Vera Bradley Inc. filed SEC Form 8-K: Leadership Update, Financial Statements and Exhibits
$VRA
Apparel
Consumer Discretionary
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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FORM 8-K
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CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(D)
OF THE SECURITIES EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported): October 29, 2025
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Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
(c) Appointment of Certain Officers.
On October 29, 2025, Vera Bradley, Inc. (the “Company”) announced that Melinda Paraie will join the Company as Chief Brand Officer effective November 1, 2025. Ms. Paraie brings an extensive set of relevant experience and skills to Vera Bradley. Ms. Paraie served as CEO of Cath Kidston, leading the brand through digital transformation, navigating the challenges of COVID-19, and overseeing its eventual sale. Prior to that, she spent over ten years at Tapestry, Inc. (formerly Coach, Inc.), most recently as Senior VP of North American Merchandising. She played a key role in Coach’s global expansion, contributing to a $1B+ increase in sales outside North America. Ms. Paraie has also served as Chief Merchandising Officer for John Hardy and as a strategic advisor to brands including The Body Shop, Adolfo Dominguez, and Vera Bradley.
In connection with her appointment, Ms. Paraie’s annual base salary will be $475,000, plus she is eligible to participate in the Company’s short-term incentive plan at a rate of 65% of annual base salary. Ms. Paraie will also participate in the Company’s long-term incentive plan. For Fiscal Year 2027 she will receive a Long-Term Incentive Grant valued at $500,000. In addition, Ms. Paraie will receive an additional LTI grant valued at $525,000 and a cash payment of $150,000 upon her employment with the Company.
Item 9.01 Financial Statements and Exhibits
(d) Exhibits
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SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
Vera Bradley, Inc. | ||||||||||||||
(Registrant) | ||||||||||||||
| Date: October 29, 2025 | /s/ Mark C. Dely | |||||||||||||
Mark C. Dely Chief Administrative Officer | ||||||||||||||