Stagwell Says Unit The Harris Poll Acquires BERA To Further Strengthen Harris Quest AI Capabilities With Predictive Brand Technology
The Harris Poll, a global public opinion and advisory firm, and part of Stagwell (NASDAQ:STGW) has acquired BERA, a leading predictive brand technology platform. The acquisition will integrate BERA's cutting-edge AI-powered brand insights and analytics platform into its Harris Quest suite, part of the Stagwell Marketing Cloud, further advancing the predictive capabilities of real-time market research and brand tracking.