Zuora Acquires Sub(x), Accelerating Subscriber Acquisition And Retention With New AI Capabilities For The Media Industry; No Financial Terms Disclosed
Zuora, Inc. (NYSE:ZUO), a leading monetization suite for modern business, today announced its planned acquisition of Sub(x), an AI solution for digital publishing and media companies. With this acquisition, Sub(x) will transform Zuora's existing paywall offering into an AI-powered paywall solution to gain deeper insights into subscriber behavior, constantly optimizing how offers are presented to maximize acquisition and retention.