Toyota Motor North America Reports March, First Quarter 2026 U.S. Sales Results
- Toyota Corolla Cross Gas and Grand Highlander Hybrid Achieved an All-Time Best-Ever
- Lexus RZ and NX Plug-in Hybrid Achieved an All-Time Best-Ever
- 32 Electrified Vehicle Options Available Between Both Toyota and Lexus Brands
- TMNA March Electrified Vehicle Sales of 115,422, up 2.5 Percent
PLANO, Texas, April 1, 2026 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported March 2026 U.S. sales of 211,617 vehicles, down 8.5 percent on a volume basis and down 4.9 percent on a daily selling rate (DSR) basis compared to March 2025. Sales of electrified vehicles for the month totaled 115,422, up 2.5 percent on a volume basis and up 6.6 percent on a DSR basis, representing 54.5 percent of total sales volume.
For the first quarter, TMNA reported sales of 569,420 vehicles, down 0.1 percent on a volume basis and down 0.1 percent on a DSR basis versus the first quarter of 2025. Sales of electrified vehicles for the first quarter totaled 287,276, down 0.5 percent on a volume basis and down 0.5 percent on a DSR basis, representing 50.5 percent of total sales volume.
Toyota division posted March sales of 182,606 vehicles, down 6.9 percent on a volume basis and down 3.2 percent on a DSR basis. For the quarter, Toyota division reported sales of 488,468 vehicles, up 0.3 percent on a volume basis and up 0.3 percent on a DSR basis.
Lexus division posted March sales of 29,011 vehicles, down 17.3 percent on a volume basis and down 14.0 percent on a DSR basis. For the quarter, Lexus division reported sales of 80,952
vehicles, down 2.5 percent on a volume basis and down 2.5 percent on a DSR basis.
"Our first-quarter performance demonstrates the underlying strength of our business," said Andrew Gilleland, senior vice president, Automotive Operations Group, Toyota Motor North America. "We maintained stable sales year-over-year, even while navigating production constraints and limited inventory during the ramp-up of our traditional volume leader, the new RAV4. This resilience gives us great confidence as we continue driving toward our full-year goals."
Highlights (volume basis unless otherwise noted)
TMNA:
- First quarter sales down 0.1 percent
- First quarter electrified vehicle sales of 287,276, down 0.5 percent
- March sales down 8.5 percent
- March electrified vehicle sales of 115,422, up 2.5 percent
- 32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands
- Among the lowest incentives among full-line manufacturers
Toyota Division:
- Corolla Cross Gas and Grand Highlander Hybrid achieved an all-time best-ever
- First quarter sales up 0.3 percent
- First quarter electrified vehicle sales of 252,369, down 1.4 percent
- March sales down 6.9 percent
- March electrified vehicle sales of 101,500, up 2.4 percent
Lexus Division:
- RZ and NX Plug-in Hybrid achieved an all-time best-ever
- First quarter sales down 2.5 percent
- First quarter electrified vehicle sales of 34,907, up 6.2 percent
- March sales down 17.3 percent
- March electrified vehicle sales of 13,922, up 3.2 percent
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of more than 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota's plant in North Carolina began to assemble automotive batteries for electrified vehicles.
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media contact:
Derrick Brown
[email protected]
TOYOTA U.S. SALES SUMMARY | ||||||||
March 2026 | ||||||||
-- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||
2026 | 2025 | DSR % | VOL % | 2026 | 2025 | DSR % | VOL % | |
TOTAL TMNA | 211,617 | 231,336 | -4.9 | -8.5 | 569,420 | 570,270 | -0.1 | -0.1 |
TOTAL TOYOTA DIV. | 182,606 | 196,241 | -3.2 | -6.9 | 488,468 | 487,227 | 0.3 | 0.3 |
TOTAL LEXUS DIV. | 29,011 | 35,095 | -14.0 | -17.3 | 80,952 | 83,043 | -2.5 | -2.5 |
COROLLA | 23,210 | 21,495 | 12.3 | 8.0 | 62,574 | 55,456 | 12.8 | 12.8 |
SUPRA | 357 | 179 | 107.4 | 99.4 | 919 | 421 | 118.3 | 118.3 |
GR86 (INCL FR-S) | 605 | 1,146 | -45.1 | -47.2 | 2,046 | 2,777 | -26.3 | -26.3 |
MIRAI | 15 | 0 | 0.0 | 0.0 | 63 | 33 | 90.9 | 90.9 |
CROWN | 842 | 986 | -11.2 | -14.6 | 2,941 | 2,236 | 31.5 | 31.5 |
PRIUS | 2,941 | 7,258 | -57.9 | -59.5 | 9,737 | 16,653 | -41.5 | -41.5 |
CAMRY | 30,680 | 29,661 | 7.6 | 3.4 | 78,255 | 70,308 | 11.3 | 11.3 |
TOTAL TOYOTA DIV. CAR | 58,651 | 60,725 | 0.4 | -3.4 | 156,537 | 147,885 | 5.9 | 5.9 |
IS | 2,003 | 2,139 | -2.6 | -6.4 | 5,045 | 4,779 | 5.6 | 5.6 |
RC | 39 | 186 | -78.2 | -79.0 | 200 | 452 | -55.8 | -55.8 |
ES | 418 | 4,020 | -89.2 | -89.6 | 3,044 | 9,198 | -66.9 | -66.9 |
LS | 5 | 140 | -96.3 | -96.4 | 143 | 420 | -66.0 | -66.0 |
LC | 111 | 149 | -22.5 | -25.5 | 324 | 519 | -37.6 | -37.6 |
TOTAL LEXUS DIV. CAR | 2,576 | 6,634 | -59.6 | -61.2 | 8,756 | 15,368 | -43.0 | -43.0 |
TOTAL TMNA CAR | 61,227 | 67,359 | -5.5 | -9.1 | 165,293 | 163,253 | 1.2 | 1.2 |
C-HR BEV | 13 | 0 | 0.0 | 0.0 | 13 | 0 | 0.0 | 0.0 |
BZ | 4,019 | 1,678 | 149.1 | 139.5 | 10,029 | 5,610 | 78.8 | 78.8 |
RAV4 | 21,693 | 41,509 | -45.6 | -47.7 | 59,869 | 115,402 | -48.1 | -48.1 |
COROLLA CROSS | 11,709 | 10,879 | 11.9 | 7.6 | 30,093 | 24,120 | 24.8 | 24.8 |
CROWN SIGNIA | 2,026 | 2,806 | -24.9 | -27.8 | 5,293 | 7,908 | -33.1 | -33.1 |
VENZA | 1 | 39 | -97.3 | -97.4 | 4 | 672 | -99.4 | -99.4 |
HIGHLANDER | 6,131 | 5,523 | 15.4 | 11.0 | 15,783 | 12,017 | 31.3 | 31.3 |
GRAND HIGHLANDER | 13,895 | 10,959 | 31.9 | 26.8 | 34,607 | 25,719 | 34.6 | 34.6 |
4RUNNER | 12,380 | 6,980 | 84.4 | 77.4 | 33,244 | 8,435 | 294.0 | 294.1 |
SEQUOIA | 2,218 | 1,896 | 21.7 | 17.0 | 6,382 | 5,107 | 25.0 | 25.0 |
LAND CRUISER | 2,719 | 5,860 | -51.7 | -53.6 | 8,083 | 15,416 | -47.6 | -47.6 |
TOTAL TOYOTA DIV. SUV | 76,804 | 88,129 | -9.4 | -12.9 | 203,400 | 220,406 | -7.7 | -7.7 |
SIENNA | 9,204 | 9,033 | 6.0 | 1.9 | 24,652 | 23,561 | 4.6 | 4.6 |
TACOMA | 24,998 | 23,949 | 8.6 | 4.4 | 69,263 | 59,825 | 15.8 | 15.8 |
TUNDRA | 12,949 | 14,405 | -6.5 | -10.1 | 34,616 | 35,550 | -2.6 | -2.6 |
TOTAL TOYOTA DIV. PICKUP | 37,947 | 38,354 | 2.9 | -1.1 | 103,879 | 95,375 | 8.9 | 8.9 |
TOTAL TOYOTA DIV. TRUCK | 123,955 | 135,516 | -4.9 | -8.5 | 331,931 | 339,342 | -2.2 | -2.2 |
UX | 1,242 | 988 | 30.7 | 25.7 | 2,283 | 2,525 | -9.6 | -9.6 |
NX | 4,772 | 7,077 | -29.9 | -32.6 | 13,219 | 17,992 | -26.5 | -26.5 |
RZ | 1,842 | 705 | 171.7 | 161.3 | 4,456 | 1,454 | 206.5 | 206.5 |
RX | 10,964 | 10,452 | 9.1 | 4.9 | 29,336 | 24,716 | 18.7 | 18.7 |
TX | 4,822 | 4,584 | 9.4 | 5.2 | 12,489 | 10,045 | 24.3 | 24.3 |
GX | 2,142 | 3,922 | -43.2 | -45.4 | 8,565 | 9,239 | -7.3 | -7.3 |
LX | 651 | 733 | -7.6 | -11.2 | 1,848 | 1,704 | 8.5 | 8.5 |
TOTAL LEXUS DIV. TRUCK | 26,435 | 28,461 | -3.4 | -7.1 | 72,196 | 67,675 | 6.7 | 6.7 |
TOTAL TMNA TRUCK | 150,390 | 163,977 | -4.6 | -8.3 | 404,127 | 407,017 | -0.7 | -0.7 |
Selling Days | 25 | 26 | 75 | 75 | ||||
DSR = Daily Selling Rate | ||||||||
TOYOTA U.S. ELECTRIFIED VEHICLE SALES SUMMARY | ||||||||
March 2026 | ||||||||
-- CURRENT MONTH -- | -- CALENDAR YEAR TO DATE -- | |||||||
2026 | 2025 | DSR % | VOL% | 2026 | 2025 | DSR % | VOL% | |
TOYOTA PRIUS HYBRID | 1,730 | 5,727 | -68.6 | -69.8 | 6,923 | 12,893 | -46.3 | -46.3 |
TOYOTA PRIUS PLUG-IN HYBRID | 1,211 | 1,531 | -17.7 | -20.9 | 2,814 | 3,760 | -25.2 | -25.2 |
TOYOTA COROLLA HYBRID | 4,359 | 5,529 | -18.0 | -21.2 | 12,175 | 14,523 | -16.2 | -16.2 |
TOYOTA CAMRY HYBRID | 30,680 | 29,655 | 7.6 | 3.5 | 78,247 | 70,281 | 11.3 | 11.3 |
TOYOTA MIRAI | 15 | 0 | 0.0 | 0.0 | 63 | 33 | 90.9 | 90.9 |
TOYOTA CROWN | 842 | 986 | -11.2 | -14.6 | 2,941 | 2,236 | 31.5 | 31.5 |
TOYOTA SIENNA HYBRID | 9,202 | 9,031 | 6.0 | 1.9 | 24,649 | 23,559 | 4.6 | 4.6 |
TOYOTA 4RUNNER HYBRID | 2,433 | 147 | 1,621.0 | 1,555.0 | 7,421 | 147 | 4,948.0 | 4,948.0 |
TOYOTA HIGHLANDER HYBRID | 4,953 | 3,017 | 70.7 | 64.2 | 11,991 | 6,641 | 80.6 | 80.6 |
TOYOTA GRAND HIGHLANDER HYBRID | 8,275 | 4,695 | 83.3 | 76.3 | 20,532 | 10,985 | 86.9 | 86.9 |
TOYOTA SEQUOIA HYBRID | 2,218 | 1,896 | 21.7 | 17.0 | 6,382 | 5,107 | 25.0 | 25.0 |
TOYOTA LAND CRUISER HYBRID | 2,719 | 5,860 | -51.7 | -53.6 | 8,083 | 15,416 | -47.6 | -47.6 |
TOYOTA BZ BEV | 4,019 | 1,678 | 149.1 | 139.5 | 10,029 | 5,610 | 78.8 | 78.8 |
TOYOTA RAV4 HYBRID | 21,111 | 14,524 | 51.2 | 45.4 | 37,409 | 49,513 | -24.4 | -24.4 |
TOYOTA RAV4 PLUG-IN HYBRID | 156 | 2,631 | -93.8 | -94.1 | 1,395 | 6,355 | -78.0 | -78.0 |
TOYOTA COROLLA CROSS HYBRID | 912 | 4,223 | -77.5 | -78.4 | 3,118 | 8,900 | -65.0 | -65.0 |
TOYOTA CROWN SIGNIA | 2,026 | 2,806 | -24.9 | -27.8 | 5,293 | 7,908 | -33.1 | -33.1 |
TOYOTA VENZA HYBRID | 1 | 39 | -97.3 | -97.4 | 4 | 672 | -99.4 | -99.4 |
TOYOTA TACOMA HYBRID | 2,368 | 2,667 | -7.7 | -11.2 | 6,887 | 5,996 | 14.9 | 14.9 |
TOYOTA TUNDRA HYBRID | 2,270 | 2,478 | -4.7 | -8.4 | 6,012 | 5,380 | 11.7 | 11.7 |
LEXUS ES HYBRID | 16 | 1,618 | -99.0 | -99.0 | 149 | 3,524 | -95.8 | -95.8 |
LEXUS UX HYBRID | 1,242 | 988 | 30.7 | 25.7 | 2,283 | 2,525 | -9.6 | -9.6 |
LEXUS LX HYBRID | 297 | 209 | 47.8 | 42.1 | 832 | 317 | 162.5 | 162.5 |
LEXUS NX HYBRID | 2,610 | 2,625 | 3.4 | -0.6 | 6,759 | 7,646 | -11.6 | -11.6 |
LEXUS NX PLUG-IN HYBRID | 1,201 | 1,143 | 9.3 | 5.1 | 3,229 | 2,656 | 21.6 | 21.6 |
LEXUS RZ BEV | 1,842 | 705 | 171.7 | 161.3 | 4,456 | 1,454 | 206.5 | 206.5 |
LEXUS RX HYBRID | 4,847 | 4,183 | 20.5 | 15.9 | 12,251 | 10,635 | 15.2 | 15.2 |
LEXUS RX PLUG-IN HYBRID | 860 | 1,059 | -15.5 | -18.8 | 2,045 | 2,037 | 0.4 | 0.4 |
LEXUS TX HYBRID | 932 | 884 | 9.6 | 5.4 | 2,679 | 1,928 | 39.0 | 39.0 |
LEXUS TX PLUG-IN HYBRID | 74 | 70 | 9.9 | 5.7 | 221 | 137 | 61.3 | 61.3 |
LEXUS LS HYBRID | 1 | 5 | -79.2 | -80.0 | 1 | 18 | -94.4 | -94.4 |
LEXUS LC HYBRID | 0 | 0 | 0.0 | 0.0 | 2 | 4 | -50.0 | -50.0 |
TOTAL TMNA Electrified Vehicles | 115,422 | 112,609 | 6.6 | 2.5 | 287,276 | 288,797 | -0.5 | -0.5 |
TOTAL TOYOTA Electrified Vehicles | 101,500 | 99,120 | 6.5 | 2.4 | 252,369 | 255,916 | -1.4 | -1.4 |
TOTAL LEXUS Electrified Vehicles | 13,922 | 13,489 | 7.3 | 3.2 | 34,907 | 32,881 | 6.2 | 6.2 |
TOTAL TMNA SALES RATIO | 54.5 % | 48.7 % | 50.5 % | 50.6 % | ||||
Selling Days | 25 | 26 | 75 | 75 | ||||
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SOURCE Toyota Motor North America