August 2021. CEO Rob DeMartini thanked Nussbaum "We are truly grateful for the tireless work Bennett has contributed to Purple over t

      9/21/23 4:05:00 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary

    $PRPL
    Large Ownership Changes

    This live feed shows all institutional transactions in real time.

    See more
    • Amendment: SEC Form SC 13G/A filed by Purple Innovation Inc.

      SC 13G/A - Purple Innovation, Inc. (0001643953) (Subject)

      11/12/24 10:34:15 AM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • SEC Form SC 13D/A filed by Purple Innovation Inc. (Amendment)

      SC 13D/A - Purple Innovation, Inc. (0001643953) (Subject)

      1/23/24 4:36:57 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • SEC Form SC 13G/A filed by Purple Innovation Inc. (Amendment)

      SC 13G/A - Purple Innovation, Inc. (0001643953) (Subject)

      1/10/24 8:53:27 AM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary

    $PRPL
    SEC Filings

    See more
    • SEC Form EFFECT filed by Purple Innovation Inc.

      EFFECT - Purple Innovation, Inc. (0001643953) (Filer)

      6/2/25 12:15:04 AM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • SEC Form S-3 filed by Purple Innovation Inc.

      S-3 - Purple Innovation, Inc. (0001643953) (Filer)

      5/23/25 4:16:13 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • SEC Form SD filed by Purple Innovation Inc.

      SD - Purple Innovation, Inc. (0001643953) (Filer)

      5/16/25 4:01:31 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary

    $PRPL
    Insider Trading

    Insider transactions reveal critical sentiment about the company from key stakeholders. See them live in this feed.

    See more
    • Chief Innovation Officer Hutchings Jeffrey Layne converted options into 9,827 shares, increasing direct ownership by 17% to 68,831 units (SEC Form 4)

      4 - Purple Innovation, Inc. (0001643953) (Issuer)

      5/12/25 4:00:16 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • SEC Form 4 filed by Director Coliseum Capital Management, Llc

      4 - Purple Innovation, Inc. (0001643953) (Issuer)

      5/6/25 4:20:12 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • Principal Accounting Officer Ulrich George Turner converted options into 6,576 shares and covered exercise/tax liability with 2,249 shares, increasing direct ownership by 18% to 28,139 units (SEC Form 4)

      4 - Purple Innovation, Inc. (0001643953) (Issuer)

      4/2/25 4:00:39 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary

    $PRPL
    Insider Purchases

    Insider purchases reveal critical bullish sentiment about the company from key stakeholders. See them live in this feed.

    See more
    • Chief Executive Officer Demartini Robert bought $203,656 worth of shares (200,000 units at $1.02), increasing direct ownership by 43% to 663,669 units (SEC Form 4)

      4 - Purple Innovation, Inc. (0001643953) (Issuer)

      6/28/24 6:14:48 PM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary
    • Ulrich George Turner bought $6,061 worth of shares (4,000 units at $1.52), increasing direct ownership by 31% to 16,874 units (SEC Form 4)

      4 - Purple Innovation, Inc. (0001643953) (Issuer)

      3/26/24 8:00:18 AM ET
      $PRPL
      Home Furnishings
      Consumer Discretionary