VTEX Leads the 2025 B2B Paradigm Combine: Sets the Highest Gold Standard in Enterprise and Secures Full Category Honors
All 24 medals. 16 Gold. VTEX becomes a 2025 Tier One B2B commerce platform with unmatched wins in TCO, Marketplace, along with recognition in every evaluated category.
VTEX (NYSE:VTEX), the backbone for connected commerce, earned medals in all 24 categories across Enterprise and Midmarket editions of the Paradigm's 2025 Combine Reports. However, earning medals across every category is only part of the story. VTEX set a new gold standard in B2B commerce by securing 16 Gold medals, the highest total in this year's Paradigm B2B Combine, reflecting excellence across critical enterprise criteria including a rare Gold for Total Cost of Ownership in both the Enterprise and Midmarket reports.
While Others Rushed to Shout, VTEX is Always First to Deliver Value
While others rushed to echo general claims and broad takeaways, VTEX is leading with clarity on its measurable performance. In the 2025 Paradigm B2B Combine Reports, created by leading B2B commerce analyst Andy Hoar, VTEX increased its Gold medal count by 33% year-over-year, signaling standout marks across B2B decision-maker priorities, including operational control, speed to value, and enterprise-ready execution at scale.
Enterprise Edition: Gold in 8 of 12 categories (highest platform achievement). Ability to Execute • Customer Service & Support • Total Cost of Ownership (TCO) • Vision & Strategy • Integrations • Operations & Infrastructure • Promotions Management • Marketplaces • Transaction Management.
- Customers spoke highly of VTEX's integrated ecommerce/OMS/Marketplace solution and low Total Cost of Ownership (TCO).
- Silver: Sales & Channel Enablement.
- Bronze: Content & Data Management, Site Search, Partner Ecosystem.
Midmarket Edition: Gold in 8 of 12 categories (matches Enterprise performance).
- Outperformed two ‘best-of-breed' platforms in marketplace capabilities.
- Silver: Sales & Channel Enablement.
- Bronze: Content, Site Search, Partner Ecosystem.
The VTEX Gold Standard: Powering Enterprise B2B Leadership
- Stanley Black & Decker: VTEX's composable B2B platform and native OMS gave Stanley Black & Decker the tools to power bulk ordering, real-time pricing, and guided selling across its field sales operations. With a custom headless app built on VTEX, the company streamlined workflows and reduced manual errors, transforming productivity.
- bisco industries: 55% of B2B enterprises sell on marketplaces. Using VTEX's built-in B2B-ready marketplace engine, bisco industries launched a 4 million-SKU marketplace with 60,000 attributes, doubling catalog conversion and cutting development costs, solving a key need.
- United States Electrical Services, Inc. (USESI): Unifying manual systems and retiring legacy technology, USESI successfully addressed one of the main pain points shared by 81% of B2B buyers' experience struggling with outdated systems
- Whirlpool: Whirlpool's VTEX deployment delivered rapid onboarding and strong SLA adherence allowing the company to launch multiple brands and storefronts in record time, halving support tickets after migration, and meeting the high platform reliability expectations of 84% of B2B buyers.
Dani Jurado, VTEX EVP for North America, said: "Technology is no longer the barrier holding B2B companies back. At VTEX, we know success means more than just migrating off outdated or outgrown systems without disruption. It's about enabling scalable B2B models designed to meet modern buyer expectations, deliver self-service efficiency, and support adaptable infrastructure that scales alongside your business. Backed by platform reliability and AI embedded where it truly drives value, our B2B enterprise customers count on us as strategic partners, empowering their teams to seize new opportunities with confidence."
The gold rush of B2B enterprise recognitions reflects the results VTEX delivers daily for B2B leaders. Global manufacturers, distributors, and other enterprise B2B organizations rely on VTEX to manage growing complexity at scale. That is why VTEX is the only vendor recognized as a Customers' Choice in Gartner's Voice of the Customer Digital Commerce Report for two consecutive years.
VTEX sets a new standard for modern commerce by delivering secure speed, clarity, and execution without compromise or user complexity. For B2B companies navigating rising expectations, now is the moment to act. VTEX is the partner powering the next era of B2B enterprise commerce. For more information and to read a free copy of the Paradigm B2B Combine report, click here.
ABOUT US: VTEX ((VTEX) VTEX is the backbone for connected commerce for enterprises that move fast, adapt faster, and demand results. Built for both B2C and B2B brands, VTEX powers agentic commerce workflows by unifying a complete ecosystem of solutions: Sales App, Pick & Pack, Data Pipeline, Retail Media, and Security Shield work together to remove friction, connect teams, and accelerate growth. This isn't just software. It's a pragmatic composability, enterprise-grade platform that's trusted by over 2,400 brands including Carrefour, Colgate, Sony, Stanley Black & Decker, and Whirlpool. VTEX supports more than 3,400 active storefronts across 43 countries.(FY ended December 31, 2024). For more information, www.vtex.com.
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Natasha Koleas, 949 397-7582
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