UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_____________________
FORM 6-K
____________________
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
under the Securities Exchange Act of 1934
For the Month of October 2025
Commission File Number: 001-38303
______________________
WPP plc
(Translation of registrant's name into English)
________________________
Sea Containers, 18 Upper Ground
London, United Kingdom SE1 9GL
(Address of principal executive offices)
_________________________
Indicate
by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F:
Form
20-F X
Form 40-F ___
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(1): ___
Note: Regulation S-T Rule 101(b)(1) only permits the
submission in paper of a Form 6-K if submitted solely to provide an
attached annual report to security holders.
Indicate
by check mark if the registrant is submitting the Form 6-K in paper
as permitted by Regulation S-T Rule 101(b)(7): ___
Note: Regulation S-T Rule 101(b)(7) only permits the
submission in paper of a Form 6-K if submitted to furnish a report
or other document that the registrant foreign private issuer must
furnish and make public under the laws of the jurisdiction in which
the registrant is incorporated, domiciled or legally organized (the
registrant’s “home country”), or under the rules
of the home country exchange on which the registrant’s
securities are traded, as long as the report or other document is
not a press release, is not required to be and has not been
distributed to the registrant’s security holders, and, if
discussing a material event, has already been the subject of a Form
6-K submission or other Commission filing on EDGAR.
Forward-Looking Statements
The
Company may include forward-looking statements (including as
defined in the U.S. Private Securities Litigation Reform Act of
1995) in oral or written public statements issued by or on behalf
of the Company. These forward-looking statements may include, among
other things, plans, objectives, beliefs, intentions, strategies,
projections and anticipated future economic performance based on
assumptions and the like that are subject to risks and
uncertainties. These statements can be identified by the fact that
they do not relate strictly to historical or current facts. They
use words such as ‘aim’, ‘anticipate’,
‘believe’, ‘estimate’,
‘expect’, ‘forecast’,
‘guidance’, ‘intend’, ‘may’,
‘will’, ‘should’, ‘potential’,
‘possible’, ‘predict’,
‘project’, ‘plan’, ‘target’,
and other words and similar references to future periods but are
not the exclusive means of identifying such statements. As such,
all forward-looking statements involve risk and uncertainty because
they relate to future events and circumstances that are beyond the
control of the Company. Actual results or outcomes may differ
materially from those discussed or implied in the forward-looking
statements. Therefore, you should not rely on such forward-looking
statements, which speak only as of the date they are made, as a
prediction of actual results or otherwise. Important factors which
may cause actual results to differ include but are not limited to:
the unanticipated loss of a material client or key personnel;
delays, suspensions or reductions in client advertising budgets;
shifts in industry rates of compensation; regulatory compliance
costs or litigation; changes in competitive factors in the
industries in which we operate and demand for our products and
services; changes in client advertising, marketing and corporate
communications requirements; our inability to realise the future
anticipated benefits of acquisitions; failure to realise our
assumptions regarding goodwill and indefinite lived intangible
assets; natural disasters or acts of terrorism; the Company’s
ability to attract new clients; the economic and geopolitical
impact of the conflicts in Ukraine and the Middle East; the risk of
global economic downturn; slower growth, increasing interest rates
and high and sustained inflation; tariffs and other trade barriers;
supply chain issues affecting the distribution of our
clients’ products; technological changes and risks to the
security of IT and operational infrastructure, systems, data and
information resulting from increased threat of cyber and other
attacks; effectively managing the risks, challenges and
efficiencies presented by using Artificial Intelligence (AI) and
Generative AI technologies and partnerships in our business; risks
related to our environmental, social and governance goals and
initiatives, including impacts from regulators and other
stakeholders, and the impact of factors outside of our control on
such goals and initiatives; the Company’s exposure to changes
in the values of other major currencies (because a substantial
portion of its revenues are derived and costs incurred outside of
the UK); and the overall level of economic activity in the
Company’s major markets (which varies depending on, among
other things, regional, national and international political and
economic conditions and government regulations in the world’s
advertising markets). In addition, you should consider the risks
described in Item 3D, captioned “Risk Factors” in the
Company’s most recent Annual Report on Form 20-F, which could
also cause actual results to differ from forward-looking
information. In light of these and other uncertainties, the
forward-looking statements included in this document should not be
regarded as a representation by the Company that the
Company’s plans and objectives will be achieved. Neither the
Company, nor any of its directors, officers or employees, provides
any representation, assurance or guarantee that the occurrence of
any events anticipated, expressed or implied in any forward-looking
statements will actually occur. Other than in accordance with its
legal or regulatory obligations (including under the Market Abuse
Regulation, the UK Listing Rules and the Disclosure and
Transparency Rules of the Financial Conduct Authority), the Company
undertakes no obligation to update or revise any such
forward-looking statements, whether as a result of new information,
future events or otherwise.
EXHIBIT INDEX
|
Exhibit
No.
|
Description
|
|
1
|
Third Quarter 2025 Trading Update dated 30 October 2025, prepared by WPP
plc.
|
Third Quarter 2025 Trading Update
YTD performance at the low-end of expectations; FY organic growth
guidance revised to -5.5% to -6.0%; Strategic review underway with
a focus on returning to growth and strengthening
execution
|
Third Quarter
|
£ million
|
+/(-) %
reported1
|
+/(-) % LFL2
|
|
Revenue
|
3,259
|
(8.4)
|
(3.5)
|
|
Revenue less pass-through costs
|
2,459
|
(11.1)
|
(5.9)
|
|
Year to date
|
£ million
|
+/(-) %
reported1
|
+/(-) % LFL2
|
|
Revenue
|
9,922
|
(8.0)
|
(2.8)
|
|
Revenue less pass-through costs
|
7,485
|
(10.5)
|
(4.8)
|
Q3 revenue of £3,259m was down 8.4% YoY on a reported basis
and down 3.5% like-for-like (LFL), while revenue less pass-through
costs of £2,459m was down 5.9% LFL. Performance in the quarter
was driven by a step down in WPP Media vs. the second quarter. YTD
reported revenue was down 8.0% YoY and down 2.8% LFL. YTD revenue
less pass-through costs was down 10.5% YoY and 4.8% LFL. Based on
trading YTD, we expect 2025 LFL growth in revenue less pass-through
costs of -5.5% to -6.0% and headline operating profit margin of
around 13%.
Cindy Rose, Chief Executive Officer of WPP, said:
“My ambition is for WPP to lead our industry in terms of
innovation, client delivery and organic growth. However, I
acknowledge that our recent performance is unacceptable and we are
taking action to address this.
“We have strong foundations and the ingredients needed to
succeed. We have amazing long-standing clients that represent the
largest, most well-known brands in the world, strong capabilities
and world-class talent that spans media, production and creative,
some of the most consequential agency brands in the market,
unrivalled global scale and reach, and market-leading technology
and technology partnerships that give us a real competitive edge.
This is an exciting platform to build on.
“To deliver performance improvements, we will position our
offering to be much simpler, more integrated, powered by data and
AI, efficiently priced and designed to deliver growth and business
outcomes for our clients. We will significantly improve our
execution, strengthening our go-to-market and dramatically
simplifying how we organise ourselves internally, as well as
building a high-performance team culture. We will expand our
addressable market by pushing harder into enterprise and technology
solutions. And finally, we will take a disciplined approach to
capital allocation with a focus on cost efficiency and maintaining
a strong balance sheet while prioritising the parts of our business
where we can deliver the greatest shareholder value.
“There is a lot to do, and it will take time to see the
impact, but in my first 60 days we are already moving at pace with
some initiatives already announced and more to come. We know what
it takes to win: we are optimistic, energised and confident that
we’re building the right plan and the right culture to secure
a bright future for WPP, our people, our clients, and our
shareholders. We look forward to sharing more details early in the
new year.”
Q3 2025 performance
●
Revenue –
Q3 2025 revenue of £3,259m was
down 8.4%, a LFL decline of 3.5%. Revenue less pass-through costs
of £2,459m was down 11.1% reported and 5.9% LFL. YTD revenue
of £9,922m was down 8.0%, a LFL decline of 2.8%. YTD revenue
less pass-through costs of £7,485m was down 10.5% reported and
down 4.8% LFL.
●
Business segment and regions
– Global Integrated
Agencies Q3 LFL revenue less pass-through costs was down 6.2%, with
WPP Media down 5.7%, a sequential deterioration compared to Q2, and
other Global Integrated Agencies declining 6.5%. Public Relations
saw Q3 LFL revenue less pass-through costs down 5.9% while
Specialist Agencies declined by 2.2%. By geography, North America
was down 6.0% and the UK was -8.9%. Western Continental Europe at
-4.4% also deteriorated quarter on quarter (excluding the impact of
one-off factors in Q2) while Rest of World at -5.0% saw an
improvement, with growth of 6.7% in India and a decline of 10.6% in
China.
●
Clients –
WPP’s top 25 clients are down
2.0% year to date vs. Group LFL down 4.8%. This includes the impact
of client assignment losses as well as pressure on CPG, Automotive
and Government. Tech & Digital Services saw a step down in the
third quarter following a positive first half, while Healthcare has
returned to strong growth.
Key Strategic Initiatives
●
Key leadership changes
– Cindy Rose assumed the
role of CEO from 1 September. On 5 September she appointed Devika
Bulchandani as Chief Operating Officer of WPP and Laurent Ezekiel
as Global CEO of Ogilvy Group.
●
Extended partnership with
Google/Launch of WPP Open Pro – In
October, WPP announced a five-year extension of our partnership
with Google dedicated to advancing cloud and AI technology. This
will drive efficiencies across our enterprise tech spend and the
ROI from our AI investments, supporting innovation and product
development to fuel client growth. WPP also announced the launch of
WPP Open Pro, a new edition of our AI platform for marketing, WPP
Open. WPP Open Pro streamlines the entire marketing lifecycle,
allowing clients to plan, create and activate campaigns and is
designed to broaden our addressable market.
●
Strategy review
– Our
strategic review is underway and focused on four core principles:
(1) simplifying and integrating our client offer and harnessing our
AI advantage to deliver growth and business outcomes for our
clients; (2) significantly improving our execution and building a
high-performance culture; (3) expanding our addressable market
through enterprise and technology solutions; (4) strengthening our
financial foundations and performance through operational
efficiency and a disciplined approach to capital allocation. Full
details will be shared early in the new year.
Financial outlook for 2025
●
2025 guidance
– Based on
trading year to date and the outlook for the fourth quarter, we
expect LFL growth in revenue less pass-through costs of -5.5% to
-6.0% (vs. -3% to -5% previously). Similarly, we expect headline
operating profit margin to be around 13% (vs. previous guidance of
down 50 to 175 bps year on year excluding the impact of FX). Our
guidance of adjusted operating cash flow pre working capital is
unchanged at £1.1bn to £1.2bn.
Conference Call at 9.30am GMT/5.30am EDT:
●
Dial-in
Details: UK +44 (0) 20 3936 2999; US +1 646 233 4753; Passcode:
539142
●
Webcast: Live listen-only webcast and replay will
be available here
|
For further information:
|
||||
|
|
|
|
|
|
|
Media
|
|
|
Investors and analysts
|
|
|
Niken Wresniwiro, WPP
|
+44 20 7282 4600
|
|
Thomas Singlehurst, CFA
|
+44 7876 431922
|
|
Chris Lane,
|
+44 7899 793612
|
|
Anthony Hamilton
|
+44 7464 532903
|
|
Burson Buchanan
|
+44 20 7466 5000
|
|
Melissa Fung
|
+44 7353 107064
|
|
|
|
|
|
wpp.com/investors
|
1. Percentage change in
reported sterling.
2. Like-for-like. LFL
comparisons are calculated as follows: current year, constant
currency actual results (which include acquisitions from the
relevant date of completion) are compared with prior year, constant
currency actual results, adjusted to include the results of
acquisitions and disposals for the commensurate period in the prior
year.
Third quarter 2025 overview
Revenue in the third quarter was £3.3bn, down 8.4% from
£3.6bn in Q3 2024, and down 3.5% LFL. Revenue less
pass-through costs was £2.5bn, down 11.1% from £2.8bn in
Q3 2024, and down 5.9% LFL.
|
£ million
|
Q3 2025
|
%
reported
|
%
M&A
|
%
FX
|
+/(-) % LFL
|
|
Revenue
|
3,259
|
(8.4)
|
(3.2)
|
(1.7)
|
(3.5)
|
|
Revenue less pass-through costs
|
2,459
|
(11.1)
|
(3.5)
|
(1.7)
|
(5.9)
|
|
£ million
|
YTD 2025
|
%
reported
|
%
M&A
|
%
FX
|
+/(-) % LFL
|
|
Revenue
|
9,922
|
(8.0)
|
(3.0)
|
(2.2)
|
(2.8)
|
|
Revenue less pass-through costs
|
7,485
|
(10.5)
|
(3.6)
|
(2.1)
|
(4.8)
|
Segmental review
Business segments – revenue less pass-through
costs
|
+/(-) % LFL
|
Global
Integrated Agencies
|
Public Relations
|
Specialist Agencies
|
|
Q3 2025
|
(6.2)
|
(5.9)
|
(2.2)
|
|
YTD 2025
|
(5.0)
|
(6.8)
|
(0.9)
|
Global Integrated Agencies: WPP
Media, our media planning and buying business, saw a LFL decline in
revenue less pass-through costs of 5.7% in Q3 (Q3 2024: +4.8%) a
sequential step down from the second quarter (-4.7%, which included
the impact of one-off factors). Performance in the quarter was
impacted by client assignment losses in the US and UK, a
significant deterioration in Germany and moderating declines in
China, partially offset by improving performance in Spain and
India. Given the impact of further client assignment losses from 1
October, we anticipate the LFL decline in revenue less pass-through
costs to deteriorate further in the fourth
quarter.
Other Global Integrated Agencies declined 6.5% LFL (Q3 2024:
-3.1%), impacted by continued volatility in client spending, with
sustained pressure on both Ogilvy and AKQA. VML’s revenue
less pass-through costs in the quarter continued to decline but at
a more moderate rate, while Hogarth saw a return to growth in the
third quarter supported by a strong performance in
India.
Public Relations: Reported
revenue less pass-through costs continues to be impacted by the
disposal of FGS Global which completed in Q4 2024. On a LFL basis,
Burson saw a mildly improved trend relative to the first half, but
still saw revenue less pass-through costs down in the mid single
digits as the business continued to face a challenging environment.
We continue to be encouraged by improved new business momentum, in
particular in the US, and expect an improving trend into
year-end.
Specialist Agencies: CMI
Media Group, our specialist healthcare media planning and buying
agency, continued to grow strongly, sustaining double-digit growth
from the first half of the year. Meanwhile, Landor and Design
Bridge and Partners both saw a return to growth in the quarter
supported by spend from existing clients. With pressure on the
longer tail of activities within the segment, overall Specialist
Agencies saw a decline of 2.2% (Q3 2024:
+0.8%).
Regional segments – revenue less pass-through
costs
|
+/(-) % LFL
|
North America
|
United Kingdom
|
Western Cont. Europe
|
Rest of World
|
|
Q3 2025
|
(6.0)
|
(8.9)
|
(4.4)
|
(5.0)
|
|
YTD 2025
|
(3.6)
|
(7.0)
|
(5.1)
|
(5.2)
|
North America saw a
further sequential deterioration, declining 6.0% in Q3 2025
relative to Q2 2025 (-4.6%) on a largely unchanged comparison. Q3
saw the impact of client assignment losses and spending cuts, in
particular at Ogilvy and WPP Media, with pressure centred on CPG,
Automotive and Government and a decline in spend in Tech &
Digital Services. Meanwhile, the region saw growth from VML,
Hogarth and within Specialist Agencies by segment and within
Healthcare by client industry. Given the impact of account losses,
we anticipate a further deterioration in growth in
Q4.
The United Kingdom
declined 8.9% against a toughening
comparison (Q3 2024: 0.0%) with the impact of client assignment
losses amplified by spending cuts. Pressure was centred on WPP
Media, VML and AKQA, offsetting more robust trends at Design Bridge
and Partners and Ogilvy.
Western Continental Europe saw a
more moderate decline against a tougher comparison from 2024 (Q3
2024: +2.2%). Spain remains a relative outperformer, returning to
growth, while Germany saw a significant step down in the third
quarter driven by spending cuts in particular within
Automotive.
Rest of World declined 5.0%, driven primarily by Asia Pacific
which declined 7.4%. Growth in India of 6.7%, reflecting continued
strong new business momentum in particular at WPP Media, was offset
by a 10.6% decline in China, where the impact of client assignment
losses is moderating but there are persistent macroeconomic
pressures. There were declines in Latin America (-3.1%) but
stability across Africa & Middle East (+0.1%) and growth in
Central & Eastern Europe (+1.3%).
Top five markets – revenue less pass-through
costs
|
% LFL +/(-)
|
USA
|
UK
|
Germany
|
China
|
India
|
|
Q3 2025
|
(5.6)
|
(8.9)
|
(10.6)
|
(10.6)
|
6.7
|
|
YTD 2025
|
(3.4)
|
(7.0)
|
(5.7)
|
(14.5)
|
2.1
|
Client sector – revenue less pass-through costs
|
|
Q3 2025
|
YTD 2025
|
YTD 2025
|
|
|
+/(-) % LFL
|
+/(-) % LFL
|
% share, revenue less pass-through costs1
|
|
CPG
|
(6.7)
|
(5.1)
|
27.6
|
|
Tech & Digital Services
|
(4.5)
|
(0.6)
|
17.7
|
|
Healthcare & Pharma
|
6.7
|
2.1
|
11.9
|
|
Automotive
|
(6.8)
|
(2.3)
|
10.6
|
|
Retail
|
(8.2)
|
(5.1)
|
8.9
|
|
Telecom, Media & Entertainment
|
(6.7)
|
(6.4)
|
6.6
|
|
Financial Services
|
(5.7)
|
(2.7)
|
6.2
|
|
Other
|
(13.1)
|
(13.9)
|
4.1
|
|
Travel & Leisure
|
(9.0)
|
(6.6)
|
3.5
|
|
Government, Public Sector & Non-profit
|
(9.9)
|
1.9
|
2.9
|
___________________________________
1. Proportion of WPP
revenue less pass-through costs in YTD 2025; table made up of
clients representing 83% of WPP
total revenue less pass-through costs.
Balance sheet highlights
Average adjusted net debt (for the last 12 month rolling period) at
30 September 2025 was £3.4bn, compared to £3.6bn at
30 September 2024, and £3.5bn at 31 December
2024.
Adjusted net debt at 30 September 2025 was £3.6bn,
consistent with 30 September 2024.
Financial outlook
Our guidance for 2025 is as follows:
Like-for-like
revenue less pass-through costs growth of -5.5% to
-6.0%
Headline operating margin of around 13%
Other 2025 modelling assumptions remain unchanged:
●
Mergers
and acquisitions will reduce revenue less pass-through costs by
around 3 percentage points primarily due to the disposal of FGS
Global
●
FX
impact: current rates (at 21 October 2025, with USD/GBP rate
of 1.34) imply a c.1.8% drag on FY 2025 revenue less pass-through
costs, with c.10bps reduction expected on FY 2025 headline
operating margin
●
Headline
earnings from associates around £40m
●
Non-controlling
interests around £65m
●
Headline
net finance costs of around £280m
●
Headline effective tax rate1
of around 31%
●
Capex
of around £220m
●
Cash
restructuring costs of around £90m
●
Adjusted
operating cash flow before working capital of around £1.1bn to
£1.2bn
This announcement contains information that qualifies or may
qualify as inside information. The person responsible for arranging
the release of this announcement on behalf of WPP plc is Balbir
Kelly-Bisla, Company Secretary.
___________________________________
1. Headline tax as a % of
headline profit before tax.
Q3 2025 highlights
Below we highlight key developments from Q3 across the
Group:
1. Clients
●
WPP Media new business
– During
the course of the third quarter WPP Media secured a number of
client assignments including the retention of our partnership with
Marks & Spencer in the UK in July, the win of Mastercard in
August and the wins of Maersk, TruGreen and Suncorp Group in
September.
●
Other new client assignments
across the Group – Wins
include: Haleon, the Financial Times, TruGreen, PwC and Nestlé
within creative, production, commerce and design. WPP agencies also
secured creative mandates from Comic Relief in the UK and the F1
Abu Dhabi Grand Prix in UAE. In PR, wins included Stellantis in
Brazil, Lipton Teas & Infusions in the UK and Tourism New
Zealand in Australia.
●
Industry recognition
– At the
2025 Global Influencer Awards in July (see link),
Ogilvy was recognised as the ‘Most Awarded Agency’ for
the seventh consecutive year. Meanwhile at the 2025 World Media
Awards (see link),
an event which recognises the most effective, content-driven
marketing campaigns worldwide, WPP Media’s clients and teams
were recognised with three major prizes and three shortlist
mentions, including a Grand Prix and a Luxury & Lifestyle award
for our ‘Linked by Love’ work for Cartier and a
Technology & Telecoms award for our ‘The Exponential
Era’ work for
Nokia.
2. Technology
●
Adoption of WPP Open continues
to grow – In 2025
we continue to prioritise investment in WPP Open, our AI-powered
marketing operating system, focusing on deployment across our
business, as part of our commitment to spend £300m in 2025 on
AI-driven technology. A key metric for us is internal adoption and
we have seen continued progress with 76,000 of our people
(equivalent to over 90% of client-facing staff) using the platform
actively on a monthly basis during the course of September. This
compares with 69,000/c.85% in June
and up from 33,000/c.40% in December 2024.
●
Launch of WPP Open Pro
– In
October (see link)
we announced the launch of WPP Open Pro, a new edition of our AI
platform for marketing WPP Open. WPP Open Pro is designed to
empower brands of all sizes to plan, create and publish campaigns
directly. WPP Open Pro will expand WPP’s reach across the
global advertising market while also offering an efficient route
for existing clients to leverage WPP’s platform and tools.
The platform not only enables WPP to service the evolving needs of
its current client base but also to increase our addressable
market, accessing smaller brand budgets.
●
WPP partners with Google
– In early October
(see link)
WPP announced a five-year expansion of our partnership with Google
dedicated to advancing cloud and AI technology. The collaboration
aims to revolutionise how brands approach integrated creative,
production, media, experience and commerce, enabling real-time
personalisation of marketing. The partnership encompasses bespoke
AI model development, privacy-first data collaboration as well as
co-development of industry-leading learning & development
capabilities all in service of revolutionising how brands approach
integrated marketing (creative, production, media), experience
& commerce. As well as delivering efficiencies across our
enterprise tech spend, the partnership will drive the ROI from our
AI investments supporting client retention and new
business.
●
WPP partners with the MACH
Alliance – In early
September (see link),
WPP announced a global partnership with the MACH alliance, a
not-for-profit industry body advancing composable enterprise
architecture to help organisations adopt transformative
technologies and future-proof their businesses. The expanded
partnership brings together established MACH-certified expertise
within AKQA, Ogilvy One and VML under a unified global membership
and capability for clients worldwide, allowing them to rapidly
adopt new technologies like AI without having to overhaul their
entire technology stack.
●
WPP Media and Criteo launch
Connected TV partnership – In July
(see link)
WPP and Criteo announced a new partnership to scale commerce
intelligence to Connected TV (CTV), combining WPP’s scaled
relationships with premium supply partners via Open Intelligence
and Criteo’s real time commerce signals. The alliance will
enable advertisers to reach qualified consumers at scale across
premium CTV inventory, turning connected TV into a channel for
performance-based marketing.
●
WPP Media concludes Retail
Media partnerships in Turkey – In July
WPP Media announced two separate partnerships in Turkey, one with
Migros Group (see link)
and one with Mimeda (see link).
The former aligns WPP Media with one of the leading retailers in
Turkey while the latter combines WPP Media's global media planning
and buying expertise with Mimeda's local insights and technological
infrastructure, supported by Migros's extensive retail
experience.
3. People
●
Key global leadership
appointments – In early
September (see link)
WPP announced a series of strategic global leadership appointments.
Devika Bulchandani was appointed Chief Operating Officer of WPP
while Laurent Ezekiel was appointed Global CEO of Ogilvy Group and
Executive Sponsor for WPP Open X. Additionally, Floriane Tripolino
was named CEO of WPP Open X, WPP’s bespoke agency team
dedicated to The Coca-Cola Company, and Michael Frohlich rejoined
the Group as Global Chief Marketing & Corporate Affairs
Officer.
●
VML recognised as Top 3
Workplace for Innovators by Fast Company – In
September (see link)
Fast Company recognised VML as number 3 on its list of the 100 Best
Workplaces for Innovators. VML earned its ranking by demonstrating
a culture that empowers employees to develop solutions addressing
real-world challenges and the citation noted specific projects for
key VML client including SupportBelt
for Ford, Copper Skin
for Telefonica Movistar Colombia
and The Outside
Book for
Fruitella.
Business segment and regional analysis
Business segments – revenue analysis
|
|
Q3 2025
|
YTD 2025
|
||||
|
|
£ million
|
+/(-) % reported
|
+/(-) % LFL
|
£ million
|
+/(-) % reported
|
+/(-) % LFL
|
|
Global Integrated Agencies
|
2,868
|
(4.7)
|
(3.7)
|
8,738
|
(4.3)
|
(2.7)
|
|
Public Relations
|
174
|
(40.4)
|
(6.3)
|
525
|
(41.2)
|
(7.3)
|
|
Specialist Agencies
|
217
|
(14.9)
|
0.9
|
659
|
(13.7)
|
0.0
|
|
Total Group
|
3,259
|
(8.4)
|
(3.5)
|
9,922
|
(8.0)
|
(2.8)
|
Business segments – revenue less pass-through costs
analysis
|
|
Q3 2025
|
YTD 2025
|
||||
|
|
£ million
|
+/(-) % reported
|
+/(-) % LFL
|
£ million
|
+/(-) % reported
|
+/(-) % LFL
|
|
Global Integrated Agencies
|
2,110
|
(7.0)
|
(6.2)
|
6,412
|
(6.6)
|
(5.0)
|
|
Public Relations
|
164
|
(40.1)
|
(5.9)
|
499
|
(40.7)
|
(6.8)
|
|
Specialist Agencies
|
185
|
(17.0)
|
(2.2)
|
574
|
(12.9)
|
(0.9)
|
|
Total Group
|
2,459
|
(11.1)
|
(5.9)
|
7,485
|
(10.5)
|
(4.8)
|
Regional – revenue analysis
|
|
Q3 2025
|
YTD 2025
|
||||
|
|
£ million
|
+/(-) % reported
|
+/(-) % LFL
|
£ million
|
+/(-) % reported
|
+/(-) % LFL
|
|
N. America
|
1,179
|
(14.3)
|
(6.0)
|
3,716
|
(10.6)
|
(2.8)
|
|
United Kingdom
|
514
|
(6.5)
|
(8.4)
|
1,525
|
(5.2)
|
(7.0)
|
|
W Cont. Europe
|
692
|
(0.1)
|
4.0
|
2,043
|
(5.0)
|
0.6
|
|
AP, LA, AME, CEE1
|
874
|
(6.9)
|
(2.2)
|
2,638
|
(8.0)
|
(2.8)
|
|
Total Group
|
3,259
|
(8.4)
|
(3.5)
|
9,922
|
(8.0)
|
(2.8)
|
Regional – revenue less pass-through costs
analysis
|
|
Q3 2025
|
YTD 2025
|
||||
|
|
£ million
|
+/(-) % reported
|
+/(-) % LFL
|
£ million
|
+/(-) % reported
|
+/(-) % LFL
|
|
N. America
|
930
|
(14.8)
|
(6.0)
|
2,897
|
(12.2)
|
(3.6)
|
|
United Kingdom
|
365
|
(6.4)
|
(8.9)
|
1,114
|
(4.7)
|
(7.0)
|
|
W Cont. Europe
|
503
|
(9.2)
|
(4.4)
|
1,524
|
(11.3)
|
(5.1)
|
|
AP, LA, AME, CEE
|
661
|
(9.3)
|
(5.0)
|
1,950
|
(10.5)
|
(5.2)
|
|
Total Group
|
2,459
|
(11.1)
|
(5.9)
|
7,485
|
(10.5)
|
(4.8)
|
___________________________________
1. Asia Pacific, Latin America,
Africa & Middle East and Central & Eastern
Europe.
Cautionary statement regarding forward-looking
statements
This document contains statements that are, or may be deemed to be,
“forward-looking statements”. Forward-looking
statements give the Company’s current expectations or
forecasts of future events.
These forward-looking statements may include, among other things,
plans, objectives, beliefs, intentions, strategies, projections and
anticipated future economic performance based on assumptions and
the like that are subject to risks and uncertainties. These
statements can be identified by the fact that they do not relate
strictly to historical or current facts. They use words such as
‘aim’, ‘anticipate’, ‘believe’,
‘estimate’, ‘expect’,
‘forecast’, ‘guidance’,
‘intend’, ‘may’, ‘will’,
‘should’, ‘potential’,
‘possible’, ‘predict’,
‘project’, ‘plan’, ‘target’,
and other words and similar references to future periods but are
not the exclusive means of identifying such statements. As such,
all forward-looking statements involve risk and uncertainty because
they relate to future events and circumstances that are beyond the
control of the Company. Actual results or outcomes may differ
materially from those discussed or implied in the forward-looking
statements. Therefore, you should not rely on such forward-looking
statements, which speak only as of the date they are made, as a
prediction of actual results or otherwise. Important factors which
may cause actual results to differ include but are not limited to:
the unanticipated loss of a material client or key personnel;
delays, suspensions or reductions in client advertising budgets;
shifts in industry rates of compensation; regulatory compliance
costs or litigation; changes in competitive factors in the
industries in which we operate and demand for our products and
services; changes in client advertising, marketing and corporate
communications requirements; our inability to realise the future
anticipated benefits of acquisitions; failure to realise our
assumptions regarding goodwill and indefinite lived intangible
assets; natural disasters or acts of terrorism; the Company’s
ability to attract new clients; the economic and geopolitical
impact of the conflicts in Ukraine and the Middle East; the risk of
global economic downturn; slower growth, increasing interest rates
and high and sustained inflation; tariffs and other trade barriers;
supply chain issues affecting the distribution of our
clients’ products; technological changes and risks to the
security of IT and operational infrastructure, systems, data and
information resulting from the increased threat of cyber and other
attacks; effectively managing the risks, challenges and
efficiencies presented by using Artificial Intelligence (AI) and
Generative AI technologies and partnerships in our business; risks
related to our environmental, social and governance goals and
initiatives, including impacts from regulators and other
stakeholders, and the impact of factors outside of our control on
such goals and initiatives; the Company’s exposure to changes
in the values of other major currencies (because a substantial
portion of its revenues are derived and costs incurred outside of
the UK); and the overall level of economic activity in the
Company’s major markets (which varies depending on, among
other things, regional, national and international political and
economic conditions and government regulations in the world’s
advertising markets). In addition, you should consider the risks
described in Item 3D, captioned ‘Risk Factors’ in the
Company’s most recent Annual Report on Form 20-F, which could
also cause actual results to differ from forward-looking
information. Neither the Company, nor any of its directors,
officers or employees, provides any representation, assurance or
guarantee that the occurrence of any events anticipated, expressed
or implied in any forward-looking statements will actually occur.
Accordingly, no assurance can be given that any particular
expectation will be met and investors are cautioned not to place
undue reliance on the forward-looking statements.
Other than in accordance with its legal or regulatory obligations
(including under the Market Abuse Regulation, the UK Listing Rules
and the Disclosure and Transparency Rules of the Financial Conduct
Authority), the Company undertakes no obligation to update or
revise any such forward-looking statements, whether as a result of
new information, future events or otherwise.
Any forward-looking statements made by or on behalf of the Group
speak only as of the date they are made and are based upon the
knowledge and information available to the Directors at the
time.
SIGNATURES
Pursuant to the
requirements of the Securities Exchange Act of 1934, the registrant
has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
|
|
WPP PLC
|
|
|
(Registrant)
|
|
Date:
30 October 2025.
|
By:
______________________
|
|
|
Balbir
Kelly-Bisla
|
|
|
Company
Secretary
|