PublicSquare Reports Second Quarter 2025 Financial Results, Announces Strategic Repositioning to Accelerate Fintech Growth

PSQ Holdings, Inc. (NYSE:PSQH) ("PublicSquare," or the "Company"), today reported financial results for the second quarter 2025 and announced a strategic repositioning to accelerate the growth of its Fintech segment. Three key initiatives comprise this repositioning, including: (1) Focusing the PublicSquare organization on a bundled offering including payments, credit, and digital asset solutions to drive scalable, capital-efficient growth as a Fintech-forward business, (2) Monetizing the Brands segment business through the pursuit of a sale of EveryLife and the pursuit of a sale of its Marketplace segment business or a strategic repurposing of the marketplace IP to complement its fintech offering, (3) Advancing of the long-term vision to embrace and implement cryptocurrency and decentralized finance solutions as part of its fintech offerings that enhances economic liberty for consumers and merchants while providing high-margin revenue streams. Anticipated proceeds from the monetization efforts of the EveryLife and Marketplace segment business are expected to fuel the next phase of PublicSquare's fintech innovation and growth.

SECOND QUARTER 2025 HIGHLIGHTS

• Net revenue for the quarter ended June 30, 2025 was $7.1 million compared to $6.0 million for the second quarter 2024, a 18% increase compared to the prior year period, while operating expense (defined as general and administrative, sales and marketing, and research and development expense) for the quarter ended June 30, 2025 decreased 41% compared to the prior year period
  • Financial Technology revenue for the quarter ended June 30, 2025 was $3.4 million compared to $3.0 million in the prior year period
    • Financial Technology revenue for the quarter ended June 30, 2025 would have been $0.4 million higher without the impact of a one-time legacy Credova vendor true up which occurred during the second quarter 2025
    • The Company continued to strengthen credit portfolio performance in the quarter through the use of AI-driven underwriting, machine learning, and traditional credit metrics, decreasing First Payment Default Rates over the last nine months by 74.8%, on a monthly vintage basis, outperforming peers in a challenging consumer environment
    • Payments revenue for the quarter ended June 30, 2025 was $1.0 million, a quarter-over-quarter increase of over 80%
  • Marketplace revenue for the quarter ended June 30, 2025 was $0.3 million compared to $0.7 million in the prior year period
  • Brands revenue for the quarter ended June 30, 2025 was $3.3 million compared to $2.3 million in the prior year period
  • General and administrative expense for the quarter ended June 30, 2025 decreased $5.0 million or 46% compared to the prior year period
  • Sales & marketing expense for the quarter ended June 30, 2025 decreased $2.3 million or 45% compared to the prior year period
  • In the first half of 2025, the Company achieved approximately $9.0 million of the projected $11.0 million in annualized operating expense savings from its 2024 reorganization efforts, exceeding expectations
  • Earnings per share for the quarter ended June 30, 2025 improved to $(0.18) compared to $(0.36) for the second quarter 2024, a 50% increase compared to the prior year period
  • First half 2025 net loss was $12.8 million an improvement of $11.0 million compared to a net loss of $23.8 million in the prior year period

"PublicSquare's performance in the second quarter of 2025 underscores the momentum within our expanding fintech segment and affirms our commitment to a market of merchants and customers who value high-performing technology and economic liberty," said Michael Seifert, Chairman and Chief Executive Officer of PublicSquare. "With today's announced initiatives, we are charting a bold path forward, one defined by meaningful innovation and strategic focus."

FINTECH-FOCUSED GROWTH STRATEGY

PublicSquare is embarking on a strategic repositioning of its business to accelerate the growth of its Fintech segment. While our mission of building a financial ecosystem that protects economic liberty remains unchanged, our strategy has evolved to ensure the Company is directionally focused and well-positioned as a leader in the dawn of a new era of financial technology.

Strategic Repositioning Framework

1. Focus on Fintech Growth

The Company is sharpening its strategic focus to deliver best-in-class, purpose-driven financial technology solutions as a bundled solution that serves and supports values-aligned merchants and consumers

• Credit and Payments: Rapid adoption of our bundled checkout solution among values-driven merchants has validated the Company's approach to financial services that reflect a commitment to security, cancel-proof technology, and financial freedom
• Money Transmitter Licenses (MTLs): PublicSquare is actively pursuing the acquisition of MTLs to accelerate growth and margin in our payments services
• Alternative Payment Methods: PublicSquare is developing cryptocurrency-based payment options that position the company strongly for a market moving rapidly away from traditional payment rails and networks

2. Non-core Segments

PublicSquare plans to monetize its Brands segment business through the sale of EveryLife and monetize its Marketplace segment business through a sale or strategically repurpose the marketplace IP to complement its fintech offering

• Value Creation: The Company is engaging with potential buyers and working with financial advisors to maximize shareholder value for each segment
• Capital Reallocation: Anticipated proceeds and cost savings are expected to support a leaner operating model, fund fintech product innovation, and accelerate the development of our bundled payments, credit, and consumer financial tools
• Timeline: The Company expects to complete these efforts by the end of the fourth quarter 2025

3. Digital Asset Solutions

PublicSquare is advancing a long-term vision to embrace and implement cryptocurrency and decentralized finance solutions as part of its fintech offerings that enhances economic liberty for consumers and merchants while providing high-margin revenue streams

• Productization of Crypto: Tokenized assets, blockchain-powered innovation, and alternative payment rails offer resilient infrastructure to combat a traditional financial environment encumbered by debanking and cancel culture
• Merchant Treasury Solutions: PublicSquare is in the early stages of implementing digital treasury tools to optimize liquidity across the digital assets ecosystem
• Leadership: The recent appointment of Caitlin Long, a renowned bitcoin and crypto finance expert, to the Company's Board of Directors adds deep expertise to guide the rollout of these initiatives

"Over the past two years, we've built a dynamic and diversified business spanning marketplace, consumer products, and fintech," said Michael Seifert. "As we looked toward the future, it became increasingly clear that an intentional focus on our bundled fintech offering, including payments, credit, cryptocurrency and decentralized finance solutions, represent the most scalable, high-margin avenue for sustainable growth. This strategic repositioning enables us to double down on these strengths, operate with greater capital efficiency, and drive long-term value for our shareholders. With a streamlined structure and concentrated investment in fintech innovation, we're confident in our ability to deliver outstanding results in the months and years ahead, all to satisfy the original mission of creating an economic ecosystem for a previously unaddressed audience of American customers and merchants who value financial freedom."

Note: Beginning with the third quarter 2025 reporting period both the Brands and Marketplace business segments will be shown as discontinued operations in the Company's financial statements until the monetization activities for each segment is concluded.

FINANCIAL REVIEW

Balance Sheet & Liquidity

• As of June 30, 2025, PublicSquare had $20.6 million of cash and cash equivalents and $0.3 million of restricted cash
  • During the second quarter 2025 the Company invested $0.5 million in the application process to obtain MTLs to further enhance payment processing options.
• The Company had an outstanding principal balance of $4.0 million on its $10.0 million revolving line of credit as of June 30, 2025
• Approximately $1.1 million of cash was utilized in the second quarter 2025 as part of the Company's balance sheet strategy where the Company holds certain consumer receivables from its consumer finance business on its balance sheet to increase revenue potential instead of immediately monetizing them to third parties

2025 BUSINESS OUTLOOK & GUIDANCE

The Company's 2025 outlook and guidance has been updated:

• As a result of the Company's planned monetization of its Brands segment business through the pursuit of a sale of EveryLife and the pursuit of a sale of its Marketplace segment business or a strategic repurposing of the marketplace IP to complement its fintech offering, the Company is removing full year revenue guidance and the Company's previous 2025 revenue guidance, reiterated on May 8, 2025, should no longer be relied upon
• Operating expense guidance remains unchanged. Operating expense (defined as general and administrative, sales and marketing, and research and development expense) is expected to be lower than 2024, reflecting foundational investments and the full impact of organizational changes made in late 2024

Fintech Initiatives Analyst & Investor Meeting

PublicSquare plans to hold an analyst and investor meeting in September 2025 to further discuss its fintech initiatives and provide greater detail around its long-term plans related to digital assets. Further information, including details regarding participation and the location of this event, will be provided in a separate market communication.

Second Quarter 2025 Conference Call and Webcast

Management will host a teleconference and webcast to discuss its second quarter 2025 results today, August 12, 2025 at 4:30 p.m. ET. The conference call can be heard live through a link on the PublicSquare Investor Relations website https://investors.publicsquare.com. During the webcast, the Company will take both inbound questions received ahead of the call and questions from equity research analysts. In addition, you may participate in the conference call by dialing (888) 210-4474 domestically or (646) 960-0693 internationally, referencing conference ID # 9605882. Attendees should log in to the webcast or dial in approximately 15 minutes prior to the call's start time.

About PublicSquare

PublicSquare is a marketplace and payments ecosystem, valuing life, family, and liberty. PublicSquare operates under three segments: Financial Technology, Marketplace and Brands. PublicSquare's Financial Technology segment includes Credova, a consumer financing and payments company. The primary mission of the Marketplace segment is to help consumers "shop their values" and put purpose behind their purchases. PublicSquare leverages data and insights from the Marketplace to assess its customers' needs and provide wholly-owned quality financial products and brands. PublicSquare's Brands segment comprises EveryLife, a premium D2C life-affirming baby products company. The PublicSquare Marketplace is free to join for both consumers and business owners. Download the app on the App Store or Google Play, or visit PublicSquare.com to learn more.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended, and for purposes of the "safe harbor" provisions under the United States Private Securities Litigation Reform Act of 1995. Any statements other than statements of historical fact contained herein are forward-looking statements. Such forward-looking statements include, but are not limited to, expectations, hopes, beliefs, intentions, plans, prospects, financial results or strategies regarding PublicSquare, anticipated product launches, our products and markets, future financial condition, expected future performance and market opportunities of PublicSquare. Forward-looking statements generally are identified by the words "anticipate," "believe," "could," "expect," "estimate," "future," "intend," "may," "might," "strategy," "opportunity," "plan," "project," "possible," "potential," "project," "predict," "scales," "representative of," "valuation," "should," "will," "would," "will be," "will continue," "will likely result," and similar expressions, and in this press release, include statements about our expected revenue, revenue growth, operating expenses, anticipated growth, ability to achieve profitability, and our outlook; however, the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this communication, including, without limitation: (i) unforeseen liabilities, future capital expenditures, revenues, expenses, earnings, synergies, economic performance, indebtedness, financial condition, losses, future prospects, business and management strategies for the management, expansion and growth of our operations, including the possibility that any of the anticipated benefits of the Credova transaction will not be realized or will not be realized within the expected time period, (ii) changes in the competitive industries and markets in which PublicSquare operates, variations in performance across competitors, changes in laws and regulations affecting PublicSquare's business and changes in the combined capital structure, (iii) the ability to implement business plans, growth, marketplace and other expectations, and identify and realize additional opportunities, (iv) risks related to PublicSquare's limited operating history, the rollout and/or expansion of its business and the timing of expected business milestones, (v) risks related to PublicSquare's potential inability to achieve or maintain profitability and generate significant revenue, (vi) the ability to raise capital on reasonable terms as necessary to develop its products in the timeframe contemplated by PublicSquare's business plan, (vii) the ability to execute PublicSquare's anticipated business plans and strategy, (viii) the ability of PublicSquare to enforce its current or future intellectual property, including patents and trademarks, along with potential claims of infringement by PublicSquare of the intellectual property rights of others, (ix) actual or potential loss of key influencers, media outlets and promoters of PublicSquare's business or a loss of reputation of PublicSquare or reduced interest in the mission and values of PublicSquare and the segment of the consumer marketplace it intends to serve, (x) because the payment processing and credit agreements are terminable at will without notice, merchants that have signed agreements to use PublicSquare's payment processing services may terminate those services or otherwise fail to utilize the services at the expected volume, (xi) the risk of economic downturn, increased competition, a changing regulatory landscape and related impacts that could occur in the highly competitive consumer marketplace, both online and through "bricks and mortar" operations, (xii) the risk of PublicSquare being unable to sell its Brands or Marketplace segment businesses, in a timely manner, at desirable prices, or at all, and (xiii)risks associated with the Company's ability to execute on its plans to reposition into a Fintech-forward business, including the Company's pursuit of any money transmitter licenses. The foregoing list of factors is not exhaustive. Recipients should carefully consider such factors and the other risks and uncertainties described and to be described in PublicSquare's public filings with the Securities and Exchange Commission. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Recipients are cautioned not to put undue reliance on forward-looking statements, and PublicSquare does not assume any obligation to, nor does it intend to, update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law. PublicSquare gives no assurance that PublicSquare will achieve its expectations.

Non-GAAP Financial Measures

The non-GAAP financial measures below have not been calculated in accordance with GAAP and should be considered in addition to results prepared in accordance with GAAP and should not be considered as a substitute for, or superior to, GAAP results. We caution investors that non-GAAP financial information, by its nature, departs from traditional accounting conventions. Therefore, its use can make it difficult to compare our current results with our results from other reporting periods and with the results of other companies.

Our management uses these non-GAAP financial measures, in conjunction with GAAP financial measures, as an integral part of managing our business and to, among other things: (i) monitor and evaluate the performance of our business operations and financial performance; (ii) facilitate internal comparisons of the historical operating performance of our business operations; (iii) facilitate external comparisons of the results of our overall business to the historical operating performance of other companies that may have different capital structures and debt levels; (iv) review and assess the operating performance of our management team; (v) analyze and evaluate financial and strategic planning decisions regarding future operating investments; and (vi) plan for and prepare future annual operating budgets and determine appropriate levels of operating investments.

For the periods presented, we define non-GAAP operating loss as GAAP operating loss, adjusted to exclude, as applicable, certain expenses as presented in the table below:

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