WILLIAMS SONOMA, WILLIAMS SONOMA HOME, POTTERY BARN KIDS AND POTTERY BARN TEEN EXPAND COLLABORATION WITH AERIN
New Collections Celebrate Signature Style of Aerin Lauder's Lifestyle Brand Including a Debut Launch with Pottery Barn Teen
Williams Sonoma, Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma, Inc. (NYSE:WSM) the world's largest digital-first, design-led and sustainable home retailer, announced today the expansion of the popular collaboration with AERIN, the luxury lifestyle brand inspired by the style of its founder, Aerin Lauder. The expansion builds on the successful collections with Williams Sonoma, Williams Sonoma Home and Pottery Barn Kids, and marks the first time Pottery Barn Teen has collaborated with AERIN. Rooted in Aerin Lauder's classic yet modern design aesthetic, the new collections for kitchen, outdoor, home, baby, kid and teen spaces are based on the belief that living beautifully can be functional and comfortable.
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Williams Sonoma and Williams Sonoma Home Expand Collaboration with AERIN (Photo: Williams Sonoma)
"I am excited to expand our collaborations with Williams Sonoma and Pottery Barn Kids and introduce our first assortment with Pottery Barn Teen," says Aerin Lauder, Founder and Creative Director of AERIN. "Each of these collections reflects the effortless sensibility of beauty and function, creating spaces that are both stylish and comfortable. From the timeless elegance of the Williams Sonoma pieces to the playful, thoughtful designs for Pottery Barn Kids and Pottery Barn Teen, this partnership brings my vision of living beautifully to every stage of life."
Inspired by Lauder's signature style and love for entertaining, the AERIN for Williams Sonoma expansion infuses new colors options onto popular tabletop and entertaining collections and adds new collectible pieces like bakeware and décor items. The new collection showcases Lauder's affinity for natural rattan pieces, hand-painted ceramics, embroidered linens and dinnerware that features blue, pink and green blooms. These elegant products complement the popular AERIN for Williams Sonoma and AERIN for Williams Sonoma Home collections, with expansion to the Williams Sonoma Home collaboration launching later this year.
"Aerin Lauder has an extraordinary ability to design products that feel both luxurious and livable," said Williams Sonoma and Williams Sonoma Home President, Felix Carbullido. "Our latest collaboration expansion adds additional pieces to our popular assortment that continues to inspire our customers to elevate everyday living."
The new collection for Pottery Barn Kids and inaugural collaboration with Pottery Barn Teen brings AERIN's love of florals, delicate prints and thoughtful design details to nursery, kids, teen and dorm spaces. The Pottery Barn Kids textiles feature charming gingham and floral woodland patterns, including a sweet fawn motif, along with scalloped accents that add a playful feel. Textiles and giftables can be embroidered with a monogram or name for a personalized touch. The debut Pottery Barn Teen collection showcases romantic florals in soft pinks and blues, complemented by lush green vines, creating a serene and inviting bedroom or lounge space. The furniture for both Pottery Barn Kids and Pottery Barn Teen collections incorporate elegant lattice and raffia detailing true to AERIN's signature style, crafted with the quality and safety standards Pottery Barn Kids and Pottery Barn Teen are known for.
"We chose AERIN as a partner because of the brand's elegant aesthetic and our shared focus of quality designs that are crafted to last," said Jennifer Kellor, President, Pottery Barn Kids and Pottery Barn Teen. "The collaboration started in nursery and kid spaces, rooted in Aerin Lauder's experience as a mother, and has since expanded into Pottery Barn Teen to serve even more life stages."
For more information, please visit www.williams-sonoma.com, www.williams-sonomahome.com, www.potterybarnkids.com and www.potterybarnteen.com. Follow along on social @williamssonoma, @williamssonomahome, @potterybarnkids, @potterybarnteen and @aerin.
ABOUT WILLIAMS-SONOMA. INC.
Williams-Sonoma, Inc. is the world's largest digital-first, design-led and sustainable home retailer. The company's brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs and retail stores. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India.
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks' tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found on Facebook, Instagram, Twitter, Pinterest and YouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive home furnishings available online and in stores globally to create kid-friendly, eco-conscious, stylish, and innovative spaces. Pottery Barn Kids' mission is to bring the utmost in quality design, sustainability, and safety into every family's home. Products are rigorously tested to meet the highest child safety standards and are expertly crafted from the best materials to last beyond the childhood years. Pottery Barn Kids is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.
ABOUT POTTERY BARN TEEN
Introduced in 2003, Pottery Barn Teen offers home furnishings and solutions to create spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen brings the best in quality design with a focus on eco-friendly and sustainable materials that have a low impact on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen's offering of dorm furniture and essentials with the same quality and commitment to style. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.
ABOUT AERIN
AERIN is a global luxury lifestyle and beauty brand inspired by the signature style of its founder, Aerin Lauder. Based on the premise that living beautifully should be effortless, the brand develops curated collections in the worlds of beauty, fashion accessories, and home décor. With a passion for entertaining, art, travel, fashion and design, Aerin's own lifestyle serves as a focal point of inspiration for the brand. Classic, but always with a modern point of view, every piece is created to make life more beautiful with a sense of ease and refinement.
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