DA Davidson reiterated coverage on Harley-Davidson with a new price target
$HOG
Motor Vehicles
Consumer Discretionary
DA Davidson reiterated coverage of Harley-Davidson with a rating of Buy and set a new price target of $25.00 from $30.00 previously
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| Date | Price Target | Rating | Analyst |
|---|---|---|---|
| 3/11/2026 | $15.00 | Underweight | Wells Fargo |
| 2/12/2026 | $30.00 → $25.00 | Buy | DA Davidson |
| 11/25/2025 | $21.00 | Hold | Loop Capital |
| 11/10/2025 | $34.00 → $30.00 | Buy | DA Davidson |
| 10/27/2025 | $25.00 | Equal-Weight → Underweight | Morgan Stanley |
| 8/25/2025 | $31.00 → $34.00 | Buy | DA Davidson |
| 1/23/2025 | $34.00 → $31.00 | Neutral | Citigroup |
| 1/21/2025 | $40.00 → $33.00 | Overweight → Equal-Weight | Morgan Stanley |
DEFA14A - HARLEY-DAVIDSON, INC. (0000793952) (Filer)
DEF 14A - HARLEY-DAVIDSON, INC. (0000793952) (Filer)
SCHEDULE 13G/A - HARLEY-DAVIDSON, INC. (0000793952) (Subject)
Webcast Conference Call Scheduled for Thursday, April 16, 2026 at 9 a.m. CTMILWAUKEE, April 14, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) will host an audio webcast to provide an investor discussion of Harley-Davison Financial Services (HDFS). Harley-Davidson, Inc. and HDFS senior management will discuss the HDFS business with a focus on the updated HDFS business model since entering into strategic partnerships with KKR and PIMCO, in late 2025. A slide presentation supporting the discussion will be available prior to the audio webcast.The public is invited to attend an audio webcast starting at 9:00 a.m. CDT. An interactive Q&A session will not be part of the presentation. The ev
A New Global Brand Platform Sets Stage For a New Era of Harley-Davidson, While Honoring Its HeritageMILWAUKEE, April 9, 2026 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) reignites the brand with the global launch of RIDE, a refreshed brand platform that honors more than a century of driving motorcycle culture, designed for the riders of today, and paves a path forward for Harley-Davidson. More than a word, RIDE is, at its core, the very idea that defines and drives Harley-Davidson. It is an action, a feeling, and a way of life that has been embedded into the brand since its foun
Executive Advisory Board now includes more than 30 senior leaders from Fortune 500 and global enterprisesNEW YORK, March 11, 2026 /PRNewswire/ -- Myriad Venture Partners ("Myriad"), an early-stage venture capital firm focused on defining the future of business solutions in enterprise AI, enterprise B2B software, and industrial transformation, today announced the expansion of its Executive Advisory Board, bringing the Board to more than 30 C-suite leaders from Fortune 500 and global enterprises. New executives joining the Board include leaders from GSK, Mastercard, Harley-Davidson, Meta, Oracle, and other global companies, further strengthening Myriad's hands-on model and deepening its ties t
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
4 - HARLEY-DAVIDSON, INC. (0000793952) (Issuer)
Wells Fargo initiated coverage of Harley-Davidson with a rating of Underweight and set a new price target of $15.00
DA Davidson reiterated coverage of Harley-Davidson with a rating of Buy and set a new price target of $25.00 from $30.00 previously
Loop Capital initiated coverage of Harley-Davidson with a rating of Hold and set a new price target of $21.00
A New Global Brand Platform Sets Stage For a New Era of Harley-Davidson, While Honoring Its HeritageMILWAUKEE, April 9, 2026 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) reignites the brand with the global launch of RIDE, a refreshed brand platform that honors more than a century of driving motorcycle culture, designed for the riders of today, and paves a path forward for Harley-Davidson. More than a word, RIDE is, at its core, the very idea that defines and drives Harley-Davidson. It is an action, a feeling, and a way of life that has been embedded into the brand since its foun
MILWAUKEE, Sept. 15, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE:HOG) today announced that its Board of Directors ("Board") has appointed two new independent directors, Daniel Nova and Matt Reintjes, effective September 15, 2025. Mr. Nova currently serves as General Partner of Highland Capital Partners, a venture capital fund. Mr. Reintjes is President and Chief Executive Officer at YETI Holdings, Inc. (NYSE:YETI). "Daniel and Matt distinguished themselves during our search with their broad business expertise spanning commercial strategy, brand and product development, operations, supply chain, and finance. These are skills that will be invaluable to Harley-Davidson,
Represents an important step in the recently announced strategic partnership with KKR and PIMCO to transform Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that will continue to originate and service both new and existing retail loans Generates proceeds of more than $230 million through sale of residual interests in certain securitized consumer loan receivables at a premium to par Residual interests sold represented aggregate retail loan receivables of approximately $2 billion and related debt of approximately $1.8 billion at June 30, 2025 MILWAUKEE, Aug. 25, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE:HOG) today
SC 13G/A - HARLEY-DAVIDSON, INC. (0000793952) (Subject)
SC 13G/A - HARLEY-DAVIDSON, INC. (0000793952) (Subject)
SC 13G/A - HARLEY-DAVIDSON, INC. (0000793952) (Subject)
Webcast Conference Call Scheduled for Thursday, April 16, 2026 at 9 a.m. CTMILWAUKEE, April 14, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE:HOG) will host an audio webcast to provide an investor discussion of Harley-Davison Financial Services (HDFS). Harley-Davidson, Inc. and HDFS senior management will discuss the HDFS business with a focus on the updated HDFS business model since entering into strategic partnerships with KKR and PIMCO, in late 2025. A slide presentation supporting the discussion will be available prior to the audio webcast.The public is invited to attend an audio webcast starting at 9:00 a.m. CDT. An interactive Q&A session will not be part of the presentation. The ev
MILWAUKEE, Feb. 13, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE:HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the first quarter of 2026. The dividend is payable March 17, 2026 to the shareholders of record of the Company's common stock as of March 2, 2026. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. ### (HOG-DIVIDEND) View original content to download multimedia:https://www.prnewswire.com/news-releases/harley-davidson-inc-declares-dividend-302688007.html SOURCE Harley-Davidson, Inc.
MILWAUKEE, Feb. 10, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE:HOG) today reported fourth quarter and full year 2025 results and provided its 2026 outlook. "As we close out a challenging year for the Company, we are taking deliberate actions to stabilize the business, restore dealer confidence, and align wholesale activity with retail demand. While near-term results reflect these actions, the progress we are seeing reinforces our confidence in the reset underway and our ability to rebuild Harley-Davidson's long-term earnings and cash-flow power. With an iconic brand, a deeply loyal rider community, and a dealer network unlike any other, we b