VTEX Named a Challenger in the 2025 Gartner® Magic Quadrant™ for Digital Commerce
Enterprise brands choose VTEX Commerce to challenge the status quo and unlock their competitive advantage, a belief grounded in VTEX's own global customer experience.
Gartner has recognized VTEX (NYSE:VTEX), the global commerce platform for enterprise brands, as a Challenger in the 2025 Magic Quadrant™ for Digital Commerce, acknowledging its "Ability to Execute" and "Completeness of Vision" as enterprises move toward governed, AI-driven commerce.
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"For VTEX, the Challenger designation affirms our role as a critical force in digital commerce, advocating for the needs of enterprise operators," said Mariano Gomide de Faria, Founder and Co-CEO of VTEX. "We challenge legacy leader conventions by converting enterprise commerce complexity into clarity and competitive strength for global brands. Our adaptable digital commerce architecture allows for scalable B2B capabilities, unmatched retail omnichannel intelligence, and agentic AI systems governed to unify operations with agility and build for an agentic commerce era."
Replatform. Challenge. Win.
Enterprise brands tell VTEX what drives their decision to move, scale, and grow with its global commerce platform:
- One platform to rule them all: B2B, B2C, and marketplaces unified under one adaptable digital commerce architecture, saying goodbye to disconnected systems.
- Faster, smarter, scalable: VTEX's native capabilities and innovative growth tools prove to lower customer acquisition cost (CAC), accelerate market growth, and simplify maintenance.
- Do more with less: Lower Total Cost of Ownership (TCO) has allowed enterprise brands to scale globally without bloating resources.
- Innovation that matters: A partner, not just a vendor, willing to challenge legacy models with marketplaces, agentic AI, and composable architecture.
In the accompanying Gartner Critical Capabilities for Digital Commerce report, VTEX ranked among the vendors for ‘AI-Enabled Commerce Use Cases' and ‘Composable Commerce' out of 19 enterprise-focused platforms. This marks the ninth consecutive year of recognition in the Gartner digital commerce research, a distinction VTEX views as evidence of its advancements in global enterprise innovation. Today, VTEX's deepening relevance as a connected commerce platform has enabled thousands of global brands to orchestrate complex operations with intelligence and control.
"This year, the VTEX Commerce platform proved it was built to challenge, not to please its industry peers," said Santiago Naranjo, CRO of VTEX. "Since our exit from the MACH Alliance, VTEX has led a market shift toward greater results, standing up for the global operators who keep commerce moving. Every new capability is built on evidence, delivering technology that performs, scales, and earns trust where it matters most. Now more than ever, the market needs a commerce platform that stands for enterprise operators."
In addition to being designated a Challenger, VTEX continues to be the sole vendor named a Customer's Choice for the second year in a row in the Gartner Voice of the Customer for Digital Commerce, 2025 report. VTEX Commerce is trusted by global brands including Colgate, Stanley Black & Decker, and Whirlpool. To read a complimentary copy of the 2025 Gartner® Magic Quadrant™ for Digital Commerce report and discover how we feel VTEX continues to challenge convention and build for the operators who keep commerce moving, visit here.
Gartner, Magic Quadrant for Digital Commerce, Aditya Vasudevan, Ant Duffin, Mike Lowndes, Sandy Shen, Jason Daigler, Penny Gillespie, 3 November 2025
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ABOUT US: VTEX ((VTEX) is the backbone of AI-connected commerce, built for enterprises that move fast, adapt with precision, and expect results. Trusted by retail (B2C) and industrial (B2B) leaders, VTEX unifies omnichannel sales, intelligent order management, data pipelines, retail media, enterprise-grade security, and more. Each capability is designed to remove friction, connect operations, and accelerate growth. VTEX provides both composable and out-of-the-box solutions and is trusted by more than 2,400 brands including Colgate, Sony, Stanley Black & Decker, and Whirlpool. Today, VTEX powers over 3,400 active storefronts in 43 countries (fiscal year ended December 31, 2024). Learn more at www.vtex.com.
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Kate Adams
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