Viant And Havas Media Network Achieve 100% Scale And 93% Unique Reach In Landmark Cookieless Test

7/25/24 9:06:12 AM ET

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Cookieless Activation Achieved through the Viant DSP

Viant Technology Inc. (NASDAQ:DSP), a leading advertising technology company, today announced the successful execution of a cookieless advertising test conducted in partnership with Havas Media Network, one of the world's largest global communications networks, powered by data from PurpleLab®, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases in the US. The test, conducted for a major US-based pharmaceutical advertiser, achieved 100% scale and a 93% unique reach across premium publishers when utilizing the Viant Household ID™ to target consumers instead of traditional cookies.

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Recent Analyst Ratings for
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Date	Price Target	Rating	Analyst
11/13/2024	$13.00 → $18.00	Hold → Buy	Canaccord Genuity
3/5/2024	$10.00 → $12.00	Buy	Needham
10/18/2022	$7.00	Buy	Craig Hallum
3/11/2022	$15.00 → $10.00	Buy	Needham
3/11/2022	$18.00 → $14.00	Market Outperform	JMP Securities
1/21/2022	$62.00 → $15.00	Buy	Needham
12/2/2021	$11.00	Neutral	UBS
9/27/2021	$18.00	Market Perform → Market Outperform	JMP Securities

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Viant And Havas Media Network Achieve 100% Scale And 93% Unique Reach In Landmark Cookieless Test
Cookieless Activation Achieved through the Viant DSPViant Technology Inc. (NASDAQ:DSP), a leading advertising technology company, today announced the successful execution of a cookieless advertising test conducted in partnership with Havas Media Network, one of the world's largest global communications networks, powered by data from PurpleLab®, a healthcare analytics company that holds one of the largest medical and pharmaceutical claims databases in the US. The test, conducted for a major US-based pharmaceutical advertiser, achieved 100% scale and a 93% unique reach across premium publishers when utilizing the Viant Household ID™ to target consumers instead of traditional cookies.
7/25/24 9:06:12 AM ET
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Key Takeaways From Viant Technology Analyst Ratings
In the preceding three months, 6 analysts have released ratings for Viant Technology (NASDAQ:DSP), presenting a wide array of perspectives from bullish to bearish. In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months. Bullish Somewhat Bullish Indifferent Somewhat Bearish Bearish Total Ratings 5 0 1 0 0 Last 30D 1 0 0 0 0 1M Ago 1 0 0 0 0 2M Ago 0 0 0 0 0 3M Ago 3 0 1 0 0 Analysts have set 12-month price targets for Viant Technology, revealing an average target of $12.0, a high estimate of $14.00, and a low estimate of $10.00. Observing a 41.18% increase, the cur
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Viant Technology Announces Third Quarter 2024 Financial Results
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Viant Technology Announces Third Quarter 2024 Financial Results
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Viant Announces Date of Third Quarter 2024 Financial Results and Conference Call
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Viant Technology Announces Second Quarter 2024 Financial Results
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Viant Technology Announces Acquisition of IRIS.TV
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Viant And Havas Media Network Achieve 100% Scale And 93% Unique Reach In Landmark Cookieless Test

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Amendment: SEC Form SC 13G/A filed by Viant Technology Inc.

Amendment: SEC Form SC 13G/A filed by Viant Technology Inc.

Amendment: SEC Form SC 13G/A filed by Viant Technology Inc.

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